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I just had Daniel Fazio on my podcast, who does over $10M a year. Between the two of us, we've seen over 5,000 offers from the inside. So we ranked the top 8 we've ever come across: → The 4 nuclear offers doing $5M to $15M a month right now (and why they work) → The 4 best beginner offers to go from zero to $250K a month →The traits every offer over $50M shares (most operators miss all of them) If you've ever wondered why some offers just print, and others stall out, this one breaks it all down. Check it out below 👇
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realcolegordon
I just had Daniel Fazio on my podcast, who does over $10M a year. Between the two of us, we've seen over 5,000 offers from the inside. So we ranked the top 8 we've ever come across: → The 4 nuclear offers doing $5M to $15M a month right now (and why they work) → The 4 best beginner offers to go from zero to $250K a month →The traits every offer over $50M shares (most operators miss all of them) If you've ever wondered why some offers just print, and others stall out, this one breaks it all down. Check it out below 👇
I moved to Puerto Rico to attempt to save on taxes and lasted 45 days. I went to urgent care, and the nurse injected me in the butt with God knows what, and I was having panic attacks for a week...that was enough for me. Karlton Dennis breaks down why Puerto Rico almost never works out the way people think in this clip 👇
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I moved to Puerto Rico to attempt to save on taxes and lasted 45 days. I went to urgent care, and the nurse injected me in the butt with God knows what, and I was having panic attacks for a week...that was enough for me. Karlton Dennis breaks down why Puerto Rico almost never works out the way people think in this clip 👇
Ismael Valdez sold his HVAC company for over $100M in six and a half years. That's a record in the trades. Most guys take 20 or 30 years. He was also born in Mexico, smuggled across the border as a kid, kicked out at 16, and got a fake ID just to work at McDonald's. We walked through the whole thing: → How he hit $9.8M in year one out of a garage → The $400K marketing bet that could've bankrupted him → What has to change at $25M (and why 94% of contractors never pass $2M) Watch the full episode below 👇 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 1 3:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace
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realcolegordon
Ismael Valdez sold his HVAC company for over $100M in six and a half years. That's a record in the trades. Most guys take 20 or 30 years. He was also born in Mexico, smuggled across the border as a kid, kicked out at 16, and got a fake ID just to work at McDonald's. We walked through the whole thing: → How he hit $9.8M in year one out of a garage → The $400K marketing bet that could've bankrupted him → What has to change at $25M (and why 94% of contractors never pass $2M) Watch the full episode below 👇 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 1 3:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace
Elon Musk, Jeff Bezos, and Mark Zuckerberg pay almost nothing in taxes on billions in net worth. It's not illegal; most people just never learn the game the wealthy actually play. I sat down with Karlton Dennis for this one. One of the top tax strategists in the country. Works with everyone from W2 earners to nine-figure operators. We break down the exact loopholes billionaires use, plus the 5 levels of tax strategy based on where you are: The "buy, borrow, die" strategy the ultra-wealthy use to fund their lifestyle tax-free The trust structures that pass down 9-figure estates without triggering the 40% death tax The exact playbook for W2, 1099, and 7, 8, or 9-figure operators Watch here 👇 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings - and Worst Advice
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Elon Musk, Jeff Bezos, and Mark Zuckerberg pay almost nothing in taxes on billions in net worth. It's not illegal; most people just never learn the game the wealthy actually play. I sat down with Karlton Dennis for this one. One of the top tax strategists in the country. Works with everyone from W2 earners to nine-figure operators. We break down the exact loopholes billionaires use, plus the 5 levels of tax strategy based on where you are: The "buy, borrow, die" strategy the ultra-wealthy use to fund their lifestyle tax-free The trust structures that pass down 9-figure estates without triggering the 40% death tax The exact playbook for W2, 1099, and 7, 8, or 9-figure operators Watch here 👇 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings - and Worst Advice
