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followers
19.7M
impressions
419M
likes
9.42M
comments
81.4K
posts
822
engagement
1.67%
emv
$10.8M
Average per post
509K
Key Metrics
Impressions
monthly
Distributions
Content
10.2M
8.93K
300
5mo ago
discovery
Trash or treasure?
Let fortune take hold on #FilthyFortunes Sundays at 10P on Discovery.
10.2M
85.9K
552
1mo ago
discovery
Dive into the deep unknown 🦈
Check out Whalefall Director Brian Duffield’s interview for #SharkWeek. And don’t miss #Whalefall, in theaters October 16.
8.41M
112K
849
9mo ago
discovery
Explore the real Oregon legend that inspired The Goonies. 🏴☠️
Uncover history on a new #ExpeditionUnknown Wednesday at 9P on Discovery.
8.10M
89.1K
571
10mo ago
discovery
Ever wondered what’s under the Great Pyramid? 👀 Crawl into history on a new season of #ExpeditionUnknown Wednesdays at 9P on Discovery.
7.90M
31.5K
282
1mo ago
discovery
A discovery beneath the surface could unlock one of piracy’s greatest mysteries. #ExpeditionUnknown Wednesdays 9P on Discovery.
7.88M
25.2K
175
5mo ago
discovery
Especially when you’re looking for a piece of that $100M pie
Let the rush take hold with #GoldRush Fridays at 8P on Discovery.
6.42M
457K
1.82K
3mo ago
discovery
Intercepting a tornado in the Dominator 🌪️
Teams of expert storm chasers risk it all to venture into America's Tornado Alley in the new spinoff series In the Eye of the Storm: Chasers, premiering this Sunday at 10P. #EyeoftheStormChasers
6.16M
14.7K
81
2mo ago
discovery
Hidden Vietnam War ordnance turns Josh’s mission dangerous. #ExpeditionUnknown Wednesdays 9P on Discovery.
5.95M
65.8K
545
1mo ago
discovery
Lifetime shark lover REI AMI experiences the beauty of sharks up close 🦈✨ See this unforgettable moment in K-Pop Shark Heroes when #SharkWeek returns Sunday, July 26 at 8P on Discovery.
5.56M
31.0K
338
1mo ago
discovery
Sharks are just misunderstood bad boys, like Ken 😉 K-Pop Shark Heroes kicks off #SharkWeek, Sunday July 26 at 8P on Discovery.
5.46M
70.1K
458
1mo ago
discovery
PART 2 | An emotional rescue after Wizard Crew member Lynn goes overboard. #DeadliestCatch is all new tomorrow 8P on Discovery.
5.41M
181K
583
2mo ago
discovery
@forrest.galante gets closer than most would dare 🐊👀 Stay tuned for something new coming soon.
5.03M
52.6K
1.25K
3w ago
discovery
Watch the moment floodwaters destroy a storefront 🌊
Don't miss a new #IntheEyeoftheStorm Tonight at 10P.
5.02M
201K
980
6mo ago
discovery
Sending Punch the monkey extra love today ❤️
#DidYouKnow Japanese macaques live in strict social hierarchies where rank determines everything — from who eats first to who grooms who!
📸: STR
#PunchTheMonkey #JapaneseMacaque #FluffyFriday
4.47M
121K
1.51K
1mo ago
discovery
Absolutely loved making this Cardboard Great White Shark for @discovery to celebrate the return of @sharkweek 📦♻️🦈
This was a piece I've always wanted to make, so I'd love to hear what you think!
#SharkWeek starting Sunday, July 26 at 8PM ET
#GreatWhiteShark #Cardboardsculpture #Recycledart #ad
4.18M
98.5K
984
1mo ago
discovery
This isn’t just a dive. It’s history! 👏 @mollycarlson1 accomplished the world’s first helicopter high dive into a shark cage! 🚁🦈
Keep watching #SharkWeek on @Discovery!
3.72M
3.67K
44
5mo ago
discovery
Screen time saying it’s time for an adventure?
Let survival take hold with #NakedAndAfraid Sundays at 8P on Discovery.
3.54M
12.0K
176
7mo ago
discovery
Are the moonshiners headed to jail? 😳 #Moonshiners Tuesdays at 8P on Discovery
3.42M
18.8K
1.35K
4mo ago
discovery
Diving in for the catch 🐢 #NakedandAfraid
3.40M
19.1K
296
7mo ago
discovery
Mark & Digger’s ‘shine is clear as crystal and strong as ever! New #Moonshiners Tuesdays at 8P on Discovery.
Discovery (@discovery) Instagram Stats & Analytics
Discovery (@discovery) has 19.7M Instagram followers with a 1.67% engagement rate over the past 12 months. Across 822 posts, Discovery received 9.42M total likes and 312M impressions, averaging 11.5K likes per post. This page tracks Discovery's performance metrics, top content, and engagement trends — updated daily.
Discovery (@discovery) Instagram Analytics FAQ
How many Instagram followers does Discovery have?+
Discovery (@discovery) has 19.7M Instagram followers as of September 2026.
What is Discovery's Instagram engagement rate?+
Discovery's Instagram engagement rate is 1.67% over the last 12 months, based on 822 posts.
How many likes does Discovery get on Instagram?+
Discovery received 9.42M total likes across 822 posts in the last 12 months, averaging 11.5K likes per post.
How many Instagram impressions does Discovery get?+
Discovery's Instagram content generated 312M total impressions over the last 12 months.