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14.6M
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212K
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13.6K
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146
engagement
1.31%
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#AD So excited to be part of @ceraveuki’s Body campaign, sharing my dry skin story and how CeraVe Intensive Moisturising Lotion helped me solve my skincident. The dry skin on my legs was a constant itchy embarrassment. Now they are much more hydrated and smooth! You can shop CeraVe at @bootsuk
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middleagedminx
#AD So excited to be part of @ceraveuki’s Body campaign, sharing my dry skin story and how CeraVe Intensive Moisturising Lotion helped me solve my skincident. The dry skin on my legs was a constant itchy embarrassment. Now they are much more hydrated and smooth! You can shop CeraVe at @bootsuk
AD I wanted a day out with a difference. So I took a 38 minute train ride out of London, arrived in the most wonderful location called Ashford Designer Outlet and discovered the world of discount designer brands all in one beautiful outlet. Situated right by Ashford International, this dog friendly, hugely impressive outlet offers discounts of up to 60% . Barbour, Sweaty Betty, Kate Spade, Ugg, and many more of my favourite labels with the friendliest of staff. Fresh air, friendliness and fabulous discounts. A mini break that we all deserve. #ExperienceDecoded #LondonStyling #WhatsOnLondon
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middleagedminx
AD I wanted a day out with a difference. So I took a 38 minute train ride out of London, arrived in the most wonderful location called Ashford Designer Outlet and discovered the world of discount designer brands all in one beautiful outlet. Situated right by Ashford International, this dog friendly, hugely impressive outlet offers discounts of up to 60% . Barbour, Sweaty Betty, Kate Spade, Ugg, and many more of my favourite labels with the friendliest of staff. Fresh air, friendliness and fabulous discounts. A mini break that we all deserve. #ExperienceDecoded #LondonStyling #WhatsOnLondon
The Long & The Short Of It What’s New @marksandspencer The Long & The Short Of It check out spring buys at the new Pantheon store on Oxford Street - here’s what @nadinebaggott and @middleagedminx chose. Faux Leather Textured Weave Jacket £60, and Skirt £32 Faux Leather Neck Tie Bomber Jacket £55 Linen Rich Drawstring Trousers £28 White Linen Rich Puff Sleeve Mini Smock Dress £46 White Cotton Maxi Dress with blue detailing Embroidered White and Blue Cotton Beach Top £28 and Shorts £30 Pink Polka Dot Dress £45 Black and White Lace Trim Dress £50 Black and White Gingham Shorts and Shirt Set £90. Thank you to the lovely followers who stopped to say hello and have your pictures taken – please tag yourselves below so we can credit you properly.
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middleagedminx
The Long & The Short Of It What’s New @marksandspencer The Long & The Short Of It check out spring buys at the new Pantheon store on Oxford Street - here’s what @nadinebaggott and @middleagedminx chose. Faux Leather Textured Weave Jacket £60, and Skirt £32 Faux Leather Neck Tie Bomber Jacket £55 Linen Rich Drawstring Trousers £28 White Linen Rich Puff Sleeve Mini Smock Dress £46 White Cotton Maxi Dress with blue detailing Embroidered White and Blue Cotton Beach Top £28 and Shorts £30 Pink Polka Dot Dress £45 Black and White Lace Trim Dress £50 Black and White Gingham Shorts and Shirt Set £90. Thank you to the lovely followers who stopped to say hello and have your pictures taken – please tag yourselves below so we can credit you properly.
Thank you to whoever sent me this! my very first episode in Xroads! Sue Lloyd and Ronnie Allen became my adoptive parents. Good times! #crossroads #throwback
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middleagedminx
Thank you to whoever sent me this! my very first episode in Xroads! Sue Lloyd and Ronnie Allen became my adoptive parents. Good times! #crossroads #throwback
Ad I’ve spent hours in professional make-up chairs, and I mean hours! However, now I can create the perfect large, bright, smokey eye with @charlottetilbury Exagger Eyes in just 30 seconds.  Three steps: STEP ONE - Scribble with @charlottetilbury eyeshadow stick, from a choice of 12 shades (I’m using Astral Topaz). This eye shadow does not shift but grips your eyelid for 24 hours. Perfect for mature lids!  STEP TWO - Smudge with @charlottetilbury blending brush… (time to play) STEP THREE - Swipe with award-winning volume mascara. For me, two coats will do it! Et voila! Larger, brighter, smokier eyes for mature ladies in just 30 x seconds!
