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followers
21.0M
impressions
2.37B
likes
101M
comments
793K
posts
1.87K
engagement
4.58%
emv
$73.6M
Average per post
1.26M
Key Metrics
Impressions
monthly
Distributions
Content
61.3M
1.29M
2.73K
1mo ago
mtv
Ten years after @strangerthingstv premiered and this Show of the Year win still turns my world UPSIDE DOWN 🏆❤️
📍: 2017 #MTVAwards
24.7M
1.98M
11.4K
7mo ago
mtv
Hugs & kisses for @billieeilish & @finneas on their Song of the Year win for #Wildflower 🥹 #GRAMMYs
22.9M
915K
1.28K
7mo ago
mtv
BENITO BOWL is for everyone ♥️🏈🌎🌍🌏 #SBLX #AppleMusicHalftime
21.2M
365K
2.63K
7mo ago
mtv
All I’m asking for is someone who looks at me the way Timothée Chalamet looks at Kylie Jenner 🥲 #GoldenGlobes
20.4M
125K
455
7mo ago
mtv
Everyone deserved a friendship like @charli_xcx & @troyesivan 🤞
The countdown continues… the 2026 #GRAMMYs are LIVE Sunday, February 1st on CBS & @paramountplus 🗓️
19.2M
768K
5.84K
4mo ago
mtv
It’s here, it’s here, it’s here 🖤💗 The full @blackpinkofficial at the #MetGala portraits!!!
18.7M
647K
1.59K
2mo ago
mtv
You’re both beautiful, @tomholland2013 & @zendaya — no ifs, ands, or buts 🥰🫶
📍: #SpiderManBrandNewDay Madrid Photocall
🎥: @gettyentertainment
18.2M
1.45M
41.3K
7mo ago
mtv
@jellyroll615's incredibly moving #GRAMMYs speech after winning Best Contemporary Country Album 🙌🥹🙏 SO well deserved!
17.3M
273K
1.75K
7mo ago
mtv
It’s true! @sabrinacarpenter is nominated for 6 awards at this year’s #GRAMMYs 🏆
Tune in TOMORROW on CBS & @paramountplus.
16.5M
662K
708
3mo ago
mtv
It has come to my attention that @connorstorrieofficial took this photo with the @offcampusonprime cast in JANUARY, and I’d like to personally apologize to every MTV follower for not posting it sooner. Thank you for your understanding.
16.0M
776K
4.56K
1y ago
mtv
An extraordinary performance, of an extra-“Ordinary” hit by @alexwarren at the #VMAs. I couldn’t be prouder 🥹
15.2M
160K
3.31K
3mo ago
mtv
These are happy tears, these are grateful tears, these are @BLACKEYEDPEAS & @FERGIE TEARS 🙂↕️ #AMAs
14.9M
597K
4.19K
1mo ago
mtv
Lit up like dynamite the moment @bts.bighitofficial took over the halftime show 🙂↕️🧨 #FIFAWorldCup
13.7M
479K
935
7mo ago
mtv
We knew @laufey was a little monster 😜 #GRAMMYs
12.8M
478K
1.20K
7mo ago
mtv
A touching end to @tchalamet’s very special #GoldenGlobes speech 🥰
12.3M
696K
3.77K
1y ago
mtv
That’s a promise from @arianagrande – there are “brighter days ahead” ☀️🥹 #VMAs
12.2M
1.57M
13.1K
3mo ago
mtv
Chants across the world for your Artist of the Year: @BTS.BIGHITOFFICIAL 💜🚨 #AMAs
11.8M
662K
4.14K
11mo ago
mtv
You know I’m such a fool for you 🎶
Pre-order the vinyl now via the link in bio and watch the MTV Unplugged performance on @paramountplus
11.7M
262K
4.09K
4w ago
mtv
My Monday morning just got 10x better after seeing @annehathaway and her bump at #TheEndofOakStreet World Premiere 🥹🤰
🎥: @gettyentertainment
11.5M
648K
2.35K
7mo ago
mtv
I’d clean the house at 7am with you anyyyy day, @marcellohdz & @karolg 🎶 #GRAMMYs
MTV (@mtv) Instagram Stats & Analytics
MTV (@mtv) has 21.0M Instagram followers with a 4.58% engagement rate over the past 12 months. Across 1.87K posts, MTV received 101M total likes and 1.22B impressions, averaging 54.2K likes per post. This page tracks MTV's performance metrics, top content, and engagement trends — updated daily.
MTV (@mtv) Instagram Analytics FAQ
How many Instagram followers does MTV have?+
MTV (@mtv) has 21.0M Instagram followers as of September 2026.
What is MTV's Instagram engagement rate?+
MTV's Instagram engagement rate is 4.58% over the last 12 months, based on 1.87K posts.
How many likes does MTV get on Instagram?+
MTV received 101M total likes across 1.87K posts in the last 12 months, averaging 54.2K likes per post.
How many Instagram impressions does MTV get?+
MTV's Instagram content generated 1.22B total impressions over the last 12 months.