NewGet @appletv's full report
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followers
5.75M
impressions
1.78B
likes
70.8M
comments
445K
posts
2.29K
engagement
3.99%
emv
$53.9M
Average per post
777K

Key Metrics

Distributions

Top Content

Meet the parents. Regret immediately.

The Family Plan 2 — Streaming November 21

#TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
77.3M
1.54M
13.4K
10mo ago
appletv
Meet the parents. Regret immediately. The Family Plan 2 — Streaming November 21 #TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” 

F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯

Head to our YouTube channel to watch the full behind the scenes video 📺

#F1TheMovie is now streaming on Apple TV

#F1 #Formula1 #AppleTV
28.0M
1.34M
1.57K
9mo ago
appletv
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯 Head to our YouTube channel to watch the full behind the scenes video 📺 #F1TheMovie is now streaming on Apple TV #F1 #Formula1 #AppleTV
Murderbot’s a show you can really sink your teeth into.

Murderbot — Now Streaming

#Murderbot #AlexanderSkarsgård #AppleTV
25.2M
327K
1.21K
9mo ago
appletv
Murderbot’s a show you can really sink your teeth into. Murderbot — Now Streaming #Murderbot #AlexanderSkarsgård #AppleTV
Grocery madness is upon us.

The Family Plan is now streaming. The Family Plan 2 premieres November 21 on Apple TV

#TheFamilyPlan #MarkWahlberg #AppleTV
21.5M
385K
1.69K
11mo ago
appletv
Grocery madness is upon us. The Family Plan is now streaming. The Family Plan 2 premieres November 21 on Apple TV #TheFamilyPlan #MarkWahlberg #AppleTV
See you on the other side, cowboy.

Neuromancer — January 22

 

 

#Neuromancer #AppleTV
19.8M
890K
5.07K
2mo ago
appletv
See you on the other side, cowboy. Neuromancer — January 22 #Neuromancer #AppleTV
What a ride.

#F1TheMovie is now streaming exclusively on Apple TV.
17.3M
633K
1.07K
9mo ago
appletv
What a ride. #F1TheMovie is now streaming exclusively on Apple TV.
You better believe it. Ted Lasso returns this summer.

#TedLasso #JasonSudeikis #AppleTV
15.2M
610K
5.77K
8mo ago
appletv
You better believe it. Ted Lasso returns this summer. #TedLasso #JasonSudeikis #AppleTV
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
13.1M
687K
4.86K
7mo ago
appletv
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. 

Premieres May 22 only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
12.1M
365K
703
4mo ago
appletv
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. Premieres May 22 only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
Back on a high note.

The Family Plan 2 — Now Streaming

#TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
11.2M
226K
709
10mo ago
appletv
Back on a high note. The Family Plan 2 — Now Streaming #TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 

@appletv is the new U.S. home of F1. Watch every race live starting March 7.
11.1M
443K
965
7mo ago
appletv
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 @appletv is the new U.S. home of F1. Watch every race live starting March 7.
Never give up on love.

Be My Valentine, Charlie Brown — Now Streaming

#BeMyValentineCharlieBrown #Snoopy #AppleTV
10.8M
1.26M
542
7mo ago
appletv
Never give up on love. Be My Valentine, Charlie Brown — Now Streaming #BeMyValentineCharlieBrown #Snoopy #AppleTV
He taught me cinema, I taught him Letterboxd 😭🎥 ~ Watch Mr. Scorsese, the 5-part docu-series, out now on @AppleTV ! #mrscorsese #appletv #appletvpartner
10.6M
877K
4.16K
11mo ago
appletv
He taught me cinema, I taught him Letterboxd 😭🎥 ~ Watch Mr. Scorsese, the 5-part docu-series, out now on @AppleTV ! #mrscorsese #appletv #appletvpartner
Messi opens up about Inter Miami's chances of winning the 𝟮𝟬𝟮𝟱 𝗠𝗟𝗦 𝗖𝘂𝗽 🗣️🏆 @appletv

Watch the MLS Cup Playoffs on MLS Season Pass or Apple TV 🍿
10.0M
396K
1.44K
11mo ago
appletv
Messi opens up about Inter Miami's chances of winning the 𝟮𝟬𝟮𝟱 𝗠𝗟𝗦 𝗖𝘂𝗽 🗣️🏆 @appletv Watch the MLS Cup Playoffs on MLS Season Pass or Apple TV 🍿
Feels good to be back.

Ted Lasso returns August 5.

#TedLasso #AppleTV
9.57M
627K
4.05K
2mo ago
appletv
Feels good to be back. Ted Lasso returns August 5. #TedLasso #AppleTV
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself.
You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective.
#F1TheMovie is streaming exclusively on December 12 on @AppleTV.
@F1Movie
9.45M
631K
599
10mo ago
appletv
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself. You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective. #F1TheMovie is streaming exclusively on December 12 on @AppleTV. @F1Movie
Based on a “true” rumor.

Matthew McConaughey and Woody Harrelson star in the new comedy series, Brothers. Premiering September 23 on Apple TV.

#Brothers #MatthewMcConaughey #WoodyHarrelson #AppleTV
9.33M
612K
2.96K
1mo ago
appletv
Based on a “true” rumor. Matthew McConaughey and Woody Harrelson star in the new comedy series, Brothers. Premiering September 23 on Apple TV. #Brothers #MatthewMcConaughey #WoodyHarrelson #AppleTV
No one likes a backseat driver - let alone three of them.

A new episode of Your Friends & Neighbors is now streaming.

#YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
8.96M
758K
666
4mo ago
appletv
No one likes a backseat driver - let alone three of them. A new episode of Your Friends & Neighbors is now streaming. #YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
An unprecedented, all-access look inside football’s most demanding club. 

On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
8.83M
285K
764
4mo ago
appletv
An unprecedented, all-access look inside football’s most demanding club. On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
Ted Lasso returns August 5.

#TedLasso #AppleTV
8.53M
492K
4.90K
5mo ago
appletv
Ted Lasso returns August 5. #TedLasso #AppleTV

Apple TV (@appletv) Instagram Stats & Analytics

Apple TV (@appletv) has 5.75M Instagram followers with a 3.99% engagement rate over the past 12 months. Across 2.29K posts, Apple TV received 70.8M total likes and 1.78B impressions, averaging 30.9K likes per post. This page tracks Apple TV's performance metrics, top content, and engagement trends — updated daily. To benchmark @appletv against other accounts, use Socialpruf's Instagram competitor analysis tool.

Apple TV (@appletv) Instagram Analytics FAQ

How many Instagram followers does Apple TV have?+
Apple TV (@appletv) has 5.75M Instagram followers as of October 2026.
What is Apple TV's Instagram engagement rate?+
Apple TV's Instagram engagement rate is 3.99% over the last 12 months, based on 2.29K posts.
How many likes does Apple TV get on Instagram?+
Apple TV received 70.8M total likes across 2.29K posts in the last 12 months, averaging 30.9K likes per post.
How many Instagram impressions does Apple TV get?+
Apple TV's Instagram content generated 1.78B total impressions over the last 12 months.
Can I compare Apple TV with other Instagram accounts?+
Yes. Add @appletv to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.