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followers
3.47M
impressions
96.4M
likes
3.55M
comments
31.3K
posts
280
engagement
2.62%
emv
$2.85M
Average per post
344K

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Distributions

Top Content

Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.2M
1.85M
17.0K
9mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
5.05M
298K
1.04K
2mo ago
diesel
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
4.29M
171K
473
3w ago
diesel
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.23M
13.1K
208
7mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
2.92M
117K
150
3mo ago
diesel
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
1.78M
12.5K
99
3w ago
diesel
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.53M
43.9K
764
9mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
920K
36.8K
1.32K
5mo ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
718K
28.7K
133
3mo ago
diesel
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
708K
9.90K
92
5mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
621K
24.8K
141
2mo ago
diesel
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
616K
24.7K
163
4mo ago
diesel
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
613K
8.67K
227
2mo ago
diesel
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
554K
19.8K
165
8mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Diesel Osaka.   Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement.    #ForSuccessfulLiving
409K
16.4K
108
3mo ago
diesel
Diesel Osaka.   Diesel unveils a new store in the mixed-use complex Quartz Shinsaibashi in Osaka, Japan. Spread across two floors, the new location features a striking popcorn concrete façade featuring an oversized Biscotto logo, creating a bold architectural statement.    #ForSuccessfulLiving
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
403K
7.86K
165
5mo ago
diesel
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
403K
4.67K
21
7mo ago
diesel
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
394K
6.28K
75
7mo ago
diesel
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Double D. @kimpetras wears a look from the #DieselPreSpring26 collection in an editorial from @NylonFrance. Stylist: @edemdl #ForSuccessfulLiving
390K
15.6K
137
3mo ago
diesel
Double D. @kimpetras wears a look from the #DieselPreSpring26 collection in an editorial from @NylonFrance. Stylist: @edemdl #ForSuccessfulLiving
Gawon from @meovv, @moresojuplease, @natty_0530, @dex_xeb, @geminiccasa and @lngshot4sho attended the opening of the new Diesel flagship in Hannam, Seoul.   #ForSuccessfulLiving
373K
14.9K
400
9mo ago
diesel
Gawon from @meovv, @moresojuplease, @natty_0530, @dex_xeb, @geminiccasa and @lngshot4sho attended the opening of the new Diesel flagship in Hannam, Seoul.   #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.47M Instagram followers with a 2.62% engagement rate over the past 12 months. Across 280 posts, Diesel received 3.55M total likes and 21.8M impressions, averaging 12.7K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.47M Instagram followers as of August 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 2.62% over the last 12 months, based on 280 posts.
How many likes does Diesel get on Instagram?+
Diesel received 3.55M total likes across 280 posts in the last 12 months, averaging 12.7K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 21.8M total impressions over the last 12 months.