NewGet @bwf.official's full report
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followers
2.47M
impressions
1.21B
likes
39.2M
comments
134K
posts
2.57K
engagement
3.17%
emv
$34.2M
Average per post
471K

Key Metrics

Distributions

Top Content

OUT! 🫲😂🫱 #ThomasUberCupFinals #Horsens2026 #BadmintonReels #BWFreels
15.5M
805K
1.03K
6mo ago
bwf.official
OUT! 🫲😂🫱 #ThomasUberCupFinals #Horsens2026 #BadmintonReels #BWFreels
The rallies may be over, but the memories remain. Thank you, Shenzhen, for the incredible atmosphere, the passionate fans, and an unforgettable week at the @bwf.official LI-NING China Masters 2026. 🏸 We’re looking forward to being back soon, this time with a new connection to the city starting 23 March 2027. ✈️ #Etihad #BeyondBorders
13.5M
284K
179
2mo ago
bwf.official
The rallies may be over, but the memories remain. Thank you, Shenzhen, for the incredible atmosphere, the passionate fans, and an unforgettable week at the @bwf.official LI-NING China Masters 2026. 🏸 We’re looking forward to being back soon, this time with a new connection to the city starting 23 March 2027. ✈️ #Etihad #BeyondBorders
What a week in Shenzhen. 🏸 From our activations and fan moments to cheering on world-class badminton and meeting Wang Zhiyi, we loved every second of the @bwf.official Li-Ning China Masters 2026. A city full of energy, and a destination we’ll be flying to next year. 👀✈️ #Etihad #BeyondBorders
9.43M
377K
340
2mo ago
bwf.official
What a week in Shenzhen. 🏸 From our activations and fan moments to cheering on world-class badminton and meeting Wang Zhiyi, we loved every second of the @bwf.official Li-Ning China Masters 2026. A city full of energy, and a destination we’ll be flying to next year. 👀✈️ #Etihad #BeyondBorders
Copenhagen 🇩🇰 tips from a hometown pro? Yes please! In this episode of Coffee Beyond Borders, our cabin crew Qian sits down with Anders Antonsen ahead of the BWF Thomas & Uber Cup Finals 2026 to spill all the good stuff: Copenhagen travel tips, coffee favourites, and local gems you’ll want to bookmark ✈️☕️ #Etihad #BeyondBorders
8.90M
199K
181
6mo ago
bwf.official
Copenhagen 🇩🇰 tips from a hometown pro? Yes please! In this episode of Coffee Beyond Borders, our cabin crew Qian sits down with Anders Antonsen ahead of the BWF Thomas & Uber Cup Finals 2026 to spill all the good stuff: Copenhagen travel tips, coffee favourites, and local gems you’ll want to bookmark ✈️☕️ #Etihad #BeyondBorders
What a return 👀💪 #BWFWorldTourFinals #Hangzhou2025 #BadmintonReels
8.73M
142K
221
11mo ago
bwf.official
What a return 👀💪 #BWFWorldTourFinals #Hangzhou2025 #BadmintonReels
Terror lah~ What a net play ni~ 🫪 #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
8.29M
74.1K
51
5mo ago
bwf.official
Terror lah~ What a net play ni~ 🫪 #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
The best journeys are the ones shared. ✈️🏸 Our cabin crew joined the excitement in New Delhi at the BWF World Championships 2026 through our activations, in the stands, and even with the champion @pvsindhu1. #Etihad #BeyondBorders
6.53M
261K
187
2mo ago
bwf.official
The best journeys are the ones shared. ✈️🏸 Our cabin crew joined the excitement in New Delhi at the BWF World Championships 2026 through our activations, in the stands, and even with the champion @pvsindhu1. #Etihad #BeyondBorders
🥵🥵🥵 Can someone count the shots~~~ #BWFWorldTour #JapanOpen2026 #BWFreels #BadmintonReels
6.25M
339K
92
3mo ago
bwf.official
🥵🥵🥵 Can someone count the shots~~~ #BWFWorldTour #JapanOpen2026 #BWFreels #BadmintonReels
A local’s guide to Copenhagen 🇩🇰✨ Beyond the tourist trails, into hidden gems and favourite city spots. Anders Antonsen takes our crew through the Copenhagen he knows best. #Etihad #BeyondBorders
5.44M
286K
505
2w ago
bwf.official
A local’s guide to Copenhagen 🇩🇰✨ Beyond the tourist trails, into hidden gems and favourite city spots. Anders Antonsen takes our crew through the Copenhagen he knows best. #Etihad #BeyondBorders
Thank you and all the best, Viktor Axelsen. 🫶 #BadmintonIcon
5.17M
207K
1.70K
7mo ago
bwf.official
Thank you and all the best, Viktor Axelsen. 🫶 #BadmintonIcon
