NewGet @hornets's full report
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followers
2.62M
impressions
630M
likes
25.7M
comments
206K
posts
1.89K
engagement
4.23%
emv
$19.3M
Average per post
333K
Key Metrics
Impressions
monthly
Distributions
Content
9.51M
425K
1.55K
11mo ago
hornets
@melo screams for the ball to set up the @kon2knueppel three 😂🙌 CHA/TOR • NBA League Pass • <link in bio>
7.45M
298K
942
7mo ago
hornets
UNBELIEVABLE FINISH! @melo floats in the air for the WILD And-1 bucket 😱 MIA/CHA on NBA League Pass • <link in bio>
6.29M
134K
805
8mo ago
hornets
@melo got crafty for the INSANE fadeaway finish! 😮💨
6.21M
332K
382
10mo ago
hornets
Sibling rivalry at its best 🔥 @zo and @melo trade threes in Cleveland! 🍿 NBA action on Peacock • <link in bio>
6.18M
230K
2.17K
7mo ago
hornets
@melo passes up the two and goes for the triple! 👏 He closed out the night with 6 3PM 😮💨
5.96M
145K
386
9mo ago
hornets
This @hornets fan drained the half-court shot then showed everyone he was repping Dell Curry’s #30! 🙌
5.32M
98.5K
502
2mo ago
hornets
kon is jumping out the gym this offseason 👀
his ultra-rare alter egos card has arrived in topps chrome update basketball ✈️
5.08M
203K
1.19K
9mo ago
hornets
@melo goes to work on the perimeter for the tough stepback three 🤯 CHA/LAL on NBA League Pass <link in bio>
5.08M
203K
504
7mo ago
hornets
A record for the rookie! @kon2knueppel 261st three-pointer breaks the @hornets single-season franchise record previously held by Kemba Walker! 🎯 PHX/CHA on NBA League Pass • <link in bio>
5.08M
202K
1.50K
7mo ago
hornets
LaMelo Ball sounds off after the @hornets capture their fifth-straight win!
4.95M
198K
296
11mo ago
hornets
almost got em😂
link in bio to watch the full thing on our youtube
4.90M
196K
652
7mo ago
hornets
@kon2knueppel and @melo joined Stephen Curry and Klay Thompson as the second duo in NBA HISTORY to lead the league in three-pointers made! 🎯
4.88M
195K
1.07K
4mo ago
hornets
1 more day ⏳
NBA Draft. Tomorrow. 8 PM EST.
4.74M
190K
1.00K
7mo ago
hornets
@melo hit this DEEP stepback three in a 23-point 1H! 😳 CHA/BOS on Peacock & NBC Sports Network • <link in bio>
4.62M
185K
1.17K
10mo ago
hornets
@melo is FEELING it in the first half, hitting four straight threes and SEVEN total! 😳 ATL/CHA • NBA League Pass • <link in bio>
4.47M
124K
473
7mo ago
hornets
FOREVER A HORNET! @wardell5’s jersey makes its way to the rafters in Charlotte! 🙌 ORL/CHA on NBA TV • <link in bio>
4.45M
178K
493
5mo ago
hornets
“You put the confidence you have in everything you do when the lights are on because of everything you’ve done when no one’s watching.”
NBA Player Correspondent @kon2knueppel asks @jalenbrunson1 about what attributes make a winning basketball player.
NYK (3-1) SAS Game 5: Saturday, 6/13 at 8:30pm/et on ABC
4.23M
169K
501
7mo ago
hornets
@brandmillerr pulls up from WAY downtown with the defense all over him! 👏 MEM/CHA on NBA League Pass • <link in bio>
4.21M
234K
642
11mo ago
hornets
@kon2knueppel’s mom made 25 pounds of chicken fajitas for the whole @hornets team 🤣 #FallonTonight #NBAonNBC
4.09M
164K
216
7mo ago
hornets
the moment stamped in history from all angles 📸
Charlotte Hornets (@hornets) Instagram Stats & Analytics
Charlotte Hornets (@hornets) has 2.62M Instagram followers with a 4.23% engagement rate over the past 12 months. Across 1.89K posts, Charlotte Hornets received 25.7M total likes and 630M impressions, averaging 13.6K likes per post. This page tracks Charlotte Hornets's performance metrics, top content, and engagement trends — updated daily. The Charlotte Hornets are one of 30 teams in our NBA team social media rankings. To benchmark @hornets against other accounts, use Socialpruf's Instagram competitor analysis tool.
Charlotte Hornets (@hornets) Instagram Analytics FAQ
How many Instagram followers does Charlotte Hornets have?+
Charlotte Hornets (@hornets) has 2.62M Instagram followers as of November 2026.
What is Charlotte Hornets's Instagram engagement rate?+
Charlotte Hornets's Instagram engagement rate is 4.23% over the last 12 months, based on 1.89K posts.
How many likes does Charlotte Hornets get on Instagram?+
Charlotte Hornets received 25.7M total likes across 1.89K posts in the last 12 months, averaging 13.6K likes per post.
How many Instagram impressions does Charlotte Hornets get?+
Charlotte Hornets's Instagram content generated 630M total impressions over the last 12 months.
How do the Charlotte Hornets rank among NBA teams on social media?+
The Charlotte Hornets rank #28 of 30 NBA teams on social media over the last 30 days, with 37.1M views across their Instagram, TikTok, X and YouTube accounts. See the full NBA team social media rankings.
Can I compare Charlotte Hornets with other Instagram accounts?+
Yes. Add @hornets to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.