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followers
815K
impressions
47.3M
likes
2.26M
comments
42.2K
posts
248
engagement
5.65%
emv
$1.56M
Average per post
191K
Key Metrics
Impressions
monthly
Distributions
Content
2.09M
83.4K
249
8mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.81M
72.6K
1.29K
10mo ago
buildabear
Pumpkin Kitty has returned, and this time it's purrrrrsonal. Keep your eyes peeled for a new feline friend joining PK soon! Links in bio.
*online only
#TheStuffYouLove
1.67M
66.6K
169
4mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.51M
60.5K
488
9mo ago
buildabear
Inspo for your next @hellokitty and friends photo dump. Our NEW U*SA*HA*NA friend is ready for her close-up, find her now in the Workshop and online! Links in bio.
@sanrio #HelloKittyandFriends
#TheStuffYouLove
1.33M
53.2K
211
10mo ago
buildabear
Woohoo for Wooloo! This fluffy, Normal-type Pokémon is now available for Trainers to add to their collection. Links in bio.
*Online Only
1.12M
57.3K
389
9mo ago
buildabear
Litten is here! 🐾🔥 This Fire-type Pokémon is fired up to be our hottest new addition... Shop its bundle for Litten’s sounds and sleeper included. Links in bio!
1.07M
42.8K
141
8mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
730K
11.9K
88
7mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
704K
25.6K
177
6mo ago
buildabear
Who needs elves 🙄
693K
27.7K
553
9mo ago
buildabear
Get your Air Shoes ready...
❤️🖤
Drops 9/15 at 7am CT 1pm BST
679K
27.2K
345
9mo ago
buildabear
We did our best...
#TheStuffYouLove
649K
32.8K
462
9mo ago
buildabear
Someone will be heating up the workshop soon!
612K
20.5K
202
5mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
548K
21.9K
161
5mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
547K
31.7K
439
2mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
533K
21.3K
225
5mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
521K
55.6K
400
1w ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
476K
33.3K
278
3mo ago
buildabear
Let’s a-go! Assemble your all-star team of friends when our new Super Mario™ arrivals launch in stores and online. Sign up for email announcements so you can leap into action when the full collection drops. Links in bio!
#TheStuffYouLove #SuperMario
463K
18.5K
116
4mo ago
buildabear
He didn’t choose the soft life. The soft life chose him.
Silver Fox is our 2026 Softest Bear Alive!
Swipe through the see the full shoot.
This Silver Fox, perfect for Valentine's Day, is exclusively online in the Bear Cave, our website with hilarious gifts just for adults 18 and up! Links in bio.
#TheStuffYouLove
442K
39.4K
520
10mo ago
buildabear
THEY'RE ALIVE!!! Ok, not actually, but our NEW @HelloKitty and Friends Halloween Collection is now available☠️🎃 Links in bio. @sanrio
*Skeleton Hello Kitty and Pumpkin Pompompurin are online exclusives.
#HelloKittyandFriends #TheStuffYouLove #Sanrio
Build-A-Bear Workshop🛸 (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop🛸 (@buildabear) has 815K Instagram followers with a 5.65% engagement rate over the past 12 months. Across 248 posts, Build-A-Bear Workshop🛸 received 2.26M total likes and 24.0M impressions, averaging 9.12K likes per post. This page tracks Build-A-Bear Workshop🛸's performance metrics, top content, and engagement trends — updated daily.
Build-A-Bear Workshop🛸 (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop🛸 have?+
Build-A-Bear Workshop🛸 (@buildabear) has 815K Instagram followers as of June 2026.
What is Build-A-Bear Workshop🛸's Instagram engagement rate?+
Build-A-Bear Workshop🛸's Instagram engagement rate is 5.65% over the last 12 months, based on 248 posts.
How many likes does Build-A-Bear Workshop🛸 get on Instagram?+
Build-A-Bear Workshop🛸 received 2.26M total likes across 248 posts in the last 12 months, averaging 9.12K likes per post.
How many Instagram impressions does Build-A-Bear Workshop🛸 get?+
Build-A-Bear Workshop🛸's Instagram content generated 24.0M total impressions over the last 12 months.