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followers
247K
impressions
17.3M
likes
340K
comments
14.7K
posts
116
engagement
1.96%
emv
$450K
Average per post
149K

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The korea glow up but men’s version. The skinny jeans had to go. 10 years was long enough. I flew my husband to Korea for the ultimate glow-up: full body measurements at @colorlab_official (they measure EVERY bone to find your perfect style), a complete wardrobe overhaul, and the one hair stylist I’ve been saving for years. High-waisted straight pants, sleek loafers, softer layers—basically everything he’s been avoiding. Style consultation by @colorlab_dahyun Hair by @influer_woo Was it worth throwing away his favorite jeans in secret? Watch till the end. 변우석 사랑해요 💀
2.88M
104K
704
5mo ago
liahyoo
The korea glow up but men’s version. The skinny jeans had to go. 10 years was long enough. I flew my husband to Korea for the ultimate glow-up: full body measurements at @colorlab_official (they measure EVERY bone to find your perfect style), a complete wardrobe overhaul, and the one hair stylist I’ve been saving for years. High-waisted straight pants, sleek loafers, softer layers—basically everything he’s been avoiding. Style consultation by @colorlab_dahyun Hair by @influer_woo Was it worth throwing away his favorite jeans in secret? Watch till the end. 변우석 사랑해요 💀
Running a small business means doing more with less. 📈 With AI Design, Liah turned ideas into polished product visuals ready for promotion. #CapCutAIDesign
1.98M
3.35K
76
6mo ago
liahyoo
Running a small business means doing more with less. 📈 With AI Design, Liah turned ideas into polished product visuals ready for promotion. #CapCutAIDesign
10 years ago, she left one of Korea's biggest beauty giants so that 2 years later, she could build KraveBeauty from one magical ingredient—tamanu oil What started as Liah’s personal skin journey turned into a formula that’s now helped hundreds of thousands press reset on their barriers💚 and it's not exactly magic... it's science The power of slowing down. The magic of tamanu oil. The start of Great Barrier Relief. Comment TAMANU below to get the link🔗  #tamanuoil #greatbarrierrelief #founderstories
1.83M
13.9K
1.89K
9mo ago
liahyoo
10 years ago, she left one of Korea's biggest beauty giants so that 2 years later, she could build KraveBeauty from one magical ingredient—tamanu oil What started as Liah’s personal skin journey turned into a formula that’s now helped hundreds of thousands press reset on their barriers💚 and it's not exactly magic... it's science The power of slowing down. The magic of tamanu oil. The start of Great Barrier Relief. Comment TAMANU below to get the link🔗  #tamanuoil #greatbarrierrelief #founderstories
3,000 bottles. One hour. Zero ad spend. As the founder of @kravebeauty my biggest regret was not joining @tiktokshop sooner. Here’s the 3-step framework that completely transformed our business: ✨Step 1: Start with a product that solves a real problem (Oil La La for breakout-prone skin delivered results people wanted to share) ✨Step 2: Put it on TikTok Shop (people discover + buy seamlessly in one place) ✨Step 3: Post consistently (our in-house content went viral organically, multiple times) The holiday season is approaching, and it’s the BEST time for small businesses to join and acquire new customers. So if you’re a founder, entrepreneur, or small biz owner wondering if TikTok Shop is worth it, this is your sign. Don’t make my mistake. Link in bio 👆 #ad #SellWithTikTokShop #TikTokShop #ad #SmallBusiness #Entrepreneur #FounderStory #Ecommerce #SmallBusinessOwner #WomenInBusiness #BusinessGrowth #TikTokShopSeller #ShopSmall #KraveBeauty #SkincareFounder #EntrepreneurLife #StartupLife #BusinessTips
1.35M
1.21K
52
7mo ago
liahyoo
