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followers
543K
impressions
394M
likes
3.59M
comments
53.8K
posts
807
engagement
0.853%
emv
$8.85M
Average per post
489K

Key Metrics

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Top Content

Before 1925, music was captured mechanically…flat, distant, and thin. 

Then AT&T introduced electrical recording and gave sound depth, warmth, and emotion. 

It wasn’t just a tech update. It was a soul update. 🎶 

Follow for more stories behind how the world got connected as we celebrate 150 years since the first phone call.
24.0M
2.86K
36
5mo ago
att
Before 1925, music was captured mechanically…flat, distant, and thin. Then AT&T introduced electrical recording and gave sound depth, warmth, and emotion. It wasn’t just a tech update. It was a soul update. 🎶 Follow for more stories behind how the world got connected as we celebrate 150 years since the first phone call.
Long before Chris Paul connected teammates on the court, his family was connecting people off it.

With 40 years at AT&T between his grandmother and father, connection wasn’t just a concept—it was their legacy.

As AT&T celebrates 150 years since the first phone call, we’re reminded: the strongest connections are the ones passed down—on and off the court.
15.2M
2.10K
127
5mo ago
att
Long before Chris Paul connected teammates on the court, his family was connecting people off it. With 40 years at AT&T between his grandmother and father, connection wasn’t just a concept—it was their legacy. As AT&T celebrates 150 years since the first phone call, we’re reminded: the strongest connections are the ones passed down—on and off the court.
We don’t just spot the hustle; we call it out & then do better 🤠

Based on advertising challenges of wireless and home internet providers brought by competitors from 2022-2025.
11.6M
1.14K
325
9mo ago
att
We don’t just spot the hustle; we call it out & then do better 🤠 Based on advertising challenges of wireless and home internet providers brought by competitors from 2022-2025.
POV: your service glitches but the screenshots don't 🤣😂 #ad
10.6M
6.84K
184
7mo ago
att
POV: your service glitches but the screenshots don't 🤣😂 #ad
You are more than your career ✨

@nwsl ⭐ @alozieee shows us that when you believe in limitless possibilities, you don’t have to fit into just one box #ShesConnected
9.54M
3.59K
110
9mo ago
att
You are more than your career ✨ @nwsl ⭐ @alozieee shows us that when you believe in limitless possibilities, you don’t have to fit into just one box #ShesConnected
Fully charged or always looking for an outlet? We got to know @rootspicnic artists better, based on their battery percentages 🔋
8.77M
17.7K
355
1mo ago
att
Fully charged or always looking for an outlet? We got to know @rootspicnic artists better, based on their battery percentages 🔋
First, they open your mail… now they’re trying to read your texts and listen to your voice notes. 😭 Good thing, the Samsung Galaxy S26 Ultra Privacy Display helps keep nosy eyes off your screen, and Galaxy Buds 4 keep calls crystal clear. 🙌🏻 #Ad #ATTInfluencer @att
8.53M
9.39K
115
4mo ago
att
First, they open your mail… now they’re trying to read your texts and listen to your voice notes. 😭 Good thing, the Samsung Galaxy S26 Ultra Privacy Display helps keep nosy eyes off your screen, and Galaxy Buds 4 keep calls crystal clear. 🙌🏻 #Ad #ATTInfluencer @att
Speed, precision, and zero tolerance for slow. Your network? If it’s not AT&T, you’re basically waving the yellow flag.
8.07M
1.45K
83
8mo ago
att
Speed, precision, and zero tolerance for slow. Your network? If it’s not AT&T, you’re basically waving the yellow flag.
Big summer. Bigger support. 🇺🇸⚽️
7.99M
570
10
1mo ago
att
Big summer. Bigger support. 🇺🇸⚽️
Before 1956, The Atlantic Ocean silenced any call. 

The first transatlantic cable changed that connecting New York and London, 36 calls at a time. 

AT&T built underwater cables and cell towers that made distance just a detail. 

Follow for more stories behind how the world got connected as we celebrate 150 since the first phone call.
7.79M
1.22K
23
5mo ago
att
Before 1956, The Atlantic Ocean silenced any call. The first transatlantic cable changed that connecting New York and London, 36 calls at a time. AT&T built underwater cables and cell towers that made distance just a detail. Follow for more stories behind how the world got connected as we celebrate 150 since the first phone call.
Dress options: endless. Bad angles: none. 💅 iPhone 17 Pro with the Center Stage front camera keeps everyone in frame and thanks to @att, always share-ready. #ATT_Ad
7.21M
12.8K
94
3mo ago
att
Dress options: endless. Bad angles: none. 💅 iPhone 17 Pro with the Center Stage front camera keeps everyone in frame and thanks to @att, always share-ready. #ATT_Ad
📞 Ring, ring, ring...that’s the sound of 🆓 international calling.

