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followers
3.48M
impressions
104M
likes
3.8M
comments
33.7K
posts
552
engagement
1.80%
emv
$3.07M
Avg. per post
326K

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Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.1M
1.84M
17K
4mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Introducing Diesel x @ho5hi_kwon.   A 14-piece capsule collection inspired by the personal style of @ho5hi_kwon. The Diesel ambassador and K-Pop performer is known for his soulful voice and powerful dance moves. The capsule includes oversized hoodies, T-shirts, denim, baseball caps, jewelry and bags. A key motif is a silver chain link charm necklace with Diesel icons and HOSHI’s signature tiger. Pre-order the capsule today and check it out in select Diesel stores from April 15th.   See more from the capsule and the select Diesel stores at the link in bio.    #ForSuccessfulLiving #DieselxHOSHI
12.8M
512K
2.18K
11mo ago
diesel
Introducing Diesel x @ho5hi_kwon.   A 14-piece capsule collection inspired by the personal style of @ho5hi_kwon. The Diesel ambassador and K-Pop performer is known for his soulful voice and powerful dance moves. The capsule includes oversized hoodies, T-shirts, denim, baseball caps, jewelry and bags. A key motif is a silver chain link charm necklace with Diesel icons and HOSHI’s signature tiger. Pre-order the capsule today and check it out in select Diesel stores from April 15th.   See more from the capsule and the select Diesel stores at the link in bio.    #ForSuccessfulLiving #DieselxHOSHI
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.22M
13.1K
207
3mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.49M
43.7K
759
4mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
916K
36.6K
1.32K
2w ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
696K
9.82K
92
1mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
692K
27.7K
357
9mo ago
diesel
Pride 2025.    Diesel is proud to partner with @TomofFinlandFoundation on their fourth annual capsule to celebrate Pride. This year’s collection focuses on the work of Tom of Finland, the groundbreaking 20th century master of homoerotic art. His iconic illustrations of cruising scenes, including sailors, cops, construction workers and leather bars, are applied as prints to a series of T-shirts, underwear, jockstraps and a phone case. A series shot by @BruceLaBruce features portraits of models cast on Grindr or on the street in a simple home setting.    See more at the link in bio.   #ForSuccessfulLiving
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
550K
19.9K
163
3mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
539K
21.6K
147
10mo ago
diesel
There are no guarantees in life.    Except death and denim. #DieselFW25 Denim Campaign, Your Life in D, explores a single life lived in Diesel denim, from birth to the afterlife and everything in between. Diesel is there for the entire ride.   Creative Director: @GlennMartens Art Director: Christopher Simmonds Photographer / Director: @Zeel_Freel Styling: @UrsinaGysi MUA: @AthenaPaginton Hair: @AlexBrownsell Nails: @LaurenMichellePires Casting: @JeSuisCasting Set Design: @DannyHyland Choreographer: @EricVonChristison   Discover more at the link in bio.   #ForSuccessfulLiving
Body work.   Diesel’s Utility Beachwear collection of swimwear features camouflage prints and the Oval D logo.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving
523K
20.9K
64
10mo ago
diesel
Body work.   Diesel’s Utility Beachwear collection of swimwear features camouflage prints and the Oval D logo.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
515K
20.6K
443
8mo ago
diesel
@MelissaOfficial / @Diesel.   Introducing the latest collaboration between @Diesel and Brazilian global footwear brand @MelissaOfficial. Three futuristic styles, including the Quantum Sneaker X, fuse parametric design and optical art.   All shoes in the collection are made from Melflex®, @MelissaOfficial’s signature plastic.   Discover more at the link in bio.   #ForSuccessfulLiving #MelissaXDiesel
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
433K
17.3K
109
9mo ago
diesel
For the love of D.    The fourth annual Diesel x @TomofFinlandFoundation Pride capsule combines Diesel’s signature sense of humor, wit, sense of freedom and sex positivity with Tom of Finland’s iconic illustrations of cruising scenes. The capsule features T-shirts, underwear, jockstraps and a phone case, as well as a series of portraits shot by @BruceLaBruce.    Discover more at the link in bio.   #ForSuccessfulLiving
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
416K
16.6K
105
7mo ago
diesel
You wish you were my Diesel jeans.   @Beyonce wore a custom denim look by Diesel for the Atlanta stop of her Cowboy Carter Tour.    #ForSuccessfulLiving
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
402K
16.1K
125
10mo ago
diesel
@Beyoncé wore custom Diesel for the opening performance of the Cowboy Carter World Tour April 28 in Los Angeles.   Creative Director @GlennMartens designed Beyoncé’s floor-length PVC trench worn over a matching bustier bodysuit, pant boots and gloves all embellished with gray crystals. A personalized newspaper print was applied to the total look. Beyoncé’s backup dancers and her daughter Blue Ivy also wore custom newspaper print Diesel looks for the performance.   #ForSuccessfulLiving
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
399K
4.66K
22
2mo ago
diesel
It. The 1DR Dome bag and bag charms. Bringing new meaning to the It Bag. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
396K
7.83K
166
3w ago
diesel
Coming soon. The #DieselFW26 Runway Show. A reanimation of Diesel past, present and future. Live from Milan, Feb. 24, 4pm CET. For details, tap the link in bio. #ForSuccessfulLiving
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25
394K
5.38K
56
9mo ago
diesel
Seek something new.    Inspired by the pursuit of originality. The Anti-Algorithm Collage range features original printwork that captures Diesel’s spirit of anti-conformity.    Tap to shop and see more at the link in bio.   #ForSuccessfulLiving #DieselFW25
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
386K
6.26K
77
3mo ago
diesel
Come alive. A base layer of freedom. Diesel underwear is designed for life. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
Proud.   The fourth annual Diesel x @TomofFinlandFoundation capsule features the work of Tom of Finland, including his iconic illustrations of cruising scenes, as well as prints of photographs capturing joyful moments from Tom of Finland Foundation parties and fundraising events between 1990 and 2005. Photographer @BruceLaBruce shot a models cast on Grindr or on the street in a series of stripped back portraits depicting a sense of honest and intimacy.    Shop the capsule at the link in bio.   #ForSuccessfulLiving
384K
15.4K
668
9mo ago
diesel
Proud.   The fourth annual Diesel x @TomofFinlandFoundation capsule features the work of Tom of Finland, including his iconic illustrations of cruising scenes, as well as prints of photographs capturing joyful moments from Tom of Finland Foundation parties and fundraising events between 1990 and 2005. Photographer @BruceLaBruce shot a models cast on Grindr or on the street in a series of stripped back portraits depicting a sense of honest and intimacy.    Shop the capsule at the link in bio.   #ForSuccessfulLiving
Gawon from @meovv, @moresojuplease, @natty_0530, @dex_xeb, @geminiccasa and @lngshot4sho attended the opening of the new Diesel flagship in Hannam, Seoul.   #ForSuccessfulLiving
373K
14.9K
400
4mo ago
diesel
Gawon from @meovv, @moresojuplease, @natty_0530, @dex_xeb, @geminiccasa and @lngshot4sho attended the opening of the new Diesel flagship in Hannam, Seoul.   #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.48M Instagram followers with a 1.80% engagement rate over the past 12 months. Across 552 posts, Diesel received 3.80M total likes and 15.7M impressions, averaging 12K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.48M Instagram followers as of March 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 1.80% over the last 12 months, based on 552 posts.
How many likes does Diesel get on Instagram?+
Diesel received 3.80M total likes across 552 posts in the last 12 months, averaging 12K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 15.7M total impressions over the last 12 months.