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3.59M
impressions
456M
likes
3.55M
comments
1.12M
posts
1.62K
engagement
5.33%
emv
$11.4M
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281K

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A kiss of good luck! Excuse us while we’re in our feels over this moment between Oscar nominees Michael B Jordan and Wunmi Mosaku. Be sure to tune in to watch The Women of Sinners and many other moments from ESSENCE Black Women In Hollywood on Saturday, March 14th, on YouTube. #ESSENCEBWIH
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A kiss of good luck! Excuse us while we’re in our feels over this moment between Oscar nominees Michael B Jordan and Wunmi Mosaku. Be sure to tune in to watch The Women of Sinners and many other moments from ESSENCE Black Women In Hollywood on Saturday, March 14th, on YouTube. #ESSENCEBWIH
Big Mama, for real! The title started as a declaration. A reminder that Latto was the boss. It was about power. But life has a funny way of expanding our definitions. Now, the rapper born Alyssa Stephens is stepping into a version of Big Mama she manifested before her own eyes. A mother. A protector. A woman balancing new life, new purpose, and a new perspective on what success really means. From navigating postpartum and protecting her daughter from the spotlight to discovering a deeper motivation in life and music, Latto is embracing every part of the journey. And this summer, she’s bringing that energy to the ESSENCE Festival stage for her first performance since becoming a mom. I’m so grateful for my life,” she says, and you can hear the waterline rising in her voice. “I’ve reached a different peak of peace.” That last line could sound like surrender coming from someone else. For Latto, it’s freedom. Read Latto’s ESSENCE digital cover story at the link in bio. Photographer: @shamaal Talent: @latto Stylists: @umanataliag @lucamarieg @umaluvintage Styling Assistant: @toxicbia Hair: @adriannaprofit Makeup: @latto Production: @allworthypeople ESSENCE Editorial Director @ghostwritervic Content Operations Manager @shelbylnstewart VP, of Social & Special Projects @mentionme VP, Creative @praise_odg Visuals Director @hashtag_bre Art Director @so.lit Writer @shelbylnstewart Talent: @d_ricks Post Production: @alexhainer
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Big Mama, for real! The title started as a declaration. A reminder that Latto was the boss. It was about power. But life has a funny way of expanding our definitions. Now, the rapper born Alyssa Stephens is stepping into a version of Big Mama she manifested before her own eyes. A mother. A protector. A woman balancing new life, new purpose, and a new perspective on what success really means. From navigating postpartum and protecting her daughter from the spotlight to discovering a deeper motivation in life and music, Latto is embracing every part of the journey. And this summer, she’s bringing that energy to the ESSENCE Festival stage for her first performance since becoming a mom. I’m so grateful for my life,” she says, and you can hear the waterline rising in her voice. “I’ve reached a different peak of peace.” That last line could sound like surrender coming from someone else. For Latto, it’s freedom. Read Latto’s ESSENCE digital cover story at the link in bio. Photographer: @shamaal Talent: @latto Stylists: @umanataliag @lucamarieg @umaluvintage Styling Assistant: @toxicbia Hair: @adriannaprofit Makeup: @latto Production: @allworthypeople ESSENCE Editorial Director @ghostwritervic Content Operations Manager @shelbylnstewart VP, of Social & Special Projects @mentionme VP, Creative @praise_odg Visuals Director @hashtag_bre Art Director @so.lit Writer @shelbylnstewart Talent: @d_ricks Post Production: @alexhainer
Essence Fest, you all certainly showed up tonight! I had such a great time chatting with @Keke about my book The Look, this next chapter in my life, our journeys as Black women, and so much more. Thanks so much for all the love! And for those who couldn’t make it to New Orleans — can’t wait for you to catch our conversation soon on @imopodcasts! 💃🏾
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Essence Fest, you all certainly showed up tonight! I had such a great time chatting with @Keke about my book The Look, this next chapter in my life, our journeys as Black women, and so much more. Thanks so much for all the love! And for those who couldn’t make it to New Orleans — can’t wait for you to catch our conversation soon on @imopodcasts! 💃🏾
