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followers
318K
impressions
25.3M
likes
995K
comments
20.1K
posts
122
engagement
3.78%
emv
$779K
Average per post
207K

Key Metrics

Distributions

Top Content

Here’s how much money I took home as a founder since starting my business in 2011.
607K
28.1K
715
1mo ago
georgeheaton
Here’s how much money I took home as a founder since starting my business in 2011.
😤😤😤 @pumafootball
531K
21.2K
520
1w ago
georgeheaton
😤😤😤 @pumafootball
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
442K
17.7K
171
5mo ago
georgeheaton
What a week. Paris to LA, Rep SS26 launch, 247 1000+ race @ Heaton park, New Youtube just dropped, 60 miles in the tank, Onto the next.
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
437K
17.5K
258
3mo ago
georgeheaton
33. 15 years into this world-building and still to this day every year I spend the day reminding myself that I get to build the best brand in the world. The feeling is unexplainable. I flew back to the UK right after a workshop at our LA store with hundreds of guys & girls.. to work with the team at Manchester HQ & London design office and see my family. I still can’t explain how it feels… I go to a restaurant, every single table had a represent piece on it… every person I see running in 247… Into the city with Jake to host a talk & race, hundreds turn up… Closed the London store for a private shop and guys at the door just want to show us their 247 tattoos & iturns into an hour conversation. i’m so proud of this ship we sail, through the rough seas. I am betting everything on us, against the world. So this post is a celebration to everyone who invests in our pieces, follows our journey, walks into our stores, runs our races, tells a friend, we will never ever stop doing the best work we can, to build the best brand in the world. Some of my favourite quotes from this years mission to build the best brand in the world: - if you compete on price, you’ll always lose to someone more desperate than you. - There will be a day where you can no longer do this, today is not that day. - The opposite of success is mediocrity, not failure. - They can copy absolutely everything we do, but they are still not us, and never will be. - If you avoid wanting to be challenged physically, you will be challenged physically, same applies to mentally. - Success is a game of who has the most patience. - A rising tide lifts all ships, a rough sea finds who’s best.
2:58:40
433K
17.3K
639
4mo ago
georgeheaton
2:58:40
Vintage world-building.
400K
16.0K
121
8mo ago
georgeheaton
Vintage world-building.
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
383K
15.3K
84
3mo ago
georgeheaton
Aestheticsmaxxing with 👑 @mikethurston. Should we drop a youtube?
aerodynamics are back.
378K
15.1K
133
9mo ago
georgeheaton
aerodynamics are back.
Been selling out too much so we took a few days off.
372K
14.9K
84
10mo ago
georgeheaton
Been selling out too much so we took a few days off.
Stepping into the arena for Rep x Puma 2026.
371K
14.8K
149
6mo ago
georgeheaton
Stepping into the arena for Rep x Puma 2026.
@representclo x @puma - next up.
368K
14.7K
264
10mo ago
georgeheaton
@representclo x @puma - next up.
engLAnd
363K
14.5K
103
7mo ago
georgeheaton
engLAnd
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
341K
13.6K
125
11mo ago
georgeheaton
607km, 48 hours, north to south, mission: iceland complete with the best team in the world. Brand building nah, world building yeah. 247 vs. The World.
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
331K
14.1K
2.49K
7mo ago
georgeheaton
Comment “HEATON” for the direct link to Episode 17 🎙️ Epic conversation with Uncle George. 🧠 Represent went from a lawsuit that nearly shut it down to a 9-figure brand with explosive growth. We go deep for two hours on a bunch of topics. 
And for the first time ever, he lays out exactly how much he sold and at what valuation 🙏
What a week.
318K
12.7K
83
1mo ago
georgeheaton
What a week.
Nothing Tougher.
316K
12.7K
108
5mo ago
georgeheaton
Nothing Tougher.
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
315K
12.6K
169
7mo ago
georgeheaton
The grand finale of 2025 - see you tomorrow. Originally launched in opposing tones, we sold out instantly with the 247 Nitro Deviate Elite, pairs resold for 4 x, I wanted to restock but we stuck to our mission. I spent January at the Puma HQ testing tones for number 2, opposing the colourway made the most sense and true to our dna and pantone codes. Alongside the footwear we’re launching a development of our cotton On a mission pieces, and a second instalment of our 247 realtree collaboration.
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
313K
12.5K
89
6mo ago
georgeheaton
2026 mindset: The clock resets, The collections at zero, The mileage at zero, Time waits for no man, Back into the arena we go.
Hollywood
310K
12.4K
95
7mo ago
georgeheaton
Hollywood
Life is what you make it, so make it hard.
310K
12.4K
54
10mo ago
georgeheaton
Life is what you make it, so make it hard.

George Heaton (@georgeheaton) Instagram Stats & Analytics

George Heaton (@georgeheaton) has 318K Instagram followers with a 3.78% engagement rate over the past 12 months. Across 122 posts, George Heaton received 995K total likes and 3.52M impressions, averaging 8.16K likes per post. This page tracks George Heaton's performance metrics, top content, and engagement trends — updated daily.

George Heaton (@georgeheaton) Instagram Analytics FAQ

How many Instagram followers does George Heaton have?+
George Heaton (@georgeheaton) has 318K Instagram followers as of July 2026.
What is George Heaton's Instagram engagement rate?+
George Heaton's Instagram engagement rate is 3.78% over the last 12 months, based on 122 posts.
How many likes does George Heaton get on Instagram?+
George Heaton received 995K total likes across 122 posts in the last 12 months, averaging 8.16K likes per post.
How many Instagram impressions does George Heaton get?+
George Heaton's Instagram content generated 3.52M total impressions over the last 12 months.