instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
512K
impressions
33.5M
likes
799K
comments
29.7K
posts
501
engagement
2.08%
emv
$907K
Avg. per post
87.1K

Key Metrics

Distributions

Top Content

my body can’t tell difference between being the designated cake cutter and being chased by a bear
6.63M
77.3K
1.2K
11mo ago
insomniacookies
my body can’t tell difference between being the designated cake cutter and being chased by a bear
there’s only one right answer.
1.04M
15.6K
312
11mo ago
insomniacookies
there’s only one right answer.
the no. 1 hype man’s no. 1 hype man. the 🐐 @amirkhan82
1000K
34.8K
168
11mo ago
insomniacookies
the no. 1 hype man’s no. 1 hype man. the 🐐 @amirkhan82
freshman 101: the best way to win over your roommate is to buy them cookies
684K
763
13
6mo ago
insomniacookies
freshman 101: the best way to win over your roommate is to buy them cookies
sweater weather can gtfo
578K
23.1K
36
11mo ago
insomniacookies
sweater weather can gtfo
which cookie do u think crumbles (👀) under the pressure? get a FREE Icing Cup with a Classic 12-pack of cookies now through 5/4 and tell us ur favorite icing-cookie combo.
509K
10.7K
47
10mo ago
insomniacookies
which cookie do u think crumbles (👀) under the pressure? get a FREE Icing Cup with a Classic 12-pack of cookies now through 5/4 and tell us ur favorite icing-cookie combo.
The only reason I come into the office during the holidays #InsomniaPartner @insomniacookies
505K
8.83K
122
3mo ago
insomniacookies
The only reason I come into the office during the holidays #InsomniaPartner @insomniacookies
I’ll be at the @insomniacookies on Temple University’s campus at 1601 N. Broad Street in Philly 9/16 to bring the party all night starting at 8 pm 🤣🍪🔥 #insomniapartner #insomniacookies #trend #viral #fyp
503K
5.01K
53
5mo ago
insomniacookies
I’ll be at the @insomniacookies on Temple University’s campus at 1601 N. Broad Street in Philly 9/16 to bring the party all night starting at 8 pm 🤣🍪🔥 #insomniapartner #insomniacookies #trend #viral #fyp
🏃💨don’t walk to score BOGO Classic Cookies when you’re wearing college sports apparel through 4/7! 📹: @jackiemitchelll_
487K
9.19K
35
11mo ago
insomniacookies
🏃💨don’t walk to score BOGO Classic Cookies when you’re wearing college sports apparel through 4/7! 📹: @jackiemitchelll_
toss a cap, catch a cookie 🎓🍪 🍪 BOGO FREE cookie for grads! 🍪 congrats to ALL 2025 graduates - enjoy one free Classic cookie on us when u buy a Classic cookie today-6/30 in ur cap and gown. offer to all 2025 grads (high school, college & grad school) wearing their cap & gown in store get 1 FREE classic cookie until 6/30
416K
3.71K
33
9mo ago
insomniacookies
toss a cap, catch a cookie 🎓🍪 🍪 BOGO FREE cookie for grads! 🍪 congrats to ALL 2025 graduates - enjoy one free Classic cookie on us when u buy a Classic cookie today-6/30 in ur cap and gown. offer to all 2025 grads (high school, college & grad school) wearing their cap & gown in store get 1 FREE classic cookie until 6/30
our net worth is your netWORK #InsomniaPartner 👉 sweating date night? book Insomnia's Warm Cookies, Hot Date pop-up while reservations last for the dreamiest date night yet. head to @InsomniaCookies page to book a res. (with @jamilalizet + @cryinroman) #crosswalkcrush
375K
4.77K
58
2w ago
insomniacookies
our net worth is your netWORK #InsomniaPartner 👉 sweating date night? book Insomnia's Warm Cookies, Hot Date pop-up while reservations last for the dreamiest date night yet. head to @InsomniaCookies page to book a res. (with @jamilalizet + @cryinroman) #crosswalkcrush
these judges have their scores 😌🤫🤤 @thomanicooks rating our top @insomniacookies ice cream flavors #silentratings #insomniapartner
367K
5.31K
89
9mo ago
insomniacookies
these judges have their scores 😌🤫🤤 @thomanicooks rating our top @insomniacookies ice cream flavors #silentratings #insomniapartner
it’s national chocolate chip day!!! 🎉🍪🤩 to celebrate, we dropped 1 FREE Chocolate Chunk cookie into all of our Insomnia Rewards member’s accounts 🫶🏼 not a member yet? no problem. join today to also score this delicious deal. This FREE treat is redeemable in-store only, today only (5/15). Visit your local bakery and scan your Rewards barcode to redeem. No purchase necessary.
