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followers
392K
impressions
40.5M
likes
1.78M
comments
9.55K
posts
18
engagement
6.05%
emv
$1.27M
Average per post
2.25M
Key Metrics
Impressions
monthly
Distributions
Content
4.99M
200K
1.34K
1mo ago
_willsmith2
🎬
4.29M
172K
799
4mo ago
_willsmith2
Good to be back
4.28M
171K
1.03K
2mo ago
_willsmith2
2.72M
109K
1.10K
4mo ago
_willsmith2
2.48M
181K
1.30K
3mo ago
_willsmith2
Back at the Tank
2.42M
96.8K
496
1d ago
_willsmith2
Fun night at MayeDay! @mayedayfoundation
2.34M
93.5K
616
4mo ago
_willsmith2
2.33M
93.1K
445
3w ago
_willsmith2
From the ponds to the trails.
Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.
We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.25M
102K
299
4mo ago
_willsmith2
What real athletes look like 👏 @_willsmith2 @judijupiter
2.13M
85.2K
336
5mo ago
_willsmith2
2.07M
137K
386
2mo ago
_willsmith2
It just kept getting higher 😳
1.68M
67.2K
301
2w ago
_willsmith2
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.
When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.62M
64.7K
312
6mo ago
_willsmith2
📽️
1.59M
63.7K
202
7mo ago
_willsmith2
Year✌️
1.12M
44.9K
130
9mo ago
_willsmith2
What a summer
1.09M
43.5K
143
10mo ago
_willsmith2
🇺🇸
584K
8.17K
57
11mo ago
_willsmith2
Take a behind-the-scenes look at the 2025 #NHLDraft with @katepettersen_, @_willsmith2, and @zeevbuium28 on NHL Backstage, premiering July 1st on the NHL’s YouTube channel! 🎤
Presented by @chipotle
534K
48.4K
265
2w ago
_willsmith2
Breaking the ice on the trails.
3w ago
_willsmith2
Story by _willsmith2 on May 10, 2026
1
3mo ago
_willsmith2
Story by _willsmith2 on Feb 22, 2026
1
Will Smith (@_willsmith2) Instagram Stats & Analytics
Will Smith (@_willsmith2) has 392K Instagram followers with a 6.05% engagement rate over the past 12 months. Across 18.0 posts, Will Smith received 1.78M total likes and 7.92M impressions, averaging 98.9K likes per post. This page tracks Will Smith's performance metrics, top content, and engagement trends — updated daily.
Will Smith (@_willsmith2) Instagram Analytics FAQ
How many Instagram followers does Will Smith have?+
Will Smith (@_willsmith2) has 392K Instagram followers as of June 2026.
What is Will Smith's Instagram engagement rate?+
Will Smith's Instagram engagement rate is 6.05% over the last 12 months, based on 18.0 posts.
How many likes does Will Smith get on Instagram?+
Will Smith received 1.78M total likes across 18.0 posts in the last 12 months, averaging 98.9K likes per post.
How many Instagram impressions does Will Smith get?+
Will Smith's Instagram content generated 7.92M total impressions over the last 12 months.