It’s a family affair! Queen Latifah hit the American Music Awards with her wife Eboni and their son Rebel. And is that a special guest appearance from Gabrielle Union and Dwyane Wade’s daughter, Kaavia? Queen is hosting tonight’s ceremony. P.S. Queen and this coat! Yes, ma’am! Video: @rollingstone
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It’s a family affair! Queen Latifah hit the American Music Awards with her wife Eboni and their son Rebel. And is that a special guest appearance from Gabrielle Union and Dwyane Wade’s daughter, Kaavia? Queen is hosting tonight’s ceremony. P.S. Queen and this coat! Yes, ma’am! Video: @rollingstone
@brandy and I are SO happy to announce that WE #Bronica, are headlining @essence Festival 2026….on Saturday, July 4th!! Get your tickets now!!! @essencefest
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@brandy and I are SO happy to announce that WE #Bronica, are headlining @essence Festival 2026….on Saturday, July 4th!! Get your tickets now!!! @essencefest
This week on @imopodcasts, we’re coming to you live from @essencefest, where I sat down with @keke for a conversation about #TheLook! We talk about how I discovered more about who I am, what I want to say through fashion, and my earliest memories of developing my personal style. Check it out now on YouTube or listen wherever you get your podcasts.
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This week on @imopodcasts, we’re coming to you live from @essencefest, where I sat down with @keke for a conversation about #TheLook! We talk about how I discovered more about who I am, what I want to say through fashion, and my earliest memories of developing my personal style. Check it out now on YouTube or listen wherever you get your podcasts.
In true Virgo fashion, Zendaya gave us a cover that will never go out of style. ⭐ In celebration of her birthday, we’re revisiting one of the most unforgettable ESSENCE covers and our personal favorite. Our November/December 2020 issue celebrating ESSENCE’s 50th anniversary paired breathtaking fashion with a powerful tribute to Black history. Zendaya paid direct homage to Donyale Luna, the trailblazing model widely recognized as the first Black supermodel of the 1960s. Every pose, beauty look and silhouette intentionally echoed Luna’s iconic images, honoring her legacy while introducing it to a new generation. With an all-Black creative team led by AB+DM Studio, Law Roach, Larry Sims and Sheika Daley, every detail, from the dramatic lashes and sculptural hair to the vintage-inspired styling, brought old Hollywood glamour to life. Six years later, this cover still stops us in our tracks. Here’s to another year of our girl and a cover we’ll never stop revisiting! 📸: AB+DM
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In true Virgo fashion, Zendaya gave us a cover that will never go out of style. ⭐ In celebration of her birthday, we’re revisiting one of the most unforgettable ESSENCE covers and our personal favorite. Our November/December 2020 issue celebrating ESSENCE’s 50th anniversary paired breathtaking fashion with a powerful tribute to Black history. Zendaya paid direct homage to Donyale Luna, the trailblazing model widely recognized as the first Black supermodel of the 1960s. Every pose, beauty look and silhouette intentionally echoed Luna’s iconic images, honoring her legacy while introducing it to a new generation. With an all-Black creative team led by AB+DM Studio, Law Roach, Larry Sims and Sheika Daley, every detail, from the dramatic lashes and sculptural hair to the vintage-inspired styling, brought old Hollywood glamour to life. Six years later, this cover still stops us in our tracks. Here’s to another year of our girl and a cover we’ll never stop revisiting! 📸: AB+DM
@NYXCosmetics was part of the beauty experience at ESSENCE Black Women in Music. ✨ Amanda Booz caught up with some of music’s biggest trailblazers for conversations celebrating beauty, creativity, culture, and the artists shaping the soundtrack of today. Tap in. #ESSENCEBWIM26 #NYXCosmetics #EFOC2026 #BeautyInCulture
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@NYXCosmetics was part of the beauty experience at ESSENCE Black Women in Music. ✨ Amanda Booz caught up with some of music’s biggest trailblazers for conversations celebrating beauty, creativity, culture, and the artists shaping the soundtrack of today. Tap in. #ESSENCEBWIM26 #NYXCosmetics #EFOC2026 #BeautyInCulture
