NewGet @buildabear's full report
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followers
844K
impressions
41.7M
likes
2.14M
comments
38.2K
posts
236
engagement
5.97%
emv
$1.42M
Average per post
177K
Key Metrics
Impressions
monthly
Distributions
Content
2.08M
83.2K
249
11mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.66M
66.3K
168
7mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.16M
46.2K
283
2w ago
buildabear
Fat Bear Week starts today, let's be kind to our furry friends, no matter their fluffiness. Remember, a fat bear is a successful bear.
#TheStuffYouLove #AddALittleHeart #Language #Bears #FatBear
1.06M
42.6K
141
11mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.05M
105K
800
2mo ago
buildabear
Spooky season is coming!! Link in bio for more! 🎃🦇👻🌕🔮🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #Bat #SpookySeason
901K
36.0K
504
2mo ago
buildabear
Spooky season starts NOW! Our NEW Halloween friends are here! Discover all the spooky stuff you love in our newest collection 🖤🎃🦇🕷️
#TheStuffYouLove #AddALittleHeart #Halloween #SpookySeason
736K
83.0K
517
3mo ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
730K
11.9K
87
11mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
705K
25.5K
177
9mo ago
buildabear
Who needs elves 🙄
667K
76.6K
582
2mo ago
buildabear
Even unicorns can be a little emo! 🦄🖤 Find this adorable angsty friend exclusively online now. Link in bio!
#TheStuffYouLove #AddALittleHeart #Emo #Unicorn
657K
65.1K
338
1mo ago
buildabear
Pumpkin Pal Teddy has been released from the Build-A-Bear Vault! First released back in 2012, this cutie is back for a limited time 🎃🧸
#TheStuffYouLove #AddALittleHeart #Halloween #Pumpkin #SpookySeason
615K
20.5K
203
9mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
584K
58.3K
535
1mo ago
buildabear
GET READY! Only at Build-A-Bear: Berry & Cherry from Lloromannic™! Pair them with our NEW 🕸️ Spooky Webs @officialcinnamoroll and our online exclusive ✨Starry Sky @hellokitty - Sign up at the link in our bio for a reminder
UK goes live at 12am BT on 8/27
USA goes live at 10am CDT on 8/27
#TheStuffYouLove #HelloKIttyandFriends #AddALittleHeart #Halloween #lloromannic #cinnamoroll #sanrio
556K
31.8K
439
5mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
546K
21.8K
165
8mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
530K
21.2K
236
8mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
477K
33.1K
276
7mo ago
buildabear
Let’s a-go! Assemble your all-star team of friends when our new Super Mario™ arrivals launch in stores and online. Sign up for email announcements so you can leap into action when the full collection drops. Links in bio!
#TheStuffYouLove #SuperMario
472K
30.0K
146
3mo ago
buildabear
we're kidding! . . . okay, fine we're not kidding deal with it.
#TheStuffYouLove #AddALittleHeart
#Bear #Funny #Movies
462K
18.5K
113
8mo ago
buildabear
He didn’t choose the soft life. The soft life chose him.
Silver Fox is our 2026 Softest Bear Alive!
Swipe through the see the full shoot.
This Silver Fox, perfect for Valentine's Day, is exclusively online in the Bear Cave, our website with hilarious gifts just for adults 18 and up! Links in bio.
#TheStuffYouLove
429K
17.2K
334
12mo ago
buildabear
She’s baaaaaack! Fan favorite @hellokitty and friends Mocha is back along with her besties Cinnamoroll and Milk for more fun. Find them in the Workshop and online now! Links in bio.
@sanrio
#HelloKittyandFriends
#TheStuffYouLove
Build-A-Bear Workshop (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop (@buildabear) has 844K Instagram followers with a 5.97% engagement rate over the past 12 months. Across 236 posts, Build-A-Bear Workshop received 2.14M total likes and 41.7M impressions, averaging 9.06K likes per post. This page tracks Build-A-Bear Workshop's performance metrics, top content, and engagement trends — updated daily. To benchmark @buildabear against other accounts, use Socialpruf's Instagram competitor analysis tool.
Build-A-Bear Workshop (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop have?+
Build-A-Bear Workshop (@buildabear) has 844K Instagram followers as of October 2026.
What is Build-A-Bear Workshop's Instagram engagement rate?+
Build-A-Bear Workshop's Instagram engagement rate is 5.97% over the last 12 months, based on 236 posts.
How many likes does Build-A-Bear Workshop get on Instagram?+
Build-A-Bear Workshop received 2.14M total likes across 236 posts in the last 12 months, averaging 9.06K likes per post.
How many Instagram impressions does Build-A-Bear Workshop get?+
Build-A-Bear Workshop's Instagram content generated 41.7M total impressions over the last 12 months.
Can I compare Build-A-Bear Workshop with other Instagram accounts?+
Yes. Add @buildabear to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.