NewGet @discovery's full report
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followers
19.7M
impressions
457M
likes
9.84M
comments
89.1K
posts
857
engagement
1.64%
emv
$11.7M
Average per post
533K
Key Metrics
Impressions
monthly
Distributions
Content
10.2M
8.90K
300
7mo ago
discovery
Trash or treasure?
Let fortune take hold on #FilthyFortunes Sundays at 10P on Discovery.
10.2M
85.9K
551
2mo ago
discovery
Dive into the deep unknown 🦈
Check out Whalefall Director Brian Duffield’s interview for #SharkWeek. And don’t miss #Whalefall, in theaters October 16.
8.41M
111K
850
10mo ago
discovery
Explore the real Oregon legend that inspired The Goonies. 🏴☠️
Uncover history on a new #ExpeditionUnknown Wednesday at 9P on Discovery.
8.10M
88.8K
569
11mo ago
discovery
Ever wondered what’s under the Great Pyramid? 👀 Crawl into history on a new season of #ExpeditionUnknown Wednesdays at 9P on Discovery.
7.90M
31.4K
282
3mo ago
discovery
A discovery beneath the surface could unlock one of piracy’s greatest mysteries. #ExpeditionUnknown Wednesdays 9P on Discovery.
7.88M
25.2K
174
7mo ago
discovery
Especially when you’re looking for a piece of that $100M pie
Let the rush take hold with #GoldRush Fridays at 8P on Discovery.
6.47M
460K
1.82K
5mo ago
discovery
Intercepting a tornado in the Dominator 🌪️
Teams of expert storm chasers risk it all to venture into America's Tornado Alley in the new spinoff series In the Eye of the Storm: Chasers, premiering this Sunday at 10P. #EyeoftheStormChasers
6.16M
14.7K
81
3mo ago
discovery
Hidden Vietnam War ordnance turns Josh’s mission dangerous. #ExpeditionUnknown Wednesdays 9P on Discovery.
5.96M
65.9K
545
3mo ago
discovery
Lifetime shark lover REI AMI experiences the beauty of sharks up close 🦈✨ See this unforgettable moment in K-Pop Shark Heroes when #SharkWeek returns Sunday, July 26 at 8P on Discovery.
5.90M
83.1K
478
3mo ago
discovery
PART 2 | An emotional rescue after Wizard Crew member Lynn goes overboard. #DeadliestCatch is all new tomorrow 8P on Discovery.
5.56M
30.9K
338
3mo ago
discovery
Sharks are just misunderstood bad boys, like Ken 😉 K-Pop Shark Heroes kicks off #SharkWeek, Sunday July 26 at 8P on Discovery.
5.52M
9.20K
100
5d ago
discovery
A crashed rock truck was NOT in the plans 🫣
#GoldRush Fridays at 8P on Discovery
5.44M
182K
583
4mo ago
discovery
@forrest.galante gets closer than most would dare 🐊👀 Stay tuned for something new coming soon.
5.37M
10.2K
93
2w ago
discovery
Things are heating up with this corn mash moonshine 🌽🔥
Don’t miss #Moonshiners Tuesdays at 8P on Discovery.
5.22M
55.7K
1.30K
2mo ago
discovery
Watch the moment floodwaters destroy a storefront 🌊
Don't miss a new #IntheEyeoftheStorm Tonight at 10P.
5.12M
139K
1.64K
2mo ago
discovery
Absolutely loved making this Cardboard Great White Shark for @discovery to celebrate the return of @sharkweek 📦♻️🦈
This was a piece I've always wanted to make, so I'd love to hear what you think!
#SharkWeek starting Sunday, July 26 at 8PM ET
#GreatWhiteShark #Cardboardsculpture #Recycledart #ad
5.01M
200K
979
7mo ago
discovery
Sending Punch the monkey extra love today ❤️
#DidYouKnow Japanese macaques live in strict social hierarchies where rank determines everything — from who eats first to who grooms who!
📸: STR
#PunchTheMonkey #JapaneseMacaque #FluffyFriday
4.51M
8.70K
66
1w ago
discovery
Mud is no match for Tony 👑
#GoldRush Fridays at 8P on Discovery
4.39M
9.05K
91
3w ago
discovery
The science behind the mash 🍓
#Moonshiners premieres Tuesday at 8P on Discovery.
4.22M
99.6K
1.07K
2mo ago
discovery
This isn’t just a dive. It’s history! 👏 @mollycarlson1 accomplished the world’s first helicopter high dive into a shark cage! 🚁🦈
Keep watching #SharkWeek on @Discovery!
Discovery (@discovery) Instagram Stats & Analytics
Discovery (@discovery) has 19.7M Instagram followers with a 1.64% engagement rate over the past 12 months. Across 857 posts, Discovery received 9.84M total likes and 457M impressions, averaging 11.5K likes per post. This page tracks Discovery's performance metrics, top content, and engagement trends — updated daily. To benchmark @discovery against other accounts, use Socialpruf's Instagram competitor analysis tool.
Discovery (@discovery) Instagram Analytics FAQ
How many Instagram followers does Discovery have?+
Discovery (@discovery) has 19.7M Instagram followers as of October 2026.
What is Discovery's Instagram engagement rate?+
Discovery's Instagram engagement rate is 1.64% over the last 12 months, based on 857 posts.
How many likes does Discovery get on Instagram?+
Discovery received 9.84M total likes across 857 posts in the last 12 months, averaging 11.5K likes per post.
How many Instagram impressions does Discovery get?+
Discovery's Instagram content generated 457M total impressions over the last 12 months.
Can I compare Discovery with other Instagram accounts?+
Yes. Add @discovery to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.