3,000 bottles. One hour. Zero ad spend. As the founder of @kravebeauty my biggest regret was not joining @tiktokshop sooner. Here’s the 3-step framework that completely transformed our business: ✨Step 1: Start with a product that solves a real problem (Oil La La for breakout-prone skin delivered results people wanted to share) ✨Step 2: Put it on TikTok Shop (people discover + buy seamlessly in one place) ✨Step 3: Post consistently (our in-house content went viral organically, multiple times) The holiday season is approaching, and it’s the BEST time for small businesses to join and acquire new customers. So if you’re a founder, entrepreneur, or small biz owner wondering if TikTok Shop is worth it, this is your sign. Don’t make my mistake. Link in bio 👆 #ad #SellWithTikTokShop #TikTokShop #ad #SmallBusiness #Entrepreneur #FounderStory #Ecommerce #SmallBusinessOwner #WomenInBusiness #BusinessGrowth #TikTokShopSeller #ShopSmall #KraveBeauty #SkincareFounder #EntrepreneurLife #StartupLife #BusinessTips
We originally made Lip Barrier Relief as a small one-time release to thank YOU for being part of our community, but you kept asking for it to come back, so we remade it, with a new intention. We’re sharing how we built this Lip Barrier Relief differently, diving into how its barrier-first lip care supports your lips instead of sitting on top and why we chose to upcycle discarded almond shells and hulls to help your protect lips from dry conditions. Comment LBR and I’ll send you the link to this🔗 This is Chapter 1: Almond Shells & Husks🌰🌾 The first of many chapters. Lip Barrier Relief was made for only a limited run, and 50% of profits go to @farmlinkproject, because caring shouldn’t stop at skin💚 #wastenotthefarm #lipbarrierrelief
788K
4.63K
593
4mo ago
liahyoo
We originally made Lip Barrier Relief as a small one-time release to thank YOU for being part of our community, but you kept asking for it to come back, so we remade it, with a new intention. We’re sharing how we built this Lip Barrier Relief differently, diving into how its barrier-first lip care supports your lips instead of sitting on top and why we chose to upcycle discarded almond shells and hulls to help your protect lips from dry conditions. Comment LBR and I’ll send you the link to this🔗 This is Chapter 1: Almond Shells & Husks🌰🌾 The first of many chapters. Lip Barrier Relief was made for only a limited run, and 50% of profits go to @farmlinkproject, because caring shouldn’t stop at skin💚 #wastenotthefarm #lipbarrierrelief
How much is enough sunscreen? Tldr... MORE THAN WHAT YOU THINK IS ENOUGH! 2 mg/cm² rule is the scientific standard used to test and determine the Sun Protection Factor (SPF) on all sunscreens. Basically saying you should apply exactly 2 milligrams of sunscreen for every square centimeter of skin to achieve the labeled spf. To average head size, this comes down to 1/2 teaspoons worth of sunscreen for face, neck and ears. For your face itself, it’s around 1/4 teaspoon of sunscreen. @capri.corneum recently did an enlightening post about how 2 fingers of #sunscreen might not be enough - a method I religiously used myself too. Every sunscreen has a different viscosity so this may not apply to more fluid or thicker sunscreens than the @KraveBeauty beet the sun* but this is approximately how much I need to apply all over my face, neck, and ears to get the SPF 40. How much sunscreen are you applying? And are you reapplying? *KraveBeauty is my own brand
536K
3.60K
115
1mo ago
liahyoo
How much is enough sunscreen? Tldr... MORE THAN WHAT YOU THINK IS ENOUGH! 2 mg/cm² rule is the scientific standard used to test and determine the Sun Protection Factor (SPF) on all sunscreens. Basically saying you should apply exactly 2 milligrams of sunscreen for every square centimeter of skin to achieve the labeled spf. To average head size, this comes down to 1/2 teaspoons worth of sunscreen for face, neck and ears. For your face itself, it’s around 1/4 teaspoon of sunscreen. @capri.corneum recently did an enlightening post about how 2 fingers of #sunscreen might not be enough - a method I religiously used myself too. Every sunscreen has a different viscosity so this may not apply to more fluid or thicker sunscreens than the @KraveBeauty beet the sun* but this is approximately how much I need to apply all over my face, neck, and ears to get the SPF 40. How much sunscreen are you applying? And are you reapplying? *KraveBeauty is my own brand
