NewGet @newbalance's full report
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followers
9.43M
impressions
1.08B
likes
4.78M
comments
41.0K
posts
102
engagement
0.189%
emv
$22.9M
Average per post
10.6M

Key Metrics

Distributions

Top Content

We Got Now.
335M
244K
2.01K
10mo ago
newbalance
We Got Now.
The only right way to run is your way. Run your way.
198M
184K
529
8mo ago
newbalance
The only right way to run is your way. Run your way.
Welcome to the work.

This is the Quiet Noise.

@cooper_flagg @tyresemaxey @dariusgarland @cameronbrink22 @siennabetts_ @aaliyahcrump_
93.7M
20.4K
372
9mo ago
newbalance
Welcome to the work. This is the Quiet Noise. @cooper_flagg @tyresemaxey @dariusgarland @cameronbrink22 @siennabetts_ @aaliyahcrump_
*New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s U.S. sales.

Introducing the Made in USA Spring/Summer Seasonal Collection. Available now.
76.3M
44.7K
170
8mo ago
newbalance
*New Balance Made in USA footwear contains a domestic value of 70% or more. Made in USA makes up a limited portion of New Balance’s U.S. sales. Introducing the Made in USA Spring/Summer Seasonal Collection. Available now.
Grand ambitions. @cocogauff
55.1M
30.7K
255
10mo ago
newbalance
Grand ambitions. @cocogauff
🦄. We Got Now.
54.1M
174K
803
8mo ago
newbalance
🦄. We Got Now.
“I grew up in a place where the game was built by the people first.” 

Tennis community through the lens of @cocogauff.
31.1M
32.5K
171
8mo ago
newbalance
“I grew up in a place where the game was built by the people first.” Tennis community through the lens of @cocogauff.
Two can play that game. @lindor12bc @shoheiohtani
31.0M
14.3K
141
7mo ago
newbalance
Two can play that game. @lindor12bc @shoheiohtani
Grey Days 2026.
20.7M
11.5K
155
6mo ago
newbalance
Grey Days 2026.
New Balance. It’s in the game.

Jump into #FC27 to see the latest collection, now available in The Grounds. Link in bio.
20.4M
18.3K
438
1mo ago
newbalance
New Balance. It’s in the game. Jump into #FC27 to see the latest collection, now available in The Grounds. Link in bio.
Four MVPs. One Unicorn. 🦄
 
Congratulations to the 2025 National League™ MVP, @ShoheiOhtani.
19.5M
195K
1.31K
12mo ago
newbalance
Four MVPs. One Unicorn. 🦄   Congratulations to the 2025 National League™ MVP, @ShoheiOhtani.
It runs in the family. Welcome to ours, @jettharrison.
13.4M
3.74K
78
3mo ago
newbalance
It runs in the family. Welcome to ours, @jettharrison.
The 990v7. Available now.
13.3M
531K
1.63K
6d ago
newbalance
The 990v7. Available now.
The 204L. Worn by @rosalia.vt. 

Available now.
11.1M
443K
3.31K
8mo ago
newbalance
The 204L. Worn by @rosalia.vt. Available now.
Years in the making. 

Cooper Flagg, 2025-26 Kia NBA Rookie of the Year.
10.5M
17.8K
181
6mo ago
newbalance
Years in the making. Cooper Flagg, 2025-26 Kia NBA Rookie of the Year.
The 990v7. Available now.
7.94M
318K
1.40K
5d ago
newbalance
The 990v7. Available now.
Introducing this season’s Shohei Ohtani Signature Collection by New Balance. Designed for on-field performance and off-field style, this collection features new performance and lifestyle pieces along with a new women’s and kids line in select markets.

2026年シーズンのShohei Ohtani Signature Collectionが新登場。
今シーズンから加わる、ウィメンズとキッズの新ラインアップ。
フィールド上で求められる確かなパフォーマンスとフィールド外でも活躍する、シンプルで洗練されたデザイン。
その両方を兼ね備えたアイテムが魅せる、新たなシーズンの進化。
7.90M
316K
691
9mo ago
newbalance
Introducing this season’s Shohei Ohtani Signature Collection by New Balance. Designed for on-field performance and off-field style, this collection features new performance and lifestyle pieces along with a new women’s and kids line in select markets. 2026年シーズンのShohei Ohtani Signature Collectionが新登場。 今シーズンから加わる、ウィメンズとキッズの新ラインアップ。 フィールド上で求められる確かなパフォーマンスとフィールド外でも活躍する、シンプルで洗練されたデザイン。 その両方を兼ね備えたアイテムが魅せる、新たなシーズンの進化。
The 950. Worn by @cooper_flagg. 

Available now.
6.61M
19.6K
133
4mo ago
newbalance
The 950. Worn by @cooper_flagg. Available now.
“Delray taught me how to breathe through the quiet parts. In Paris, you remind me to enjoy the louder ones.” -@cocogauff
6.39M
9.03K
73
5mo ago
newbalance
“Delray taught me how to breathe through the quiet parts. In Paris, you remind me to enjoy the louder ones.” -@cocogauff
Four MVPs. One Unicorn. 🦄

@shoheiohtani continues to cement his place in baseball history.
5.55M
222K
443
12mo ago
newbalance
Four MVPs. One Unicorn. 🦄 @shoheiohtani continues to cement his place in baseball history.

New Balance (@newbalance) Instagram Stats & Analytics

New Balance (@newbalance) has 9.43M Instagram followers with a 0.19% engagement rate over the past 12 months. Across 102 posts, New Balance received 4.78M total likes and 1.08B impressions, averaging 46.9K likes per post. This page tracks New Balance's performance metrics, top content, and engagement trends — updated daily. To benchmark @newbalance against other accounts, use Socialpruf's Instagram competitor analysis tool.

New Balance (@newbalance) Instagram Analytics FAQ

How many Instagram followers does New Balance have?+
New Balance (@newbalance) has 9.43M Instagram followers as of November 2026.
What is New Balance's Instagram engagement rate?+
New Balance's Instagram engagement rate is 0.19% over the last 12 months, based on 102 posts.
How many likes does New Balance get on Instagram?+
New Balance received 4.78M total likes across 102 posts in the last 12 months, averaging 46.9K likes per post.
How many Instagram impressions does New Balance get?+
New Balance's Instagram content generated 1.08B total impressions over the last 12 months.
Can I compare New Balance with other Instagram accounts?+
Yes. Add @newbalance to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.