NewGet @dairyboy's full report
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followers
499K
impressions
69.5M
likes
2.72M
comments
78.3K
posts
231
engagement
3.90%
emv
$2.17M
Average per post
301K

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Top Content

our bridal collection, filled with p’s favorite things. 
silky lounge pieces, easy dresses, soft boot socks, and her favorite db wellies. 🤍

yours 07.26
2.06M
82.3K
1.85K
3mo ago
dairyboy
our bridal collection, filled with p’s favorite things. silky lounge pieces, easy dresses, soft boot socks, and her favorite db wellies. 🤍 yours 07.26
we’re so excited to introduce Dairy Boy by Hanes, comfortable American classics reimagined for a new generation to make their own ♡

11.14.26 exclusively at select target locations and on target.com
1.83M
73.2K
641
2d ago
dairyboy
we’re so excited to introduce Dairy Boy by Hanes, comfortable American classics reimagined for a new generation to make their own ♡ 11.14.26 exclusively at select target locations and on target.com
DB SPORT drops 04.02.26 at 11am est exclusively on dairyboy.com
1.69M
54.2K
10.1K
7mo ago
dairyboy
DB SPORT drops 04.02.26 at 11am est exclusively on dairyboy.com
tell a friend to tell a friend 👀
Aug 21–23 NYC
1.40M
55.8K
248
2mo ago
dairyboy
tell a friend to tell a friend 👀 Aug 21–23 NYC
we’re so excited to finally bring the world of dairy boy to nashville. stop by this weekend to say hi and shop our decoy camo collection ahead of the online drop, as well as some of our favorite pieces from office hours 🧡 details in bio
1.37M
54.6K
258
1mo ago
dairyboy
we’re so excited to finally bring the world of dairy boy to nashville. stop by this weekend to say hi and shop our decoy camo collection ahead of the online drop, as well as some of our favorite pieces from office hours 🧡 details in bio
the couch came first

home sweet home sleep collection 10.29.26
1.34M
53.6K
382
3w ago
dairyboy
the couch came first home sweet home sleep collection 10.29.26
it’s been an honor to welcome everyone into our first ever store this summer in a place that’s always meant so much to our founder. the lifelong islanders, the patient dads, the golden retrievers, the grandmothers… and yes, even a few influencers.

we’re so excited to keep the doors open for many summers to come 🤍

thank you so much @nantucketquarterboard for making us another beautiful sign
1.33M
53.2K
635
3mo ago
dairyboy
it’s been an honor to welcome everyone into our first ever store this summer in a place that’s always meant so much to our founder. the lifelong islanders, the patient dads, the golden retrievers, the grandmothers… and yes, even a few influencers. we’re so excited to keep the doors open for many summers to come 🤍 thank you so much @nantucketquarterboard for making us another beautiful sign
a very special dress.
the fish eyelet.
a summer staple.

now available in person on nantucket.
1.24M
49.6K
309
5mo ago
dairyboy
a very special dress. the fish eyelet. a summer staple. now available in person on nantucket.
lowcountry camo 🐊 
yours tomorrow 11am est on dairyboy.com
1.17M
60.4K
1.43K
9mo ago
dairyboy
lowcountry camo 🐊 yours tomorrow 11am est on dairyboy.com
DB SPORT
EST. 2026
1.16M
46.3K
396
8mo ago
dairyboy
DB SPORT EST. 2026
memorial day weekend on nantucket.

join us for the opening of our flagship store - in a space that feels so deeply personal to us and inspired by everything we love about the island. the nostalgic charm that made nantucket feel like home long before this store existed.

