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followers
1.73M
impressions
585M
likes
20.7M
comments
154K
posts
594
engagement
3.44%
emv
$17.1M
Average per post
985K
Key Metrics
Impressions
monthly
Distributions
Content
57.5M
1.22M
5.28K
5mo ago
empirestatebldg
World wide handsome at the top of the world! #jin #진 #bts #empirestatebuilding #newyorkcity
52.5M
204K
880
2mo ago
empirestatebldg
Storm chasing from the top of the Empire State Building. #ObservationDeck #NYC
Comment TICKETS and we’ll send you a link to plan your visit.
37.8M
691K
2.66K
6mo ago
empirestatebldg
WE LOVE @JIN #EmpireStateBuilding #NYC #NewYorkCity
34.7M
166K
495
3mo ago
empirestatebldg
NYC at night. 1,250 feet up on the 102nd Floor Observation Deck.
Comment “TICKETS” and we’ll send you a link to plan your visit.
30.9M
342K
846
3mo ago
empirestatebldg
That moment you see all of NYC lit up for the first time.
Comment “TICKETS” and we’ll send you a link to plan your visit.
18.4M
738K
2.96K
10mo ago
empirestatebldg
Shining in white and red tonight in honor of Polish Independence Day with @_rl9 and @plinnewyork
Comment lights and we will send you a link to our EarthCam
15.6M
1.01M
719
2w ago
empirestatebldg
The cast and creator of Off-Campus at the Empire State Building.
🎟️ Comment TICKETS and we’ll send you a link to plan your visit.
10.2M
408K
643
2mo ago
empirestatebldg
spider-man's always been a romantic trendsetter
9.31M
421K
1.81K
5mo ago
empirestatebldg
Red, white, and blue for the Artemis II crew. Welcome back to Earth. 🚀
7.87M
315K
487
5mo ago
empirestatebldg
Tom Holland swung by the Empire State Building to light it up in red and blue and announce the new #SpiderManBrandNewDay trailer.
7.65M
818K
2.11K
5mo ago
empirestatebldg
New trailer. New York City.
The #SpiderManBrandNewDay trailer reached new heights as it debuted live from the @empirestatebldg – watch it online now and see Spider-Man: Brand New Day exclusively in theatres July 31.
7.53M
602K
6.64K
2w ago
empirestatebldg
Tonight, the Empire State Building tower lights will turn to a pink sparkle at 9:25 to honor the late Dolly Parton.
Dolly was a global cultural icon whose seven-decade career reached generations of fans. Beyond entertainment, Dolly leaves a significant philanthropic legacy through the Dollywood Foundation and Imagination Library, which has provided hundreds of millions of books to children worldwide.
At Nine-Two-Five tonight, we celebrate Dolly and her legacy 🩷
7.05M
282K
1.37K
3mo ago
empirestatebldg
ORANGE AND BLUE ALL NIGHT
LET’S GO KNICKS!
Comment KNICKS and we will send you a link to see the lights live.
Text CONNECT to 274-16 for real-time lighting alerts.
📸: @mingomatic
6.42M
491K
1.47K
3mo ago
empirestatebldg
The Empire State Building immediately changes to NY Knicks colors after they make their first NBA Finals berth since 1999! 🔥
6.24M
266K
3.61K
8mo ago
empirestatebldg
Tonight we will shine in tie-dye to honor the life and legacy of Bob Weir @GratefulDead
6.22M
249K
339
1mo ago
empirestatebldg
HAPPY SPIDEY DAY!
Throwback to the Empire SPIDEY Building’s history with Tom Holland, Zendaya, and the cast of “Spider-Man: Brand New Day” at the Empire State Building Observation Deck in 2026 and 2019.
In March, Tom kicked off the publicity campaign for “Brand New Day” by lighting the Empire State Building in Spider-Man colors and launching the record-breaking trailer on the 86th Floor Observation Deck!
🕷️ Comment SPIDEY and we’ll send you the link to our interview with him.
5.82M
567K
2.21K
2w ago
empirestatebldg
Sparkling for you, Dolly - at 9:25 💖
5.45M
226K
789
9mo ago
empirestatebldg
Welcome to the Empire Strange Building
5.03M
201K
429
3mo ago
empirestatebldg
NEW YORK, WE MADE IT HAPPEN 🚨
4.44M
167K
904
12mo ago
empirestatebldg
I will always help guide you home
📷: @jay_roams
Empire State Building Observation Deck (@empirestatebldg) Instagram Stats & Analytics
Empire State Building Observation Deck (@empirestatebldg) has 1.73M Instagram followers with a 3.44% engagement rate over the past 12 months. Across 594 posts, Empire State Building Observation Deck received 20.7M total likes and 445M impressions, averaging 34.9K likes per post. This page tracks Empire State Building Observation Deck's performance metrics, top content, and engagement trends — updated daily.
Empire State Building Observation Deck (@empirestatebldg) Instagram Analytics FAQ
How many Instagram followers does Empire State Building Observation Deck have?+
Empire State Building Observation Deck (@empirestatebldg) has 1.73M Instagram followers as of September 2026.
What is Empire State Building Observation Deck's Instagram engagement rate?+
Empire State Building Observation Deck's Instagram engagement rate is 3.44% over the last 12 months, based on 594 posts.
How many likes does Empire State Building Observation Deck get on Instagram?+
Empire State Building Observation Deck received 20.7M total likes across 594 posts in the last 12 months, averaging 34.9K likes per post.
How many Instagram impressions does Empire State Building Observation Deck get?+
Empire State Building Observation Deck's Instagram content generated 445M total impressions over the last 12 months.