NewGet @diesel's full report
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followers
3.50M
impressions
125M
likes
4.65M
comments
48.8K
posts
274
engagement
2.65%
emv
$3.72M
Average per post
455K

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Top Content

Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.2M
1.85M
17.0K
11mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
13.6M
544K
5.64K
4w ago
diesel
Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
10.3M
412K
400
2w ago
diesel
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
5.71M
312K
1.09K
4mo ago
diesel
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
4.76M
190K
512
2mo ago
diesel
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.23M
13.1K
209
9mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
2.92M
117K
149
5mo ago
diesel
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
1.80M
13.1K
105
2mo ago
diesel
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.53M
43.9K
764
11mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
963K
19.0K
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1w ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
934K
37.4K
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5d ago
diesel
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
922K
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7mo ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
718K
28.7K
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5mo ago
diesel
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
711K
9.91K
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7mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
637K
8.78K
226
4mo ago
diesel
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
627K
13.4K
2.33K
1w ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
622K
24.9K
142
4mo ago
diesel
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
617K
24.7K
162
6mo ago
diesel
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
557K
22.3K
190
3w ago
diesel
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
556K
19.8K
166
10mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.50M Instagram followers with a 2.65% engagement rate over the past 12 months. Across 274 posts, Diesel received 4.65M total likes and 125M impressions, averaging 17.0K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.50M Instagram followers as of September 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 2.65% over the last 12 months, based on 274 posts.
How many likes does Diesel get on Instagram?+
Diesel received 4.65M total likes across 274 posts in the last 12 months, averaging 17.0K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 125M total impressions over the last 12 months.
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