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followers
21.2M
impressions
2.40B
likes
100M
comments
1.04M
posts
1.88K
engagement
4.36%
emv
$74.3M
Average per post
1.28M

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Top Content

Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️

📍: 2017 #MTVAwards
64.6M
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3mo ago
mtv
Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️ 📍: 2017 #MTVAwards
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
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9mo ago
mtv
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
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9mo ago
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BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
Forecast called for a STORM and GENER8ION (@surkin & @romaingavras) & @yunglean2001 delivered at the #VMAs! ⛈️⛈️
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1mo ago
mtv
Forecast called for a STORM and GENER8ION (@surkin & @romaingavras) & @yunglean2001 delivered at the #VMAs! ⛈️⛈️
Now that’s what I call a SHOW-STOPPING #VMA PERFORMANCE ⛈️ @surkin @romaingavras @yunglean2001
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1mo ago
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Now that’s what I call a SHOW-STOPPING #VMA PERFORMANCE ⛈️ @surkin @romaingavras @yunglean2001
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
21.2M
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10mo ago
mtv
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞

The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
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9mo ago
mtv
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞 The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
Had a ball with #VMA nominee @spaceykacey tonight 🤭🪩🚀

📍: Middle of Nowhere Tour at @thegarden
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2mo ago
mtv
Had a ball with #VMA nominee @spaceykacey tonight 🤭🪩🚀 📍: Middle of Nowhere Tour at @thegarden
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
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6mo ago
mtv
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶

📍: #SpiderManBrandNewDay Madrid Photocall

🎥: @gettyentertainment
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4mo ago
mtv
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶 📍: #SpiderManBrandNewDay Madrid Photocall 🎥: @gettyentertainment
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
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9mo ago
mtv
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆

Tune in TOMORROW on CBS & @paramountplus.
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9mo ago
mtv
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆 Tune in TOMORROW on CBS & @paramountplus.
HELLO, @LALALALISA_M 👋 La Diva is at the #VMAs!!!
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1mo ago
mtv
HELLO, @LALALALISA_M 👋 La Diva is at the #VMAs!!!
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
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mtv
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂‍↕️ #AMAs
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5mo ago
mtv
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂‍↕️ #AMAs
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂‍↕️🧨 #FIFAWorldCup
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3mo ago
mtv
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂‍↕️🧨 #FIFAWorldCup
We knew @laufey was a little monster 😜 #GRAMMYs
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9mo ago
mtv
We knew @laufey was a little monster 😜 #GRAMMYs
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
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10mo ago
mtv
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
12.3M
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5mo ago
mtv
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs
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9mo ago
mtv
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs

MTV (@mtv) Instagram Stats & Analytics

MTV (@mtv) has 21.2M Instagram followers with a 4.36% engagement rate over the past 12 months. Across 1.88K posts, MTV received 100M total likes and 2.40B impressions, averaging 53.4K likes per post. This page tracks MTV's performance metrics, top content, and engagement trends — updated daily. To benchmark @mtv against other accounts, use Socialpruf's Instagram competitor analysis tool.

MTV (@mtv) Instagram Analytics FAQ

How many Instagram followers does MTV have?+
MTV (@mtv) has 21.2M Instagram followers as of November 2026.
What is MTV's Instagram engagement rate?+
MTV's Instagram engagement rate is 4.36% over the last 12 months, based on 1.88K posts.
How many likes does MTV get on Instagram?+
MTV received 100M total likes across 1.88K posts in the last 12 months, averaging 53.4K likes per post.
How many Instagram impressions does MTV get?+
MTV's Instagram content generated 2.40B total impressions over the last 12 months.
Can I compare MTV with other Instagram accounts?+
Yes. Add @mtv to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.