NewGet @discovery's full report
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followers
19.7M
impressions
444M
likes
9.71M
comments
89.0K
posts
851
engagement
1.68%
emv
$11.4M
Average per post
522K
Key Metrics
Impressions
monthly
Distributions
Content
10.2M
8.89K
297
8mo ago
discovery
Trash or treasure?
Let fortune take hold on #FilthyFortunes Sundays at 10P on Discovery.
10.2M
85.9K
549
3mo ago
discovery
Dive into the deep unknown 🦈
Check out Whalefall Director Brian Duffield’s interview for #SharkWeek. And don’t miss #Whalefall, in theaters October 16.
8.41M
111K
850
11mo ago
discovery
Explore the real Oregon legend that inspired The Goonies. 🏴☠️
Uncover history on a new #ExpeditionUnknown Wednesday at 9P on Discovery.
7.90M
31.4K
281
4mo ago
discovery
A discovery beneath the surface could unlock one of piracy’s greatest mysteries. #ExpeditionUnknown Wednesdays 9P on Discovery.
7.88M
25.2K
174
8mo ago
discovery
Especially when you’re looking for a piece of that $100M pie
Let the rush take hold with #GoldRush Fridays at 8P on Discovery.
6.54M
467K
1.82K
5mo ago
discovery
Intercepting a tornado in the Dominator 🌪️
Teams of expert storm chasers risk it all to venture into America's Tornado Alley in the new spinoff series In the Eye of the Storm: Chasers, premiering this Sunday at 10P. #EyeoftheStormChasers
6.16M
14.7K
81
4mo ago
discovery
Hidden Vietnam War ordnance turns Josh’s mission dangerous. #ExpeditionUnknown Wednesdays 9P on Discovery.
5.97M
84.2K
478
3mo ago
discovery
PART 2 | An emotional rescue after Wizard Crew member Lynn goes overboard. #DeadliestCatch is all new tomorrow 8P on Discovery.
5.96M
65.9K
544
3mo ago
discovery
Lifetime shark lover REI AMI experiences the beauty of sharks up close 🦈✨ See this unforgettable moment in K-Pop Shark Heroes when #SharkWeek returns Sunday, July 26 at 8P on Discovery.
5.57M
9.95K
101
3w ago
discovery
A crashed rock truck was NOT in the plans 🫣
#GoldRush Fridays at 8P on Discovery
5.56M
30.9K
338
3mo ago
discovery
Sharks are just misunderstood bad boys, like Ken 😉 K-Pop Shark Heroes kicks off #SharkWeek, Sunday July 26 at 8P on Discovery.
5.45M
182K
583
5mo ago
discovery
@forrest.galante gets closer than most would dare 🐊👀 Stay tuned for something new coming soon.
5.37M
10.2K
93
1mo ago
discovery
Things are heating up with this corn mash moonshine 🌽🔥
Don’t miss #Moonshiners Tuesdays at 8P on Discovery.
5.30M
60.2K
1.36K
3mo ago
discovery
Watch the moment floodwaters destroy a storefront 🌊
Don't miss a new #IntheEyeoftheStorm Tonight at 10P.
5.14M
140K
1.65K
3mo ago
discovery
Absolutely loved making this Cardboard Great White Shark for @discovery to celebrate the return of @sharkweek 📦♻️🦈
This was a piece I've always wanted to make, so I'd love to hear what you think!
#SharkWeek starting Sunday, July 26 at 8PM ET
#GreatWhiteShark #Cardboardsculpture #Recycledart #ad
5.01M
200K
978
8mo ago
discovery
Sending Punch the monkey extra love today ❤️
#DidYouKnow Japanese macaques live in strict social hierarchies where rank determines everything — from who eats first to who grooms who!
📸: STR
#PunchTheMonkey #JapaneseMacaque #FluffyFriday
4.55M
8.99K
66
1mo ago
discovery
Mud is no match for Tony 👑
#GoldRush Fridays at 8P on Discovery
4.39M
9.07K
91
1mo ago
discovery
The science behind the mash 🍓
#Moonshiners premieres Tuesday at 8P on Discovery.
4.23M
100K
1.09K
3mo ago
discovery
This isn’t just a dive. It’s history! 👏 @mollycarlson1 accomplished the world’s first helicopter high dive into a shark cage! 🚁🦈
Keep watching #SharkWeek on @Discovery!
3.72M
3.66K
44
8mo ago
discovery
Screen time saying it’s time for an adventure?
Let survival take hold with #NakedAndAfraid Sundays at 8P on Discovery.
Discovery (@discovery) Instagram Stats & Analytics
Discovery (@discovery) has 19.7M Instagram followers with a 1.68% engagement rate over the past 12 months. Across 851 posts, Discovery received 9.71M total likes and 444M impressions, averaging 11.4K likes per post. This page tracks Discovery's performance metrics, top content, and engagement trends — updated daily. To benchmark @discovery against other accounts, use Socialpruf's Instagram competitor analysis tool.
Discovery (@discovery) Instagram Analytics FAQ
How many Instagram followers does Discovery have?+
Discovery (@discovery) has 19.7M Instagram followers as of November 2026.
What is Discovery's Instagram engagement rate?+
Discovery's Instagram engagement rate is 1.68% over the last 12 months, based on 851 posts.
How many likes does Discovery get on Instagram?+
Discovery received 9.71M total likes across 851 posts in the last 12 months, averaging 11.4K likes per post.
How many Instagram impressions does Discovery get?+
Discovery's Instagram content generated 444M total impressions over the last 12 months.
Can I compare Discovery with other Instagram accounts?+
Yes. Add @discovery to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.