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followers
408K
impressions
43.3M
likes
1.90M
comments
9.97K
posts
17
engagement
6.16%
emv
$1.35M
Average per post
2.55M
Key Metrics
Impressions
monthly
Distributions
Content
5.04M
201K
1.34K
2mo ago
_willsmith2
🎬
4.31M
172K
795
5mo ago
_willsmith2
Good to be back
4.30M
172K
1.02K
3mo ago
_willsmith2
3.11M
124K
538
6d ago
_willsmith2
🇺🇸
2.97M
119K
571
1mo ago
_willsmith2
Fun night at MayeDay! @mayedayfoundation
2.73M
109K
1.09K
5mo ago
_willsmith2
2.62M
184K
1.30K
4mo ago
_willsmith2
Back at the Tank
2.38M
95.2K
448
2mo ago
_willsmith2
From the ponds to the trails.
Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.
We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.35M
94.0K
615
6mo ago
_willsmith2
2.31M
105K
307
5mo ago
_willsmith2
What real athletes look like 👏 @_willsmith2 @judijupiter
2.23M
145K
394
3mo ago
_willsmith2
It just kept getting higher 😳
2.14M
85.8K
334
7mo ago
_willsmith2
1.72M
68.9K
304
2mo ago
_willsmith2
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.
When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.63M
65.3K
309
7mo ago
_willsmith2
📽️
1.61M
64.3K
200
9mo ago
_willsmith2
Year✌️
1.13M
45.3K
129
10mo ago
_willsmith2
What a summer
762K
51.5K
275
1mo ago
_willsmith2
Breaking the ice on the trails.
3w ago
_willsmith2
Story by _willsmith2 on Jun 21, 2026
1
2mo ago
_willsmith2
Story by _willsmith2 on May 10, 2026
1
4mo ago
_willsmith2
Story by _willsmith2 on Feb 22, 2026
1
Will Smith (@_willsmith2) Instagram Stats & Analytics
Will Smith (@_willsmith2) has 408K Instagram followers with a 6.16% engagement rate over the past 12 months. Across 17.0 posts, Will Smith received 1.90M total likes and 7.92M impressions, averaging 112K likes per post. This page tracks Will Smith's performance metrics, top content, and engagement trends — updated daily.
Will Smith (@_willsmith2) Instagram Analytics FAQ
How many Instagram followers does Will Smith have?+
Will Smith (@_willsmith2) has 408K Instagram followers as of July 2026.
What is Will Smith's Instagram engagement rate?+
Will Smith's Instagram engagement rate is 6.16% over the last 12 months, based on 17.0 posts.
How many likes does Will Smith get on Instagram?+
Will Smith received 1.90M total likes across 17.0 posts in the last 12 months, averaging 112K likes per post.
How many Instagram impressions does Will Smith get?+
Will Smith's Instagram content generated 7.92M total impressions over the last 12 months.