instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
303K
impressions
26.3M
likes
1.03M
comments
14.7K
posts
962
engagement
3.24%
emv
$802K
Avg. per post
210K

Key Metrics

Distributions

Top Content

Represent World.
463K
18.5K
98
9mo ago
georgeheaton
Represent World.
🏝️
442K
17.7K
106
12mo ago
georgeheaton
🏝️
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
436K
17.5K
168
2w ago
georgeheaton
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
George Heaton is the definition of living & breathing your brand. He founded Represent alongside his brother 15 years ago, selling t-shirts printed in their garage online. Now it’s a nine-figure business. And this episode is about the steps he took to create that incredible growth since we last spoke, but it’s also about the discipline-led mindset shift that changed his life, and the business’s journey. His lifestyle isn’t for everyone (I say in the ep that you can love for other people what you’d not wish for yourself) but it’s the kind of conversation that will give you that boost to get reaching those goals you set in January, even if (like me) you’re not into getting up at 4am and running marathons at the weekend. If you comment ‘motivation’ I’ll send you the link to an episode with one of the most disciplined people I know. I really hope you love it!
423K
6.53K
348
8mo ago
georgeheaton
George Heaton is the definition of living & breathing your brand. He founded Represent alongside his brother 15 years ago, selling t-shirts printed in their garage online. Now it’s a nine-figure business. And this episode is about the steps he took to create that incredible growth since we last spoke, but it’s also about the discipline-led mindset shift that changed his life, and the business’s journey. His lifestyle isn’t for everyone (I say in the ep that you can love for other people what you’d not wish for yourself) but it’s the kind of conversation that will give you that boost to get reaching those goals you set in January, even if (like me) you’re not into getting up at 4am and running marathons at the weekend. If you comment ‘motivation’ I’ll send you the link to an episode with one of the most disciplined people I know. I really hope you love it!
Vintage world-building.
398K
15.9K
120
3mo ago
georgeheaton
Vintage world-building.
aerodynamics are back.
378K
15.1K
133
4mo ago
georgeheaton
aerodynamics are back.
Been selling out too much so we took a few days off.
372K
14.9K
85
6mo ago
georgeheaton
Been selling out too much so we took a few days off.
Stepping into the arena for Rep x Puma 2026.
370K
14.8K
149
1mo ago
georgeheaton
Stepping into the arena for Rep x Puma 2026.
@representclo x @puma - next up.
368K
14.7K
263
5mo ago
georgeheaton
@representclo x @puma - next up.
engLAnd
359K
14.4K
101
2mo ago
georgeheaton
engLAnd
32. Another year believing in myself and beating my past self.
350K
14K
173
10mo ago
georgeheaton
32. Another year believing in myself and beating my past self.
Rep Wolf Grey Speedcat for 2025.
346K
13.8K
301
10mo ago
georgeheaton
Rep Wolf Grey Speedcat for 2025.
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
342K
13.7K
126
6mo ago
georgeheaton
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
314K
12.6K
169
2mo ago
georgeheaton
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
312K
12.5K
89
1mo ago
georgeheaton
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
Life is what you make it, so make it hard.
311K
12.4K
53
5mo ago
georgeheaton
Life is what you make it, so make it hard.
Hollywood
309K
12.4K
98
2mo ago
georgeheaton
Hollywood
Catch me if you can
309K
12.4K
97
6mo ago
georgeheaton
Catch me if you can
Nothing Tougher.
308K
12.3K
104
1w ago
georgeheaton
Nothing Tougher.
… get’s rid of the pain of being a man 🦇
304K
12.2K
168
11mo ago
georgeheaton
… get’s rid of the pain of being a man 🦇

George Heaton (@georgeheaton) Instagram Stats & Analytics

George Heaton (@georgeheaton) has 303K Instagram followers with a 3.24% engagement rate over the past 12 months. Across 962 posts, George Heaton received 1.03M total likes and 2.17M impressions, averaging 8.25K likes per post. This page tracks George Heaton's performance metrics, top content, and engagement trends — updated daily.

George Heaton (@georgeheaton) Instagram Analytics FAQ

How many Instagram followers does George Heaton have?+
George Heaton (@georgeheaton) has 303K Instagram followers as of February 2026.
What is George Heaton's Instagram engagement rate?+
George Heaton's Instagram engagement rate is 3.24% over the last 12 months, based on 962 posts.
How many likes does George Heaton get on Instagram?+
George Heaton received 1.03M total likes across 962 posts in the last year, averaging 8.25K likes per post.
How many Instagram impressions does George Heaton get?+
George Heaton's Instagram content generated 2.17M total impressions over the last 12 months.