NewGet @diesel's full report
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followers
3.50M
impressions
126M
likes
4.69M
comments
48.8K
posts
265
engagement
2.63%
emv
$3.75M
Average per post
476K

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Distributions

Top Content

Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
46.2M
1.85M
17.0K
11mo ago
diesel
Introducing our new collab, co-designed with Creative Director @GlennMartens and @KarolG.   A nine-piece capsule collection inspired by the new album, Tropicoqueta. It celebrates creative freedom, identity, and the power of expressing yourself through what you wear.   LATINA FOREVA is more than a phrase. It represents Karol embracing her roots, strength, and energy with pride. #ForSuccessfulLiving
Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
13.6M
543K
5.63K
1mo ago
diesel
Center stage. For the Chicago stop of the BTS WORLD TOUR ‘ARIRANG’, all seven @bts.bighitofficial members took the stage in custom Diesel looks designed by Creative Director @GlennMartens. #ForSuccessfulLiving
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
10.9M
436K
436
1mo ago
diesel
Welcome to the House of Desire, New York City. An unforgettable takeover. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
5.95M
315K
1.10K
5mo ago
diesel
Only Desire, Diesel’s first feminine fragrance under the creative direction of @GlennMartens, celebrates female desire as a vital force of self-expression and power. Proud to step in as the new global ambassador of this fragrance anchored by notes of metallic vanilla. #ONLYDESIRE #MyDesireMyPower #ForSuccessfulLiving
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
4.84M
193K
514
3mo ago
diesel
@dovecameron invites Milan into the world of Only Desire.​ Once inside, there’s no turning back.​ #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
3.23M
13.1K
208
10mo ago
diesel
Introducing #DieselxUltrahumanRing.   The @Diesel x @UltrahumanHQ Ring reimagines the world’s most comfortable smart ring with Diesel attitude. Available in shiny silver and distressed black, finished with the Diesel Double D logo. Track sleep quality, steps, calories, heart rate and more biomarkers to elevate personal performance.   Discover more at the link in bio. #ForSuccessfulLiving
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
2.92M
117K
149
6mo ago
diesel
Diesel x @Hana_Brave_Official. Diesel names @Hana_Brave_Official, the seven-member girl group from Japan, as brand ambassadors. Diesel first connected with @Hana_Brave_Official during the release of their July 2025 single, “Blue Jeans,” providing full wardrobe styling for visuals, video and launch. Partnering with all members of @Hana_Brave_Official — Chika, Naoko, Jisoo, Yuri, Momoka, Koharu and Mahina — marks the first time a group has taken on a Diesel ambassadorial role. #ForSuccessfulLiving
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
1.80M
13.1K
105
3mo ago
diesel
Charming. Diesel’s wired earbuds are connected with a silver chain embellished with Oval D hardware. Part tech, part jewelry. Easy to find in your bag. Tap to shop and see more at the link in bio. #ForSuccessfulLiving
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
1.53M
43.9K
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12mo ago
diesel
In a perfect world.    Denim jacquard. A convergence of disparate elements - denim, houndstooth, tie-dyed and treated jacquard - are literally woven together in perfect harmony to create a distinctive look. Director: @grantjamesthomas  Starring @angela_nikolau and @beerkus   Tap to shop and discover more at the link in bio.   All actions performed in this video are performed by professionals using proper safety equipment and supervised by trained safety and medical personnel. Please do not replicate. #ForSuccessfulLiving #DieselFW25
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
975K
19.1K
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1mo ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
943K
37.7K
2.47K
3w ago
diesel
@yunou._.u, @huddy, @joelocke03, @aydenzs, @elio.lst, @iamjojo, @ca7riel, @pacoamoroso, @tedua_wildbandana, @anyma, @stellamaxwell, @iseya_yusuke, @artie5ive, @yamatoinoue__0612, @svenmarquardt, @dolmalisa and @curtisjones at the #DieselSS27 Runway Show. #ForSuccessfulLiving
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
921K
36.8K
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7mo ago
diesel
@yunou._.u, @sevdaliza, @daliwonga_sa, @riisa1018naka, @ly.as, @maligoshik, and @celeste.dalla.porta attended the #DieselFW26 Runway Show in Milan. See more from the show at the link in bio. #ForSuccessfulLiving
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
