instagram analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
3.47M
impressions
110M
likes
4M
comments
35.2K
posts
373
engagement
1.77%
emv
$3.24M
Avg. per post
346K

Key Metrics

Distributions

Top Content

Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.1M
1.84M
17K
3mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Introducing Diesel x @ho5hi_kwon.   A 14-piece capsule collection inspired by the personal style of @ho5hi_kwon. The Diesel ambassador and K-Pop performer is known for his soulful voice and powerful dance moves. The capsule includes oversized hoodies, T-shirts, denim, baseball caps, jewelry and bags. A key motif is a silver chain link charm necklace with Diesel icons and HOSHI’s signature tiger. Pre-order the capsule today and check it out in select Diesel stores from April 15th.   See more from the capsule and the select Diesel stores at the link in bio.    #ForSuccessfulLiving #DieselxHOSHI
12.8M
511K
2.18K
11mo ago
diesel
Introducing Diesel x @ho5hi_kwon.   A 14-piece capsule collection inspired by the personal style of @ho5hi_kwon. The Diesel ambassador and K-Pop performer is known for his soulful voice and powerful dance moves. The capsule includes oversized hoodies, T-shirts, denim, baseball caps, jewelry and bags. A key motif is a silver chain link charm necklace with Diesel icons and HOSHI’s signature tiger. Pre-order the capsule today and check it out in select Diesel stores from April 15th.   See more from the capsule and the select Diesel stores at the link in bio.    #ForSuccessfulLiving #DieselxHOSHI
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.22M
13K
207
2mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Go big.    The Double-D shoulder bag from the #DieselSS25 Runway Show.    Tap to shop and see more at the link in bio.    #ForSuccessfulLiving
2.38M
31.4K
1.41K
11mo ago
diesel
Go big.    The Double-D shoulder bag from the #DieselSS25 Runway Show.    Tap to shop and see more at the link in bio.    #ForSuccessfulLiving
The bumster. As low as it goes. Impossibly low cut bumster jeans live up to their name and are held in place by adjustable internal underwear. To underscore the extreme cut of the jeans, the bumsters are worn with a plaster printed with a life-sized image of a shirt that’s stuck roughly on the body. See more from the #DieselFW25 Runway Show at the link in bio. #ForSuccessfulLiving
1.74M
69.6K
1.07K
11mo ago
diesel
The bumster. As low as it goes. Impossibly low cut bumster jeans live up to their name and are held in place by adjustable internal underwear. To underscore the extreme cut of the jeans, the bumsters are worn with a plaster printed with a life-sized image of a shirt that’s stuck roughly on the body. See more from the #DieselFW25 Runway Show at the link in bio. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.49M
43.7K
758
4mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
The set at  #DieselFW25 Runway Show.  Giant inflatables constructed from an audacious, 3km canvas of street art form the backdrop to the show. The result of an open call to graffiti artists from around the world, the canvas features the work of artists from India, Italy, South Africa, China, Japan, USA, United Arab Emirates and Saudi Arabia Concept Designer: @studiodennisvanderbroeck See more at the link in bio. #ForSuccessfulLiving
792K
31.7K
232
11mo ago
diesel
The set at  #DieselFW25 Runway Show.  Giant inflatables constructed from an audacious, 3km canvas of street art form the backdrop to the show. The result of an open call to graffiti artists from around the world, the canvas features the work of artists from India, Italy, South Africa, China, Japan, USA, United Arab Emirates and Saudi Arabia Concept Designer: @studiodennisvanderbroeck See more at the link in bio. #ForSuccessfulLiving
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
692K
27.7K
363
8mo ago
diesel
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
660K
9.3K
85
1w ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
548K
19.8K
162
2mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
539K
21.6K
147
9mo ago
diesel
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
Body work.   Diesel’s Utility Beachwear collection of swimwear features camouflage prints and the Oval D logo.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving
524K
20.9K
64
10mo ago
diesel
Body work.   Diesel’s Utility Beachwear collection of swimwear features camouflage prints and the Oval D logo.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
515K
20.6K
443
7mo ago
diesel
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
The #DieselFW25 Runway Show. Wednesday Feb. 26th, 2025 - Milan, Italy. See more at the link in bio. #ForSuccessfulLiving
441K
15.6K
211
11mo ago
diesel
The #DieselFW25 Runway Show. Wednesday Feb. 26th, 2025 - Milan, Italy. See more at the link in bio. #ForSuccessfulLiving
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
433K
17.3K
109
8mo ago
diesel
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
416K
16.6K
105
7mo ago
diesel
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
402K
16.1K
125
9mo ago
diesel
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
Down low.   Creative Director @GlennMartens took waistlines as low as they could go, showing bumster jeans and extremely low-waisted skirts and pants at the #DieselFW25 Runway Show. Leather was boiled to give jackets and shirts a new dimensionality and distressed leather belts with new, three-dimensional Diesel hardware yielded a look that felt new to the eye.   See all the looks at the link in bio.   #ForSuccessfulLiving
397K
15.9K
48
11mo ago
diesel
Down low.   Creative Director @GlennMartens took waistlines as low as they could go, showing bumster jeans and extremely low-waisted skirts and pants at the #DieselFW25 Runway Show. Leather was boiled to give jackets and shirts a new dimensionality and distressed leather belts with new, three-dimensional Diesel hardware yielded a look that felt new to the eye.   See all the looks at the link in bio.   #ForSuccessfulLiving
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
397K
4.62K
21
1mo ago
diesel
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25
393K
5.37K
56
9mo ago
diesel
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.47M Instagram followers with a 1.77% engagement rate over the past 12 months. Across 373 posts, Diesel received 4M total likes and 17.9M impressions, averaging 12.6K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.47M Instagram followers as of February 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 1.77% over the last 12 months, based on 373 posts.
How many likes does Diesel get on Instagram?+
Diesel received 4M total likes across 373 posts in the last year, averaging 12.6K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 17.9M total impressions over the last 12 months.