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followers
310K
impressions
24.4M
likes
947K
comments
17.6K
posts
123
engagement
3.11%
emv
$747K
Average per post
199K

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What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
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17.7K
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4mo ago
georgeheaton
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
436K
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1mo ago
georgeheaton
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
2:58:40
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2mo ago
georgeheaton
2:58:40
George Heaton is the definition of living & breathing your brand. He founded Represent alongside his brother 15 years ago, selling t-shirts printed in their garage online. Now it’s a nine-figure business. And this episode is about the steps he took to create that incredible growth since we last spoke, but it’s also about the discipline-led mindset shift that changed his life, and the business’s journey. His lifestyle isn’t for everyone (I say in the ep that you can love for other people what you’d not wish for yourself) but it’s the kind of conversation that will give you that boost to get reaching those goals you set in January, even if (like me) you’re not into getting up at 4am and running marathons at the weekend. If you comment ‘motivation’ I’ll send you the link to an episode with one of the most disciplined people I know. I really hope you love it!
427K
6.56K
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12mo ago
georgeheaton
George Heaton is the definition of living & breathing your brand. He founded Represent alongside his brother 15 years ago, selling t-shirts printed in their garage online. Now it’s a nine-figure business. And this episode is about the steps he took to create that incredible growth since we last spoke, but it’s also about the discipline-led mindset shift that changed his life, and the business’s journey. His lifestyle isn’t for everyone (I say in the ep that you can love for other people what you’d not wish for yourself) but it’s the kind of conversation that will give you that boost to get reaching those goals you set in January, even if (like me) you’re not into getting up at 4am and running marathons at the weekend. If you comment ‘motivation’ I’ll send you the link to an episode with one of the most disciplined people I know. I really hope you love it!
Vintage world-building.
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6mo ago
georgeheaton
Vintage world-building.
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
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2mo ago
georgeheaton
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
aerodynamics are back.
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7mo ago
georgeheaton
aerodynamics are back.
Been selling out too much so we took a few days off.
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9mo ago
georgeheaton
Been selling out too much so we took a few days off.
Stepping into the arena for Rep x Puma 2026.
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5mo ago
georgeheaton
Stepping into the arena for Rep x Puma 2026.
@representclo x @puma - next up.
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9mo ago
georgeheaton
@representclo x @puma - next up.
engLAnd
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6mo ago
georgeheaton
engLAnd
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
341K
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125
9mo ago
georgeheaton
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
325K
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6mo ago
georgeheaton
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
Nothing Tougher.
316K
12.6K
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3mo ago
georgeheaton
Nothing Tougher.
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
315K
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5mo ago
georgeheaton
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
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5mo ago
georgeheaton
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
Life is what you make it, so make it hard.
310K
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8mo ago
georgeheaton
Life is what you make it, so make it hard.
Hollywood
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6mo ago
georgeheaton
Hollywood
Catch me if you can
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9mo ago
georgeheaton
Catch me if you can
It’s time to set a new 247 goal…What should I go for next? I’ve always liked to be strong and fast and never one without the other. 2:58 LA Marathon 2026 55 min Hyrox Pro Doubles 2025 LA>LV Speed Project 2025 Iceland Speed Project 2025 145kg Bench 2024 53 min Hyrox Doubles 2023 Turf Games 2022
291K
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1w ago
georgeheaton
It’s time to set a new 247 goal…What should I go for next? I’ve always liked to be strong and fast and never one without the other. 2:58 LA Marathon 2026 55 min Hyrox Pro Doubles 2025 LA>LV Speed Project 2025 Iceland Speed Project 2025 145kg Bench 2024 53 min Hyrox Doubles 2023 Turf Games 2022

George Heaton (@georgeheaton) Instagram Stats & Analytics

George Heaton (@georgeheaton) has 310K Instagram followers with a 3.11% engagement rate over the past 12 months. Across 123 posts, George Heaton received 947K total likes and 2.75M impressions, averaging 7.70K likes per post. This page tracks George Heaton's performance metrics, top content, and engagement trends — updated daily.

George Heaton (@georgeheaton) Instagram Analytics FAQ

How many Instagram followers does George Heaton have?+
George Heaton (@georgeheaton) has 310K Instagram followers as of June 2026.
What is George Heaton's Instagram engagement rate?+
George Heaton's Instagram engagement rate is 3.11% over the last 12 months, based on 123 posts.
How many likes does George Heaton get on Instagram?+
George Heaton received 947K total likes across 123 posts in the last 12 months, averaging 7.70K likes per post.
How many Instagram impressions does George Heaton get?+
George Heaton's Instagram content generated 2.75M total impressions over the last 12 months.