instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
1.86M
impressions
41.8M
likes
1.8M
comments
14.3K
posts
211
engagement
5.52%
emv
$1.30M
Avg. per post
348K

Key Metrics

Distributions

Top Content

Stripes are always in season.

📸: @robertsonmedia_, @frosted.formentor, and @jo_and_cars
1.04M
41.6K
211
6mo ago
fordmustang
Stripes are always in season. 📸: @robertsonmedia_, @frosted.formentor, and @jo_and_cars
The next evolution of the Ford Mustang Dark Horse® brings @fordracing’s track smarts to the streets.

Alongside the soundtrack of a supercharged 5.2-liter V8 engine, the Mustang Dark Horse SC comes with a seven-speed dual-clutch transmission, MagneRide® dampers, forged suspension components and Variable Traction Control.

“Mustang Dark Horse SC draws on decades of competition experience, giving drivers a race-bred, V8-powered thrill ride.” —Mark Rushbrook, Ford Racing Global Director
921K
36.8K
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1mo ago
fordmustang
The next evolution of the Ford Mustang Dark Horse® brings @fordracing’s track smarts to the streets. Alongside the soundtrack of a supercharged 5.2-liter V8 engine, the Mustang Dark Horse SC comes with a seven-speed dual-clutch transmission, MagneRide® dampers, forged suspension components and Variable Traction Control. “Mustang Dark Horse SC draws on decades of competition experience, giving drivers a race-bred, V8-powered thrill ride.” —Mark Rushbrook, Ford Racing Global Director
“It’s a 1968 Mustang GT; my brother found it a year ago. It was right down the street, only a mile away.

“It’s my third Mustang; I had a ’95 GT convertible, and my current daily driver is a 2006 Legend Lime.” —Kimberly Grzadzinski
846K
33.9K
117
10mo ago
fordmustang
“It’s a 1968 Mustang GT; my brother found it a year ago. It was right down the street, only a mile away. “It’s my third Mustang; I had a ’95 GT convertible, and my current daily driver is a 2006 Legend Lime.” —Kimberly Grzadzinski
The tri-bar set the high bar.

Vertical tri-bar taillights returned with the fourth generation Ford Mustang®. The taller, thinner appearance harkened back to the original 1965 model taillights. 

Today’s Mustang - whether a GT or a GTD - feature an even more stylized tri-bar, but they’re still unmistakably Mustang.

📷 : @moodyale5.0, @lumaro.pics, and @e_c_k_i_
789K
31.6K
147
7mo ago
fordmustang
The tri-bar set the high bar. Vertical tri-bar taillights returned with the fourth generation Ford Mustang®. The taller, thinner appearance harkened back to the original 1965 model taillights. Today’s Mustang - whether a GT or a GTD - feature an even more stylized tri-bar, but they’re still unmistakably Mustang. 📷 : @moodyale5.0, @lumaro.pics, and @e_c_k_i_
For almost 25 years, the Yellow Mustang Registry (@official.ymr) has fostered a community of over 10,000 drivers dedicated to showcasing their yellow Ford Mustang®. The members travel from all over the country to congregate at select shows, and to refer to each other, and their car, by their registration number.
783K
31.3K
150
2mo ago
fordmustang
For almost 25 years, the Yellow Mustang Registry (@official.ymr) has fostered a community of over 10,000 drivers dedicated to showcasing their yellow Ford Mustang®. The members travel from all over the country to congregate at select shows, and to refer to each other, and their car, by their registration number.
When the cargo is 40 cars that can really go.

A record number of Ford Mustang® race cars headed across the pond to take over 24 Heures du Mans 2025 weekend.

39 Mustang Dark Horse® R models went head-to-head in the first-ever Mustang Challenge Le Mans Invitational.

And 2 Mustang® GT3 cars took on France’s iconic 24-hour race.
758K
30.3K
144
7mo ago
fordmustang
When the cargo is 40 cars that can really go. A record number of Ford Mustang® race cars headed across the pond to take over 24 Heures du Mans 2025 weekend. 39 Mustang Dark Horse® R models went head-to-head in the first-ever Mustang Challenge Le Mans Invitational. And 2 Mustang® GT3 cars took on France’s iconic 24-hour race.
Blue skies overhead. 
Premium GT performance underfoot.

📸: @vaporbluegts650
756K
30.2K
136
6mo ago
fordmustang
Blue skies overhead. Premium GT performance underfoot. 📸: @vaporbluegts650
The best cruises don’t involve water.

Where would you take a V8 Ford Mustang® GT on a summer cruise?

