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followers
838K
impressions
45.6M
likes
2.32M
comments
41.8K
posts
240
engagement
6.00%
emv
$1.54M
Average per post
190K
Key Metrics
Impressions
monthly
Distributions
Content
2.08M
83.3K
249
10mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.66M
66.5K
168
6mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.51M
60.4K
523
11mo ago
buildabear
Inspo for your next @hellokitty and friends photo dump. Our NEW U*SA*HA*NA friend is ready for her close-up, find her now in the Workshop and online! Links in bio.
@sanrio #HelloKittyandFriends
#TheStuffYouLove
1.12M
57.2K
390
11mo ago
buildabear
Litten is here! 🐾🔥 This Fire-type Pokémon is fired up to be our hottest new addition... Shop its bundle for Litten’s sounds and sleeper included. Links in bio!
1.07M
42.6K
141
10mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.03M
103K
793
1mo ago
buildabear
Spooky season is coming!! Link in bio for more! 🎃🦇👻🌕🔮🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #Bat #SpookySeason
891K
35.6K
499
3w ago
buildabear
Spooky season starts NOW! Our NEW Halloween friends are here! Discover all the spooky stuff you love in our newest collection 🖤🎃🦇🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #SpookySeason
731K
82.7K
513
2mo ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
730K
11.9K
87
9mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
704K
25.5K
177
8mo ago
buildabear
Who needs elves 🙄
691K
27.6K
553
11mo ago
buildabear
Get your Air Shoes ready...
❤️🖤
Drops 9/15 at 7am CT 1pm BST
677K
27.1K
346
11mo ago
buildabear
We did our best...
#TheStuffYouLove
662K
76.2K
581
1mo ago
buildabear
Even unicorns can be a little emo! 🦄🖤 Find this adorable angsty friend exclusively online now. Link in bio!
#TheStuffYouLove #AddALittleHeart #Emo #Unicorn
649K
32.7K
459
11mo ago
buildabear
Someone will be heating up the workshop soon!
614K
20.5K
202
7mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
606K
61.4K
328
1w ago
buildabear
Pumpkin Pal Teddy has been released from the Build-A-Bear Vault! First released back in 2012, this cutie is back for a limited time 🎃🧸
#TheStuffYouLove #AddALittleHeart #Halloween #Pumpkin #SpookySeason
553K
31.8K
439
4mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
546K
21.9K
165
7mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
534K
55.7K
479
3d ago
buildabear
GET READY! Only at Build-A-Bear: Berry & Cherry from Lloromannic™! Pair them with our NEW 🕸️ Spooky Webs @officialcinnamoroll and our online exclusive ✨Starry Sky @hellokitty - Sign up at the link in our bio for a reminder
UK goes live at 12am BT on 8/27
USA goes live at 10am CDT on 8/27
#TheStuffYouLove #HelloKIttyandFriends #AddALittleHeart #Halloween #lloromannic #cinnamoroll #sanrio
531K
21.2K
235
7mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
Build-A-Bear Workshop (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop (@buildabear) has 838K Instagram followers with a 6.00% engagement rate over the past 12 months. Across 240 posts, Build-A-Bear Workshop received 2.32M total likes and 26.2M impressions, averaging 9.68K likes per post. This page tracks Build-A-Bear Workshop's performance metrics, top content, and engagement trends — updated daily.
Build-A-Bear Workshop (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop have?+
Build-A-Bear Workshop (@buildabear) has 838K Instagram followers as of August 2026.
What is Build-A-Bear Workshop's Instagram engagement rate?+
Build-A-Bear Workshop's Instagram engagement rate is 6.00% over the last 12 months, based on 240 posts.
How many likes does Build-A-Bear Workshop get on Instagram?+
Build-A-Bear Workshop received 2.32M total likes across 240 posts in the last 12 months, averaging 9.68K likes per post.
How many Instagram impressions does Build-A-Bear Workshop get?+
Build-A-Bear Workshop's Instagram content generated 26.2M total impressions over the last 12 months.