we’re so excited to finally open our doors and celebrate this next chapter with all of you. thank you for growing with us and making moments like this possible.
1.11M
44.5K
167
5mo ago
dairyboy
memorial day weekend on nantucket. join us for the opening of our flagship store - in a space that feels so deeply personal to us and inspired by everything we love about the island. the nostalgic charm that made nantucket feel like home long before this store existed. we’re so excited to finally open our doors and celebrate this next chapter with all of you. thank you for growing with us and making moments like this possible.
there’s no place like home ♡

home sweet home sleep collection is yours tomorrow at 11am est on dairyboy.com & the DB app
1.10M
65.2K
3.73K
2w ago
dairyboy
there’s no place like home ♡ home sweet home sleep collection is yours tomorrow at 11am est on dairyboy.com & the DB app
introducing shell & sail - our newest collection. inspired by nantucket summers and everything we love most about the island. available on island in person for the very first time this weekend 𓆝
1.10M
44.1K
1.36K
5mo ago
dairyboy
introducing shell & sail - our newest collection. inspired by nantucket summers and everything we love most about the island. available on island in person for the very first time this weekend 𓆝
DB SPORT SPECTATOR 🎾
1.10M
43.2K
6.44K
2mo ago
dairyboy
DB SPORT SPECTATOR 🎾
never underestimate a woman in good camo.

shop decoy camo early at our nashville pop-up 09.18 - 09.20. online 09.24 at 11am est on dairyboy.com & the DB app.
1.08M
39.3K
3.81K
1mo ago
dairyboy
never underestimate a woman in good camo. shop decoy camo early at our nashville pop-up 09.18 - 09.20. online 09.24 at 11am est on dairyboy.com & the DB app.
our newest sleep collection, dropping tomorrow, each set featuring its own special little farm friend on the front pocket ♡

this collection is also debuting our new linen blend, loved linen. perfectly breathable, soft, and already has that lived in feel just in time for summer nights and mornings

yours tomorrow, 05.07.26 at 11am est on dairyboy.com and the DB app

for a chance to win a special PR package from the collection: follow @dairyboy, tag a friend, and repost this video to your story 🐄🤍
1.04M
43.9K
7.26K
6mo ago
dairyboy
our newest sleep collection, dropping tomorrow, each set featuring its own special little farm friend on the front pocket ♡ this collection is also debuting our new linen blend, loved linen. perfectly breathable, soft, and already has that lived in feel just in time for summer nights and mornings yours tomorrow, 05.07.26 at 11am est on dairyboy.com and the DB app for a chance to win a special PR package from the collection: follow @dairyboy, tag a friend, and repost this video to your story 🐄🤍
DB SPORT
EST. 2026
916K
36.6K
2.90K
8mo ago
dairyboy
DB SPORT EST. 2026
office hours is available now on dairyboy.com + the DB app
889K
37.6K
243
2mo ago
dairyboy
office hours is available now on dairyboy.com + the DB app
for the girls who know winter 🌲 coming soon
832K
33.3K
266
11mo ago
dairyboy
for the girls who know winter 🌲 coming soon
lazing and grazing

paige wears cow in ribbon stripe 🐄

05.07.26 at 11am est
830K
33.2K
419
6mo ago
dairyboy
lazing and grazing paige wears cow in ribbon stripe 🐄 05.07.26 at 11am est

Dairy Boy (@dairyboy) Instagram Stats & Analytics

Dairy Boy (@dairyboy) has 499K Instagram followers with a 3.90% engagement rate over the past 12 months. Across 231 posts, Dairy Boy received 2.72M total likes and 69.5M impressions, averaging 11.8K likes per post. This page tracks Dairy Boy's performance metrics, top content, and engagement trends — updated daily. To benchmark @dairyboy against other accounts, use Socialpruf's Instagram competitor analysis tool.

Dairy Boy (@dairyboy) Instagram Analytics FAQ

How many Instagram followers does Dairy Boy have?+
Dairy Boy (@dairyboy) has 499K Instagram followers as of November 2026.
What is Dairy Boy's Instagram engagement rate?+
Dairy Boy's Instagram engagement rate is 3.90% over the last 12 months, based on 231 posts.
How many likes does Dairy Boy get on Instagram?+
Dairy Boy received 2.72M total likes across 231 posts in the last 12 months, averaging 11.8K likes per post.
How many Instagram impressions does Dairy Boy get?+
Dairy Boy's Instagram content generated 69.5M total impressions over the last 12 months.
Can I compare Dairy Boy with other Instagram accounts?+
Yes. Add @dairyboy to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.