There's a 600-page book that almost nobody in this industry has read. It's not for sale. You can't buy it. People literally barter and beg for a copy lol It's the internal playbook from the only company in our space that's crossed a billion dollars. It’s funny because when I had dinner with Hormozi, I asked if he'd read it. He looked at me like, "are you serious?" Every great operator knows about it. Here's what's actually in it 👇
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There's a 600-page book that almost nobody in this industry has read. It's not for sale. You can't buy it. People literally barter and beg for a copy lol It's the internal playbook from the only company in our space that's crossed a billion dollars. It’s funny because when I had dinner with Hormozi, I asked if he'd read it. He looked at me like, "are you serious?" Every great operator knows about it. Here's what's actually in it 👇
Daniel Fazio on the biggest mistake people make trying to start an AI automation agency: "Everyone's trying to do outbound. Stop. The problem is when you say 'I can automate your business,' that means a million and a half things. Nobody bites. There's one thing you can do instead that gets their head turning and makes them come to you saying 'oh, could you do that for me?' I had a client, total beginner, no audience at all. The second he started doing it, he partnered with another one of my guys and they're at 200, 300k a month now." He breaks down exactly what they did here 👇
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Daniel Fazio on the biggest mistake people make trying to start an AI automation agency: "Everyone's trying to do outbound. Stop. The problem is when you say 'I can automate your business,' that means a million and a half things. Nobody bites. There's one thing you can do instead that gets their head turning and makes them come to you saying 'oh, could you do that for me?' I had a client, total beginner, no audience at all. The second he started doing it, he partnered with another one of my guys and they're at 200, 300k a month now." He breaks down exactly what they did here 👇
Between Ryan Clogg and I, our companies have done over $250M lifetime. But you still see offers out there and think… man, if I didn’t have my company, I’d start that tomorrow. So we each brought seven. Not theory. Actual models we’ve watched scale to eight and nine figures, from people we know personally. I walked through the one I’m launching in November… and why I picked that industry over going up market. @RyanClogg broke down the lead gen model where guys are spending $100K a day and keeping almost all of it. We also got into the part of the recruiting industry that’s 86% of a $190 billion market that almost nobody in our space touches. If you’re looking for your next thing, or your first one, this episode is for you. Check out the full episode 👇 00:00 14 Businesses We’d Start Tomorrow 00:38 Idea 1 03:49 Why Cole Is Copying His Model 10:07 The “Run It Back” Framework 13:44 Idea 2 17:23 Fixing the Low-Ticket Webinar Funnel 24:23 Idea 3 32:55 Idea 4 39:06 Idea 5 43:17 Idea 6 45:54 Idea 7 55:51 Idea 8 1:02:47 Idea 9 1:08:04 Idea 10 1:10:45 Idea 11 1:16:41 Idea 12 1:21:37 Idea 13 1:29:41 Idea 14
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Between Ryan Clogg and I, our companies have done over $250M lifetime. But you still see offers out there and think… man, if I didn’t have my company, I’d start that tomorrow. So we each brought seven. Not theory. Actual models we’ve watched scale to eight and nine figures, from people we know personally. I walked through the one I’m launching in November… and why I picked that industry over going up market. @RyanClogg broke down the lead gen model where guys are spending $100K a day and keeping almost all of it. We also got into the part of the recruiting industry that’s 86% of a $190 billion market that almost nobody in our space touches. If you’re looking for your next thing, or your first one, this episode is for you. Check out the full episode 👇 00:00 14 Businesses We’d Start Tomorrow 00:38 Idea 1 03:49 Why Cole Is Copying His Model 10:07 The “Run It Back” Framework 13:44 Idea 2 17:23 Fixing the Low-Ticket Webinar Funnel 24:23 Idea 3 32:55 Idea 4 39:06 Idea 5 43:17 Idea 6 45:54 Idea 7 55:51 Idea 8 1:02:47 Idea 9 1:08:04 Idea 10 1:10:45 Idea 11 1:16:41 Idea 12 1:21:37 Idea 13 1:29:41 Idea 14
