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freak shit can happen to anyone got out of a taxi in Monaco after a night out tripped on a drain ripped my knee completely out of its socket ACL, MCL, PCL, meniscus, popliteal artery... all gone was supposed to fly home in 12 hours. spent 2 months in a French hospital instead. 14 surgeries that year, i nearly lost the leg below the knee. now I can't lift my left foot and I wear an ankle brace every day let this be your reminder, take NOTHING for granted.

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RCIllingworth
freak shit can happen to anyone got out of a taxi in Monaco after a night out tripped on a drain ripped my knee completely out of its socket ACL, MCL, PCL, meniscus, popliteal artery... all gone was supposed to fly home in 12 hours. spent 2 months in a French hospital instead. 14 surgeries that year, i nearly lost the leg below the knee. now I can't lift my left foot and I wear an ankle brace every day let this be your reminder, take NOTHING for granted.
i use one $10 domain to run 60 of my sending inboxes. 

(FULL set-up guide, for free)

i’ve used this for WELL over 2,000+ cold email setups. 

and this EXACT build is able to carry 60 inboxes on a SINGLE root domain... with the same deliverability as 60 separate ones…

for one TENTH of the cost.

now, after setting up this cold email infrastructure over 2,000 times, i can tell you one thing.

99% of all cold emailers i’ve ever spoken to overpay for their setup. 

and it doesn’t have to be that way. 

i put together this blueprint. inside, you’ll get access to: 

• the root-and-branch setup that runs 60 inboxes off one $10 domain
• the exact build spec we run internally: subdomains, inbox counts, DNS, daily send config
• test a 5,000-account client that sent 1.8 million emails at 99.7% inbox health
• our cost model that turns a $2,000 domain bill into $10, and a burned domain into a $12 non-event
• four places you should NOT try this, so you don't take a good idea somewhere it breaks
• a one-page build cheat sheet you can hand your ops person

want it?

comment "BRANCH", give me a follow, and i'll DM it over.
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RCIllingworth
i use one $10 domain to run 60 of my sending inboxes. (FULL set-up guide, for free) i’ve used this for WELL over 2,000+ cold email setups. and this EXACT build is able to carry 60 inboxes on a SINGLE root domain... with the same deliverability as 60 separate ones… for one TENTH of the cost. now, after setting up this cold email infrastructure over 2,000 times, i can tell you one thing. 99% of all cold emailers i’ve ever spoken to overpay for their setup. and it doesn’t have to be that way. i put together this blueprint. inside, you’ll get access to: • the root-and-branch setup that runs 60 inboxes off one $10 domain • the exact build spec we run internally: subdomains, inbox counts, DNS, daily send config • test a 5,000-account client that sent 1.8 million emails at 99.7% inbox health • our cost model that turns a $2,000 domain bill into $10, and a burned domain into a $12 non-event • four places you should NOT try this, so you don't take a good idea somewhere it breaks • a one-page build cheat sheet you can hand your ops person want it? comment "BRANCH", give me a follow, and i'll DM it over.

"you need a new domain for every 2-3 cold email inboxes." we run up to 60 off one domain using subdomains. we tested it across ~30,000 accounts first. these are the rules that held up: the root: • one clean .com per tree, bought from Porkbun or Namecheap • it gets forwarded through Cloudflare • it NEVER sends, not even one campaign • it's only there so the branches have something to hang off the branches: • each subdomain looks like send.yourdomain. com • 20 branches per root is the hard ceiling • every branch holds 2 to 3 official Google or Microsoft inboxes • SPF, DKIM, DMARC and MX are set on each branch before it sends • a flagged branch gets cut off and the rest keep going the sending: • each inbox sends 10 cold emails a day • each inbox also sends 20 warm-up emails a day • warm-up and campaigns start together and run side by side • i build to about half the ceiling, so roughly 10 branches per root where to be careful: • somebody sends from the root and one burn takes every branch down with it • the root is a .info, which is fine on its own but too shaky to hang subdomains off • a root gets filled all the way to 20 branches, with no margin left • you only run ~30 inboxes across the whole business. this earns its keep at hundreds or thousands of accounts a few of our customers send from ~10,000 inboxes this way.

