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followers
284K
impressions
220M
likes
8.52M
comments
59.2K
posts
2.75K
engagement
3.73%
emv
$6.61M
Average per post
80.1K
Key Metrics
Impressions
monthly
Distributions
Content
4.29M
3.78K
62
8mo ago
goheels
Fries in the milkshake? That's a take 🍟🤔
Get to know more about @uncfootball running back Jojo Troupe in Know Your Tar Heels!
#goheels x @directv
3.86M
31.0K
1.06K
5mo ago
goheels
SETH TRIMBLE NAILS THE 3-POINTER WITH LESS THAN 1 SECOND LEFT 🤯
OH MY GOODNESS!
📺 @espn x @unc_basketball
2.86M
6.45K
154
4mo ago
goheels
No mascots were harmed during the making of this prank
Heated rivals @uncchapelhill and @dukeuniversity got together for some chaotic fun. We dropped into UNC and Duke fandom Facebook Groups to see who wanted a pic with their beloved team’s mascot.
The catch…
The rival team’s mascot surprised them instead 😏🔥
2.44M
97.4K
156
3mo ago
goheels
Nine years ago, Luke Maye drilled an EPIC game-winner vs. Kentucky to send UNC to the Final Four 🐏🔥
(🎥 JackSewell_/X)
1.90M
127K
590
5mo ago
goheels
FRANKLIN STREET RUSH IN 30 SECONDS ⏩⏩⏩
1.83M
73.4K
217
5mo ago
goheels
NOTHING FINER.
1.62M
73.2K
227
3mo ago
goheels
Career highs for The Phenom 🤌
Chloe Humphrey has a career-high eight goals and 11 points!
#GoHeels
1.55M
61.9K
368
5mo ago
goheels
It's called fashion, look it up
1.31M
48.7K
507
3mo ago
goheels
Tar Heel family 👏
1.26M
11.4K
24
2mo ago
goheels
Got ‘em 😂
1.23M
49.0K
157
4mo ago
goheels
Tar Heels for life 🙌 #CarolinaFamily
1.20M
48.0K
502
3mo ago
goheels
It's official.
1.11M
44.5K
308
5mo ago
goheels
🗣️🗣️🗣️ TARRRR!
1.05M
42.1K
130
5mo ago
goheels
WINNER.
1.05M
41.8K
38
5mo ago
goheels
Drake Maye staring at his left hand after throwing the TD was TUFF 🥶
1.03M
12.0K
274
9mo ago
goheels
Still thinking about this…
977K
58.8K
242
2w ago
goheels
Taking the Omaha dirt back to Chapel Hill 🫶
#MCWS x @carolinabaseball
915K
36.6K
147
7mo ago
goheels
Welcome to the Dean E. Smith Center, @mrbeast 👋
If you're in the building, stick around after the game to see him and his crew film a video (and they'll announce the $10k-winning student!)
909K
7.48K
133
7mo ago
goheels
A favorite karaoke song Miley Cyrus would be proud of 🇺🇸
Get to know more about @jamesbrown.13 in this edition of Know Your Tar Heels! 🏀
🤝 @directv
905K
36.2K
74
2mo ago
goheels
Tar Heels, hallelujah 🐏
UNC Tar Heels (@goheels) Instagram Stats & Analytics
UNC Tar Heels (@goheels) has 284K Instagram followers with a 3.73% engagement rate over the past 12 months. Across 2.75K posts, UNC Tar Heels received 8.52M total likes and 95.7M impressions, averaging 3.10K likes per post. This page tracks UNC Tar Heels's performance metrics, top content, and engagement trends — updated daily.
UNC Tar Heels (@goheels) Instagram Analytics FAQ
How many Instagram followers does UNC Tar Heels have?+
UNC Tar Heels (@goheels) has 284K Instagram followers as of July 2026.
What is UNC Tar Heels's Instagram engagement rate?+
UNC Tar Heels's Instagram engagement rate is 3.73% over the last 12 months, based on 2.75K posts.
How many likes does UNC Tar Heels get on Instagram?+
UNC Tar Heels received 8.52M total likes across 2.75K posts in the last 12 months, averaging 3.10K likes per post.
How many Instagram impressions does UNC Tar Heels get?+
UNC Tar Heels's Instagram content generated 95.7M total impressions over the last 12 months.