Daniel Fazio on the biggest mistake people make trying to start an AI automation agency: "Everyone's trying to do outbound. Stop. The problem is when you say 'I can automate your business,' that means a million and a half things. Nobody bites. There's one thing you can do instead that gets their head turning and makes them come to you saying 'oh, could you do that for me?' I had a client, total beginner, no audience at all. The second he started doing it, he partnered with another one of my guys and they're at 200, 300k a month now." He breaks down exactly what they did here 👇
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Daniel Fazio on the biggest mistake people make trying to start an AI automation agency: "Everyone's trying to do outbound. Stop. The problem is when you say 'I can automate your business,' that means a million and a half things. Nobody bites. There's one thing you can do instead that gets their head turning and makes them come to you saying 'oh, could you do that for me?' I had a client, total beginner, no audience at all. The second he started doing it, he partnered with another one of my guys and they're at 200, 300k a month now." He breaks down exactly what they did here 👇
Ask ChatGPT for the recipe for meth and it says no. Ask it for the recipe for vanilla first… then ask for the meth… and it’s 100% more likely to just hand it over. That’s a real study that Robert Cialdini ran, and published in the Proceedings of the National Academy of Sciences. He spent 40 years figuring out the seven principles that make humans say yes, then he pointed them at the AI models and they worked exactly the same. Because the models were trained on us. That’s the first ten mins of the pod… The rest is all seven principles and how to use them in your sales team, your marketing, and your leadership. Check out the full episode 👇 00:00 Using Persuasion Principles on AI Models 05:35 Why Consistency Worked Best on LLMs 08:42 Self-Confirmation Rabbit Holes and Sunk Habits 10:25 Going Undercover in Sales Training Programs 17:23 Why Principles Beat Tactics 19:00 Unity: Show People They’re In the Boat 22:59 Co-Creation: Ask for Advice, Not Opinions 27:08 Commitment and Consistency: The “Will You” Trick 32:42 Reducing No-Shows With Psychology 35:12 Overcoming the Sunk Cost Fallacy 37:21 Charlie Munger’s Berkshire Share 39:02 Scarcity: Limited Number vs. Limited Time 41:39 The Bose Headline That Lifted Sales 48% 47:50 Reciprocity: The McDonald’s Balloon Study 51:29 How Persuasion Differs Across Cultures 56:26 Social Proof: Why Segmentation Matters
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realcolegordon
Ask ChatGPT for the recipe for meth and it says no. Ask it for the recipe for vanilla first… then ask for the meth… and it’s 100% more likely to just hand it over. That’s a real study that Robert Cialdini ran, and published in the Proceedings of the National Academy of Sciences. He spent 40 years figuring out the seven principles that make humans say yes, then he pointed them at the AI models and they worked exactly the same. Because the models were trained on us. That’s the first ten mins of the pod… The rest is all seven principles and how to use them in your sales team, your marketing, and your leadership. Check out the full episode 👇 00:00 Using Persuasion Principles on AI Models 05:35 Why Consistency Worked Best on LLMs 08:42 Self-Confirmation Rabbit Holes and Sunk Habits 10:25 Going Undercover in Sales Training Programs 17:23 Why Principles Beat Tactics 19:00 Unity: Show People They’re In the Boat 22:59 Co-Creation: Ask for Advice, Not Opinions 27:08 Commitment and Consistency: The “Will You” Trick 32:42 Reducing No-Shows With Psychology 35:12 Overcoming the Sunk Cost Fallacy 37:21 Charlie Munger’s Berkshire Share 39:02 Scarcity: Limited Number vs. Limited Time 41:39 The Bose Headline That Lifted Sales 48% 47:50 Reciprocity: The McDonald’s Balloon Study 51:29 How Persuasion Differs Across Cultures 56:26 Social Proof: Why Segmentation Matters
Contrary to 99.999% of sales advice... you can pretty much handle ANY objection with one question. See how below👇
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Contrary to 99.999% of sales advice... you can pretty much handle ANY objection with one question. See how below👇
