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followers
416K
impressions
48.1M
likes
2.09M
comments
10.7K
posts
18
engagement
6.01%
emv
$1.50M
Average per post
2.67M
Key Metrics
Impressions
monthly
Distributions
Content
5.05M
202K
1.33K
4mo ago
_willsmith2
🎬
4.31M
172K
792
7mo ago
_willsmith2
Good to be back
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172K
1.02K
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_willsmith2
4.03M
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4w ago
_willsmith2
3.38M
135K
596
1mo ago
_willsmith2
🇺🇸
2.99M
120K
573
2mo ago
_willsmith2
Fun night at MayeDay! @mayedayfoundation
2.74M
110K
1.09K
6mo ago
_willsmith2
2.72M
186K
1.30K
5mo ago
_willsmith2
Back at the Tank
2.39M
95.5K
453
3mo ago
_willsmith2
From the ponds to the trails.
Meet pro hockey player and Ford Bronco® owner Will Smith. Will’s love for the game began out on the ponds in Boston when he was four. Seventeen years and a cross-country move later, he’s a skilled playmaker who’s represented the US on the international stage. And he’s only just getting started.
We met him out on the trails in San Jose to hear about his adventures on and off the ice with his Bronco.
2.36M
94.2K
612
7mo ago
_willsmith2
2.34M
105K
307
6mo ago
_willsmith2
What real athletes look like 👏 @_willsmith2 @judijupiter
2.30M
149K
402
5mo ago
_willsmith2
It just kept getting higher 😳
2.15M
86.0K
333
8mo ago
_willsmith2
1.73M
69.4K
305
3mo ago
_willsmith2
"I love the outdoors. Hockey’s a really physical sport and running hills in the summer is great for my endurance. It’s also important to be able to have a space to recover, recharge, and really dial in my focus. I use my brain a lot on the ice and being able to make those split-second decisions is key.
When the season wraps, I give myself a week to relax with my friends and family back home. My friends are big fishermen and we love getting out on the water." —Pro hockey player and Ford Bronco® owner @_willsmith2
1.64M
65.5K
310
9mo ago
_willsmith2
📽️
1.61M
64.5K
201
10mo ago
_willsmith2
Year✌️
1.14M
45.5K
128
11mo ago
_willsmith2
What a summer
865K
52.4K
281
3mo ago
_willsmith2
Breaking the ice on the trails.
1w ago
_willsmith2
Story by _willsmith2 on Aug 13, 2026
1
3w ago
_willsmith2
Story by _willsmith2 on Jul 29, 2026
1
Will Smith (@_willsmith2) Instagram Stats & Analytics
Will Smith (@_willsmith2) has 416K Instagram followers with a 6.01% engagement rate over the past 12 months. Across 18.0 posts, Will Smith received 2.09M total likes and 8.23M impressions, averaging 116K likes per post. This page tracks Will Smith's performance metrics, top content, and engagement trends — updated daily.
Will Smith (@_willsmith2) Instagram Analytics FAQ
How many Instagram followers does Will Smith have?+
Will Smith (@_willsmith2) has 416K Instagram followers as of August 2026.
What is Will Smith's Instagram engagement rate?+
Will Smith's Instagram engagement rate is 6.01% over the last 12 months, based on 18.0 posts.
How many likes does Will Smith get on Instagram?+
Will Smith received 2.09M total likes across 18.0 posts in the last 12 months, averaging 116K likes per post.
How many Instagram impressions does Will Smith get?+
Will Smith's Instagram content generated 8.23M total impressions over the last 12 months.