World-class sport, meet world-class travel! 🏸 ✈️ ✨ We are in Hangzhou at the HSBC BWF World Tour Finals 2025, celebrating excellence while connecting Asia to the world in signature style. #BeyondBorders #Etihad رياضة عالمية، وسفر عالمي🏸 ✈️ ✨ نحن في هانغتشو لحضور نهائيات الجولة العالمية لـ HSBC BWF 2025، نحتفل بالتميز ونربط آسيا بالعالم بأسلوبنا المميز.
5.11M
204K
158
11mo ago
bwf.official
World-class sport, meet world-class travel! 🏸 ✈️ ✨ We are in Hangzhou at the HSBC BWF World Tour Finals 2025, celebrating excellence while connecting Asia to the world in signature style. #BeyondBorders #Etihad رياضة عالمية، وسفر عالمي🏸 ✈️ ✨ نحن في هانغتشو لحضور نهائيات الجولة العالمية لـ HSBC BWF 2025، نحتفل بالتميز ونربط آسيا بالعالم بأسلوبنا المميز.
Look! @michelleli the smooth operator 🧈🛟 #MalaysiaOpen2026 #BWFWorldTour #BadmintonReels
4.98M
186K
187
10mo ago
bwf.official
Look! @michelleli the smooth operator 🧈🛟 #MalaysiaOpen2026 #BWFWorldTour #BadmintonReels
What an incredible week at the HSBC BWF World Tour Finals 2025 in Hangzhou! As official BWF global airline partner, we brought the excitement to life with six activation zones, connecting fans and players through unforgettable experiences. Our amazing crew was there every step of the way - celebrating the passion, the energy, and the spirit of badminton! #Etihad #BeyondBorders يا له من أسبوعٍ مذهل في نهائيات HSBC BWF World Tour 2025 في هانغتشو! بصفتنا الشريك العالمي الرسمي للطيران مع الاتحاد الدولي للريشة، أضفنا المزيد من الحماس من خلال ست مناطق تفاعلية جمعت الجماهير واللاعبين في تجارب لا تُنسى. طاقمنا الرائع كان حاضرًا في كل لحظة، يحتفل بالشغف والطاقة وروح لعبة الريشة!
4.96M
330K
76
10mo ago
bwf.official
What an incredible week at the HSBC BWF World Tour Finals 2025 in Hangzhou! As official BWF global airline partner, we brought the excitement to life with six activation zones, connecting fans and players through unforgettable experiences. Our amazing crew was there every step of the way - celebrating the passion, the energy, and the spirit of badminton! #Etihad #BeyondBorders يا له من أسبوعٍ مذهل في نهائيات HSBC BWF World Tour 2025 في هانغتشو! بصفتنا الشريك العالمي الرسمي للطيران مع الاتحاد الدولي للريشة، أضفنا المزيد من الحماس من خلال ست مناطق تفاعلية جمعت الجماهير واللاعبين في تجارب لا تُنسى. طاقمنا الرائع كان حاضرًا في كل لحظة، يحتفل بالشغف والطاقة وروح لعبة الريشة!
Outstanding shot! 🏸 #BWFWorldTour #AustralianOpen2025
4.52M
201K
119
11mo ago
bwf.official
Outstanding shot! 🏸 #BWFWorldTour #AustralianOpen2025
We’re at the BWF Thomas & Uber Cup Finals in Denmark 🇩🇰 Game on. Fun moments incoming 🏸✈️ نحن في نهائيات كأس توماس وأوبر للريشة الطائرة في الدنمارك 🇩🇰 استعدوا للمباراة، لحظات ممتعة بانتظاركم 🏸✈ #Etihad #BeyondBorders⁩⁩⁩⁩⁩⁩⁩
4.13M
165K
367
6mo ago
bwf.official
We’re at the BWF Thomas & Uber Cup Finals in Denmark 🇩🇰 Game on. Fun moments incoming 🏸✈️ نحن في نهائيات كأس توماس وأوبر للريشة الطائرة في الدنمارك 🇩🇰 استعدوا للمباراة، لحظات ممتعة بانتظاركم 🏸✈ #Etihad #BeyondBorders⁩⁩⁩⁩⁩⁩⁩
Wei Ya Xin & Gao Jia Xuan won the tickets to the semifinals of PERODUA Malaysia Masters 2026! 💪💪 #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
3.72M
87.2K
91
5mo ago
bwf.official
Wei Ya Xin & Gao Jia Xuan won the tickets to the semifinals of PERODUA Malaysia Masters 2026! 💪💪 #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
Superb reactions. ⚡🏸 #BWFWorldTour #OrleansMasters2026
3.55M
124K
73
7mo ago
bwf.official
Superb reactions. ⚡🏸 #BWFWorldTour #OrleansMasters2026
The winning moment 🥇 Sarina Satomi wins her second consecutive #ParaBadminton Singles WH1 Paralympic gold at Paris 2024. #Paralympics
3.21M
61.6K
89
1mo ago
bwf.official
The winning moment 🥇 Sarina Satomi wins her second consecutive #ParaBadminton Singles WH1 Paralympic gold at Paris 2024. #Paralympics
That’s what we want 🤩🔥 Give us more! #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
3.21M
125K
95
5mo ago
bwf.official
That’s what we want 🤩🔥 Give us more! #MalaysiaMasters2026 #BWFWorldTour #BadmintonReels #BWFreels
Team France 🇫🇷 leads with 2️⃣:0️⃣ against Team Indonesia 🇮🇩 #ThomasUberCupFinals #Horsens2026 #BadmintonReels #BWFreels
3.11M
119K
258
6mo ago
bwf.official
Team France 🇫🇷 leads with 2️⃣:0️⃣ against Team Indonesia 🇮🇩 #ThomasUberCupFinals #Horsens2026 #BadmintonReels #BWFreels

