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followers
521K
impressions
313M
likes
2.36M
comments
41.9K
posts
660
engagement
0.659%
emv
$6.91M
Average per post
475K

Key Metrics

Distributions

Top Content

Before 1925, music was captured mechanically…flat, distant, and thin. 

Then AT&T introduced electrical recording and gave sound depth, warmth, and emotion. 

It wasn’t just a tech update. It was a soul update. 🎶 

Follow for more stories behind how the world got connected as we celebrate 150 years since the first phone call.
24.0M
2.88K
38
2mo ago
att
Before 1925, music was captured mechanically…flat, distant, and thin. Then AT&T introduced electrical recording and gave sound depth, warmth, and emotion. It wasn’t just a tech update. It was a soul update. 🎶 Follow for more stories behind how the world got connected as we celebrate 150 years since the first phone call.
Long before Chris Paul connected teammates on the court, his family was connecting people off it.

With 40 years at AT&T between his grandmother and father, connection wasn’t just a concept—it was their legacy.

As AT&T celebrates 150 years since the first phone call, we’re reminded: the strongest connections are the ones passed down—on and off the court.
15.2M
2.11K
127
2mo ago
att
Long before Chris Paul connected teammates on the court, his family was connecting people off it. With 40 years at AT&T between his grandmother and father, connection wasn’t just a concept—it was their legacy. As AT&T celebrates 150 years since the first phone call, we’re reminded: the strongest connections are the ones passed down—on and off the court.
We don’t just spot the hustle; we call it out & then do better 🤠

Based on advertising challenges of wireless and home internet providers brought by competitors from 2022-2025.
11.6M
1.14K
325
6mo ago
att
We don’t just spot the hustle; we call it out & then do better 🤠 Based on advertising challenges of wireless and home internet providers brought by competitors from 2022-2025.
POV: your service glitches but the screenshots don't 🤣😂 #ad
10.6M
6.81K
184
4mo ago
att
POV: your service glitches but the screenshots don't 🤣😂 #ad
Scout Bassett is an author, entrepreneur, disability rights advocate and an elite level athlete, and she leads with purpose. “My purpose is to make others feel seen and heard and to give great opportunities to those who wouldn’t otherwise have them.” 

Submit your own small business (or nominate a small business you love) for a chance to win $50,000 through the AT&T Small Business Contest! 

Official Rules at att.com/shesconnected
10.3M
563
29
11mo ago
att
Scout Bassett is an author, entrepreneur, disability rights advocate and an elite level athlete, and she leads with purpose. “My purpose is to make others feel seen and heard and to give great opportunities to those who wouldn’t otherwise have them.” Submit your own small business (or nominate a small business you love) for a chance to win $50,000 through the AT&T Small Business Contest! Official Rules at att.com/shesconnected
You are more than your career ✨

@nwsl ⭐ @alozieee shows us that when you believe in limitless possibilities, you don’t have to fit into just one box #ShesConnected
9.54M
3.56K
109
7mo ago
att
You are more than your career ✨ @nwsl ⭐ @alozieee shows us that when you believe in limitless possibilities, you don’t have to fit into just one box #ShesConnected
Speed, precision, and zero tolerance for slow. Your network? If it’s not AT&T, you’re basically waving the yellow flag.
8.07M
1.46K
88
5mo ago
att
Speed, precision, and zero tolerance for slow. Your network? If it’s not AT&T, you’re basically waving the yellow flag.
Before 1956, The Atlantic Ocean silenced any call. 

The first transatlantic cable changed that connecting New York and London, 36 calls at a time. 

AT&T built underwater cables and cell towers that made distance just a detail. 

Follow for more stories behind how the world got connected as we celebrate 150 since the first phone call.
7.79M
1.22K
23
2mo ago
att
Before 1956, The Atlantic Ocean silenced any call. The first transatlantic cable changed that connecting New York and London, 36 calls at a time. AT&T built underwater cables and cell towers that made distance just a detail. Follow for more stories behind how the world got connected as we celebrate 150 since the first phone call.
@carterdbryant WITH A 50! 😱 @att Slam Dunk
6.12M
176K
1.98K
2mo ago
att
@carterdbryant WITH A 50! 😱 @att Slam Dunk
Dress options: endless. Bad angles: none. 💅 iPhone 17 Pro with the Center Stage front camera keeps everyone in frame and thanks to @att, always share-ready. #ATT_Ad
5.76M
10.8K
88
1w ago
att
Dress options: endless. Bad angles: none. 💅 iPhone 17 Pro with the Center Stage front camera keeps everyone in frame and thanks to @att, always share-ready. #ATT_Ad
This season, connection is the greatest gift. Spread joy. Call someone you love. 📞✨
5.56M
586
20
4mo ago
att
This season, connection is the greatest gift. Spread joy. Call someone you love. 📞✨
Maverick somehow gets more holiday calls than I do… so upgrading was non-negotiable.
Good news: @att makes it easy to get their best deals on iPhone without needing the most expensive plan. 

