NewGet @appletv's full report
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followers
5.87M
impressions
1.78B
likes
72.8M
comments
457K
posts
2.29K
engagement
4.13%
emv
$54.4M
Average per post
778K

Key Metrics

Distributions

Top Content

Meet the parents. Regret immediately.

The Family Plan 2 — Streaming November 21

#TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
77.3M
1.53M
13.4K
12mo ago
appletv
Meet the parents. Regret immediately. The Family Plan 2 — Streaming November 21 #TheFamilyPlan2 #ZoeColletti #MarkWahlberg #MichelleMonaghan #AppleTV
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” 

F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯

Head to our YouTube channel to watch the full behind the scenes video 📺

#F1TheMovie is now streaming on Apple TV

#F1 #Formula1 #AppleTV
28.0M
1.34M
1.57K
11mo ago
appletv
“I had an amazing intimate conversation with Grosjean who’d been through a similar crash” F1 The Movie star Damson Idris, and director and producer Joseph Kosinski share some exclusive insight into how some of the major stunts were produced throughout the movie 🤯 Head to our YouTube channel to watch the full behind the scenes video 📺 #F1TheMovie is now streaming on Apple TV #F1 #Formula1 #AppleTV
Murderbot’s a show you can really sink your teeth into.

Murderbot — Now Streaming

#Murderbot #AlexanderSkarsgård #AppleTV
25.2M
324K
1.21K
10mo ago
appletv
Murderbot’s a show you can really sink your teeth into. Murderbot — Now Streaming #Murderbot #AlexanderSkarsgård #AppleTV
See you on the other side, cowboy.

Neuromancer — January 22

 

 

#Neuromancer #AppleTV
20.5M
924K
5.26K
3mo ago
appletv
See you on the other side, cowboy. Neuromancer — January 22 #Neuromancer #AppleTV
What a ride.

#F1TheMovie is now streaming exclusively on Apple TV.
17.3M
633K
1.07K
11mo ago
appletv
What a ride. #F1TheMovie is now streaming exclusively on Apple TV.
You better believe it. Ted Lasso returns this summer.

#TedLasso #JasonSudeikis #AppleTV
15.2M
610K
5.77K
9mo ago
appletv
You better believe it. Ted Lasso returns this summer. #TedLasso #JasonSudeikis #AppleTV
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
13.1M
687K
4.87K
9mo ago
appletv
The mission begins now. Introducing Cadillac Formula 1®️Team’s first livery. Our season kicks off March 7th streaming on @appletv in the US.
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. 

Premieres May 22 only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
12.1M
364K
701
5mo ago
appletv
Get closer than ever to one of football’s greatest legacies with Real Madrid: The Weight of Greatness in Apple Immersive. Premieres May 22 only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
Back on a high note.

The Family Plan 2 — Now Streaming

#TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
11.2M
225K
710
11mo ago
appletv
Back on a high note. The Family Plan 2 — Now Streaming #TheFamilyPlan2 #MarkWahlberg #MichelleMonaghan #VanCrosby #AppleTV
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 

@appletv is the new U.S. home of F1. Watch every race live starting March 7.
11.1M
443K
967
9mo ago
appletv
Cadillac Formula 1® Team. #ShotoniPhone17Pro by Darren H. @artoff1 @appletv is the new U.S. home of F1. Watch every race live starting March 7.
Never give up on love.

Be My Valentine, Charlie Brown — Now Streaming

#BeMyValentineCharlieBrown #Snoopy #AppleTV
10.9M
1.25M
538
9mo ago
appletv
Never give up on love. Be My Valentine, Charlie Brown — Now Streaming #BeMyValentineCharlieBrown #Snoopy #AppleTV
Feels good to be back.

Ted Lasso returns August 5.

#TedLasso #AppleTV
9.59M
627K
4.04K
3mo ago
appletv
Feels good to be back. Ted Lasso returns August 5. #TedLasso #AppleTV
Based on a “true” rumor.

Matthew McConaughey and Woody Harrelson star in the new comedy series, Brothers. Premiering September 23 on Apple TV.