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Ad I’ve spent hours in professional make-up chairs, and I mean hours! However, now I can create the perfect large, bright, smokey eye with @charlottetilbury Exagger Eyes in just 30 seconds.  Three steps: STEP ONE - Scribble with @charlottetilbury eyeshadow stick, from a choice of 12 shades (I’m using Astral Topaz). This eye shadow does not shift but grips your eyelid for 24 hours. Perfect for mature lids!  STEP TWO - Smudge with @charlottetilbury blending brush… (time to play) STEP THREE - Swipe with award-winning volume mascara. For me, two coats will do it! Et voila! Larger, brighter, smokier eyes for mature ladies in just 30 x seconds!
AD My favourite ever fashion is summer dresses and @debenhams have possibly the best choice of labels and styles. Given this glorious summer, there is still time to add beautiful pieces to your wardrobe. I loved this pink floral, crepe dress from @dorothyperkins because of the flattering floaty sleeves and cinched in waist. A crisp white cotton dress from @wallis.style with lace puff sleeves in Petite is perfection. Finally a navy (so much kinder than black) chic, full skirted dress from @coastfashion. With bow shoulders you can dress it up or down… I’m wearing it with cute @oasisfashion sandals #mydebenhams #summerdresses
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middleagedminx
AD My favourite ever fashion is summer dresses and @debenhams have possibly the best choice of labels and styles. Given this glorious summer, there is still time to add beautiful pieces to your wardrobe. I loved this pink floral, crepe dress from @dorothyperkins because of the flattering floaty sleeves and cinched in waist. A crisp white cotton dress from @wallis.style with lace puff sleeves in Petite is perfection. Finally a navy (so much kinder than black) chic, full skirted dress from @coastfashion. With bow shoulders you can dress it up or down… I’m wearing it with cute @oasisfashion sandals #mydebenhams #summerdresses
THE LONG & THE SHORT OF IT IN ZARA Luxe for less is key this spring in @zara . Here are what @middleagedmix and @nadinebaggott chose as their favourite looks · ZW Collection Cape Shirt Dress £49.99 · ZW Embroidered Camisole £49.99 · ZW Collection Cream Lace Trim Camisole £29.99 · Sequin Midi Sheer Dress £39.99 · Beaded Clutch Bags both £59.99 · Sarouel Trouser in Ecru £27.99, matching sleeveless Balloon Top £25.99. · Asymmetric Hem Printed Dress£39.99 · White Disc Top Vest £27.99 · Chocolate Brown Short Dress with inbuilt belt £45.99 · Pink Linen Mix Balloon Sleeve Dress £79. · Metallic Pink Mini Faux Leather £25.99 · Pink Rose Print Shirt Dress £39.99 · Mosaic Printed Tunic Dress £49.99.
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middleagedminx
THE LONG & THE SHORT OF IT IN ZARA Luxe for less is key this spring in @zara . Here are what @middleagedmix and @nadinebaggott chose as their favourite looks · ZW Collection Cape Shirt Dress £49.99 · ZW Embroidered Camisole £49.99 · ZW Collection Cream Lace Trim Camisole £29.99 · Sequin Midi Sheer Dress £39.99 · Beaded Clutch Bags both £59.99 · Sarouel Trouser in Ecru £27.99, matching sleeveless Balloon Top £25.99. · Asymmetric Hem Printed Dress£39.99 · White Disc Top Vest £27.99 · Chocolate Brown Short Dress with inbuilt belt £45.99 · Pink Linen Mix Balloon Sleeve Dress £79. · Metallic Pink Mini Faux Leather £25.99 · Pink Rose Print Shirt Dress £39.99 · Mosaic Printed Tunic Dress £49.99.
