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followers
819K
impressions
46.4M
likes
2.23M
comments
37.7K
posts
245
engagement
5.64%
emv
$1.53M
Average per post
190K
Key Metrics
Impressions
monthly
Distributions
Content
2.08M
83.4K
249
9mo ago
buildabear
Friends for good💚💖
Available online and in Workshops 10/29 and exclusively at FAO Schwarz in NYC 10/22.
Head to our website to sign up for e-mail notifications and be among the first to know! Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
1.81M
72.5K
1.29K
11mo ago
buildabear
Pumpkin Kitty has returned, and this time it's purrrrrsonal. Keep your eyes peeled for a new feline friend joining PK soon! Links in bio.
*online only
#TheStuffYouLove
1.66M
66.6K
169
4mo ago
buildabear
Friendship application for a very popular monkey, please pass it on!
#TheStuffYouLove
1.51M
60.4K
523
9mo ago
buildabear
Inspo for your next @hellokitty and friends photo dump. Our NEW U*SA*HA*NA friend is ready for her close-up, find her now in the Workshop and online! Links in bio.
@sanrio #HelloKittyandFriends
#TheStuffYouLove
1.33M
53.2K
211
10mo ago
buildabear
Woohoo for Wooloo! This fluffy, Normal-type Pokémon is now available for Trainers to add to their collection. Links in bio.
*Online Only
1.12M
57.3K
390
10mo ago
buildabear
Litten is here! 🐾🔥 This Fire-type Pokémon is fired up to be our hottest new addition... Shop its bundle for Litten’s sounds and sleeper included. Links in bio!
1.07M
42.7K
141
8mo ago
buildabear
It's time to fly🧹🫧 Our NEW Wicked: For Good Collection is now available in the Workshop and Online. Links in bio.
#TheStuffYouLove #wicked #wickedforgood @wickedmovie
730K
11.9K
87
8mo ago
buildabear
This Meet the Tree Day, step inside a world of holiday wonder. 🌟
The Holiday Workshop ft. FAO & Peanuts® brings together family favorites — from Snoopy meet-and-greets and scratch-off crafts to the heartwarming Build-A-Bear “heart ceremony.”
Families with Top of the Rock tickets enjoy priority access to the fun — the perfect start to a holiday season that’s truly iconic.
Check the link in bio for more info.
704K
25.6K
177
7mo ago
buildabear
Who needs elves 🙄
692K
27.7K
553
10mo ago
buildabear
Get your Air Shoes ready...
❤️🖤
Drops 9/15 at 7am CT 1pm BST
679K
27.1K
346
10mo ago
buildabear
We did our best...
#TheStuffYouLove
649K
32.7K
460
10mo ago
buildabear
Someone will be heating up the workshop soon!
630K
69.7K
450
1mo ago
buildabear
Gargoyle’s back in our Lovable Legends collection! 🩶 Enjoy lots of statuesque snuggles with this stone-cold cutie now back in stock online.
#TheStuffYouLove #AddALittleHeart
#Gargoyle #Spooky
613K
20.5K
202
6mo ago
buildabear
I voice Bearemy in the new Build a Bear animated series, KABU, and you can watch the series right on YouTube! This little dude is my favorite, I hope you like him as much as I do. Two episodes are available now! YouTube.com/BuildaBear 🧸 #comedy #buildabear
591K
68.4K
524
5d ago
buildabear
Even unicorns can be a little emo! 🦄🖤 Find this adorable angsty friend exclusively online now. Link in bio!
#TheStuffYouLove #AddALittleHeart #Emo #Unicorn
549K
31.8K
439
3mo ago
buildabear
A “beary” special anniversary experience 🐻 #BuildABearMan #BuildABear #BuildAHusband #BuildABoo #BuildABear_Partner @buildabear
547K
21.9K
165
6mo ago
buildabear
You've got a new connection request! @Aggretsuko is waiting to be your new colleague and karaoke partner. If you're looking for someone to vent to, she's your girl. Now available exclusively online! Links in bio.
@sanrio #TheStuffYouLove
532K
21.3K
233
5mo ago
buildabear
Give HUGE hugs with Giant Mocha! This sweet @sanrio friend makes a hugely fun addition to your collection. Now available online and in our Build-A-Bear x @hellokitty and Friends Workshop in LA! Link in bio.
*Coming Soon to UK!
#TheStuffYouLove
476K
33.2K
278
4mo ago
buildabear
Let’s a-go! Assemble your all-star team of friends when our new Super Mario™ arrivals launch in stores and online. Sign up for email announcements so you can leap into action when the full collection drops. Links in bio!
#TheStuffYouLove #SuperMario
463K
18.5K
116
5mo ago
buildabear
He didn’t choose the soft life. The soft life chose him.
Silver Fox is our 2026 Softest Bear Alive!
Swipe through the see the full shoot.
This Silver Fox, perfect for Valentine's Day, is exclusively online in the Bear Cave, our website with hilarious gifts just for adults 18 and up! Links in bio.
#TheStuffYouLove
Build-A-Bear Workshop (@buildabear) Instagram Stats & Analytics
Build-A-Bear Workshop (@buildabear) has 819K Instagram followers with a 5.64% engagement rate over the past 12 months. Across 245 posts, Build-A-Bear Workshop received 2.23M total likes and 24.1M impressions, averaging 9.10K likes per post. This page tracks Build-A-Bear Workshop's performance metrics, top content, and engagement trends — updated daily.
Build-A-Bear Workshop (@buildabear) Instagram Analytics FAQ
How many Instagram followers does Build-A-Bear Workshop have?+
Build-A-Bear Workshop (@buildabear) has 819K Instagram followers as of July 2026.
What is Build-A-Bear Workshop's Instagram engagement rate?+
Build-A-Bear Workshop's Instagram engagement rate is 5.64% over the last 12 months, based on 245 posts.
How many likes does Build-A-Bear Workshop get on Instagram?+
Build-A-Bear Workshop received 2.23M total likes across 245 posts in the last 12 months, averaging 9.10K likes per post.
How many Instagram impressions does Build-A-Bear Workshop get?+
Build-A-Bear Workshop's Instagram content generated 24.1M total impressions over the last 12 months.