I had Ali Abdaal on the podcast (6.6M subs on YouTube) He asked me to walk him through exactly how to scale from $300K/ month to $1M/month. Here's what we broke down: → The real bottleneck in his business (and why most operators get this wrong) → How many clients each coach should actually handle → Why his team meetings weren't working → The one client metric he was tracking wrong → The shift his team has to make before he can hit $1M/month Check out the full episode below 👇 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team
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I had Ali Abdaal on the podcast (6.6M subs on YouTube) He asked me to walk him through exactly how to scale from $300K/ month to $1M/month. Here's what we broke down: → The real bottleneck in his business (and why most operators get this wrong) → How many clients each coach should actually handle → Why his team meetings weren't working → The one client metric he was tracking wrong → The shift his team has to make before he can hit $1M/month Check out the full episode below 👇 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team
"The worst thing that's going to happen is you're going to start off at $150,000 salary." Ismael Valdez on what he tells people before they take the job: "By the time you're done with me, wherever you walk in, you're going to be asking for two, three, four, $500,000 salaries. You bring up my name in the industry and you say, I was his personal assistant, I was his sales manager, I was his office manager. Anybody you walk into, they're going to give you way more than what you're making right here." Full clip below 👇
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"The worst thing that's going to happen is you're going to start off at $150,000 salary." Ismael Valdez on what he tells people before they take the job: "By the time you're done with me, wherever you walk in, you're going to be asking for two, three, four, $500,000 salaries. You bring up my name in the industry and you say, I was his personal assistant, I was his sales manager, I was his office manager. Anybody you walk into, they're going to give you way more than what you're making right here." Full clip below 👇
My buddy Nick Fisher ( @fishniw ) and I have spent well over $5,000,000 on business gurus... We broke down each of our top 5 on my podcast 👇 00:00 $5M Spent on Courses 00:19 Honorable Mentions & Early Lessons 02:33 Copywriting Masters That Built Empires 09:46 Alex Hormozi’s Free Marketing Course 10:31 The Course That Changed Cole’s Life 18:19 Consulting Accelerator 2.0 Breakdown 22:43 Alex Becker’s Mastermind & The $100M Funnel 26:06 Why STA Made the Top 5 28:02 Traffic & Funnels & Sales Mastery 35:45 Sonora Guitar Accelerator & The Future of Learning 40:33 Alex Hormozi Mentorship & Scaling Lessons 49:29 The Agora Black Book Secrets 56:30 The #1 Most Impactful Investment
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My buddy Nick Fisher ( @fishniw ) and I have spent well over $5,000,000 on business gurus... We broke down each of our top 5 on my podcast 👇 00:00 $5M Spent on Courses 00:19 Honorable Mentions & Early Lessons 02:33 Copywriting Masters That Built Empires 09:46 Alex Hormozi’s Free Marketing Course 10:31 The Course That Changed Cole’s Life 18:19 Consulting Accelerator 2.0 Breakdown 22:43 Alex Becker’s Mastermind & The $100M Funnel 26:06 Why STA Made the Top 5 28:02 Traffic & Funnels & Sales Mastery 35:45 Sonora Guitar Accelerator & The Future of Learning 40:33 Alex Hormozi Mentorship & Scaling Lessons 49:29 The Agora Black Book Secrets 56:30 The #1 Most Impactful Investment
What do Alex Hormozi, Iman Gadzhi, Tony Robbins, Dean Graziosi, and Russell Brunson all have in common? They've all worked with ONE webinar expert who's done over $250M in sales through live presentations. His name is Jason Fladlien. So I sat him down to break down exactly how he does it: → How he's worked with some of the biggest names in the industry on their launches → The pricing psychology behind why his offers go nuclear → Why he sells harder than anyone alive (and people love him for it) Full episode here 👇
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What do Alex Hormozi, Iman Gadzhi, Tony Robbins, Dean Graziosi, and Russell Brunson all have in common? They've all worked with ONE webinar expert who's done over $250M in sales through live presentations. His name is Jason Fladlien. So I sat him down to break down exactly how he does it: → How he's worked with some of the biggest names in the industry on their launches → The pricing psychology behind why his offers go nuclear → Why he sells harder than anyone alive (and people love him for it) Full episode here 👇