718K
28.7K
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6mo ago
diesel
Creative Director @GlennMartens reinterpreted Diesel’s house codes for two looks worn by @MileyCyrus for the Hannah Montana 20th Anniversary Special. From double belts and laser whiskers to peel off surfaces and stacked textures, classic denim is reshaped with an inclusive and effortlessly wearable attitude. #ForSuccessfulLiving
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
711K
9.91K
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8mo ago
diesel
Who’s recording? The second drop of @Diesel x @CASETiFY is here. Look for a collection of reinvented floral motifs, denim puffers, Diesel reds, silvers, and crystalized treatments on the iconic Oval D logo. #ForSuccessfulLiving #DieselxCASETiFY
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
675K
14.9K
2.33K
4w ago
diesel
The #DieselSS27 Runway Show. September 22nd at 4 PM CEST – Watch the livestream on Instagram and Diesel.com #ForSuccessfulLiving
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
642K
8.81K
227
4mo ago
diesel
Love looks good on everyone. Hosted by @TheGigiGoode, @Diesel and @Tinder present For Successful Loving - a Pride 2026 partnership and capsule collection exploring intimacy, freedom, desire, and self-expression through fashion and conversation. In support of Pride, and separate from the capsule collection, @Diesel, through the @OTBFoundation, and @Tinder have made a combined donation to @OutrightIntl to support “Inclusive Solutions: Financial Security, Socio-Economic Growth, and Job Opportunities for LGBTQIA+ People”. Director: @SmnBozzelli Discover the capsule at the link in bio. #ForSuccessfulLoving #DieselxTinder #TinderPartner
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
622K
24.9K
142
5mo ago
diesel
@Diesel’s first fragrance dedicated to women under the creative direction of @GlennMartens, launches with @DoveCameron as global ambassador. Only Desire marks a new era of feminine desire for Diesel. Master perfumers Nelly Hachem-Ruiz and Paul Guerlain developed Metallic Vanilla as the fragrance’s driving force, delivered in a sculptural orchid-shaped bottle pierced with Oval D hardware. Discover more at the link in bio. #ONLYDesire #MyDesireMyPower #ForSuccessfulLiving
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
617K
24.7K
162
6mo ago
diesel
The best of both worlds. @MileyCyrus wears a custom Diesel look for the cover of her upcoming single “Younger You” from the Hannah Montana 20th Anniversary Special. The look features a washed gray denim set with a silver peel-off effect, an experimental approach to classic denim archetypes. Photographer: @GregSwalesArt Stylist: @BradleyKennethStyle #ForSuccessfulLiving
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
560K
22.4K
194
1mo ago
diesel
You know it when you see it. @diyajoukani has it. The 26-year-old Mumbai-based designer is effortlessly stylish, naturally confident and quietly influential – embodying the distinctive nonchalance of the D-One bag and the D-Heel jean. With its soft, oversized silhouette and adaptable shape, the D-One is made to move through everyday life with ease. Discover more at the link in bio. #ForSuccessfulLiving
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving
556K
19.8K
166
10mo ago
diesel
An eruption in time. The D-Curve Watch is defined by a molten red and black gradient dial, chronograph movement and a black stainless steel bracelet with circular cutouts. Tap to shop and discover more at the link in bio. #ForSuccessfulLiving

Diesel (@diesel) Instagram Stats & Analytics

Diesel (@diesel) has 3.50M Instagram followers with a 2.63% engagement rate over the past 12 months. Across 265 posts, Diesel received 4.69M total likes and 126M impressions, averaging 17.7K likes per post. This page tracks Diesel's performance metrics, top content, and engagement trends — updated daily. To benchmark @diesel against other accounts, use Socialpruf's Instagram competitor analysis tool.

Diesel (@diesel) Instagram Analytics FAQ

How many Instagram followers does Diesel have?+
Diesel (@diesel) has 3.50M Instagram followers as of October 2026.
What is Diesel's Instagram engagement rate?+
Diesel's Instagram engagement rate is 2.63% over the last 12 months, based on 265 posts.
How many likes does Diesel get on Instagram?+
Diesel received 4.69M total likes across 265 posts in the last 12 months, averaging 17.7K likes per post.
How many Instagram impressions does Diesel get?+
Diesel's Instagram content generated 126M total impressions over the last 12 months.
Can I compare Diesel with other Instagram accounts?+
Yes. Add @diesel to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.