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followers
5.62M
impressions
1.73B
likes
68.0M
comments
447K
posts
2.31K
engagement
3.93%
emv
$52.2M
Average per post
750K

Key Metrics

Distributions

Top Content

Meet the parents. Regret immediately.

The Family Plan 2 — Streaming November 21

#TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
77.3M
1.54M
13.5K
9mo ago
appletv
Meet the parents. Regret immediately. The Family Plan 2 — Streaming November 21 #TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” 

F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯

Head to our YouTube channel to watch the full behind the scenes video 📺

#F1TheMovie is now streaming on Apple TV

#F1 #Formula1 #AppleTV
28.0M
1.34M
1.58K
8mo ago
appletv
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯 Head to our YouTube channel to watch the full behind the scenes video 📺 #F1TheMovie is now streaming on Apple TV #F1 #Formula1 #AppleTV
Murderbot’s a show you can really sink your teeth into.

Murderbot — Now Streaming

#Murderbot #AlexanderSkarsgård #AppleTV
25.2M
332K
1.22K
7mo ago
appletv
Murderbot’s a show you can really sink your teeth into. Murderbot — Now Streaming #Murderbot #AlexanderSkarsgård #AppleTV
Grocery madness is upon us.

The Family Plan is now streaming. The Family Plan 2 premieres November 21 on Apple TV

#TheFamilyPlan #MarkWahlberg #AppleTV
21.5M
387K
1.69K
9mo ago
appletv
Grocery madness is upon us. The Family Plan is now streaming. The Family Plan 2 premieres November 21 on Apple TV #TheFamilyPlan #MarkWahlberg #AppleTV
See you on the other side, cowboy.

Neuromancer — January 22

 

 

#Neuromancer #AppleTV
18.3M
822K
4.78K
1mo ago
appletv
See you on the other side, cowboy. Neuromancer — January 22 #Neuromancer #AppleTV
What a ride.

#F1TheMovie is now streaming exclusively on Apple TV.
17.3M
634K
1.07K
8mo ago
appletv
What a ride. #F1TheMovie is now streaming exclusively on Apple TV.
You better believe it. Ted Lasso returns this summer.

#TedLasso #JasonSudeikis #AppleTV
15.3M
610K
5.78K
6mo ago
appletv
You better believe it. Ted Lasso returns this summer. #TedLasso #JasonSudeikis #AppleTV
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
13.1M
686K
4.86K
6mo ago
appletv
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. 

Premieres May 22 only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
12.1M
366K
706
3mo ago
appletv
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. Premieres May 22 only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
War has reached their shores.

Chief of War — Now Streaming

#ChiefOfWar #JasonMomoa #AppleTV #AppleTVPlus
11.3M
153K
1.09K
11mo ago
appletv
War has reached their shores. Chief of War — Now Streaming #ChiefOfWar #JasonMomoa #AppleTV #AppleTVPlus
Back on a high note.

The Family Plan 2 — Now Streaming

#TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
11.2M
227K
709
9mo ago
appletv
Back on a high note. The Family Plan 2 — Now Streaming #TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 

@appletv is the new U.S. home of F1. Watch every race live starting March 7.
11.1M
443K
962
6mo ago
appletv
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 @appletv is the new U.S. home of F1. Watch every race live starting March 7.
Never give up on love.

Be My Valentine, Charlie Brown — Now Streaming

#BeMyValentineCharlieBrown #Snoopy #AppleTV
10.8M
1.26M
546
6mo ago
appletv
Never give up on love. Be My Valentine, Charlie Brown — Now Streaming #BeMyValentineCharlieBrown #Snoopy #AppleTV
He taught me cinema, I taught him Letterboxd 😭🎥 ~ Watch Mr. Scorsese, the 5-part docu-series, out now on @AppleTV ! #mrscorsese #appletv #appletvpartner
10.6M
878K
4.16K
9mo ago
appletv
He taught me cinema, I taught him Letterboxd 😭🎥 ~ Watch Mr. Scorsese, the 5-part docu-series, out now on @AppleTV ! #mrscorsese #appletv #appletvpartner
Messi opens up about Inter Miami's chances of winning the 𝟮𝟬𝟮𝟱 𝗠𝗟𝗦 𝗖𝘂𝗽 🗣️🏆 @appletv

Watch the MLS Cup Playoffs on MLS Season Pass or Apple TV 🍿
10.0M
396K
1.44K
9mo ago
appletv
Messi opens up about Inter Miami's chances of winning the 𝟮𝟬𝟮𝟱 𝗠𝗟𝗦 𝗖𝘂𝗽 🗣️🏆 @appletv Watch the MLS Cup Playoffs on MLS Season Pass or Apple TV 🍿
Feels good to be back.

Ted Lasso returns August 5.

#TedLasso #AppleTV
9.49M
622K
4.04K
3w ago
appletv
Feels good to be back. Ted Lasso returns August 5. #TedLasso #AppleTV
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself.
You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective.
#F1TheMovie is streaming exclusively on December 12 on @AppleTV.
@F1Movie
9.44M
632K
600
8mo ago
appletv
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself. You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective. #F1TheMovie is streaming exclusively on December 12 on @AppleTV. @F1Movie
No one likes a backseat driver - let alone three of them.

A new episode of Your Friends & Neighbors is now streaming.

#YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
8.85M
753K
659
3mo ago
appletv
No one likes a backseat driver - let alone three of them. A new episode of Your Friends & Neighbors is now streaming. #YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
An unprecedented, all-access look inside football’s most demanding club. 

On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
8.83M
286K
771
3mo ago
appletv
An unprecedented, all-access look inside football’s most demanding club. On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
Ted Lasso returns August 5.

#TedLasso #AppleTV
8.46M
491K
4.90K
3mo ago
appletv
Ted Lasso returns August 5. #TedLasso #AppleTV

Apple TV (@appletv) Instagram Stats & Analytics

Apple TV (@appletv) has 5.62M Instagram followers with a 3.93% engagement rate over the past 12 months. Across 2.31K posts, Apple TV received 68.0M total likes and 1.42B impressions, averaging 29.4K likes per post. This page tracks Apple TV's performance metrics, top content, and engagement trends — updated daily.

Apple TV (@appletv) Instagram Analytics FAQ

How many Instagram followers does Apple TV have?+
Apple TV (@appletv) has 5.62M Instagram followers as of August 2026.
What is Apple TV's Instagram engagement rate?+
Apple TV's Instagram engagement rate is 3.93% over the last 12 months, based on 2.31K posts.
How many likes does Apple TV get on Instagram?+
Apple TV received 68.0M total likes across 2.31K posts in the last 12 months, averaging 29.4K likes per post.
How many Instagram impressions does Apple TV get?+
Apple TV's Instagram content generated 1.42B total impressions over the last 12 months.