instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
54.4K
impressions
1.8M
likes
65.4K
comments
2.13K
posts
68
engagement
3.02%
emv
$55.1K
Avg. per post
29.1K

Key Metrics

Distributions

Top Content

My boy’s smile is priceless!😁 We finally got him in the go kart and he had so much fun. Our experience was full of laughs, gratification, and a lot of “oh sh*t!” moments. This kid is a gasser. Definitely has the will to win… and to wreck people.😂 He needs some more seat time before he’s ready to hit the track. We’re gonna have a damn good time racing with him. Can’t wait. 
#readytorace #gokart #racer #gasser #safetyfirst #thisisgoingtobeexpensive #thirdgen @bellracinghq
297K
7.08K
329
11mo ago
matt_crafton
My boy’s smile is priceless!😁 We finally got him in the go kart and he had so much fun. Our experience was full of laughs, gratification, and a lot of “oh sh*t!” moments. This kid is a gasser. Definitely has the will to win… and to wreck people.😂 He needs some more seat time before he’s ready to hit the track. We’re gonna have a damn good time racing with him. Can’t wait. #readytorace #gokart #racer #gasser #safetyfirst #thisisgoingtobeexpensive #thirdgen @bellracinghq
I want to thank everyone who helped to me get to this point in my career. It’s been one hell of a ride. 
Thank you to my mom and dad. We earned every bit of it, from working at the old shop in Tulare, to where we are now. Thank you Duke, Ronda and Allison, and all the sponsors and people who have been a part of this. The list is long, but you know who you are. A special thank you to Duke for being a man of his word from the day we met. We said we would win together and build the team as a business, and I’d say we did pretty damn good. 
To the fans who supported me through the years, thank you. (And to the ones who didn’t for keeping the fire lit)
I’ve always loved racing trucks, but I’m ready to race part time and enjoy life outside of the career I built. Time to spend more time with my family and do some damn dirt racing!
@menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fxdworkwear @mayhemwheels
@drivensunglasses @offaxispaint
161K
6.43K
335
3mo ago
matt_crafton
I want to thank everyone who helped to me get to this point in my career. It’s been one hell of a ride. Thank you to my mom and dad. We earned every bit of it, from working at the old shop in Tulare, to where we are now. Thank you Duke, Ronda and Allison, and all the sponsors and people who have been a part of this. The list is long, but you know who you are. A special thank you to Duke for being a man of his word from the day we met. We said we would win together and build the team as a business, and I’d say we did pretty damn good. To the fans who supported me through the years, thank you. (And to the ones who didn’t for keeping the fire lit) I’ve always loved racing trucks, but I’m ready to race part time and enjoy life outside of the career I built. Time to spend more time with my family and do some damn dirt racing! @menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fxdworkwear @mayhemwheels @drivensunglasses @offaxispaint
Having a great Thanksgiving weekend grabbing gears. This car is unreal.🤘🏼 @sadevtransmission @sadevtransmissionsusa @tatummotorsports
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3.83K
68
2mo ago
matt_crafton
Having a great Thanksgiving weekend grabbing gears. This car is unreal.🤘🏼 @sadevtransmission @sadevtransmissionsusa @tatummotorsports
Happy late birthday to the BEST FRIEND and GIRLFRIEND a guy could ask for. And a bad a$$ little race car driver as well. Thank you for always making us smile 🤣😂. 2k2
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3.06K
142
4mo ago
matt_crafton
Happy late birthday to the BEST FRIEND and GIRLFRIEND a guy could ask for. And a bad a$$ little race car driver as well. Thank you for always making us smile 🤣😂. 2k2
It’s been real.✌🏽 @phoenixraceway 

@menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fxdworkwear @mayhemwheels
@drivensunglasses @offaxispaint @blacklabelbacon
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82
3mo ago
matt_crafton
It’s been real.✌🏽 @phoenixraceway @menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fxdworkwear @mayhemwheels @drivensunglasses @offaxispaint @blacklabelbacon
Proud of my kids for graduating last week! We celebrated Elladee’s 6th grade graduation, and Matthew’s preschool graduation. Time is flying.
57.4K
2.29K
151
9mo ago
matt_crafton
Proud of my kids for graduating last week! We celebrated Elladee’s 6th grade graduation, and Matthew’s preschool graduation. Time is flying.
Happy Valentine’s Day to the best thing that’s ever happened to me. Best friend and partner. Haha no clue 💇‍♀️.
54.2K
2.17K
79
6d ago
matt_crafton
Happy Valentine’s Day to the best thing that’s ever happened to me. Best friend and partner. Haha no clue 💇‍♀️.
Am I late to the 2016 trend…?
53.3K
2.13K
27
3w ago
matt_crafton
Am I late to the 2016 trend…?
Nights like last night remind me why having these two kids is so worth it. Glad they were both there with me. We couldn’t get out of our own way, but I’m thankful for the team behind me that puts in the work to keep us going.
@menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels
@drivensunglasses @offaxispaint @chichisbrand
39.7K
1.59K
34
9mo ago
matt_crafton
Nights like last night remind me why having these two kids is so worth it. Glad they were both there with me. We couldn’t get out of our own way, but I’m thankful for the team behind me that puts in the work to keep us going. @menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels @drivensunglasses @offaxispaint @chichisbrand
@richmondraceway started off well, and ended in a bad way. Hopefully we can bring speed to Darlington at the end of the month. Thanks to all my guys who work hard week in and week out.

@menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels
@drivensunglasses @offaxispaint
37.2K
1.49K
41
6mo ago
matt_crafton
@richmondraceway started off well, and ended in a bad way. Hopefully we can bring speed to Darlington at the end of the month. Thanks to all my guys who work hard week in and week out. @menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels @drivensunglasses @offaxispaint
Sharing my experience from last week >> thanks @kurtbusch  for letting me test this beast! It was fun to drive.
36.5K
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18
6mo ago
matt_crafton
Sharing my experience from last week >> thanks @kurtbusch for letting me test this beast! It was fun to drive.
@volusiaspeedway bound.🐊
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40
2w ago
matt_crafton
@volusiaspeedway bound.🐊
Not bad for an asphalt guy. Having fun, and looking forward to recording more laps here at @volusiaspeedway .
@sealmasternet @k1racegear @campersinnrv
@wehrsmachine @globebrand @fxdworkwear @bellhelmets @eibach_world @fox @offaxispaint @mpi.innovations @trimaxxgraphics @mayhemwheels @beamtrailersales @dynamicdrivelines @fkrodends @ultimate_equipment_rentals @victoryseats @impactfoam @reradioz
33.3K
756
30
2w ago
matt_crafton
Not bad for an asphalt guy. Having fun, and looking forward to recording more laps here at @volusiaspeedway . @sealmasternet @k1racegear @campersinnrv @wehrsmachine @globebrand @fxdworkwear @bellhelmets @eibach_world @fox @offaxispaint @mpi.innovations @trimaxxgraphics @mayhemwheels @beamtrailersales @dynamicdrivelines @fkrodends @ultimate_equipment_rentals @victoryseats @impactfoam @reradioz
Received your fan mail and autograph requests... Thank you fans.🫵🏼
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64
2mo ago
matt_crafton
Received your fan mail and autograph requests... Thank you fans.🫵🏼
Some of my favorite things of 2025.
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1.31K
49
1mo ago
matt_crafton
Some of my favorite things of 2025.
Brought in the new year rippin in the sand.🤙🏽
30.4K
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25
1mo ago
matt_crafton
Brought in the new year rippin in the sand.🤙🏽
Nothing beats sharing the dirt racing experience with my family and having them involved in the process. We work, we bond, we feel the adrenaline, and we celebrate every win, together. 🙌🏼

@sodasenseofficial @sealmasternet @k1racegear @campersinnrv
@wehrsmachine @globebrand @fxdworkwear @bellhelmets @eibach_world @fox @offaxispaint @mpi.innovations @trimaxxgraphics @mayhemwheels @beamtrailersales @dynamicdrivelines @fkrodends @ultimate_equipment_rentals @victoryseats @impactfoam @reradioz
29.7K
609
30
6mo ago
matt_crafton
Nothing beats sharing the dirt racing experience with my family and having them involved in the process. We work, we bond, we feel the adrenaline, and we celebrate every win, together. 🙌🏼 @sodasenseofficial @sealmasternet @k1racegear @campersinnrv @wehrsmachine @globebrand @fxdworkwear @bellhelmets @eibach_world @fox @offaxispaint @mpi.innovations @trimaxxgraphics @mayhemwheels @beamtrailersales @dynamicdrivelines @fkrodends @ultimate_equipment_rentals @victoryseats @impactfoam @reradioz
We’re already a week into 2026. I hoped to continue all those smiles this year, and so far we’re doing well.😁 The show goes on!
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18
1mo ago
matt_crafton
We’re already a week into 2026. I hoped to continue all those smiles this year, and so far we’re doing well.😁 The show goes on!
Tough night at @raceirp . Rain canceled qualifying, so we had to start deep in the field. We fought an uphill battle all night. Just couldn’t get the balance where we needed it. Thanks to my guys for their efforts. Road course racing up next.
@menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels
@drivensunglasses @offaxispaint @itwpaslode
26.4K
812
11
6mo ago
matt_crafton
Tough night at @raceirp . Rain canceled qualifying, so we had to start deep in the field. We fought an uphill battle all night. Just couldn’t get the balance where we needed it. Thanks to my guys for their efforts. Road course racing up next. @menardshomeimprovement @menardsracing @thorsport_racing @fordperformance @k1racegear @bellracinghq @globebrand @fdworkwear @mayhemwheels @drivensunglasses @offaxispaint @itwpaslode
Thankful for my family every day. Happy Thanksgiving.
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2mo ago
matt_crafton
Thankful for my family every day. Happy Thanksgiving.

Matt Crafton (@matt_crafton) Instagram Stats & Analytics

Matt Crafton (@matt_crafton) has 54.4K Instagram followers with a 3.02% engagement rate over the past 12 months. Across 68 posts, Matt Crafton received 65.4K total likes and 624K impressions, averaging 1.05K likes per post. This page tracks Matt Crafton's performance metrics, top content, and engagement trends — updated daily.

Matt Crafton (@matt_crafton) Instagram Analytics FAQ

How many Instagram followers does Matt Crafton have?+
Matt Crafton (@matt_crafton) has 54.4K Instagram followers as of February 2026.
What is Matt Crafton's Instagram engagement rate?+
Matt Crafton's Instagram engagement rate is 3.02% over the last 12 months, based on 68 posts.
How many likes does Matt Crafton get on Instagram?+
Matt Crafton received 65.4K total likes across 68 posts in the last year, averaging 1.05K likes per post.
How many Instagram impressions does Matt Crafton get?+
Matt Crafton's Instagram content generated 624K total impressions over the last 12 months.