📸: @sunnysky_5.0
740K
29.6K
203
6mo ago
fordmustang
The best cruises don’t involve water. Where would you take a V8 Ford Mustang® GT on a summer cruise? 📸: @sunnysky_5.0
Looks as loud as it sounds. The Ford Mustang® GT in Twister Orange. 

📸: @cheeto_5.0_ and @photoseuss
717K
28.7K
151
3mo ago
fordmustang
Looks as loud as it sounds. The Ford Mustang® GT in Twister Orange. 📸: @cheeto_5.0_ and @photoseuss
“The only problem we’ve had with Mustang is building them fast enough.”

Donald Frey, Ford VP and GM, said this during the Ford Mustang® first-anniversary celebrations.

Between April 1964 and April 1965, the fledgling icon sold 420,000 units, smashing the 100,000 forecast and breaking Ford’s previous first-year sales records.

But Mustang-mania wasn’t just reserved for the sales floor; in that first year, Ford received over 4,000 pieces of fan mail from customers who loved their new ride.

61 years later, what would your fan mail to Mustang say?
702K
28.1K
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10mo ago
fordmustang
“The only problem we’ve had with Mustang is building them fast enough.” Donald Frey, Ford VP and GM, said this during the Ford Mustang® first-anniversary celebrations. Between April 1964 and April 1965, the fledgling icon sold 420,000 units, smashing the 100,000 forecast and breaking Ford’s previous first-year sales records. But Mustang-mania wasn’t just reserved for the sales floor; in that first year, Ford received over 4,000 pieces of fan mail from customers who loved their new ride. 61 years later, what would your fan mail to Mustang say?
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
661K
39.1K
303
3w ago
fordmustang
Forged in Michigan. Fine-tuned in Toronto. This is the making of the Ford Mustang® GTD. @multimaticinc
The GT upped the ante.

In 1965, the first performance-oriented Ford Mustang® equipment package was released.

With a powerful V8 engine under the hood, fog lamps in the grille, and the distinctive triple stripe on the lower body, the Mustang “Grand Touring” blended high performance with high style.

An immediate hit, the GT trim only accelerated the meteoric rise of the Ford Mustang.
661K
26.4K
145
5mo ago
fordmustang
The GT upped the ante. In 1965, the first performance-oriented Ford Mustang® equipment package was released. With a powerful V8 engine under the hood, fog lamps in the grille, and the distinctive triple stripe on the lower body, the Mustang “Grand Touring” blended high performance with high style. An immediate hit, the GT trim only accelerated the meteoric rise of the Ford Mustang.
Your childhood dream car made modern. The 2026 Mustang FX package is all Fox Body swagger with a modern edge. Retro wheels. White badges. Plaid-effect seat inserts.
640K
40.8K
482
8mo ago
fordmustang
Your childhood dream car made modern. The 2026 Mustang FX package is all Fox Body swagger with a modern edge. Retro wheels. White badges. Plaid-effect seat inserts.
In 2018, @tjinedition and @rtrvehicles created this custom Mustang for the SEMA Car Show.

One of five original Mustang concepts on display at the show, its powerful purple trim pushed beyond traditional pony palettes.

It's now a part of the Tjin Edition collection, making owner Neil Tjin a member of the Purple Mustang Club.
622K
24.9K
96
6mo ago
fordmustang
In 2018, @tjinedition and @rtrvehicles created this custom Mustang for the SEMA Car Show. One of five original Mustang concepts on display at the show, its powerful purple trim pushed beyond traditional pony palettes. It's now a part of the Tjin Edition collection, making owner Neil Tjin a member of the Purple Mustang Club.
Ready to Rock. The Ford Mustang® RTR® packs the engineering excellence of two performance powerhouses into one factory-assembled thrill machine.

The renowned drifting capabilities of @RTRvehicles are combined with the near-perfect weight balance of the Mustang® EcoBoost®.
 
The suspension and cooling components from the Mustang® Dark Horse® sit alongside a race-derived, Ford-patented anti-lag system that keeps the turbocharged power flowing.
 
And the fun-to-drive ethos continues in the styling with details like the Hyper Lime Brembo brake calipers and the signature RTR grille lights.
608K
24.3K
163
3mo ago
fordmustang
Ready to Rock. The Ford Mustang® RTR® packs the engineering excellence of two performance powerhouses into one factory-assembled thrill machine. The renowned drifting capabilities of @RTRvehicles are combined with the near-perfect weight balance of the Mustang® EcoBoost®. The suspension and cooling components from the Mustang® Dark Horse® sit alongside a race-derived, Ford-patented anti-lag system that keeps the turbocharged power flowing. And the fun-to-drive ethos continues in the styling with details like the Hyper Lime Brembo brake calipers and the signature RTR grille lights.
“It’s a 2022 S550 GT Premium in Mischievous Purple. It’s a pretty rare color. 