The Long & The Short Of It Shop Vintage As @middleagedminx says its Vintage 0n Vintage in today’s reel @rellikvintage in London. Watch as Jo and @nadinebaggott step back in time and try on the clothes they wish they could have afforded when young. Designers include original Yves Saint Laurent and Karl Lagerfeld for Chanel, John Richmond and Romeo Gigli plus Jo reminisces about Glastonbury ❤️ all clothes are available online at relliklobfon.co.uk and ps those vintage Japanese and Chinese dressing gowns are affordable and beautiful. Videography by the brilliant @katsfilms
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middleagedminx
The Long & The Short Of It Shop Vintage As @middleagedminx says its Vintage 0n Vintage in today’s reel @rellikvintage in London. Watch as Jo and @nadinebaggott step back in time and try on the clothes they wish they could have afforded when young. Designers include original Yves Saint Laurent and Karl Lagerfeld for Chanel, John Richmond and Romeo Gigli plus Jo reminisces about Glastonbury ❤️ all clothes are available online at relliklobfon.co.uk and ps those vintage Japanese and Chinese dressing gowns are affordable and beautiful. Videography by the brilliant @katsfilms
I wasn’t expecting this! Watch today’s vlog on YouTube - link in bio and stories! @itv @thismorning
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middleagedminx
I wasn’t expecting this! Watch today’s vlog on YouTube - link in bio and stories! @itv @thismorning
Missed the latest Gold show? Head to the SheerLuxe YouTube channel to catch up now…
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middleagedminx
Missed the latest Gold show? Head to the SheerLuxe YouTube channel to catch up now…
The relief of removing your bra… Watch today’s vlog on youtube - link in bio and stories! @secondacthello @esteelauderuk @bella_freud
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middleagedminx
The relief of removing your bra… Watch today’s vlog on youtube - link in bio and stories! @secondacthello @esteelauderuk @bella_freud
AD. THE LONG & THE SHORT OF IT SHOW YOU THEIR UNDIES Remember when @middlegedminx and @nadinebaggott were stopped on Marylebone High Street and asked about their knickers by @stripeandstare ? Well since then Jo has fallen in love with the world’s comfiest undies as much as Nadine. In this video, we show you our current favourites and pay homage to a comedy duo always seen in bed together in the run up to Christmas (can you guess who it is? Comments below. Featured Jo Wears: High Rise Knicker £18 and Cross over Bra £18 in black and also Lazy Sunday Soft Brushed Pyjama Shorts £50 and Matching Top £70 Nadine Wears: Original Knicker £18 and Zig Zag Triangle Bra both in Black Cherry, Zig Zag Lace Slip Dress £45 in Black and Long Pyjama Set in Midnight and Raspberry £70 Also Mentioned: High Rise Knicker set of Four £50 in Navy Pastels. And we have a code site-wide for just one week, so be sure to watch the video until the end 💕
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middleagedminx
AD. THE LONG & THE SHORT OF IT SHOW YOU THEIR UNDIES Remember when @middlegedminx and @nadinebaggott were stopped on Marylebone High Street and asked about their knickers by @stripeandstare ? Well since then Jo has fallen in love with the world’s comfiest undies as much as Nadine. In this video, we show you our current favourites and pay homage to a comedy duo always seen in bed together in the run up to Christmas (can you guess who it is? Comments below. Featured Jo Wears: High Rise Knicker £18 and Cross over Bra £18 in black and also Lazy Sunday Soft Brushed Pyjama Shorts £50 and Matching Top £70 Nadine Wears: Original Knicker £18 and Zig Zag Triangle Bra both in Black Cherry, Zig Zag Lace Slip Dress £45 in Black and Long Pyjama Set in Midnight and Raspberry £70 Also Mentioned: High Rise Knicker set of Four £50 in Navy Pastels. And we have a code site-wide for just one week, so be sure to watch the video until the end 💕
I’m so proud to be @praibeautyuk ambassador for the Ageless Throat and Decolletage Hydrogel mask. This mask has taken the beauty world by storm due to its combination of power packed formula and innovative jelly like texture! Created in Korea, it’s lightweight, flexible and gives you glowing and firming results from chin to chest. Enjoy 20% discount when using code jolovesprai. I really do!!! #ad
