NewGet @empirestatebldg's full report
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followers
1.82M
impressions
670M
likes
21.2M
comments
154K
posts
670
engagement
2.99%
emv
$18.9M
Average per post
1.00M
Key Metrics
Impressions
monthly
Distributions
Content
92.8M
793K
2.42K
5mo ago
empirestatebldg
That moment you see all of NYC lit up for the first time.
Comment “TICKETS” and we’ll send you a link to plan your visit.
68.1M
260K
1.25K
4mo ago
empirestatebldg
Storm chasing from the top of the Empire State Building. #ObservationDeck #NYC
Comment TICKETS and we’ll send you a link to plan your visit.
57.5M
1.21M
5.25K
7mo ago
empirestatebldg
World wide handsome at the top of the world! #jin #진 #bts #empirestatebuilding #newyorkcity
39.1M
718K
2.85K
8mo ago
empirestatebldg
WE LOVE @JIN #EmpireStateBuilding #NYC #NewYorkCity
37.4M
179K
538
5mo ago
empirestatebldg
NYC at night. 1,250 feet up on the 102nd Floor Observation Deck.
Comment “TICKETS” and we’ll send you a link to plan your visit.
16.3M
1.05M
741
5mo ago
empirestatebldg
The cast and creator of Off-Campus at the Empire State Building.
🎟️ Comment TICKETS and we’ll send you a link to plan your visit.
10.2M
407K
638
4mo ago
empirestatebldg
spider-man's always been a romantic trendsetter
9.31M
420K
1.80K
7mo ago
empirestatebldg
Red, white, and blue for the Artemis II crew. Welcome back to Earth. 🚀
7.86M
314K
488
7mo ago
empirestatebldg
Tom Holland swung by the Empire State Building to light it up in red and blue and announce the new #SpiderManBrandNewDay trailer.
7.65M
817K
2.10K
7mo ago
empirestatebldg
New trailer. New York City.
The #SpiderManBrandNewDay trailer reached new heights as it debuted live from the @empirestatebldg – watch it online now and see Spider-Man: Brand New Day exclusively in theatres July 31.
7.55M
602K
6.64K
2mo ago
empirestatebldg
Tonight, the Empire State Building tower lights will turn to a pink sparkle at 9:25 to honor the late Dolly Parton.
Dolly was a global cultural icon whose seven-decade career reached generations of fans. Beyond entertainment, Dolly leaves a significant philanthropic legacy through the Dollywood Foundation and Imagination Library, which has provided hundreds of millions of books to children worldwide.
At Nine-Two-Five tonight, we celebrate Dolly and her legacy 🩷
7.04M
282K
1.36K
5mo ago
empirestatebldg
ORANGE AND BLUE ALL NIGHT
LET’S GO KNICKS!
Comment KNICKS and we will send you a link to see the lights live.
Text CONNECT to 274-16 for real-time lighting alerts.
📸: @mingomatic
6.43M
490K
1.46K
5mo ago
empirestatebldg
The Empire State Building immediately changes to NY Knicks colors after they make their first NBA Finals berth since 1999! 🔥
6.24M
266K
3.61K
10mo ago
empirestatebldg
Tonight we will shine in tie-dye to honor the life and legacy of Bob Weir @GratefulDead
6.20M
248K
339
3mo ago
empirestatebldg
HAPPY SPIDEY DAY!
Throwback to the Empire SPIDEY Building’s history with Tom Holland, Zendaya, and the cast of “Spider-Man: Brand New Day” at the Empire State Building Observation Deck in 2026 and 2019.
In March, Tom kicked off the publicity campaign for “Brand New Day” by lighting the Empire State Building in Spider-Man colors and launching the record-breaking trailer on the 86th Floor Observation Deck!
🕷️ Comment SPIDEY and we’ll send you the link to our interview with him.
5.85M
570K
2.20K
2mo ago
empirestatebldg
Sparkling for you, Dolly - at 9:25 💖
5.45M
225K
788
11mo ago
empirestatebldg
Welcome to the Empire Strange Building
5.03M
201K
427
5mo ago
empirestatebldg
NEW YORK, WE MADE IT HAPPEN 🚨
4.92M
197K
792
1w ago
empirestatebldg
Good morning Halloween fans 👻
First things first…Let’s make the @empirestatebldg orange and green for Halloween today 🎃🧡💚
4.80M
192K
179
1mo ago
empirestatebldg
Empire state of mind. The cast of #TheHungerGames: Sunrise on the Reaping take on the @empirestatebldg.
Empire State Building Observation Deck (@empirestatebldg) Instagram Stats & Analytics
Empire State Building Observation Deck (@empirestatebldg) has 1.82M Instagram followers with a 2.99% engagement rate over the past 12 months. Across 670 posts, Empire State Building Observation Deck received 21.2M total likes and 670M impressions, averaging 31.7K likes per post. This page tracks Empire State Building Observation Deck's performance metrics, top content, and engagement trends — updated daily. To benchmark @empirestatebldg against other accounts, use Socialpruf's Instagram competitor analysis tool.
Empire State Building Observation Deck (@empirestatebldg) Instagram Analytics FAQ
How many Instagram followers does Empire State Building Observation Deck have?+
Empire State Building Observation Deck (@empirestatebldg) has 1.82M Instagram followers as of November 2026.
What is Empire State Building Observation Deck's Instagram engagement rate?+
Empire State Building Observation Deck's Instagram engagement rate is 2.99% over the last 12 months, based on 670 posts.
How many likes does Empire State Building Observation Deck get on Instagram?+
Empire State Building Observation Deck received 21.2M total likes across 670 posts in the last 12 months, averaging 31.7K likes per post.
How many Instagram impressions does Empire State Building Observation Deck get?+
Empire State Building Observation Deck's Instagram content generated 670M total impressions over the last 12 months.
Can I compare Empire State Building Observation Deck with other Instagram accounts?+
Yes. Add @empirestatebldg to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.