A win for me… and for Maverick’s fan club.
#Ad #ATTInfluencer
5.33M
7.15K
131
4mo ago
att
Maverick somehow gets more holiday calls than I do… so upgrading was non-negotiable. Good news: @att makes it easy to get their best deals on iPhone without needing the most expensive plan. A win for me… and for Maverick’s fan club. #Ad #ATTInfluencer
The @redbullracing RB14 hits top speed and @att’s network keeps up every lap. Big pace. Bigger connection. 🏁⚡️

#ATTInfluencer
5.04M
2.59K
49
5mo ago
att
The @redbullracing RB14 hits top speed and @att’s network keeps up every lap. Big pace. Bigger connection. 🏁⚡️ #ATTInfluencer
surprising my oldest viewer with @att #attinfluencer
4.88M
15.6K
95
5mo ago
att
surprising my oldest viewer with @att #attinfluencer
Brackets ready ☑️ Connection ready ☑️ Let the madness begin. 🏀
4.28M
528
22
1mo ago
att
Brackets ready ☑️ Connection ready ☑️ Let the madness begin. 🏀
If you needed a sign to prioritize the connections that bring you joy, this is it 🫶 #ad 

@EllieKemper and @AngelaKinsey, stars of the @attbusiness Wake up with CrAIg campaign, were reunited by @JustinaBlakeney at #ShineAway2025. Enjoy just a few of our favorite moments, and tag your bestie in the comments to let them know they make your life brighter ☀️💙
4.16M
18.6K
90
6mo ago
att
If you needed a sign to prioritize the connections that bring you joy, this is it 🫶 #ad @EllieKemper and @AngelaKinsey, stars of the @attbusiness Wake up with CrAIg campaign, were reunited by @JustinaBlakeney at #ShineAway2025. Enjoy just a few of our favorite moments, and tag your bestie in the comments to let them know they make your life brighter ☀️💙
Electronics were once held to rooms, not pockets.
 
Transistors changed the scale of technology and made devices portable.
 
For the first time, tech could move with you into everyday life.
 
Follow for more stories behind how the world got connected.
4.08M
969
40
2mo ago
att
Electronics were once held to rooms, not pockets. Transistors changed the scale of technology and made devices portable. For the first time, tech could move with you into everyday life. Follow for more stories behind how the world got connected.
Some of the strongest connections start with food and family.💙🍽️

@christianramirez_21 and @camilaramonnn share how their roots shaped them at @tacosybirrialaunica.
4.08M
5.38K
141
8mo ago
att
Some of the strongest connections start with food and family.💙🍽️ @christianramirez_21 and @camilaramonnn share how their roots shaped them at @tacosybirrialaunica.
@kj_showtime0 goes WAY UP for his opening round slam at @att Slam Dunk! 😳
3.94M
64.7K
831
2mo ago
att
@kj_showtime0 goes WAY UP for his opening round slam at @att Slam Dunk! 😳
¿Cuál es mejor para ti? Samsung Galaxy Z Flip7 o Galaxy Z Fold7 #ad 
Ambos tienen diseño premium, comparten muchas specs internas pero al verlos a detalle no están pensados para el mismo tipo de usuario. 
Veamos cuál es el mejor para ti de acuerdo a tus hábitos. 
Ambos teléfonos están disponibles con @att y ni siquiera con el plan más costoso. 
Si te gusta lo que ves, como siempre dejo un enlace directo en mi perfil. 

#ATTInfluencer #GalaxyZFlip7 #GalaxyZFold7 #GalaxyAI
3.63M
1.92K
46
8mo ago
att
¿Cuál es mejor para ti? Samsung Galaxy Z Flip7 o Galaxy Z Fold7 #ad Ambos tienen diseño premium, comparten muchas specs internas pero al verlos a detalle no están pensados para el mismo tipo de usuario. Veamos cuál es el mejor para ti de acuerdo a tus hábitos. Ambos teléfonos están disponibles con @att y ni siquiera con el plan más costoso. Si te gusta lo que ves, como siempre dejo un enlace directo en mi perfil. #ATTInfluencer #GalaxyZFlip7 #GalaxyZFold7 #GalaxyAI

AT&T (@att) Instagram Stats & Analytics

AT&T (@att) has 521K Instagram followers with a 0.66% engagement rate over the past 12 months. Across 660 posts, AT&T received 2.36M total likes and 303M impressions, averaging 3.57K likes per post. This page tracks AT&T's performance metrics, top content, and engagement trends — updated daily.

AT&T (@att) Instagram Analytics FAQ

How many Instagram followers does AT&T have?+
AT&T (@att) has 521K Instagram followers as of May 2026.
What is AT&T's Instagram engagement rate?+
AT&T's Instagram engagement rate is 0.66% over the last 12 months, based on 660 posts.
How many likes does AT&T get on Instagram?+
AT&T received 2.36M total likes across 660 posts in the last 12 months, averaging 3.57K likes per post.
How many Instagram impressions does AT&T get?+
AT&T's Instagram content generated 303M total impressions over the last 12 months.