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middleagedminx
I’m so proud to be @praibeautyuk ambassador for the Ageless Throat and Decolletage Hydrogel mask. This mask has taken the beauty world by storm due to its combination of power packed formula and innovative jelly like texture! Created in Korea, it’s lightweight, flexible and gives you glowing and firming results from chin to chest. Enjoy 20% discount when using code jolovesprai. I really do!!! #ad
The LONG & The SHORT Of It Winter Coats The sales are on so @middleagedminx and @nadinebaggott are in search of warm, stylish weather proof coats and jackets @johnlewis and some items are further reduced since we filmed last week. Items featured @frenchconnection Kayleigh Bomber Jacket in Bordeaux now just £72 @johnlewis own brand Shawl Collar Coat in monochrome stripe £99.50 John Lewis Leather Trench in Brown £120 appears sold out sorry but @reiss have a close match for £448. @maxmaraweekend Canel Coat £650 @mintvelvet Faux Fur Bomber in Cream £180 and Reversible Gilet £89. @marella Beaver Cloth in Pearl Grey Coat £514 @baukjen Organic Cotten Mac £139 @frenchconnection Lowen Herringbone Coat £105 Thanks to @katsfilms 💕 for capturing it all
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middleagedminx
The LONG & The SHORT Of It Winter Coats The sales are on so @middleagedminx and @nadinebaggott are in search of warm, stylish weather proof coats and jackets @johnlewis and some items are further reduced since we filmed last week. Items featured @frenchconnection Kayleigh Bomber Jacket in Bordeaux now just £72 @johnlewis own brand Shawl Collar Coat in monochrome stripe £99.50 John Lewis Leather Trench in Brown £120 appears sold out sorry but @reiss have a close match for £448. @maxmaraweekend Canel Coat £650 @mintvelvet Faux Fur Bomber in Cream £180 and Reversible Gilet £89. @marella Beaver Cloth in Pearl Grey Coat £514 @baukjen Organic Cotten Mac £139 @frenchconnection Lowen Herringbone Coat £105 Thanks to @katsfilms 💕 for capturing it all
THE LONG & THE SHORT OF IT - party wear @hobbslondon Jo is HUGE in Hobbs so what better place to shop for the upcoming season than her manor? In this reel 5’1” @middleagedminx and 5’11” @nadinebaggott try on all of the silk and sequins. For Jo Zuri Jumpsuit £169.15 Heather Velvet Jacket £191.20 and Trousers £111.20 Meryl V Neck Maxi £246.75 Tilly Velvet Hair Clip £21.25 Meadow Sequin Dress £183.30 For Nadine Marissa Velvet Dress £179.25 Northborough Dress £164.25 Giovanna T-Bar Heels £119.20 Same suit as above Shirley Gold Sequin Trimmed Maxi £296.65 These are the current Black Friday discounted prices. Videographer @katsfilms
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middleagedminx
THE LONG & THE SHORT OF IT - party wear @hobbslondon Jo is HUGE in Hobbs so what better place to shop for the upcoming season than her manor? In this reel 5’1” @middleagedminx and 5’11” @nadinebaggott try on all of the silk and sequins. For Jo Zuri Jumpsuit £169.15 Heather Velvet Jacket £191.20 and Trousers £111.20 Meryl V Neck Maxi £246.75 Tilly Velvet Hair Clip £21.25 Meadow Sequin Dress £183.30 For Nadine Marissa Velvet Dress £179.25 Northborough Dress £164.25 Giovanna T-Bar Heels £119.20 Same suit as above Shirley Gold Sequin Trimmed Maxi £296.65 These are the current Black Friday discounted prices. Videographer @katsfilms
Many of you have congratulated me on purchasing my flat. Well, sad to say there has been yet another obstacle to overcome. I’m still waiting to exchange… beginning to wonder if this was a good decision? Tune in to tomorrow’s vlog to find out more
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middleagedminx
Many of you have congratulated me on purchasing my flat. Well, sad to say there has been yet another obstacle to overcome. I’m still waiting to exchange… beginning to wonder if this was a good decision? Tune in to tomorrow’s vlog to find out more