#ad | If you’re a solo founder, a small business owner, a creator juggling a million tasks, this one’s for you. I know the pressure (and the struggle) of needing to wear 16 different hats each day - from product development, customer service, creative directing a shoot, filming content, to crunching numbers on a spreadsheet. And when your tech slows you down, that’s a huge business cost you’re paying. XPS powered by Intel® Core™ Ultra Processors keeps up with every version of me, all in one day. And Dell’s best deals of the season are happening now. Link in bio to upgrade your tech game now. @Dell @DellTech #DellCollab #intelcoreultra
419K
341
20
1mo ago
liahyoo
#ad | If you’re a solo founder, a small business owner, a creator juggling a million tasks, this one’s for you. I know the pressure (and the struggle) of needing to wear 16 different hats each day - from product development, customer service, creative directing a shoot, filming content, to crunching numbers on a spreadsheet. And when your tech slows you down, that’s a huge business cost you’re paying. XPS powered by Intel® Core™ Ultra Processors keeps up with every version of me, all in one day. And Dell’s best deals of the season are happening now. Link in bio to upgrade your tech game now. @Dell @DellTech #DellCollab #intelcoreultra
Smash or pass, French skincare edition! Let us know if you agree with our picks👇🏻
304K
9.40K
166
2mo ago
liahyoo
Smash or pass, French skincare edition! Let us know if you agree with our picks👇🏻
We’re developing an eye product that doesn’t exist yet, and we need your help to build it. Comment “KELP” below and we’ll send you a 5-minute survey to help shape this product. Here’s what makes this different: we got accepted into @greenwaveorg #KelpCoLab, a program designed to unlock kelp’s potential as a functional ingredient in personal care. We’re one of the first brands working directly with Alaskan kelp farmers and technical experts to co-develop high-performance formulations using regeneratively farmed kelp. Why kelp? Because it locks in moisture without weight, won’t clog pores or cause milia, and actually cleans the ocean while it grows—no fertilizer, no pesticides, just pure hydration for your under-eyes. But here’s the thing: innovation is expensive and time-consuming when you do it alone. That’s why we’re building this in public with YOU from day one. We want to know what frustrates you most about eye products—puffiness? Dark circles? Makeup creasing? Formulas that are too heavy that cause milia? Comment “KELP” below and we’ll send you a 5-minute survey to help shape this product. Then follow along as we show you the entire R&D process, farm visits, formulation trials, and everything in between.
294K
18.6K
1.04K
6mo ago
liahyoo
We’re developing an eye product that doesn’t exist yet, and we need your help to build it. Comment “KELP” below and we’ll send you a 5-minute survey to help shape this product. Here’s what makes this different: we got accepted into @greenwaveorg #KelpCoLab, a program designed to unlock kelp’s potential as a functional ingredient in personal care. We’re one of the first brands working directly with Alaskan kelp farmers and technical experts to co-develop high-performance formulations using regeneratively farmed kelp. Why kelp? Because it locks in moisture without weight, won’t clog pores or cause milia, and actually cleans the ocean while it grows—no fertilizer, no pesticides, just pure hydration for your under-eyes. But here’s the thing: innovation is expensive and time-consuming when you do it alone. That’s why we’re building this in public with YOU from day one. We want to know what frustrates you most about eye products—puffiness? Dark circles? Makeup creasing? Formulas that are too heavy that cause milia? Comment “KELP” below and we’ll send you a 5-minute survey to help shape this product. Then follow along as we show you the entire R&D process, farm visits, formulation trials, and everything in between.