363K
2.53K
58
9mo ago
insomniacookies
it’s national chocolate chip day!!! 🎉🍪🤩 to celebrate, we dropped 1 FREE Chocolate Chunk cookie into all of our Insomnia Rewards member’s accounts 🫶🏼 not a member yet? no problem. join today to also score this delicious deal. This FREE treat is redeemable in-store only, today only (5/15). Visit your local bakery and scan your Rewards barcode to redeem. No purchase necessary.
Guys we MUST make the SoElleOokie™️ happen 👀🍪 @insomniacookies #ad #besties #bestiesforever #insomniacookiespartner #insomniacookies
309K
7.85K
50
3w ago
insomniacookies
Guys we MUST make the SoElleOokie™️ happen 👀🍪 @insomniacookies #ad #besties #bestiesforever #insomniacookiespartner #insomniacookies
love u, moms 🫶🏼🫶🏼
305K
5.01K
41
9mo ago
insomniacookies
love u, moms 🫶🏼🫶🏼
which one should we bring to the menu?? #insomniacookies #tastingtuesday
295K
38.8K
31
2mo ago
insomniacookies
which one should we bring to the menu?? #insomniacookies #tastingtuesday
WIN FREE COOKIES FOR A YEAR!!* line-up early at your local bakery for your chance to get a free Snowball cookie & a chance to win free cookies for the year. Get the app & be a rewards member to get in on it!! *“Free Insomnia Cookies for a Year”, defined as the value of fifteen (15) classic Insomnia Cookies per month for twelve (12) consecutive months (total approximate retail value of $592.20).
257K
3.81K
61
2mo ago
insomniacookies
WIN FREE COOKIES FOR A YEAR!!* line-up early at your local bakery for your chance to get a free Snowball cookie & a chance to win free cookies for the year. Get the app & be a rewards member to get in on it!! *“Free Insomnia Cookies for a Year”, defined as the value of fifteen (15) classic Insomnia Cookies per month for twelve (12) consecutive months (total approximate retail value of $592.20).
sharing your @insomniacookies after dark is a love language 💙 #InsomniaPartner #InsomniaCookies (with @briannamorales + @joseph.bodner4) 👉 follow @areyouokayshow for more episodes #areyouokay
247K
3.36K
25
4mo ago
insomniacookies
sharing your @insomniacookies after dark is a love language 💙 #InsomniaPartner #InsomniaCookies (with @briannamorales + @joseph.bodner4) 👉 follow @areyouokayshow for more episodes #areyouokay
be careful, they're scary good👻@ianjackedeats review of @insomniacookies NEW Caramel Apple cookie and Brookie Topped with Snickers #insomniapartner #cookiereview #carcreator
229K
4.74K
73
4mo ago
insomniacookies
be careful, they're scary good👻@ianjackedeats review of @insomniacookies NEW Caramel Apple cookie and Brookie Topped with Snickers #insomniapartner #cookiereview #carcreator
raise ur hand if u want @ianjackedeats to win u a teddy bear at the ring toss 🙋‍♀️ 🙋‍♀️ 🙋‍♀️ step right up to see him try out our brand-new lineup of State Fair-inspired cookies - bet u can't guess which one's vegan 🧐 🫨 😋
194K
4.34K
47
7mo ago
insomniacookies
raise ur hand if u want @ianjackedeats to win u a teddy bear at the ring toss 🙋‍♀️ 🙋‍♀️ 🙋‍♀️ step right up to see him try out our brand-new lineup of State Fair-inspired cookies - bet u can't guess which one's vegan 🧐 🫨 😋

Insomnia Cookies (@insomniacookies) Instagram Stats & Analytics

Insomnia Cookies (@insomniacookies) has 512K Instagram followers with a 2.08% engagement rate over the past 12 months. Across 501 posts, Insomnia Cookies received 799K total likes and 27.5M impressions, averaging 2.07K likes per post. This page tracks Insomnia Cookies's performance metrics, top content, and engagement trends — updated daily.

Insomnia Cookies (@insomniacookies) Instagram Analytics FAQ

How many Instagram followers does Insomnia Cookies have?+
Insomnia Cookies (@insomniacookies) has 512K Instagram followers as of February 2026.
What is Insomnia Cookies's Instagram engagement rate?+
Insomnia Cookies's Instagram engagement rate is 2.08% over the last 12 months, based on 501 posts.
How many likes does Insomnia Cookies get on Instagram?+
Insomnia Cookies received 799K total likes across 501 posts in the last year, averaging 2.07K likes per post.
How many Instagram impressions does Insomnia Cookies get?+
Insomnia Cookies's Instagram content generated 27.5M total impressions over the last 12 months.