Badminton World Federation (@bwf.official) Instagram Stats & Analytics

Badminton World Federation (@bwf.official) has 2.47M Instagram followers with a 3.17% engagement rate over the past 12 months. Across 2.57K posts, Badminton World Federation received 39.2M total likes and 1.21B impressions, averaging 15.3K likes per post. This page tracks Badminton World Federation's performance metrics, top content, and engagement trends — updated daily. To benchmark @bwf.official against other accounts, use Socialpruf's Instagram competitor analysis tool.

Badminton World Federation (@bwf.official) Instagram Analytics FAQ

How many Instagram followers does Badminton World Federation have?+
Badminton World Federation (@bwf.official) has 2.47M Instagram followers as of November 2026.
What is Badminton World Federation's Instagram engagement rate?+
Badminton World Federation's Instagram engagement rate is 3.17% over the last 12 months, based on 2.57K posts.
How many likes does Badminton World Federation get on Instagram?+
Badminton World Federation received 39.2M total likes across 2.57K posts in the last 12 months, averaging 15.3K likes per post.
How many Instagram impressions does Badminton World Federation get?+
Badminton World Federation's Instagram content generated 1.21B total impressions over the last 12 months.
Can I compare Badminton World Federation with other Instagram accounts?+
Yes. Add @bwf.official to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.