NewGet @mtv's full report
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followers
21.2M
impressions
2.35B
likes
98.0M
comments
1.02M
posts
1.87K
engagement
4.36%
emv
$72.8M
Average per post
1.26M
Key Metrics
Impressions
monthly
Distributions
Content
63.8M
1.45M
3.14K
3mo ago
mtv
Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️
📍: 2017 #MTVAwards
24.7M
1.97M
11.4K
8mo ago
mtv
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
22.9M
914K
1.28K
8mo ago
mtv
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
21.2M
365K
2.62K
9mo ago
mtv
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
20.8M
1.28M
12.6K
2w ago
mtv
Forecast called for a STORM and GENER8ION (@surkin & @romaingavras) & @yunglean2001 delivered at the #VMAs! ⛈️⛈️
20.5M
125K
454
8mo ago
mtv
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞
The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
19.6M
1.02M
4.34K
2w ago
mtv
Now that’s what I call a SHOW-STOPPING #VMA PERFORMANCE ⛈️ @surkin @romaingavras @yunglean2001
19.2M
767K
5.82K
5mo ago
mtv
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
18.9M
654K
1.61K
4mo ago
mtv
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶
📍: #SpiderManBrandNewDay Madrid Photocall
🎥: @gettyentertainment
18.6M
144K
12.4K
1mo ago
mtv
Had a ball with #VMA nominee @spaceykacey tonight 🤭🪩🚀
📍: Middle of Nowhere Tour at @thegarden
18.2M
1.44M
41.3K
8mo ago
mtv
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
17.3M
272K
1.75K
8mo ago
mtv
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆
Tune in TOMORROW on CBS & @paramountplus.
16.5M
661K
708
4mo ago
mtv
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
15.9M
772K
7.02K
2w ago
mtv
HELLO, @LALALALISA_M 👋 La Diva is at the #VMAs!!!
15.2M
160K
3.30K
4mo ago
mtv
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂↕️ #AMAs
14.9M
596K
4.21K
3mo ago
mtv
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂↕️🧨 #FIFAWorldCup
13.7M
478K
931
8mo ago
mtv
We knew @laufey was a little monster 😜 #GRAMMYs
12.8M
477K
1.20K
9mo ago
mtv
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
12.3M
1.58M
13.1K
4mo ago
mtv
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
11.7M
262K
4.08K
2mo ago
mtv
My Monday morning just got 10x better after seeing @annehathaway and her bump at #TheEndofOakStreet World Premiere 🥹🤰
🎥: @gettyentertainment
MTV (@mtv) Instagram Stats & Analytics
MTV (@mtv) has 21.2M Instagram followers with a 4.36% engagement rate over the past 12 months. Across 1.87K posts, MTV received 98.0M total likes and 2.35B impressions, averaging 52.5K likes per post. This page tracks MTV's performance metrics, top content, and engagement trends — updated daily. To benchmark @mtv against other accounts, use Socialpruf's Instagram competitor analysis tool.
MTV (@mtv) Instagram Analytics FAQ
How many Instagram followers does MTV have?+
MTV (@mtv) has 21.2M Instagram followers as of October 2026.
What is MTV's Instagram engagement rate?+
MTV's Instagram engagement rate is 4.36% over the last 12 months, based on 1.87K posts.
How many likes does MTV get on Instagram?+
MTV received 98.0M total likes across 1.87K posts in the last 12 months, averaging 52.5K likes per post.
How many Instagram impressions does MTV get?+
MTV's Instagram content generated 2.35B total impressions over the last 12 months.
Can I compare MTV with other Instagram accounts?+
Yes. Add @mtv to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.