“I bought it by chance. My wife sent me to the dealership to get an F-150, right?

“Then I saw this, and I knew how rare it was. I was like, ‘If I don’t buy it, someone else will.’ I expected to be in the doghouse, you know? But my wife was super nice about it.” —Moh Rahman
592K
23.7K
84
9mo ago
fordmustang
“It’s a 2022 S550 GT Premium in Mischievous Purple. It’s a pretty rare color. “I bought it by chance. My wife sent me to the dealership to get an F-150, right? “Then I saw this, and I knew how rare it was. I was like, ‘If I don’t buy it, someone else will.’ I expected to be in the doghouse, you know? But my wife was super nice about it.” —Moh Rahman
The Ford Mustang® team sees a future filled with freedom, optimism and lots of speed.

Disclaimer: Multiple models and model years shown with optional equipment and after-market equipment. Pre-production vehicle and computer generated images shown. Actual production vehicle may vary. Projected availability Spring 2025. Very limited availability.  Inquiry does not guarantee ability to purchase. Professional driver with special safety equipment. Closed course. Do not attempt. Racing will void your vehicle’s limited warranty. See your warranty booklet for details.
579K
23.2K
88
9mo ago
fordmustang
The Ford Mustang® team sees a future filled with freedom, optimism and lots of speed. Disclaimer: Multiple models and model years shown with optional equipment and after-market equipment. Pre-production vehicle and computer generated images shown. Actual production vehicle may vary. Projected availability Spring 2025. Very limited availability. Inquiry does not guarantee ability to purchase. Professional driver with special safety equipment. Closed course. Do not attempt. Racing will void your vehicle’s limited warranty. See your warranty booklet for details.
The face of a first-gen.

From its galloping pony grille to round sealed-beam headlights, the 1965 Ford Mustang® is an icon of style, stance and street presence.
568K
22.7K
93
4mo ago
fordmustang
The face of a first-gen. From its galloping pony grille to round sealed-beam headlights, the 1965 Ford Mustang® is an icon of style, stance and street presence.
480 horsepower causes 180 head turns.

Whether you're touring near or far, the Ford Mustang® GT’s V8 Coyote engine makes itself known.

📸: @maggie_s650 and @sr.icemedia
550K
22K
152
4mo ago
fordmustang
480 horsepower causes 180 head turns. Whether you're touring near or far, the Ford Mustang® GT’s V8 Coyote engine makes itself known. 📸: @maggie_s650 and @sr.icemedia
Mystic, Mischievous and Ultra Violet.

Purple is rarely seen on a Mustang, but they are out there.

Alongside custom wraps, Mystic Purple, Mischievous Purple and Ultra Violet, are some of the factory colors that have allowed drivers to join the Purple Mustang Club.

Do you want to be a member?

📸: @tiberiu.tnt, @nmth_daniphoto, @austin.lasater
534K
21.4K
135
6mo ago
fordmustang
Mystic, Mischievous and Ultra Violet. Purple is rarely seen on a Mustang, but they are out there. Alongside custom wraps, Mystic Purple, Mischievous Purple and Ultra Violet, are some of the factory colors that have allowed drivers to join the Purple Mustang Club. Do you want to be a member? 📸: @tiberiu.tnt, @nmth_daniphoto, @austin.lasater

Ford Mustang (@fordmustang) Instagram Stats & Analytics

Ford Mustang (@fordmustang) has 1.86M Instagram followers with a 5.52% engagement rate over the past 12 months. Across 211 posts, Ford Mustang received 1.80M total likes and 8.97M impressions, averaging 15K likes per post. This page tracks Ford Mustang's performance metrics, top content, and engagement trends — updated daily.

Ford Mustang (@fordmustang) Instagram Analytics FAQ

How many Instagram followers does Ford Mustang have?+
Ford Mustang (@fordmustang) has 1.86M Instagram followers as of February 2026.
What is Ford Mustang's Instagram engagement rate?+
Ford Mustang's Instagram engagement rate is 5.52% over the last 12 months, based on 211 posts.
How many likes does Ford Mustang get on Instagram?+
Ford Mustang received 1.80M total likes across 211 posts in the last year, averaging 15K likes per post.
How many Instagram impressions does Ford Mustang get?+
Ford Mustang's Instagram content generated 8.97M total impressions over the last 12 months.