NewGet @diesel's full report
instagram analytics
Similar Accounts:
followers
3.50M
impressions
77.8M
likes
2.78M
comments
30.6K
posts
257
engagement
2.61%
emv
$2.29M
Average per post
303K

Key Metrics

Distributions

Top Content

Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
13.6M
543K
5.63K
2mo ago
diesel
Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
11.0M
439K
440
1mo ago
diesel
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
6.00M
316K
1.10K
5mo ago
diesel
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
4.85M
194K
513
4mo ago
diesel
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.23M
13.1K
208
11mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
2.92M
117K
149
6mo ago
diesel
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
1.81M
13.1K
105
4mo ago
diesel
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
979K
19.1K
241
1mo ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
945K
37.8K
2.47K
1mo ago
diesel
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
921K
36.8K
1.31K
8mo ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
718K
28.7K
133
6mo ago
diesel
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
712K
9.90K
92
9mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
711K
15.9K
2.34K
1mo ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
643K
8.82K
227
5mo ago
diesel
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
622K
24.9K
142
5mo ago
diesel
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
616K
24.7K
162
7mo ago
diesel
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
@leejen_o_423, @_zyozyo, @hwanywayeon, @ion.the.way and @hwimmm, Lee Donghwi attended the first anniversary of the Diesel Hannam flagship store in Seoul. #ForSuccessfulLiving
612K
24.5K
320
2w ago
diesel
@leejen_o_423, @_zyozyo, @hwanywayeon, @ion.the.way and @hwimmm, Lee Donghwi attended the first anniversary of the Diesel Hannam flagship store in Seoul. #ForSuccessfulLiving
Diesel x @Daliwonga_SA. Diesel and South African ambassador @Daliwonga_SA expand their partnership with a 10-piece capsule rooted in the Amapiano artist’s personal style. Graphic tees, denim, outerwear, a cap and the S-D-Ollie Low sneaker feature mouth-and-grill motifs and custom details inspired by his signature jewelry. Exclusively available at Diesel stores across South Africa and online at diesel.co.za. #ForSuccessfulLiving
605K
24.2K
115
3w ago
diesel
Diesel x @Daliwonga_SA. Diesel and South African ambassador @Daliwonga_SA expand their partnership with a 10-piece capsule rooted in the Amapiano artist’s personal style. Graphic tees, denim, outerwear, a cap and the S-D-Ollie Low sneaker feature mouth-and-grill motifs and custom details inspired by his signature jewelry. Exclusively available at Diesel stores across South Africa and online at diesel.co.za. #ForSuccessfulLiving
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
561K
22.5K
193
2mo ago
diesel
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
556K
19.8K
166
11mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.50M Instagram followers with a 2.61% engagement rate over the past 12 months. Across 257 posts, Diesel received 2.78M total likes and 77.8M impressions, averaging 10.8K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily. To benchmark @diesel against other accounts, use Socialpruf's Instagram competitor analysis tool.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.50M Instagram followers as of November 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 2.61% over the last 12 months, based on 257 posts.
How many likes does Diesel get on Instagram?+
Diesel received 2.78M total likes across 257 posts in the last 12 months, averaging 10.8K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 77.8M total impressions over the last 12 months.
Can I compare Diesel with other Instagram accounts?+
Yes. Add @diesel to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.