For every semifinal and the final, our customers get 24 hours of free international calling to the participating match-day countries.

🇫🇷🇪🇸 7/14 ➡️ Free calls to France & Spain 
🏴󠁧󠁢󠁥󠁮󠁧󠁿🇦🇷 7/15 ➡️ Free calls to England & Argentina 
🥉⚽️ 7/18 ➡️ Free calls to…🤷‍♂️
🏆 ⚽️ 7/19 ➡️ Free calls to…👀

Whether you’re celebrating, debating, or talking a little trash, your call is on us.

Link in bio for details!
7.11M
36.6K
229
2w ago
att
📞 Ring, ring, ring...that’s the sound of 🆓 international calling. For every semifinal and the final, our customers get 24 hours of free international calling to the participating match-day countries. 🇫🇷🇪🇸 7/14 ➡️ Free calls to France & Spain 🏴󠁧󠁢󠁥󠁮󠁧󠁿🇦🇷 7/15 ➡️ Free calls to England & Argentina 🥉⚽️ 7/18 ➡️ Free calls to…🤷‍♂️ 🏆 ⚽️ 7/19 ➡️ Free calls to…👀 Whether you’re celebrating, debating, or talking a little trash, your call is on us. Link in bio for details!
@carterdbryant WITH A 50! 😱 @att Slam Dunk
6.13M
176K
1.97K
5mo ago
att
@carterdbryant WITH A 50! 😱 @att Slam Dunk
We surprised @kaliuchis with a bouquet of flowers & had her assign each flower to someone special to her, starting with…​ 💠💠💠
5.83M
11.6K
77
2mo ago
att
We surprised @kaliuchis with a bouquet of flowers & had her assign each flower to someone special to her, starting with…​ 💠💠💠
Live from the lawn at @kaliuchis Tampa show! We surprised fans with the ultimate upgrade: Meet + Greet passes, courtesy of AT&T 🤝💙
5.73M
9.65K
187
1mo ago
att
Live from the lawn at @kaliuchis Tampa show! We surprised fans with the ultimate upgrade: Meet + Greet passes, courtesy of AT&T 🤝💙
Checking in with fans in 📍 Charlotte, NC to find out their favorite @KaliUchis tracks. 🦋✨ Are there any tracks that Charlotte’s missing out on?
5.71M
883
16
1mo ago
att
Checking in with fans in 📍 Charlotte, NC to find out their favorite @KaliUchis tracks. 🦋✨ Are there any tracks that Charlotte’s missing out on?
The message is loud and clear: @kaliuchis is an inspiration. 🔊✨ Loved connecting with the community and hearing how her music brings everyone together!
5.68M
2.22K
20
1mo ago
att
The message is loud and clear: @kaliuchis is an inspiration. 🔊✨ Loved connecting with the community and hearing how her music brings everyone together!
We all know how much @kaliuchis loves her flowers, so we’re giving some back to her fans 💙 Which flower would you be?
5.62M
953
12
1mo ago
att
We all know how much @kaliuchis loves her flowers, so we’re giving some back to her fans 💙 Which flower would you be?
This season, connection is the greatest gift. Spread joy. Call someone you love. 📞✨
5.56M
583
20
7mo ago
att
This season, connection is the greatest gift. Spread joy. Call someone you love. 📞✨
Maverick somehow gets more holiday calls than I do… so upgrading was non-negotiable.
Good news: @att makes it easy to get their best deals on iPhone without needing the most expensive plan. 

A win for me… and for Maverick’s fan club.
#Ad #ATTInfluencer
5.33M
6.91K
131
7mo ago
att
Maverick somehow gets more holiday calls than I do… so upgrading was non-negotiable. Good news: @att makes it easy to get their best deals on iPhone without needing the most expensive plan. A win for me… and for Maverick’s fan club. #Ad #ATTInfluencer

AT&T (@att) Instagram Stats & Analytics

AT&T (@att) has 543K Instagram followers with a 0.85% engagement rate over the past 12 months. Across 807 posts, AT&T received 3.59M total likes and 385M impressions, averaging 4.45K likes per post. This page tracks AT&T's performance metrics, top content, and engagement trends — updated daily.

AT&T (@att) Instagram Analytics FAQ

How many Instagram followers does AT&T have?+
AT&T (@att) has 543K Instagram followers as of August 2026.
What is AT&T's Instagram engagement rate?+
AT&T's Instagram engagement rate is 0.85% over the last 12 months, based on 807 posts.
How many likes does AT&T get on Instagram?+
AT&T received 3.59M total likes across 807 posts in the last 12 months, averaging 4.45K likes per post.
How many Instagram impressions does AT&T get?+
AT&T's Instagram content generated 385M total impressions over the last 12 months.