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RCIllingworth
"you need a new domain for every 2-3 cold email inboxes." we run up to 60 off one domain using subdomains. we tested it across ~30,000 accounts first. these are the rules that held up: the root: • one clean .com per tree, bought from Porkbun or Namecheap • it gets forwarded through Cloudflare • it NEVER sends, not even one campaign • it's only there so the branches have something to hang off the branches: • each subdomain looks like send.yourdomain. com • 20 branches per root is the hard ceiling • every branch holds 2 to 3 official Google or Microsoft inboxes • SPF, DKIM, DMARC and MX are set on each branch before it sends • a flagged branch gets cut off and the rest keep going the sending: • each inbox sends 10 cold emails a day • each inbox also sends 20 warm-up emails a day • warm-up and campaigns start together and run side by side • i build to about half the ceiling, so roughly 10 branches per root where to be careful: • somebody sends from the root and one burn takes every branch down with it • the root is a .info, which is fine on its own but too shaky to hang subdomains off • a root gets filled all the way to 20 branches, with no margin left • you only run ~30 inboxes across the whole business. this earns its keep at hundreds or thousands of accounts a few of our customers send from ~10,000 inboxes this way.

we paid acquisition(.)com $150,000 for mentorship they told us to make 2 changes in the business... INSTANTLY paid back the 150. and we've 3X'd since that conversation best money we ever fucking spent. lesson: NEVER be afraid to invest in yourself.

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we paid acquisition(.)com $150,000 for mentorship they told us to make 2 changes in the business... INSTANTLY paid back the 150. and we've 3X'd since that conversation best money we ever fucking spent. lesson: NEVER be afraid to invest in yourself.

me: quick question about [Company] (0% reply rate) me: thoughts on [specific thing]? (0% reply rate) me: "{{FirstName}}, question for you" (0% reply rate) me: googles "cold email subject lines that actually work" article: "Quick question" is the best subject line! Me: ...

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RCIllingworth
me: quick question about [Company] (0% reply rate) me: thoughts on [specific thing]? (0% reply rate) me: "{{FirstName}}, question for you" (0% reply rate) me: googles "cold email subject lines that actually work" article: "Quick question" is the best subject line! Me: ...

x.com/i/article/206180416…

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RCIllingworth
http://x.com/i/article/2061804169107746816

x.com/i/article/210092265…

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RCIllingworth
https://x.com/i/article/2100922656484679680
i use one $10 domain to run 60 of my sending inboxes. 

the usual way needs 20 separate domains for that many.

here’s the FULL build you can steal:
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RCIllingworth
i use one $10 domain to run 60 of my sending inboxes. the usual way needs 20 separate domains for that many. here’s the FULL build you can steal:

we started Premium Inboxes because I wanted an Aston Martin told my co-founder: "this is the Aston Martin fund. any cash we make, I'm buying a car" the goal was a hundred grand. that was it. by the end of week four we were doing 80K a month... the question changed pretty fast after that: "how far can we actually take this thing?" funny what a stupid simple goal can become

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RCIllingworth
we started Premium Inboxes because I wanted an Aston Martin told my co-founder: "this is the Aston Martin fund. any cash we make, I'm buying a car" the goal was a hundred grand. that was it. by the end of week four we were doing 80K a month... the question changed pretty fast after that: "how far can we actually take this thing?" funny what a stupid simple goal can become

in Clay, enriching 250 cold email contacts is a 12-hour job. i get the same 250 done in about 30 minutes with Claude Code. it: • turns a short brief on what i sell and who buys into an ICP, by asking me follow-up questions • builds the Apollo filters off a handful of companies i already know are a good fit • splits the list: tier 1 is anyone already running a sequencer, tier 2 is the wider pool • pulls each contact's website, job listings and recent news into new columns • writes a 3-step sequence off the enrichment data it just collected • checks every merge field has a matching column before anything launches • reads the results by segment against those enrichment columns and flags which emails to rewrite every job after enrichment can then run off those columns. bookmark this.

