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followers
396K
impressions
695M
likes
26.8M
comments
391K
posts
8.46K
engagement
3.73%
emv
$21.1M
Avg. per post
93.6K

Key Metrics

Distributions

Top Content

spun out of a sack twice 😮‍💨 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
15.2M
423K
8.09K
7mo ago
big12conference
spun out of a sack twice 😮‍💨 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
who said preseason can’t be absolute cinema? 🎬 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
9.89M
219K
9.23K
7mo ago
big12conference
who said preseason can’t be absolute cinema? 🎬 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
guy showing his full arsenal 🔥 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
5.93M
155K
3.78K
7mo ago
big12conference
guy showing his full arsenal 🔥 📺: #CLEvsCAR on @NFLNetwork 📱: Stream on #NFLPlus
Joey McGuire is made sure to get Jacob Rodriguez some Heisman QB reps 😏
5.55M
170K
894
3mo ago
big12conference
Joey McGuire is made sure to get Jacob Rodriguez some Heisman QB reps 😏
Coach Prime is nothing but proud of Travis Hunter 👏
5.54M
71.3K
4.25K
10mo ago
big12conference
Coach Prime is nothing but proud of Travis Hunter 👏
The ultimate power play? @haileyvanlith calling it like it is. HVL, an Olympic medalist, 2025 Big 12 Championship MVP, Player and Newcomer of the Year, and the first player in #NCAA history—men’s or women’s— to make five Elite Eight appearances, said: “This wasn’t a comeback year… because I never thought I left.” Read more in the article, presented by @batiste_us, via link in bio. Photographer: @taylorbphoto Editor In Chief: @mj_day Makeup: @ktmell Hair: @paulnortonhair Fashion Editor: @margotzamet Fashion Assistant: @lizwentworth Production: @cindiblairproductions PR: @sevaneveritt Accommodations: @visitfortworth @crescentfortworth #SeeFortWorth Swimsuit & Bracelets: @ysl #HaileyVanLith #HVL #Unbreakable #SISwimsuit #DigitalCover #Revealed #SISwim25
5.31M
212K
1.77K
11mo ago
big12conference
The ultimate power play? @haileyvanlith calling it like it is. HVL, an Olympic medalist, 2025 Big 12 Championship MVP, Player and Newcomer of the Year, and the first player in #NCAA history—men’s or women’s— to make five Elite Eight appearances, said: “This wasn’t a comeback year… because I never thought I left.” Read more in the article, presented by @batiste_us, via link in bio. Photographer: @taylorbphoto Editor In Chief: @mj_day Makeup: @ktmell Hair: @paulnortonhair Fashion Editor: @margotzamet Fashion Assistant: @lizwentworth Production: @cindiblairproductions PR: @sevaneveritt Accommodations: @visitfortworth @crescentfortworth #SeeFortWorth Swimsuit & Bracelets: @ysl #HaileyVanLith #HVL #Unbreakable #SISwimsuit #DigitalCover #Revealed #SISwim25
@shedeursanders is putting on a show 🔥 📺: #CLEvsCAR on @nflnetwork 📱: Stream on #NFLPlus 📷: @logan_bowles/NFL
5.25M
210K
2.06K
7mo ago
big12conference
@shedeursanders is putting on a show 🔥 📺: #CLEvsCAR on @nflnetwork 📱: Stream on #NFLPlus 📷: @logan_bowles/NFL
Run Ralphie Run.
4.96M
78.9K
391
5mo ago
big12conference
Run Ralphie Run.
Jaw on the floor. We can’t stop replaying this no look three 😳 #NCAAWBB x 🎥 @itsbybritt
4.22M
305K
1.23K
3mo ago
big12conference
Jaw on the floor. We can’t stop replaying this no look three 😳 #NCAAWBB x 🎥 @itsbybritt
Speed Translates 🔥🔥 @_rjeeezy 📺 watch #DENvsHOU Sunday on FOX
3.82M
125K
408
4mo ago
big12conference
Speed Translates 🔥🔥 @_rjeeezy 📺 watch #DENvsHOU Sunday on FOX
From court to cover, her game is unmatched... Meet #SISwimsuit’s digital star, @haileyvanlith 🏀 #SISwim25 #DigitalCover #HaileyVanLith #HVL #Revealed #BeLegendary
2.96M
127K
1.28K
11mo ago
big12conference
From court to cover, her game is unmatched... Meet #SISwimsuit’s digital star, @haileyvanlith 🏀 #SISwim25 #DigitalCover #HaileyVanLith #HVL #Revealed #BeLegendary
There she goes 🫨 📺 ESPN #WCWS x @texastechsb
2.91M
112K
418
9mo ago
big12conference
There she goes 🫨 📺 ESPN #WCWS x @texastechsb
He brought the TRUCK STICK on this hit 💥
2.31M
26.5K
736
6mo ago
big12conference
He brought the TRUCK STICK on this hit 💥
Allen makin’ moves 😮‍💨 #Big12FB | 📺 @CFBONFOX
2.31M
153K
478
3mo ago
big12conference
Allen makin’ moves 😮‍💨 #Big12FB | 📺 @CFBONFOX
Never thought we’d see Mike Gundy listen to Lil Boosie 😂 #cfb #college #football #collegefootball
2.25M
121K
1.03K
7mo ago
big12conference
Never thought we’d see Mike Gundy listen to Lil Boosie 😂 #cfb #college #football #collegefootball
Nasty 😪
1.96M
124K
1.05K
1mo ago
big12conference
Nasty 😪
The Big 12 is racking up top recruits 😳📈
1.89M
75.6K
308
11mo ago
big12conference
The Big 12 is racking up top recruits 😳📈
forever brothers 🙌
1.76M
76.2K
575
7mo ago
big12conference
forever brothers 🙌
Big 12 players trying to name @easportscollege NCAA cover athletes 😭🔥 #cfb #collegefootball #football #big12 #ea #college (w/ @kentsports24)
1.72M
40.7K
916
7mo ago
big12conference
Big 12 players trying to name @easportscollege NCAA cover athletes 😭🔥 #cfb #collegefootball #football #big12 #ea #college (w/ @kentsports24)
AJ DYBANTSA WHAT!!!! 🤯 🎥 @byumbb
1.69M
175K
324
2mo ago
big12conference
AJ DYBANTSA WHAT!!!! 🤯 🎥 @byumbb

Big 12 Conference (@big12conference) Instagram Stats & Analytics

Big 12 Conference (@big12conference) has 396K Instagram followers with a 3.73% engagement rate over the past 12 months. Across 8.46K posts, Big 12 Conference received 26.8M total likes and 326M impressions, averaging 3.60K likes per post. This page tracks Big 12 Conference's performance metrics, top content, and engagement trends — updated daily.

Big 12 Conference (@big12conference) Instagram Analytics FAQ

How many Instagram followers does Big 12 Conference have?+
Big 12 Conference (@big12conference) has 396K Instagram followers as of March 2026.
What is Big 12 Conference's Instagram engagement rate?+
Big 12 Conference's Instagram engagement rate is 3.73% over the last 12 months, based on 8.46K posts.
How many likes does Big 12 Conference get on Instagram?+
Big 12 Conference received 26.8M total likes across 8.46K posts in the last 12 months, averaging 3.60K likes per post.
How many Instagram impressions does Big 12 Conference get?+
Big 12 Conference's Instagram content generated 326M total impressions over the last 12 months.