Sat down w/ Sam Ovens to discuss how Skool became a billion-dollar company. We talk about the full story of Skool… How he currently runs the day-to-day of the company… Why he went “founder mode” far before it was popular… Where the industry is going… And so much more than I could ever detail in this post. This is my favorite pod I’ve done to date. You can check it out below 👇 --- 0:00 Intro 0:49 The bet against Kajabi and Circle 7:59 The cold start problem 11:31 Built a race car off internet forums 15:23 The failed app that taught him everything 18:24 Info made money, lost the passion 24:26 250 paying members in one week 26:23 A $9 product doing $250K/mo 27:02 Skool runs your ads for you now 33:08 Why his engineers don't use AI 36:54 600 interviews to find one CTO 44:26 Going all in at $300K/mo burn 47:39 Raised $5M to shut down Quantum 52:20 Cutting the price from $99 to $9 56:30 Deciding when the data is infinite 59:02 The season of madness 1:24:26 Why he killed one-on-ones 1:32:55 The Princeton study on intuition 1:40:56 What Rockefeller taught him 1:55:36 Making Skool work everywhere
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Sat down w/ Sam Ovens to discuss how Skool became a billion-dollar company. We talk about the full story of Skool… How he currently runs the day-to-day of the company… Why he went “founder mode” far before it was popular… Where the industry is going… And so much more than I could ever detail in this post. This is my favorite pod I’ve done to date. You can check it out below 👇 --- 0:00 Intro 0:49 The bet against Kajabi and Circle 7:59 The cold start problem 11:31 Built a race car off internet forums 15:23 The failed app that taught him everything 18:24 Info made money, lost the passion 24:26 250 paying members in one week 26:23 A $9 product doing $250K/mo 27:02 Skool runs your ads for you now 33:08 Why his engineers don't use AI 36:54 600 interviews to find one CTO 44:26 Going all in at $300K/mo burn 47:39 Raised $5M to shut down Quantum 52:20 Cutting the price from $99 to $9 56:30 Deciding when the data is infinite 59:02 The season of madness 1:24:26 Why he killed one-on-ones 1:32:55 The Princeton study on intuition 1:40:56 What Rockefeller taught him 1:55:36 Making Skool work everywhere
I asked Daniel Fazio what the easiest thing to sell right now is. It's so simple, but NO ONE wants to do it. "Done for you cold calling. It is so easy to sell, it's completely absurd. Nobody sells it because it's logistically intense. It's so difficult to consistently hire and manage cold callers. But that's exactly why it works. The supply of people cold calling is so low that nobody gets cold calls anymore. So when you connect a client with a good cold caller, they're booking 50, 60 meetings easily. With cold email they might get five or ten. No skilled operator would ever even attempt this, which is the entire moat." Full clip below 👇
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I asked Daniel Fazio what the easiest thing to sell right now is. It's so simple, but NO ONE wants to do it. "Done for you cold calling. It is so easy to sell, it's completely absurd. Nobody sells it because it's logistically intense. It's so difficult to consistently hire and manage cold callers. But that's exactly why it works. The supply of people cold calling is so low that nobody gets cold calls anymore. So when you connect a client with a good cold caller, they're booking 50, 60 meetings easily. With cold email they might get five or ten. No skilled operator would ever even attempt this, which is the entire moat." Full clip below 👇

It’s actually wild that out of all the things someone like Chamath could do, he started an AI agency - the same thing tons of young kids in their 20s are trying to do to make their first buck online Key difference is that he’s doing it for enterprise and I believe they’re already doing 100M+ in rev A lot of people shit on service based businesses, but the opportunity vehicle is actually quite large if you play in mid market / enterprise. It’s same pivot I’m trying to do in sales recruiting. Thought it was cool to see

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It’s actually wild that out of all the things someone like Chamath could do, he started an AI agency - the same thing tons of young kids in their 20s are trying to do to make their first buck online Key difference is that he’s doing it for enterprise and I believe they’re already doing 100M+ in rev A lot of people shit on service based businesses, but the opportunity vehicle is actually quite large if you play in mid market / enterprise. It’s same pivot I’m trying to do in sales recruiting. Thought it was cool to see
