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followers
414K
impressions
47.7M
likes
2.07M
comments
10.6K
posts
18
engagement
6.06%
emv
$1.48M
Average per post
2.65M
Key Metrics
Impressions
monthly
Distributions
Content
5.05M
202K
1.33K
3mo ago
_willsmith2
🎬
4.31M
172K
794
6mo ago
_willsmith2
Good to be back
4.31M
172K
1.02K
4mo ago
_willsmith2
3.82M
153K
623
1w ago
_willsmith2
3.36M
134K
574
3w ago
_willsmith2
🇺🇸
2.98M
119K
572
2mo ago
_willsmith2
Fun night at MayeDay! @mayedayfoundation
2.74M
110K
1.09K
6mo ago
_willsmith2
2.69M
185K
1.30K
5mo ago
_willsmith2
Back at the Tank
2.38M
95.4K
451
2mo ago
_willsmith2
From the ponds to the trails.
Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.
We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.35M
94.2K
613
6mo ago
_willsmith2
2.33M
105K
307
6mo ago
_willsmith2
What real athletes look like 👏 @_willsmith2 @judijupiter
2.26M
146K
397
4mo ago
_willsmith2
It just kept getting higher 😳
2.15M
85.9K
333
7mo ago
_willsmith2
1.73M
69.2K
306
2mo ago
_willsmith2
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.
When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.63M
65.4K
309
8mo ago
_willsmith2
📽️
1.61M
64.4K
201
9mo ago
_willsmith2
Year✌️
1.14M
45.4K
128
11mo ago
_willsmith2
What a summer
830K
52.1K
278
2mo ago
_willsmith2
Breaking the ice on the trails.
3d ago
_willsmith2
Story by _willsmith2 on Jul 29, 2026
1
1mo ago
_willsmith2
Story by _willsmith2 on Jun 21, 2026
1
Will Smith (@_willsmith2) Instagram Stats & Analytics
Will Smith (@_willsmith2) has 414K Instagram followers with a 6.06% engagement rate over the past 12 months. Across 18.0 posts, Will Smith received 2.07M total likes and 8.11M impressions, averaging 115K likes per post. This page tracks Will Smith's performance metrics, top content, and engagement trends — updated daily.
Will Smith (@_willsmith2) Instagram Analytics FAQ
How many Instagram followers does Will Smith have?+
Will Smith (@_willsmith2) has 414K Instagram followers as of August 2026.
What is Will Smith's Instagram engagement rate?+
Will Smith's Instagram engagement rate is 6.06% over the last 12 months, based on 18.0 posts.
How many likes does Will Smith get on Instagram?+
Will Smith received 2.07M total likes across 18.0 posts in the last 12 months, averaging 115K likes per post.
How many Instagram impressions does Will Smith get?+
Will Smith's Instagram content generated 8.11M total impressions over the last 12 months.