#Brothers #MatthewMcConaughey #WoodyHarrelson #AppleTV
9.53M
624K
3.03K
2mo ago
appletv
Based on a “true” rumor. Matthew McConaughey and Woody Harrelson star in the new comedy series, Brothers. Premiering September 23 on Apple TV. #Brothers #MatthewMcConaughey #WoodyHarrelson #AppleTV
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself.
You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective.
#F1TheMovie is streaming exclusively on December 12 on @AppleTV.
@F1Movie
9.45M
630K
598
11mo ago
appletv
One thing that really stands out in F1: The Movie is how the shots are composed. #appletvpartner Claudio Miranda, the cinematographer, lines up every frame in a way that feels clean, fast, and focused. Where the drivers sit in the frame, how the cars move through it, and the angles director Joseph Kosinski chooses all feel very intentional without calling attention to itself. You can tell the team was fully in sync. The framing builds tension when it needs to, opens up when the story slows down, and keeps you in the race even in the quieter moments. It’s simple, but super effective. #F1TheMovie is streaming exclusively on December 12 on @AppleTV. @F1Movie
No one likes a backseat driver - let alone three of them.

A new episode of Your Friends & Neighbors is now streaming.

#YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
8.99M
757K
661
5mo ago
appletv
No one likes a backseat driver - let alone three of them. A new episode of Your Friends & Neighbors is now streaming. #YourFriendsAndNeighbors #YFAN #DonovanColan #AppleTV
An unprecedented, all-access look inside football’s most demanding club. 

On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available.

#RealMadrid #AppleImmersive #AppleTV
8.83M
284K
763
5mo ago
appletv
An unprecedented, all-access look inside football’s most demanding club. On May 22, experience the new Apple Immersive film Real Madrid: The Weight of Greatness. Only on Apple Vision Pro, where available. #RealMadrid #AppleImmersive #AppleTV
Ted Lasso returns August 5.

#TedLasso #AppleTV
8.57M
492K
4.90K
6mo ago
appletv
Ted Lasso returns August 5. #TedLasso #AppleTV
The entire new season of Formula 1: Drive to Survive is now on @Netflix globally and Apple TV in the U.S.

Watch the #CanadianGP May 24 on both Apple TV and Netflix in the U.S.

Watch every @F1 race on Apple TV in the U.S. starting March 7.
8.18M
313K
276
8mo ago
appletv
The entire new season of Formula 1: Drive to Survive is now on @Netflix globally and Apple TV in the U.S. Watch the #CanadianGP May 24 on both Apple TV and Netflix in the U.S. Watch every @F1 race on Apple TV in the U.S. starting March 7.
Congratulations to the trio of Matthew Rhys, Kate O’Flynn, and Stephen Root on their 2026 Emmys wins.

#Emmys #WidowsBay
8.17M
128K
832
1mo ago
appletv
Congratulations to the trio of Matthew Rhys, Kate O’Flynn, and Stephen Root on their 2026 Emmys wins. #Emmys #WidowsBay
Look who’s knocking.

Shrinking — New Episode Wednesday

#Shrinking #CobieSmulders #JasonSegel #AppleTV
8.16M
412K
3.25K
9mo ago
appletv
Look who’s knocking. Shrinking — New Episode Wednesday #Shrinking #CobieSmulders #JasonSegel #AppleTV

Apple TV (@appletv) Instagram Stats & Analytics

Apple TV (@appletv) has 5.87M Instagram followers with a 4.13% engagement rate over the past 12 months. Across 2.29K posts, Apple TV received 72.8M total likes and 1.78B impressions, averaging 31.7K likes per post. This page tracks Apple TV's performance metrics, top content, and engagement trends — updated daily. To benchmark @appletv against other accounts, use Socialpruf's Instagram competitor analysis tool.

Apple TV (@appletv) Instagram Analytics FAQ

How many Instagram followers does Apple TV have?+
Apple TV (@appletv) has 5.87M Instagram followers as of November 2026.
What is Apple TV's Instagram engagement rate?+
Apple TV's Instagram engagement rate is 4.13% over the last 12 months, based on 2.29K posts.
How many likes does Apple TV get on Instagram?+
Apple TV received 72.8M total likes across 2.29K posts in the last 12 months, averaging 31.7K likes per post.
How many Instagram impressions does Apple TV get?+
Apple TV's Instagram content generated 1.78B total impressions over the last 12 months.
Can I compare Apple TV with other Instagram accounts?+
Yes. Add @appletv to a competitor set with Socialpruf's Instagram competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.