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followers
281K
impressions
217M
likes
8.42M
comments
54.9K
posts
2.62K
engagement
3.76%
emv
$6.51M
Average per post
82.6K
Key Metrics
Impressions
monthly
Distributions
Content
4.29M
3.79K
63
6mo ago
goheels
Fries in the milkshake? That's a take 🍟🤔
Get to know more about @uncfootball running back Jojo Troupe in Know Your Tar Heels!
#goheels x @directv
3.86M
31.0K
1.06K
3mo ago
goheels
SETH TRIMBLE NAILS THE 3-POINTER WITH LESS THAN 1 SECOND LEFT 🤯
OH MY GOODNESS!
📺 @espn x @unc_basketball
2.85M
6.41K
152
2mo ago
goheels
No mascots were harmed during the making of this prank
Heated rivals @uncchapelhill and @dukeuniversity got together for some chaotic fun. We dropped into UNC and Duke fandom Facebook Groups to see who wanted a pic with their beloved team’s mascot.
The catch…
The rival team’s mascot surprised them instead 😏🔥
2.44M
97.5K
157
1mo ago
goheels
Nine years ago, Luke Maye drilled an EPIC game-winner vs. Kentucky to send UNC to the Final Four 🐏🔥
(🎥 JackSewell_/X)
1.89M
127K
591
3mo ago
goheels
FRANKLIN STREET RUSH IN 30 SECONDS ⏩⏩⏩
1.89M
63.0K
144
11mo ago
goheels
Insane balance and power 💪
1.84M
73.4K
218
3mo ago
goheels
NOTHING FINER.
1.55M
61.9K
370
3mo ago
goheels
It's called fashion, look it up
1.33M
60.8K
180
1mo ago
goheels
Career highs for The Phenom 🤌
Chloe Humphrey has a career-high eight goals and 11 points!
#GoHeels
1.30M
48.5K
509
1mo ago
goheels
Tar Heel family 👏
1.23M
49.1K
157
2mo ago
goheels
Tar Heels for life 🙌 #CarolinaFamily
1.20M
47.8K
493
1mo ago
goheels
It's official.
1.11M
44.5K
308
3mo ago
goheels
🗣️🗣️🗣️ TARRRR!
1.05M
42.1K
130
3mo ago
goheels
WINNER.
1.05M
41.9K
38
3mo ago
goheels
Drake Maye staring at his left hand after throwing the TD was TUFF 🥶
1.03M
15.2K
274
7mo ago
goheels
Still thinking about this…
920K
61.8K
60
10mo ago
goheels
@1mwilliams2 ➡️ @ryanswitzer 🔥
915K
36.6K
147
4mo ago
goheels
Welcome to the Dean E. Smith Center, @mrbeast 👋
If you're in the building, stick around after the game to see him and his crew film a video (and they'll announce the $10k-winning student!)
909K
7.49K
134
5mo ago
goheels
A favorite karaoke song Miley Cyrus would be proud of 🇺🇸
Get to know more about @jamesbrown.13 in this edition of Know Your Tar Heels! 🏀
🤝 @directv
850K
34.0K
429
6mo ago
goheels
New court. Who this?👀
Say hello to our new Taraflex court!!!
UNC Tar Heels (@goheels) Instagram Stats & Analytics
UNC Tar Heels (@goheels) has 281K Instagram followers with a 3.76% engagement rate over the past 12 months. Across 2.62K posts, UNC Tar Heels received 8.42M total likes and 93.2M impressions, averaging 3.21K likes per post. This page tracks UNC Tar Heels's performance metrics, top content, and engagement trends — updated daily.
UNC Tar Heels (@goheels) Instagram Analytics FAQ
How many Instagram followers does UNC Tar Heels have?+
UNC Tar Heels (@goheels) has 281K Instagram followers as of May 2026.
What is UNC Tar Heels's Instagram engagement rate?+
UNC Tar Heels's Instagram engagement rate is 3.76% over the last 12 months, based on 2.62K posts.
How many likes does UNC Tar Heels get on Instagram?+
UNC Tar Heels received 8.42M total likes across 2.62K posts in the last 12 months, averaging 3.21K likes per post.
How many Instagram impressions does UNC Tar Heels get?+
UNC Tar Heels's Instagram content generated 93.2M total impressions over the last 12 months.