NewGet @georgeheaton's full report
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followers
325K
impressions
25.9M
likes
1.01M
comments
20.9K
posts
130
engagement
3.64%
emv
$796K
Average per post
199K

Key Metrics

Distributions

Top Content

Here’s how much money I took home as a founder since starting my business in 2011.
632K
28.9K
726
4mo ago
georgeheaton
Here’s how much money I took home as a founder since starting my business in 2011.
😤😤😤 @pumafootball
566K
22.6K
532
3mo ago
georgeheaton
😤😤😤 @pumafootball
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
441K
17.6K
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8mo ago
georgeheaton
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
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6mo ago
georgeheaton
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
2:58:40
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17.3K
639
7mo ago
georgeheaton
2:58:40
Vintage world-building.
400K
16.0K
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11mo ago
georgeheaton
Vintage world-building.
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
382K
15.3K
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6mo ago
georgeheaton
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
The first time i visited LA a decade ago I drove down Sunset Blvd and saw this blacked out Rolls Royce Ghost parked outside of a place called @platinum_group . I followed the company and went home and worked as hard as i could to afford a (very used) Ghost, but nevertheless I got it, and blacked it out. Everyone wondered what the hell I was doing or why I was even driving a car like this in the UK. Fast forward over 10 years and i’ve had the pleasure to work with the Platinum family on this Cullinan build by Urban Automotive. The first of many.. Nothing but admiration for the brothers @jkplatinum & @gplatinum and a huge appreciation to the Urban team. The Represent Rolls Royce. 🫡
379K
15.1K
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1mo ago
georgeheaton
The first time i visited LA a decade ago I drove down Sunset Blvd and saw this blacked out Rolls Royce Ghost parked outside of a place called @platinum_group . I followed the company and went home and worked as hard as i could to afford a (very used) Ghost, but nevertheless I got it, and blacked it out. Everyone wondered what the hell I was doing or why I was even driving a car like this in the UK. Fast forward over 10 years and i’ve had the pleasure to work with the Platinum family on this Cullinan build by Urban Automotive. The first of many.. Nothing but admiration for the brothers @jkplatinum & @gplatinum and a huge appreciation to the Urban team. The Represent Rolls Royce. 🫡
Stepping into the arena for Rep x Puma 2026.
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9mo ago
georgeheaton
Stepping into the arena for Rep x Puma 2026.
FW26 ready 🔑
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1mo ago
georgeheaton
FW26 ready 🔑
engLAnd
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14.5K
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10mo ago
georgeheaton
engLAnd
itscominghome 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿
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3mo ago
georgeheaton
itscominghome 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
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11mo ago
georgeheaton
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
What a week.
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83
4mo ago
georgeheaton
What a week.
Nothing Tougher.
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8mo ago
georgeheaton
Nothing Tougher.
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
315K
12.6K
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10mo ago
georgeheaton
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
313K
12.5K
89
10mo ago
georgeheaton
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
wisdom comes from experience, experience comes from mistakes.
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1w ago
georgeheaton
wisdom comes from experience, experience comes from mistakes.
Hollywood
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11mo ago
georgeheaton
Hollywood
It’s time to set a new 247 goal…What should I go for next? I’ve always liked to be strong and fast and never one without the other. 2:58 LA Marathon 2026 55 min Hyrox Pro Doubles 2025 LA>LV Speed Project 2025 Iceland Speed Project 2025 145kg Bench 2024 53 min Hyrox Doubles 2023 Turf Games 2022
305K
12.2K
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5mo ago
georgeheaton
It’s time to set a new 247 goal…What should I go for next? I’ve always liked to be strong and fast and never one without the other. 2:58 LA Marathon 2026 55 min Hyrox Pro Doubles 2025 LA>LV Speed Project 2025 Iceland Speed Project 2025 145kg Bench 2024 53 min Hyrox Doubles 2023 Turf Games 2022

George Heaton (@georgeheaton) Instagram Stats & Analytics

George Heaton (@georgeheaton) has 325K Instagram followers with a 3.64% engagement rate over the past 12 months. Across 130 posts, George Heaton received 1.01M total likes and 25.9M impressions, averaging 7.76K likes per post. This page tracks George Heaton's performance metrics, top content, and engagement trends — updated daily. To benchmark @georgeheaton against other accounts, use Socialpruf's Instagram competitor analysis tool.

George Heaton (@georgeheaton) Instagram Analytics FAQ

How many Instagram followers does George Heaton have?+
George Heaton (@georgeheaton) has 325K Instagram followers as of October 2026.
What is George Heaton's Instagram engagement rate?+
George Heaton's Instagram engagement rate is 3.64% over the last 12 months, based on 130 posts.
How many likes does George Heaton get on Instagram?+
George Heaton received 1.01M total likes across 130 posts in the last 12 months, averaging 7.76K likes per post.
How many Instagram impressions does George Heaton get?+
George Heaton's Instagram content generated 25.9M total impressions over the last 12 months.
Can I compare George Heaton with other Instagram accounts?+
Yes. Add @georgeheaton to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.