NewGet @bwf.official's full report
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followers
2.43M
impressions
1.24B
likes
37.9M
comments
130K
posts
2.50K
engagement
2.99%
emv
$34.4M
Average per post
495K
Key Metrics
Impressions
monthly
Distributions
Content
15.1M
779K
1.02K
4mo ago
bwf.official
OUT! 🫲😂🫱
#ThomasUberCupFinals #Horsens2026 #BadmintonReels #BWFreels
13.5M
285K
180
3w ago
bwf.official
The rallies may be over, but the memories remain.
Thank you, Shenzhen, for the incredible atmosphere, the passionate fans, and an unforgettable week at the @bwf.official LI-NING China Masters 2026. 🏸
We’re looking forward to being back soon, this time with a new connection to the city starting 23 March 2027. ✈️
#Etihad #BeyondBorders
9.45M
378K
343
3w ago
bwf.official
What a week in Shenzhen. 🏸
From our activations and fan moments to cheering on world-class badminton and meeting Wang Zhiyi, we loved every second of the @bwf.official Li-Ning China Masters 2026.
A city full of energy, and a destination we’ll be flying to next year. 👀✈️
#Etihad #BeyondBorders
8.90M
199K
181
5mo ago
bwf.official
Copenhagen 🇩🇰 tips from a hometown pro? Yes please!
In this episode of Coffee Beyond Borders, our cabin crew Qian sits down with Anders Antonsen ahead of the BWF Thomas & Uber Cup Finals 2026 to spill all the good stuff: Copenhagen travel tips, coffee favourites, and local gems you’ll want to bookmark ✈️☕️
#Etihad #BeyondBorders #CoffeeBeyondBorders #EtihadFinjan #ThomasUberCupFinals
8.73M
142K
223
9mo ago
bwf.official
What a return 👀💪
#BWFWorldTourFinals #Hangzhou2025 #BadmintonReels
8.27M
74.0K
51
4mo ago
bwf.official
Terror lah~ What a net play ni~
#MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
7.10M
8.00K
4
11mo ago
bwf.official
We threw random questions at 🇸🇬 Loh Kean Yew. 🤭
Hit play to watch him tackle our #RapidFire questions! 🔥
#TotalEnergiesxBadminton
6.97M
9.38K
15
11mo ago
bwf.official
Cuteness overload alert! 🥹
Anders Antonsen 🇩🇰 faces questions from the cutest interviewer ever. 🥰
#TotalEnergiesxBadminton #AskMeAnything
6.75M
6.70K
4
11mo ago
bwf.official
More #RapidFire questions. More laughs. More 🇸🇬 Loh Kean Yew. 😁🔥
#TotalEnergiesxBadminton
6.68M
6.56K
10
11mo ago
bwf.official
We couldn’t fit all the fun in one video, so here’s Part 2️⃣ of #RapidFire questions with 🇮🇩 Fajar Alfian! 😄
#TotalEnergiesxBadminton
6.54M
262K
189
1mo ago
bwf.official
The best journeys are the ones shared. ✈️🏸
Our cabin crew joined the excitement in New Delhi at the BWF World Championships 2026 through our activations, in the stands, and even with the champion @pvsindhu1.
#Etihad #BeyondBorders
6.31M
8.87K
14
12mo ago
bwf.official
Ever wondered what kids would ask 🇩🇰 Anders Antonsen? 👀
Let’s find out in this episode of #AskMeAnything. 🗣️
#TotalEnergiesxBadminton
6.02M
6.73K
44
11mo ago
bwf.official
Fajar Alfian 🇮🇩 takes on our #RapidFire questions! 🔥
You don’t want to miss this. 😏
#TotalEnergiesxBadminton
5.95M
319K
91
2mo ago
bwf.official
🥵🥵🥵
Can someone count the shots~~~
#BWFWorldTour #JapanOpen2026 #BWFreels #BadmintonReels
5.89M
7.52K
17
11mo ago
bwf.official
Tiny fans, huge curiosity! 💬
What do kids really want to know about 🇨🇦 Michelle Li? 🤔
#TotalEnergiesxBadminton #AskMeAnything
5.37M
7.45K
3
11mo ago
bwf.official
Kids ask the best questions and Michelle Li 🇨🇦 is in the hot seat.
Get ready for lots of fun and smiles! 😁
#TotalEnergiesxBadminton #AskMeAnything
5.18M
207K
1.70K
5mo ago
bwf.official
Thank you and all the best, Viktor Axelsen. 🫶
#BadmintonIcon
5.12M
205K
158
9mo ago
bwf.official
World-class sport, meet world-class travel! 🏸 ✈️ ✨
We are in Hangzhou at the HSBC BWF World Tour Finals 2025, celebrating excellence while connecting Asia to the world in signature style.
#BeyondBorders #Etihad
رياضة عالمية، وسفر عالمي🏸 ✈️ ✨
نحن في هانغتشو لحضور نهائيات الجولة العالمية لـ HSBC BWF 2025، نحتفل بالتميز ونربط آسيا بالعالم بأسلوبنا المميز.
4.98M
187K
187
9mo ago
bwf.official
Look! @michelleli the smooth operator 🧈🛟
#MalaysiaOpen2026 #BWFWorldTour #BadmintonReels
4.96M
331K
76
9mo ago
bwf.official
What an incredible week at the HSBC BWF World Tour Finals 2025 in Hangzhou!
As official BWF global airline partner, we brought the excitement to life with six activation zones, connecting fans and players through unforgettable experiences.
Our amazing crew was there every step of the way - celebrating the passion, the energy, and the spirit of badminton!
#Etihad #BeyondBorders
يا له من أسبوعٍ مذهل في نهائيات HSBC BWF World Tour 2025 في هانغتشو!
بصفتنا الشريك العالمي الرسمي للطيران مع الاتحاد الدولي للريشة، أضفنا المزيد من الحماس من خلال ست مناطق تفاعلية جمعت الجماهير واللاعبين في تجارب لا تُنسى.
طاقمنا الرائع كان حاضرًا في كل لحظة، يحتفل بالشغف والطاقة وروح لعبة الريشة!
Badminton World Federation (@bwf.official) Instagram Stats & Analytics
Badminton World Federation (@bwf.official) has 2.43M Instagram followers with a 2.99% engagement rate over the past 12 months. Across 2.50K posts, Badminton World Federation received 37.9M total likes and 1.24B impressions, averaging 15.2K likes per post. This page tracks Badminton World Federation's performance metrics, top content, and engagement trends — updated daily. To benchmark @bwf.official against other accounts, use Socialpruf's Instagram competitor analysis tool.
Badminton World Federation (@bwf.official) Instagram Analytics FAQ
How many Instagram followers does Badminton World Federation have?+
Badminton World Federation (@bwf.official) has 2.43M Instagram followers as of October 2026.
What is Badminton World Federation's Instagram engagement rate?+
Badminton World Federation's Instagram engagement rate is 2.99% over the last 12 months, based on 2.50K posts.
How many likes does Badminton World Federation get on Instagram?+
Badminton World Federation received 37.9M total likes across 2.50K posts in the last 12 months, averaging 15.2K likes per post.
How many Instagram impressions does Badminton World Federation get?+
Badminton World Federation's Instagram content generated 1.24B total impressions over the last 12 months.
Can I compare Badminton World Federation with other Instagram accounts?+
Yes. Add @bwf.official to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.