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followers
829K
impressions
45.7M
likes
2.24M
comments
38.2K
posts
242
engagement
5.77%
emv
$1.52M
Average per post
189K
Key Metrics
Impressions
monthly
Distributions
Content
2.08M
83.4K
249
9mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.66M
66.5K
168
5mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.51M
60.4K
523
10mo ago
buildabear
Inspo for your next @hellokitty and friends photo dump. Our NEW U*SA*HA*NA friend is ready for her close-up, find her now in the Workshop and online! Links in bio.
@sanrio #HelloKittyandFriends
#TheStuffYouLove
1.33M
53.1K
211
11mo ago
buildabear
Woohoo for Wooloo! This fluffy, Normal-type Pokémon is now available for Trainers to add to their collection. Links in bio.
*Online Only
1.12M
57.2K
390
10mo ago
buildabear
Litten is here! 🐾🔥 This Fire-type Pokémon is fired up to be our hottest new addition... Shop its bundle for Litten’s sounds and sleeper included. Links in bio!
1.07M
42.7K
141
9mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
958K
94.0K
772
1w ago
buildabear
Spooky season is coming!! Link in bio for more! 🎃🦇👻🌕🔮🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #Bat #SpookySeason
767K
30.7K
423
2d ago
buildabear
Spooky season starts NOW! Our NEW Halloween friends are here! Discover all the spooky stuff you love in our newest collection 🖤🎃🦇🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #SpookySeason
730K
11.9K
87
9mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
714K
80.3K
502
1mo ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
704K
25.6K
177
7mo ago
buildabear
Who needs elves 🙄
691K
27.7K
553
11mo ago
buildabear
Get your Air Shoes ready...
❤️🖤
Drops 9/15 at 7am CT 1pm BST
678K
27.1K
346
11mo ago
buildabear
We did our best...
#TheStuffYouLove
649K
32.7K
459
10mo ago
buildabear
Someone will be heating up the workshop soon!
645K
73.9K
572
3w ago
buildabear
Even unicorns can be a little emo! 🦄🖤 Find this adorable angsty friend exclusively online now. Link in bio!
#TheStuffYouLove #AddALittleHeart #Emo #Unicorn
614K
20.5K
202
7mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
552K
31.8K
439
3mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
547K
21.9K
165
6mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
531K
21.3K
235
6mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
476K
33.2K
277
5mo ago
buildabear
Let’s a-go! Assemble your all-star team of friends when our new Super Mario™ arrivals launch in stores and online. Sign up for email announcements so you can leap into action when the full collection drops. Links in bio!
#TheStuffYouLove #SuperMario
Build-A-Bear Workshop (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop (@buildabear) has 829K Instagram followers with a 5.77% engagement rate over the past 12 months. Across 242 posts, Build-A-Bear Workshop received 2.24M total likes and 24.4M impressions, averaging 9.25K likes per post. This page tracks Build-A-Bear Workshop's performance metrics, top content, and engagement trends — updated daily.
Build-A-Bear Workshop (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop have?+
Build-A-Bear Workshop (@buildabear) has 829K Instagram followers as of August 2026.
What is Build-A-Bear Workshop's Instagram engagement rate?+
Build-A-Bear Workshop's Instagram engagement rate is 5.77% over the last 12 months, based on 242 posts.
How many likes does Build-A-Bear Workshop get on Instagram?+
Build-A-Bear Workshop received 2.24M total likes across 242 posts in the last 12 months, averaging 9.25K likes per post.
How many Instagram impressions does Build-A-Bear Workshop get?+
Build-A-Bear Workshop's Instagram content generated 24.4M total impressions over the last 12 months.