One thing I’ve always loved about women is our ability to evolve♥️ For the return of the Yes, Girl podcast, I’m pleased to be ESSENCE’s Guest Editor for a conversation with My Girl.. Big Mama herself @latto !!!! We talked Life, Love, Motherhood , Friendship & of course Album 🐆 #BIGMAMA 🐆Our Conversation was a beautiful reminder that growth looks different for us all!!! TRUST ME, this is a conversation you don’t want to miss. Watch the full conversation THIS Monday on ESSENCE.com and the @essence Magazine YouTube channel ♥️ and YES, We will both see you at ESSENCE Fest 😉
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One thing I’ve always loved about women is our ability to evolve♥️ For the return of the Yes, Girl podcast, I’m pleased to be ESSENCE’s Guest Editor for a conversation with My Girl.. Big Mama herself @latto !!!! We talked Life, Love, Motherhood , Friendship & of course Album 🐆 #BIGMAMA 🐆Our Conversation was a beautiful reminder that growth looks different for us all!!! TRUST ME, this is a conversation you don’t want to miss. Watch the full conversation THIS Monday on ESSENCE.com and the @essence Magazine YouTube channel ♥️ and YES, We will both see you at ESSENCE Fest 😉
Today, we celebrate 25 years of Aaliyah, the self-titled album that helped shape the future of R&B. A quarter-century later, the sound is still ahead of its time, the influence is everywhere & we are 100% still rocking the boat. Normani honored Baby Girl beautifully during the One in a Million, Forever tribute, curated by the incomparable Missy Elliott. #ESSENCEFest
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Today, we celebrate 25 years of Aaliyah, the self-titled album that helped shape the future of R&B. A quarter-century later, the sound is still ahead of its time, the influence is everywhere & we are 100% still rocking the boat. Normani honored Baby Girl beautifully during the One in a Million, Forever tribute, curated by the incomparable Missy Elliott. #ESSENCEFest
Not to be dramatic, but this is about to be one of those ESSENCE Fest moments people talk about for years. @michelleobama returns to the ESSENCE Festival Main Stage for a conversation that’s guaranteed to have everyone hanging onto every word. Get your front row seat to hear from our Forever First Lady for a special taping of @imopodcasts for a conversation filled with joy, reflection, laughter, and the kind of gems that stay with you long after the weekend is over. Get your tickets now.
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Not to be dramatic, but this is about to be one of those ESSENCE Fest moments people talk about for years. @michelleobama returns to the ESSENCE Festival Main Stage for a conversation that’s guaranteed to have everyone hanging onto every word. Get your front row seat to hear from our Forever First Lady for a special taping of @imopodcasts for a conversation filled with joy, reflection, laughter, and the kind of gems that stay with you long after the weekend is over. Get your tickets now.
When we think of the MET Gala, we think of Rihanna! Our fashion idol Ri gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
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When we think of the MET Gala, we think of Rihanna! Our fashion idol Ri gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
The most epic Groom entrance! It’s only right @tip brought @terrencej out 🙌🏽
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The most epic Groom entrance! It’s only right @tip brought @terrencej out 🙌🏽
Baby, Keke “Keeps A Job” Palmer will snatch your job too! Our ESSENCE Fest vet took the mic from Druski and said “I Got This”. Our girl can really do it all. #BETAwards Credit: @bet
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Baby, Keke “Keeps A Job” Palmer will snatch your job too! Our ESSENCE Fest vet took the mic from Druski and said “I Got This”. Our girl can really do it all. #BETAwards Credit: @bet
There are a few performances that people will remember for the rest of their lives. This is one of them. The Sinners' anthem “I Lied to You,” nominated for Best Original Song, took center stage in a powerful live performance led by its creators Raphael Saadiq and Miles Caton. They were joined by an electrifying lineup including Misty Copeland, Eric Gales, Buddy Guy, Brittany Howard, Christone “Kingfish” Ingram, Jayme Lawson, Li Jun Li, Bobby Rush, Shaboozey, and Alice Smith, turning the Dolby Theatre into a celebration of Black music, movement, and soul. Video: @abc