Robert Cialdini has spent 40 years studying why people say yes… He needed a colleague’s research for a report due the next day, and the guy flat out said no and told him he couldn’t be responsible for his poor time management. Instead of pleading, Cialdini said one sentence and had the research that same afternoon. He walks through the persuasion principle behind it and how to use it in this clip 👇
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Robert Cialdini has spent 40 years studying why people say yes… He needed a colleague’s research for a report due the next day, and the guy flat out said no and told him he couldn’t be responsible for his poor time management. Instead of pleading, Cialdini said one sentence and had the research that same afternoon. He walks through the persuasion principle behind it and how to use it in this clip 👇
Ryan Deiss has been in business since 1999. 8 companies to 8 figures… 4 exits… and now a $200M portfolio. Everyone in our industry wants to do what he does. Take equity in your best clients, build a portfolio, and get leverage. And almost nobody makes it work. So we broke down why most people fail at it, what he looks at before he partners with any business, and the one thing you should never do for your portfolio companies. Check out the full episode below 👇 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret
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realcolegordon
Ryan Deiss has been in business since 1999. 8 companies to 8 figures… 4 exits… and now a $200M portfolio. Everyone in our industry wants to do what he does. Take equity in your best clients, build a portfolio, and get leverage. And almost nobody makes it work. So we broke down why most people fail at it, what he looks at before he partners with any business, and the one thing you should never do for your portfolio companies. Check out the full episode below 👇 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret
Most people think agencies are a beginner business. Get lucky, maybe hit $100K a month. Be exceptional, maybe a million. Neil Patel on the other hand has scaled his to over $150M a year. So I sat him down and we walked through every single stage… 0 →10M… 10M→50M… 50M→100M and beyond. We also got into the thing he says almost every agency owner gets wrong. And what he did in year three that took him from SMB contracts to eight-figure enterprise accounts. Check it out below 👇 00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies
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realcolegordon
Most people think agencies are a beginner business. Get lucky, maybe hit $100K a month. Be exceptional, maybe a million. Neil Patel on the other hand has scaled his to over $150M a year. So I sat him down and we walked through every single stage… 0 →10M… 10M→50M… 50M→100M and beyond. We also got into the thing he says almost every agency owner gets wrong. And what he did in year three that took him from SMB contracts to eight-figure enterprise accounts. Check it out below 👇 00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies

Cole Gordon (@realcolegordon) X Stats & Analytics

Cole Gordon (@realcolegordon) has 6.97K X followers with a 0.48% engagement rate over the past 12 months. Across 491 posts, Cole Gordon received 14.5K total likes and 3.20M impressions, averaging 29.5 likes per post. This page tracks Cole Gordon's performance metrics, top content, and engagement trends — updated daily. To benchmark @realcolegordon against other accounts, use Socialpruf's X competitor analysis tool.

Cole Gordon (@realcolegordon) X Analytics FAQ

How many X (Twitter) followers does Cole Gordon have?+
Cole Gordon (@realcolegordon) has 6.97K X (Twitter) followers as of November 2026.
What is Cole Gordon's X (Twitter) engagement rate?+
Cole Gordon's X (Twitter) engagement rate is 0.48% over the last 12 months, based on 491 posts.
How many likes does Cole Gordon get on X (Twitter)?+
Cole Gordon received 14.5K total likes across 491 posts in the last 12 months, averaging 29.5 likes per post.
How many X (Twitter) impressions does Cole Gordon get?+
Cole Gordon's X (Twitter) content generated 3.20M total impressions over the last 12 months.
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Yes. Add @realcolegordon to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.