The Long & The Short Of It @marksandspencers Accessories How could we resist? @middleagedminx and @nainebaggott run riot in the M&S Pantheon trying on everything. Ps I know I am 5’10” btw but I used to be 5’11” and am shrinking. Items featured · Jelly Grab Bag in Orange and Blue £26 · White and Black Leather Studded Clogs £66 · Beaded Floral White Grab Bag £60 · Retro Runner Trainer in various colourways £36 · Straw Hardware Shoulder Bag £50 also in black · Straw Blue and Beige Checkerboard Bucket Hat £18 · Matching Cross Body Bag £36 · Neoprene Scallop Plunge Swimsuit £36 · Broderie Trim Sculpt Bikini Top £23 and matching Bottoms £16 · Wired Sculpt Scallop Bikini Top £23 and matching High Rise Bottoms £16 · Floral Detail Padded Plunge Swimsuit in Black £60 · Autograph Leather Snake Print Buckle Flat £66 · Satin Printed Neckerchief £13 in four colourways · Kitten Heel White Slingback £36 · Leather Flat Orange Mule £26 in various colourways · Snakeskin Flat Slip On Mules £30 · Buckle Flat Mary Jane Ballet Pumps £40 in four colourways · 5 Pack Charm bangles £22.50 · Blue Oversized Flower Earrings £18.50 · Brushed pendant Link Multirow Necklace £25
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middleagedminx
The Long & The Short Of It @marksandspencers Accessories How could we resist? @middleagedminx and @nainebaggott run riot in the M&S Pantheon trying on everything. Ps I know I am 5’10” btw but I used to be 5’11” and am shrinking. Items featured · Jelly Grab Bag in Orange and Blue £26 · White and Black Leather Studded Clogs £66 · Beaded Floral White Grab Bag £60 · Retro Runner Trainer in various colourways £36 · Straw Hardware Shoulder Bag £50 also in black · Straw Blue and Beige Checkerboard Bucket Hat £18 · Matching Cross Body Bag £36 · Neoprene Scallop Plunge Swimsuit £36 · Broderie Trim Sculpt Bikini Top £23 and matching Bottoms £16 · Wired Sculpt Scallop Bikini Top £23 and matching High Rise Bottoms £16 · Floral Detail Padded Plunge Swimsuit in Black £60 · Autograph Leather Snake Print Buckle Flat £66 · Satin Printed Neckerchief £13 in four colourways · Kitten Heel White Slingback £36 · Leather Flat Orange Mule £26 in various colourways · Snakeskin Flat Slip On Mules £30 · Buckle Flat Mary Jane Ballet Pumps £40 in four colourways · 5 Pack Charm bangles £22.50 · Blue Oversized Flower Earrings £18.50 · Brushed pendant Link Multirow Necklace £25
The LONG & The SHORT Of It Date Night Edition @johnlewis With Valentines fast approaching @middleagedminx and @nadinebaggott try on dresses and try not to take themselves too seriously. * @mintvelvet Black Velvet Dress Diamante trim reduced to £69 * @baukjen Valleta Satin Lace Trim Midi Dress now reduced to £131 * @marella_official V Neck Short Sleeve Polka Dot Dress in Brown and White £235 * @thisiswhistles transparent sleeve dress Burgundy Dress Ruched Dress £149. * @reiss Annika Snakeskin Print Shirt Dress now £98. * @thisiswhistles Funnel Neck Pleated Midi £149 Disastrous Ralph Lauren dress £300 can’t stand to tag them as I look so dreadful in that dress. Now off to find anything with a pulse for Jo 😆❤️ Videography @katsfilms
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The LONG & The SHORT Of It Date Night Edition @johnlewis With Valentines fast approaching @middleagedminx and @nadinebaggott try on dresses and try not to take themselves too seriously. * @mintvelvet Black Velvet Dress Diamante trim reduced to £69 * @baukjen Valleta Satin Lace Trim Midi Dress now reduced to £131 * @marella_official V Neck Short Sleeve Polka Dot Dress in Brown and White £235 * @thisiswhistles transparent sleeve dress Burgundy Dress Ruched Dress £149. * @reiss Annika Snakeskin Print Shirt Dress now £98. * @thisiswhistles Funnel Neck Pleated Midi £149 Disastrous Ralph Lauren dress £300 can’t stand to tag them as I look so dreadful in that dress. Now off to find anything with a pulse for Jo 😆❤️ Videography @katsfilms
ad • Jo and I popped into the @esteelauderuk counter for their complimentary Beauty Sleep Glow Facial. Yes, complimentary all year round! ✨ We both had a personalised skin analysis (fascinating seeing how different our skin needs are 👀) before trying the facial which was such a lovely “wind down and glow up” moment, complete with the stainless-steel sculpting tool. It instantly feels cooling and helps with puffiness, drainage - it was also so relaxing! Of course, both of us were recommended the iconic Advanced Night Repair range — Jo was even told to use the serum in the morning too for an extra hydration boost. And if you pick up any full-size Advanced Night Repair Serum, you’ll get a free Sculpting Skincare Kit — including a deluxe mini ANR, cleansing balm and the limited-edition sculpting tool (exclusive to this GWP!). If your skin needs a little boost this time of year, you can book your Beauty Sleep Glow Facial online or pop into your nearest Estée Lauder counter. Honestly… such a lovely treat. 💙 #EsteePartner
