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followers
21.1M
impressions
2.53B
likes
108M
comments
1.06M
posts
2.00K
engagement
4.54%
emv
$78.8M
Average per post
1.26M

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Top Content

Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️ 📍: 2017 #MTVAwards
58.1M
1.09M
2.33K
1mo ago
mtv
Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️ 📍: 2017 #MTVAwards
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
24.7M
1.98M
11.5K
6mo ago
mtv
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
22.9M
915K
1.28K
6mo ago
mtv
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
21.2M
365K
2.63K
7mo ago
mtv
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞 The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
20.4M
125K
455
6mo ago
mtv
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞 The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
19.2M
769K
5.85K
3mo ago
mtv
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
18.2M
1.45M
41.4K
6mo ago
mtv
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶 📍: #SpiderManBrandNewDay Madrid Photocall 🎥: @gettyentertainment
17.8M
612K
1.49K
2mo ago
mtv
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶 📍: #SpiderManBrandNewDay Madrid Photocall 🎥: @gettyentertainment
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆 Tune in TOMORROW on CBS & @paramountplus.
17.3M
273K
1.76K
6mo ago
mtv
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆 Tune in TOMORROW on CBS & @paramountplus.
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
16.6M
662K
709
2mo ago
mtv
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
An extraordinary performance, of an extra-“Ordinary” hit by @alexwarren at the #VMAs. I couldn’t be prouder 🥹
16.0M
776K
4.57K
11mo ago
mtv
An extraordinary performance, of an extra-“Ordinary” hit by @alexwarren at the #VMAs. I couldn’t be prouder 🥹
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂‍↕️ #AMAs
15.2M
160K
3.32K
2mo ago
mtv
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂‍↕️ #AMAs
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂‍↕️🧨 #FIFAWorldCup
14.9M
598K
4.18K
1mo ago
mtv
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂‍↕️🧨 #FIFAWorldCup
We knew @laufey was a little monster 😜 #GRAMMYs
13.7M
480K
935
6mo ago
mtv
We knew @laufey was a little monster 😜 #GRAMMYs
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
12.8M
479K
1.20K
7mo ago
mtv
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
That’s a promise from @arianagrande – there are “brighter days ahead” ☀️🥹 #VMAs
12.3M
697K
3.76K
11mo ago
mtv
That’s a promise from @arianagrande – there are “brighter days ahead” ☀️🥹 #VMAs
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
12.1M
1.56M
13.0K
2mo ago
mtv
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
You know I’m such a fool for you 🎶 Pre-order the vinyl now via the link in bio and watch the MTV Unplugged performance on @paramountplus
11.8M
663K
4.14K
10mo ago
mtv
You know I’m such a fool for you 🎶 Pre-order the vinyl now via the link in bio and watch the MTV Unplugged performance on @paramountplus
My Monday morning just got 10x better after seeing @annehathaway and her bump at #TheEndofOakStreet World Premiere 🥹🤰 🎥: @gettyentertainment
11.6M
260K
4.05K
1w ago
mtv
My Monday morning just got 10x better after seeing @annehathaway and her bump at #TheEndofOakStreet World Premiere 🥹🤰 🎥: @gettyentertainment
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs
11.5M
648K
2.35K
6mo ago
mtv
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs

MTV (@mtv) Instagram Stats & Analytics

MTV (@mtv) has 21.1M Instagram followers with a 4.54% engagement rate over the past 12 months. Across 2.00K posts, MTV received 108M total likes and 1.31B impressions, averaging 53.7K likes per post. This page tracks MTV's performance metrics, top content, and engagement trends — updated daily.

MTV (@mtv) Instagram Analytics FAQ

How many Instagram followers does MTV have?+
MTV (@mtv) has 21.1M Instagram followers as of August 2026.
What is MTV's Instagram engagement rate?+
MTV's Instagram engagement rate is 4.54% over the last 12 months, based on 2.00K posts.
How many likes does MTV get on Instagram?+
MTV received 108M total likes across 2.00K posts in the last 12 months, averaging 53.7K likes per post.
How many Instagram impressions does MTV get?+
MTV's Instagram content generated 1.31B total impressions over the last 12 months.