Not all Azelaic acid products are the same… so here’s what’s actually worth it and what’s definitely NOT! • • #Skincare #acne #azelaicacid #skincarereview
278K
4.13K
186
3mo ago
liahyoo
Not all Azelaic acid products are the same… so here’s what’s actually worth it and what’s definitely NOT! • • #Skincare #acne #azelaicacid #skincarereview
T-Beauty meets K-Beauty in a French pharmacy! What could go wrong? 🤣🇹🇭🇰🇷🇫🇷 Sooo glad to finally meet @liahyoo, my inspiration since Day 1. Do you agree with our list? Comment for Part 2👇🏻 #skincare #beauty #sunscreen #founder #tbeauty
275K
8.62K
165
2mo ago
liahyoo
T-Beauty meets K-Beauty in a French pharmacy! What could go wrong? 🤣🇹🇭🇰🇷🇫🇷 Sooo glad to finally meet @liahyoo, my inspiration since Day 1. Do you agree with our list? Comment for Part 2👇🏻 #skincare #beauty #sunscreen #founder #tbeauty
I thought I had to scrub off my pimples like a dirty dish🥹 Ten years ago, I was selling acne products for one of the biggest beauty companies in the world and still breaking out on my own face. I did everything they told me to do. Harsh cleansers. Drying treatments. Scrubs. I declared war on my own face and called it skincare. What nobody told me was that acne-prone skin is actually starving for linoleic acid—a fatty acid that keeps your barrier healthy and your oil production balanced. And the richest source of it? Oil. The exact thing the industry told us was the enemy. When I figured that out, I felt like I’d been scammed my whole life. So I made Oil La La. A lightweight oil serum that works with your skin instead of against it—because a skin that never heals is a customer that never stops buying, and I refused to be part of that anymore. Oil La La officially launches tomorrow at kravebeauty.com, @amazon, @cultbeauty 🩵💛 Comment OIL and I’ll send you the link to get it early #OilLaLa #KBClassofReset
238K
2.97K
351
3mo ago
liahyoo
I thought I had to scrub off my pimples like a dirty dish🥹 Ten years ago, I was selling acne products for one of the biggest beauty companies in the world and still breaking out on my own face. I did everything they told me to do. Harsh cleansers. Drying treatments. Scrubs. I declared war on my own face and called it skincare. What nobody told me was that acne-prone skin is actually starving for linoleic acid—a fatty acid that keeps your barrier healthy and your oil production balanced. And the richest source of it? Oil. The exact thing the industry told us was the enemy. When I figured that out, I felt like I’d been scammed my whole life. So I made Oil La La. A lightweight oil serum that works with your skin instead of against it—because a skin that never heals is a customer that never stops buying, and I refused to be part of that anymore. Oil La La officially launches tomorrow at kravebeauty.com, @amazon, @cultbeauty 🩵💛 Comment OIL and I’ll send you the link to get it early #OilLaLa #KBClassofReset
I tried 5 K-beauty azelaic acid products so you don’t have to. Comment AA and I’ll send you the full spreadsheet (ratings, ingredients, price per mL, all of it). Azelaic acid is quietly one of the most underrated actives in skincare. It calms redness, fades post-acne marks, and works on almost every skin type, but most people are still stuck picking between the same two or three Western brands because that’s all their algorithm ever shows them. Meanwhile Korean labs have been quietly iterating on azelaic acid formulas for years, pairing it with gentler derivatives that absorb better than the acid alone. So I tested 5 K-beauty azelaic acid serums back to back. Same face, same week, same routine, just swapping the serum: @skin1004official , @tirtir_global , @purito_official @anua_global and @medicube_global_official My favorite surprised me. It wasn’t the one with the flashiest ingredient list, it was the one my skin kept reaching for on its own. Full ratings and breakdown are in the spreadsheet. Comment AA and I’ll DM it to you!
213K
3.17K
172
5d ago
liahyoo
I tried 5 K-beauty azelaic acid products so you don’t have to. Comment AA and I’ll send you the full spreadsheet (ratings, ingredients, price per mL, all of it). Azelaic acid is quietly one of the most underrated actives in skincare. It calms redness, fades post-acne marks, and works on almost every skin type, but most people are still stuck picking between the same two or three Western brands because that’s all their algorithm ever shows them. Meanwhile Korean labs have been quietly iterating on azelaic acid formulas for years, pairing it with gentler derivatives that absorb better than the acid alone. So I tested 5 K-beauty azelaic acid serums back to back. Same face, same week, same routine, just swapping the serum: @skin1004official , @tirtir_global , @purito_official @anua_global and @medicube_global_official My favorite surprised me. It wasn’t the one with the flashiest ingredient list, it was the one my skin kept reaching for on its own. Full ratings and breakdown are in the spreadsheet. Comment AA and I’ll DM it to you!
