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followers
3.49M
impressions
89.7M
likes
3.27M
comments
31.0K
posts
300
engagement
1.72%
emv
$2.65M
Average per post
299K

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Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.2M
1.85M
17.0K
5mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.22M
13.1K
207
4mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
2.73M
109K
147
6d ago
diesel
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.49M
43.7K
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6mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
921K
36.8K
1.32K
1mo ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
701K
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2mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
691K
27.6K
357
11mo ago
diesel
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
602K
24.1K
161
3w ago
diesel
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
552K
19.9K
164
4mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
538K
21.5K
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11mo ago
diesel
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
515K
20.6K
441
9mo ago
diesel
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
433K
17.3K
109
10mo ago
diesel
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
415K
16.6K
105
9mo ago
diesel
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
401K
16.1K
125
11mo ago
diesel
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
401K
4.66K
22
3mo ago
diesel
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
399K
7.85K
165
2mo ago
diesel
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25
394K
5.38K
56
11mo ago
diesel
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
391K
15.6K
77
1d ago
diesel
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
389K
6.27K
76
4mo ago
diesel
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Double D. @kimpetras wears a look from the #DieselPreSpring26 collection in an editorial from @NylonFrance. Stylist: @edemdl #ForSuccessfulLiving
386K
15.4K
135
2w ago
diesel
Double D. @kimpetras wears a look from the #DieselPreSpring26 collection in an editorial from @NylonFrance. Stylist: @edemdl #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.49M Instagram followers with a 1.72% engagement rate over the past 12 months. Across 300 posts, Diesel received 3.27M total likes and 13.8M impressions, averaging 10.9K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.49M Instagram followers as of April 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 1.72% over the last 12 months, based on 300 posts.
How many likes does Diesel get on Instagram?+
Diesel received 3.27M total likes across 300 posts in the last 12 months, averaging 10.9K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 13.8M total impressions over the last 12 months.