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ad • Jo and I popped into the @esteelauderuk counter for their complimentary Beauty Sleep Glow Facial. Yes, complimentary all year round! ✨ We both had a personalised skin analysis (fascinating seeing how different our skin needs are 👀) before trying the facial which was such a lovely “wind down and glow up” moment, complete with the stainless-steel sculpting tool. It instantly feels cooling and helps with puffiness, drainage - it was also so relaxing! Of course, both of us were recommended the iconic Advanced Night Repair range — Jo was even told to use the serum in the morning too for an extra hydration boost. And if you pick up any full-size Advanced Night Repair Serum, you’ll get a free Sculpting Skincare Kit — including a deluxe mini ANR, cleansing balm and the limited-edition sculpting tool (exclusive to this GWP!). If your skin needs a little boost this time of year, you can book your Beauty Sleep Glow Facial online or pop into your nearest Estée Lauder counter. Honestly… such a lovely treat. 💙 #EsteePartner
THE LONG & THE SHORT OF IT @zara SUMMER ACCESSORIES We truly believe that no one does stylish summer accessories better than Zara on the high street - here are @middleagedminx and @nadinebaggott best buys Toe Ring Sandal £39.99 Cream Espadrille Woven Wedge Sandal £59.99 Cream Mesh Embellished Kitten Heel £55.99 Cream Crochet Kitten Heel £45.99 Crochet Knit Mini Tote Bag £29.99 Cream Pouch Bag £69.99 MIini Embroudered Bag £49.99 Double Rigid Resin Bangles £19.99 Double Metal Bangles £19.99 Gold Metal Washer Belt £29.99 Metallic Medallion Belt £22.99 Woven Vanity Bag £27.99 Mini Cross Body Rigid Woven Bag £49.99 Forgive our take on An Fab at the end but how could we resist. Brilliant filming as ever by @katsfilms ❤️
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THE LONG & THE SHORT OF IT @zara SUMMER ACCESSORIES We truly believe that no one does stylish summer accessories better than Zara on the high street - here are @middleagedminx and @nadinebaggott best buys Toe Ring Sandal £39.99 Cream Espadrille Woven Wedge Sandal £59.99 Cream Mesh Embellished Kitten Heel £55.99 Cream Crochet Kitten Heel £45.99 Crochet Knit Mini Tote Bag £29.99 Cream Pouch Bag £69.99 MIini Embroudered Bag £49.99 Double Rigid Resin Bangles £19.99 Double Metal Bangles £19.99 Gold Metal Washer Belt £29.99 Metallic Medallion Belt £22.99 Woven Vanity Bag £27.99 Mini Cross Body Rigid Woven Bag £49.99 Forgive our take on An Fab at the end but how could we resist. Brilliant filming as ever by @katsfilms ❤️

Jo Good - Middleagedminx (@middleagedminx) Instagram Stats & Analytics

Jo Good - Middleagedminx (@middleagedminx) has 114K Instagram followers with a 1.31% engagement rate over the past 12 months. Across 146 posts, Jo Good - Middleagedminx received 212K total likes and 13.4M impressions, averaging 1.45K likes per post. This page tracks Jo Good - Middleagedminx's performance metrics, top content, and engagement trends — updated daily.

Jo Good - Middleagedminx (@middleagedminx) Instagram Analytics FAQ

How many Instagram followers does Jo Good - Middleagedminx have?+
Jo Good - Middleagedminx (@middleagedminx) has 114K Instagram followers as of August 2026.
What is Jo Good - Middleagedminx's Instagram engagement rate?+
Jo Good - Middleagedminx's Instagram engagement rate is 1.31% over the last 12 months, based on 146 posts.
How many likes does Jo Good - Middleagedminx get on Instagram?+
Jo Good - Middleagedminx received 212K total likes across 146 posts in the last 12 months, averaging 1.45K likes per post.
How many Instagram impressions does Jo Good - Middleagedminx get?+
Jo Good - Middleagedminx's Instagram content generated 13.4M total impressions over the last 12 months.