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followers
21.1M
impressions
2.55B
likes
109M
comments
1.06M
posts
2.02K
engagement
4.57%
emv
$79.6M
Average per post
1.26M
Key Metrics
Impressions
monthly
Distributions
Content
56.7M
986K
2.16K
3w ago
mtv
Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️
📍: 2017 #MTVAwards
24.7M
1.98M
11.5K
6mo ago
mtv
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
22.9M
915K
1.28K
6mo ago
mtv
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
21.8M
1.08M
12.2K
1y ago
mtv
I wouldn’t change a thing about seeing @ddlovato join the @jonasbrothers on stage for opening night of their #Jonas20 tour 🥹❤️
21.2M
366K
2.63K
7mo ago
mtv
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
20.4M
125K
455
6mo ago
mtv
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞
The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
19.2M
769K
5.85K
3mo ago
mtv
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
18.2M
1.45M
41.4K
6mo ago
mtv
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
17.3M
273K
1.77K
6mo ago
mtv
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆
Tune in TOMORROW on CBS & @paramountplus.
17.1M
583K
1.42K
1mo ago
mtv
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶
📍: #SpiderManBrandNewDay Madrid Photocall
🎥: @gettyentertainment
16.6M
662K
709
2mo ago
mtv
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
16.0M
776K
4.57K
11mo ago
mtv
An extraordinary performance, of an extra-“Ordinary” hit by @alexwarren at the #VMAs. I couldn’t be prouder 🥹
15.2M
160K
3.32K
2mo ago
mtv
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂↕️ #AMAs
14.9M
598K
4.18K
3w ago
mtv
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂↕️🧨 #FIFAWorldCup
13.7M
480K
935
6mo ago
mtv
We knew @laufey was a little monster 😜 #GRAMMYs
12.8M
479K
1.20K
7mo ago
mtv
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
12.3M
697K
3.76K
11mo ago
mtv
That’s a promise from @arianagrande – there are “brighter days ahead” ☀️🥹 #VMAs
11.9M
1.54M
12.9K
2mo ago
mtv
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
11.8M
663K
4.15K
10mo ago
mtv
You know I’m such a fool for you 🎶
Pre-order the vinyl now via the link in bio and watch the MTV Unplugged performance on @paramountplus
11.5M
647K
2.35K
6mo ago
mtv
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs
MTV (@mtv) Instagram Stats & Analytics
MTV (@mtv) has 21.1M Instagram followers with a 4.57% engagement rate over the past 12 months. Across 2.02K posts, MTV received 109M total likes and 1.33B impressions, averaging 54.0K likes per post. This page tracks MTV's performance metrics, top content, and engagement trends — updated daily.
MTV (@mtv) Instagram Analytics FAQ
How many Instagram followers does MTV have?+
MTV (@mtv) has 21.1M Instagram followers as of August 2026.
What is MTV's Instagram engagement rate?+
MTV's Instagram engagement rate is 4.57% over the last 12 months, based on 2.02K posts.
How many likes does MTV get on Instagram?+
MTV received 109M total likes across 2.02K posts in the last 12 months, averaging 54.0K likes per post.
How many Instagram impressions does MTV get?+
MTV's Instagram content generated 1.33B total impressions over the last 12 months.