This might be controversial… Trends move fast, but ingredients don’t always deserve the attention they get. Some are overhyped, some are overlooked. Here’s what @liahyoo @ingck @thecosmeticregulator @kaileyraee think is overrated… and what’s actually underrated right now. Curious what you think 👀
197K
6.14K
105
2mo ago
liahyoo
This might be controversial… Trends move fast, but ingredients don’t always deserve the attention they get. Some are overhyped, some are overlooked. Here’s what @liahyoo @ingck @thecosmeticregulator @kaileyraee think is overrated… and what’s actually underrated right now. Curious what you think 👀
if your acne isn't clearing up, you might need to wash your face less. yes, you heard that right 👀 that tight, squeaky feeling after cleansing? that's not clean. that's your skin barrier getting disrupted. Matcha Hemp Hydrating Cleanser was born to work with your skin, not against it, to add hydration instead of stripping it, so that you don't need to cleanse more 💚 comment MATCHA and we'll send you the link 🍵🔗
194K
508
42
2mo ago
liahyoo
if your acne isn't clearing up, you might need to wash your face less. yes, you heard that right 👀 that tight, squeaky feeling after cleansing? that's not clean. that's your skin barrier getting disrupted. Matcha Hemp Hydrating Cleanser was born to work with your skin, not against it, to add hydration instead of stripping it, so that you don't need to cleanse more 💚 comment MATCHA and we'll send you the link 🍵🔗
Ranking K-Beauty brands in 5 tiers with the one and only @james_s_welsh From cult classics to hidden gems, did your fave make it? Let’s talk about ingredients and actual results. ⁠ This is all in good fun, but also… we kinda meant it! @beautyofjoseon_official @isntree @vtcosmetics_global @skin1004official @imfrom_global @aestura.official @laneige_us @cosrx @innisfreeofficial @medicube_global_official @anua_global @tonymoly.us_official
194K
5.70K
162
12mo ago
liahyoo
Ranking K-Beauty brands in 5 tiers with the one and only @james_s_welsh From cult classics to hidden gems, did your fave make it? Let’s talk about ingredients and actual results. ⁠ This is all in good fun, but also… we kinda meant it! @beautyofjoseon_official @isntree @vtcosmetics_global @skin1004official @imfrom_global @aestura.official @laneige_us @cosrx @innisfreeofficial @medicube_global_official @anua_global @tonymoly.us_official
A product that started as Liah’s answer to a damaged skin barrier has become one of our most loved formulas💚 Today, Great Barrier Relief, our most viral, most trusted barrier-supporting serum, powered by tamanu oil TURNS 7!🎂 To celebrate 7 years of Great Barrier Relief, we’re offering a limited birthday discount 👀 Comment GBR below to get the code for 17% off Great Barrier Relief + Jumbo Great Barrier Relief🔗
187K
7.19K
1.15K
5mo ago
liahyoo
A product that started as Liah’s answer to a damaged skin barrier has become one of our most loved formulas💚 Today, Great Barrier Relief, our most viral, most trusted barrier-supporting serum, powered by tamanu oil TURNS 7!🎂 To celebrate 7 years of Great Barrier Relief, we’re offering a limited birthday discount 👀 Comment GBR below to get the code for 17% off Great Barrier Relief + Jumbo Great Barrier Relief🔗
Believe it or not, this isn’t plastic. The beauty industry creates over 120 billion units of packaging every year, and most of it never gets recycled. Even when we try to do better, many “sustainable” materials still end up in landfills for decades… or centuries. At @pressresetvc , we invested in @shellworks_ because they’re rethinking packaging from the beginning, not the end. They developed Vivomer, a material made through bacterial fermentation that looks and feels like plastic, but is fully home compostable. No industrial recycling. No greenwashing. Just a material designed to return to the earth. I went to London to see it myself. I watched it being brewed, molded into packaging, and break down into soil. And it reminded me that sustainability isn’t about being perfect, it’s about building systems that actually work in the real world. If you’re a beauty, skincare, personal care, or supplement brand, this is worth paying attention to. And if you’re a consumer, tag the brands you love below. Change happens when we ask better questions 🌱
186K
13.2K
401
6mo ago
liahyoo
