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followers
841K
impressions
43.3M
likes
2.21M
comments
39.8K
posts
237
engagement
5.94%
emv
$1.47M
Average per post
183K
Key Metrics
Impressions
monthly
Distributions
Content
2.08M
83.3K
249
11mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.66M
66.4K
168
6mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.51M
60.3K
537
11mo ago
buildabear
Inspo for your next @hellokitty and friends photo dump. Our NEW U*SA*HA*NA friend is ready for her close-up, find her now in the Workshop and online! Links in bio.
@sanrio #HelloKittyandFriends
#TheStuffYouLove
1.12M
57.2K
390
1y ago
buildabear
Litten is here! 🐾🔥 This Fire-type Pokémon is fired up to be our hottest new addition... Shop its bundle for Litten’s sounds and sleeper included. Links in bio!
1.07M
42.6K
141
10mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.04M
105K
803
1mo ago
buildabear
Spooky season is coming!! Link in bio for more! 🎃🦇👻🌕🔮🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #Bat #SpookySeason
901K
36.0K
504
1mo ago
buildabear
Spooky season starts NOW! Our NEW Halloween friends are here! Discover all the spooky stuff you love in our newest collection 🖤🎃🦇🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #SpookySeason
735K
83.0K
520
3mo ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
730K
11.9K
87
10mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
705K
25.5K
177
9mo ago
buildabear
Who needs elves 🙄
665K
76.5K
583
2mo ago
buildabear
Even unicorns can be a little emo! 🦄🖤 Find this adorable angsty friend exclusively online now. Link in bio!
#TheStuffYouLove #AddALittleHeart #Emo #Unicorn
652K
64.8K
338
4w ago
buildabear
Pumpkin Pal Teddy has been released from the Build-A-Bear Vault! First released back in 2012, this cutie is back for a limited time 🎃🧸
#TheStuffYouLove #AddALittleHeart #Halloween #Pumpkin #SpookySeason
615K
20.5K
203
8mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
577K
58.0K
533
3w ago
buildabear
GET READY! Only at Build-A-Bear: Berry & Cherry from Lloromannic™! Pair them with our NEW 🕸️ Spooky Webs @officialcinnamoroll and our online exclusive ✨Starry Sky @hellokitty - Sign up at the link in our bio for a reminder
UK goes live at 12am BT on 8/27
USA goes live at 10am CDT on 8/27
#TheStuffYouLove #HelloKIttyandFriends #AddALittleHeart #Halloween #lloromannic #cinnamoroll #sanrio
555K
31.8K
439
5mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
546K
21.9K
165
8mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
530K
21.2K
236
7mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
477K
33.2K
276
6mo ago
buildabear
Let’s a-go! Assemble your all-star team of friends when our new Super Mario™ arrivals launch in stores and online. Sign up for email announcements so you can leap into action when the full collection drops. Links in bio!
#TheStuffYouLove #SuperMario
472K
30.0K
146
3mo ago
buildabear
we're kidding! . . . okay, fine we're not kidding deal with it.
#TheStuffYouLove #AddALittleHeart
#Bear #Funny #Movies
463K
18.5K
114
7mo ago
buildabear
He didn’t choose the soft life. The soft life chose him.
Silver Fox is our 2026 Softest Bear Alive!
Swipe through the see the full shoot.
This Silver Fox, perfect for Valentine's Day, is exclusively online in the Bear Cave, our website with hilarious gifts just for adults 18 and up! Links in bio.
#TheStuffYouLove
Build-A-Bear Workshop (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop (@buildabear) has 841K Instagram followers with a 5.94% engagement rate over the past 12 months. Across 237 posts, Build-A-Bear Workshop received 2.21M total likes and 25.7M impressions, averaging 9.31K likes per post. This page tracks Build-A-Bear Workshop's performance metrics, top content, and engagement trends — updated daily.
Build-A-Bear Workshop (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop have?+
Build-A-Bear Workshop (@buildabear) has 841K Instagram followers as of September 2026.
What is Build-A-Bear Workshop's Instagram engagement rate?+
Build-A-Bear Workshop's Instagram engagement rate is 5.94% over the last 12 months, based on 237 posts.
How many likes does Build-A-Bear Workshop get on Instagram?+
Build-A-Bear Workshop received 2.21M total likes across 237 posts in the last 12 months, averaging 9.31K likes per post.
How many Instagram impressions does Build-A-Bear Workshop get?+
Build-A-Bear Workshop's Instagram content generated 25.7M total impressions over the last 12 months.