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There are a few performances that people will remember for the rest of their lives. This is one of them. The Sinners' anthem “I Lied to You,” nominated for Best Original Song, took center stage in a powerful live performance led by its creators Raphael Saadiq and Miles Caton. They were joined by an electrifying lineup including Misty Copeland, Eric Gales, Buddy Guy, Brittany Howard, Christone “Kingfish” Ingram, Jayme Lawson, Li Jun Li, Bobby Rush, Shaboozey, and Alice Smith, turning the Dolby Theatre into a celebration of Black music, movement, and soul. Video: @abc
Beauty in Black, for real. @crystlestewart & @terrellmusic looking GOOD at ESSENCE Fashion House
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Beauty in Black, for real. @crystlestewart & @terrellmusic looking GOOD at ESSENCE Fashion House
Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
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Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
This is how you sing the Black National Anthem during Black History Month! Coco Jones rendition of “Lift Every Voice and Sing,” featuring all-black instrumentalists and a Black ASL interpreter, while channeling the spirit of Whitney Houston in a custom dress featuring the Pan-African flag on her arm? Sing A Song Then Coco! 🎥: @nfl
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This is how you sing the Black National Anthem during Black History Month! Coco Jones rendition of “Lift Every Voice and Sing,” featuring all-black instrumentalists and a Black ASL interpreter, while channeling the spirit of Whitney Houston in a custom dress featuring the Pan-African flag on her arm? Sing A Song Then Coco! 🎥: @nfl
You heard @durandbernarr! Black Women, this is your sign to REST! Be sure to tune in to watch ESSENCE Black Women In Hollywood on Saturday, March 14th, on YouTube. #ESSENCEBWIH
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You heard @durandbernarr! Black Women, this is your sign to REST! Be sure to tune in to watch ESSENCE Black Women In Hollywood on Saturday, March 14th, on YouTube. #ESSENCEBWIH
It’s Official: YES, GIRL the podcast is back and the girls are talking. Our special Guest Editor Monica and Big Mama herself, Latto sit down for a conversation about motherhood, navigating postpartum, leaning on faith, protecting your peace, and embracing the changes that come with becoming a woman and a mother. It’s real. It’s vulnerable. Nothing is off limits as she reflects on her most personal chapter yet. Watch the full episode now on ESSENCE MAG YouTube and ESSENCE.com.
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It’s Official: YES, GIRL the podcast is back and the girls are talking. Our special Guest Editor Monica and Big Mama herself, Latto sit down for a conversation about motherhood, navigating postpartum, leaning on faith, protecting your peace, and embracing the changes that come with becoming a woman and a mother. It’s real. It’s vulnerable. Nothing is off limits as she reflects on her most personal chapter yet. Watch the full episode now on ESSENCE MAG YouTube and ESSENCE.com.

ESSENCE (@essence) Instagram Stats & Analytics

ESSENCE (@essence) has 3.59M Instagram followers with a 5.33% engagement rate over the past 12 months. Across 1.62K posts, ESSENCE received 3.55M total likes and 456M impressions, averaging 2.19K likes per post. This page tracks ESSENCE's performance metrics, top content, and engagement trends — updated daily. To benchmark @essence against other accounts, use Socialpruf's Instagram competitor analysis tool.

ESSENCE (@essence) Instagram Analytics FAQ

How many Instagram followers does ESSENCE have?+
ESSENCE (@essence) has 3.59M Instagram followers as of November 2026.
What is ESSENCE's Instagram engagement rate?+
ESSENCE's Instagram engagement rate is 5.33% over the last 12 months, based on 1.62K posts.
How many likes does ESSENCE get on Instagram?+
ESSENCE received 3.55M total likes across 1.62K posts in the last 12 months, averaging 2.19K likes per post.
How many Instagram impressions does ESSENCE get?+
ESSENCE's Instagram content generated 456M total impressions over the last 12 months.
Can I compare ESSENCE with other Instagram accounts?+
Yes. Add @essence to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.