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followers
1.66M
impressions
521M
likes
17.8M
comments
140K
posts
571
engagement
3.25%
emv
$15.0M
Average per post
912K
Key Metrics
Impressions
monthly
Distributions
Content
57.4M
1.21M
5.26K
5mo ago
empirestatebldg
World wide handsome at the top of the world! #jin #진 #bts #empirestatebuilding #newyorkcity
43.8M
170K
656
2mo ago
empirestatebldg
Storm chasing from the top of the Empire State Building. #ObservationDeck #NYC
Comment TICKETS and we’ll send you a link to plan your visit.
37.3M
678K
2.58K
5mo ago
empirestatebldg
WE LOVE @JIN #EmpireStateBuilding #NYC #NewYorkCity
32.8M
159K
438
2mo ago
empirestatebldg
NYC at night. 1,250 feet up on the 102nd Floor Observation Deck.
Comment “TICKETS” and we’ll send you a link to plan your visit.
20.0M
248K
473
2mo ago
empirestatebldg
That moment you see all of NYC lit up for the first time.
Comment “TICKETS” and we’ll send you a link to plan your visit.
18.5M
738K
2.96K
9mo ago
empirestatebldg
Shining in white and red tonight in honor of Polish Independence Day with @_rl9 and @plinnewyork
Comment lights and we will send you a link to our EarthCam
10.2M
408K
646
1mo ago
empirestatebldg
spider-man's always been a romantic trendsetter
9.30M
421K
1.81K
4mo ago
empirestatebldg
Red, white, and blue for the Artemis II crew. Welcome back to Earth. 🚀
7.88M
315K
487
5mo ago
empirestatebldg
Tom Holland swung by the Empire State Building to light it up in red and blue and announce the new #SpiderManBrandNewDay trailer.
7.65M
819K
2.11K
5mo ago
empirestatebldg
New trailer. New York City.
The #SpiderManBrandNewDay trailer reached new heights as it debuted live from the @empirestatebldg – watch it online now and see Spider-Man: Brand New Day exclusively in theatres July 31.
7.05M
282K
1.37K
2mo ago
empirestatebldg
ORANGE AND BLUE ALL NIGHT
LET’S GO KNICKS!
Comment KNICKS and we will send you a link to see the lights live.
Text CONNECT to 274-16 for real-time lighting alerts.
📸: @mingomatic
6.42M
491K
1.47K
3mo ago
empirestatebldg
The Empire State Building immediately changes to NY Knicks colors after they make their first NBA Finals berth since 1999! 🔥
6.24M
266K
3.61K
7mo ago
empirestatebldg
Tonight we will shine in tie-dye to honor the life and legacy of Bob Weir @GratefulDead
6.21M
248K
336
3w ago
empirestatebldg
HAPPY SPIDEY DAY!
Throwback to the Empire SPIDEY Building’s history with Tom Holland, Zendaya, and the cast of “Spider-Man: Brand New Day” at the Empire State Building Observation Deck in 2026 and 2019.
In March, Tom kicked off the publicity campaign for “Brand New Day” by lighting the Empire State Building in Spider-Man colors and launching the record-breaking trailer on the 86th Floor Observation Deck!
🕷️ Comment SPIDEY and we’ll send you the link to our interview with him.
5.45M
226K
791
9mo ago
empirestatebldg
Welcome to the Empire Strange Building
5.04M
201K
429
2mo ago
empirestatebldg
NEW YORK, WE MADE IT HAPPEN 🚨
4.44M
167K
904
11mo ago
empirestatebldg
I will always help guide you home
📷: @jay_roams
4.44M
234K
1.21K
10mo ago
empirestatebldg
Shining in green tonight in Celebration of Tom Felton’s Broadway Debut and Return to the Role of “Draco Malfoy” in
Harry Potter and the Cursed Child
A perfect day at the Empire State Building Observation Deck.
4.27M
540K
1.59K
5mo ago
empirestatebldg
@TomHolland2013 lights up the Empire State Building in red and blue to celebrate the launch of the new Spider-Man trailer.
Text CONNECT to 274-16 for real-time lighting updates.
Comment “lights” to see the lights live.
4.19M
256K
3.68K
2mo ago
empirestatebldg
He flipped the switch. Now come see it yourself. 🇧🇷
Ronaldinho lit the Empire State Building green, yellow, and blue — then explored the limited-time Classic Football Shirts exhibition and the 86th and 102nd Floor Observation Decks.
Comment JERSEYS to visit.
Comment BRASIL to see the lights tonight.
Empire State Building Observation Deck (@empirestatebldg) Instagram Stats & Analytics
Empire State Building Observation Deck (@empirestatebldg) has 1.66M Instagram followers with a 3.25% engagement rate over the past 12 months. Across 571 posts, Empire State Building Observation Deck received 17.8M total likes and 385M impressions, averaging 31.1K likes per post. This page tracks Empire State Building Observation Deck's performance metrics, top content, and engagement trends — updated daily.
Empire State Building Observation Deck (@empirestatebldg) Instagram Analytics FAQ
How many Instagram followers does Empire State Building Observation Deck have?+
Empire State Building Observation Deck (@empirestatebldg) has 1.66M Instagram followers as of August 2026.
What is Empire State Building Observation Deck's Instagram engagement rate?+
Empire State Building Observation Deck's Instagram engagement rate is 3.25% over the last 12 months, based on 571 posts.
How many likes does Empire State Building Observation Deck get on Instagram?+
Empire State Building Observation Deck received 17.8M total likes across 571 posts in the last 12 months, averaging 31.1K likes per post.
How many Instagram impressions does Empire State Building Observation Deck get?+
Empire State Building Observation Deck's Instagram content generated 385M total impressions over the last 12 months.