Believe it or not, this isn’t plastic. The beauty industry creates over 120 billion units of packaging every year, and most of it never gets recycled. Even when we try to do better, many “sustainable” materials still end up in landfills for decades… or centuries. At @pressresetvc , we invested in @shellworks_ because they’re rethinking packaging from the beginning, not the end. They developed Vivomer, a material made through bacterial fermentation that looks and feels like plastic, but is fully home compostable. No industrial recycling. No greenwashing. Just a material designed to return to the earth. I went to London to see it myself. I watched it being brewed, molded into packaging, and break down into soil. And it reminded me that sustainability isn’t about being perfect, it’s about building systems that actually work in the real world. If you’re a beauty, skincare, personal care, or supplement brand, this is worth paying attention to. And if you’re a consumer, tag the brands you love below. Change happens when we ask better questions 🌱
Tariffs became real for us. and fast. Back in March, we placed our packaging order for our retinal serum launch in September, just before the new reciprocal tariffs kicked in. When our shipment finally arrived at the U.S. port, customs and duty charges hit us with a 46% fee. That’s nowhere near the scary 125% headlines, but still a huge hit for a small brand like ours. This is the 3rd chapter in my new series, Diary of a Beauty Founder, where I’ll take you behind the scenes of building @kravebeauty: the wins, the challenges, and everything that keeps me up at night. Now we face a tough choice: find a domestic or other country supplier or keep our original plan. Domestic means losing our 100% PCR packaging (back to zero recycled content) and months more of stability testing to get it right. I want to be honest with you. these decisions aren’t just business moves, they’re values in action. What would you do? Would you compromise sustainability for speed and cost or ride it out with the risk and wait? I’m all ears. Let’s talk. #kbeauty #beautyindustry #packaging #sustainablebeauty #kravebeauty #founderstory #tariffs #supplychain #productdevelopment
170K
3.74K
120
10mo ago
liahyoo
Tariffs became real for us. and fast. Back in March, we placed our packaging order for our retinal serum launch in September, just before the new reciprocal tariffs kicked in. When our shipment finally arrived at the U.S. port, customs and duty charges hit us with a 46% fee. That’s nowhere near the scary 125% headlines, but still a huge hit for a small brand like ours. This is the 3rd chapter in my new series, Diary of a Beauty Founder, where I’ll take you behind the scenes of building @kravebeauty: the wins, the challenges, and everything that keeps me up at night. Now we face a tough choice: find a domestic or other country supplier or keep our original plan. Domestic means losing our 100% PCR packaging (back to zero recycled content) and months more of stability testing to get it right. I want to be honest with you. these decisions aren’t just business moves, they’re values in action. What would you do? Would you compromise sustainability for speed and cost or ride it out with the risk and wait? I’m all ears. Let’s talk. #kbeauty #beautyindustry #packaging #sustainablebeauty #kravebeauty #founderstory #tariffs #supplychain #productdevelopment
Based on how the spf value is tested, you need about 1/4 teaspoon (approx. 1.2 ml) of sunscreen to adequately cover your face to achieved the claim spf stated on the bottle. Let’s find out if this adds up to a 1/4 tsp worth of sunscreen. Sunscreen used @KraveBeauty Beet The Sun SPF (my own brand)
164K
805
23
1w ago
liahyoo
Based on how the spf value is tested, you need about 1/4 teaspoon (approx. 1.2 ml) of sunscreen to adequately cover your face to achieved the claim spf stated on the bottle. Let’s find out if this adds up to a 1/4 tsp worth of sunscreen. Sunscreen used @KraveBeauty Beet The Sun SPF (my own brand)

Liah Yoo 🌴 (@liahyoo) Instagram Stats & Analytics

Liah Yoo 🌴 (@liahyoo) has 247K Instagram followers with a 1.96% engagement rate over the past 12 months. Across 116 posts, Liah Yoo 🌴 received 340K total likes and 16.7M impressions, averaging 2.93K likes per post. This page tracks Liah Yoo 🌴's performance metrics, top content, and engagement trends — updated daily.

Liah Yoo 🌴 (@liahyoo) Instagram Analytics FAQ

How many Instagram followers does Liah Yoo 🌴 have?+
Liah Yoo 🌴 (@liahyoo) has 247K Instagram followers as of July 2026.
What is Liah Yoo 🌴's Instagram engagement rate?+
Liah Yoo 🌴's Instagram engagement rate is 1.96% over the last 12 months, based on 116 posts.
How many likes does Liah Yoo 🌴 get on Instagram?+
Liah Yoo 🌴 received 340K total likes across 116 posts in the last 12 months, averaging 2.93K likes per post.
How many Instagram impressions does Liah Yoo 🌴 get?+
Liah Yoo 🌴's Instagram content generated 16.7M total impressions over the last 12 months.