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RCIllingworth
in Clay, enriching 250 cold email contacts is a 12-hour job. i get the same 250 done in about 30 minutes with Claude Code. it: • turns a short brief on what i sell and who buys into an ICP, by asking me follow-up questions • builds the Apollo filters off a handful of companies i already know are a good fit • splits the list: tier 1 is anyone already running a sequencer, tier 2 is the wider pool • pulls each contact's website, job listings and recent news into new columns • writes a 3-step sequence off the enrichment data it just collected • checks every merge field has a matching column before anything launches • reads the results by segment against those enrichment columns and flags which emails to rewrite every job after enrichment can then run off those columns. bookmark this.
i'm giving away EVERY cold email resource my team has ever put out.

these are the EXACT systems behind the infrastructure we run for 2,000+ customers, with 360,000+ inboxes monitored across every provider and region.

every playbook, swipe file, checklist, and calculator in one folder.

inside:

→ the 2026 cold email playbook (the full resource hub)
→ the 98% primary inbox checklist (the setup that lands in primary)
→ the cold email copy kit (the PPQ framework + 5-email sequence)
→ the cold email lead gen swipe file (7 intent-based methods)
→ the cold email sequence swipe file (the follow-ups that book calls)
→ the inbox warmup playbook (the 14-day ramp done right)
→ the 1,000 emails per day blueprint (scale without burning domains)
→ the agency scaling blueprint (the systems behind a $170k/mo agency)
→ the claude code cold email stack (the exact prompts i paste)
→ the lean outbound stack (the only 4 tools you need)
→ the 5-number deliverability read (what your numbers actually mean)
→ the inbox provider scorecard (ranked by who actually delivers)
→ the cold email infrastructure calculator (size your setup)
→ the cold email test tracker (find your winning combos)

it's all in one folder.

go through it and you'll have the exact infrastructure, copy and lead systems we use to keep 3,000+ cold email operations landing in the primary inbox.

p.s. repost this and i'll prioritize your DM.
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RCIllingworth
i'm giving away EVERY cold email resource my team has ever put out. these are the EXACT systems behind the infrastructure we run for 2,000+ customers, with 360,000+ inboxes monitored across every provider and region. every playbook, swipe file, checklist, and calculator in one folder. inside: → the 2026 cold email playbook (the full resource hub) → the 98% primary inbox checklist (the setup that lands in primary) → the cold email copy kit (the PPQ framework + 5-email sequence) → the cold email lead gen swipe file (7 intent-based methods) → the cold email sequence swipe file (the follow-ups that book calls) → the inbox warmup playbook (the 14-day ramp done right) → the 1,000 emails per day blueprint (scale without burning domains) → the agency scaling blueprint (the systems behind a $170k/mo agency) → the claude code cold email stack (the exact prompts i paste) → the lean outbound stack (the only 4 tools you need) → the 5-number deliverability read (what your numbers actually mean) → the inbox provider scorecard (ranked by who actually delivers) → the cold email infrastructure calculator (size your setup) → the cold email test tracker (find your winning combos) it's all in one folder. go through it and you'll have the exact infrastructure, copy and lead systems we use to keep 3,000+ cold email operations landing in the primary inbox. p.s. repost this and i'll prioritize your DM.
I studied Alex Hormozi's cold outreach for 72 hours...

And broke down his playbook that grew Acquisition(.)com to $250M+/year.

Everyone's doing cold email wrong.

Most people:

→ Use generic templates
→ Sound like robots
→ Get ignored by decision makers

So, I put together a masterclass breaking down his exact process. 

Here's what's inside: 

– How he builds hyper‑specific lead lists
– Writing cold emails the way Hormozi does
– His “give before you ask” approach
– Using social proof to earn instant trust
– 40% reply rate CTAs you can copy

Want it?

Comment "Alex" and I'll send you the link

p.s. there might be a lot of comments. Repost this to get priority access!
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RCIllingworth
I studied Alex Hormozi's cold outreach for 72 hours... And broke down his playbook that grew Acquisition(.)com to $250M+/year. Everyone's doing cold email wrong. Most people: → Use generic templates → Sound like robots → Get ignored by decision makers So, I put together a masterclass breaking down his exact process. Here's what's inside: – How he builds hyper‑specific lead lists – Writing cold emails the way Hormozi does – His “give before you ask” approach – Using social proof to earn instant trust – 40% reply rate CTAs you can copy Want it? Comment "Alex" and I'll send you the link p.s. there might be a lot of comments. Repost this to get priority access!
these 5 claude prompts can now send 100,000+ cold emails per month. 

(my FULL Claude Code cold email stack, for free)

this stack: 

● finds companies
● enriches data
● writes sequences 
● and reads replies 

this works so well for AI, because cold email is really just a chain of repeatable steps, and a machine can run them with pristine accuracy.

that said...

i'd rather just hand you the whole stack free. 

inside the stack:

● the full 7-step Claude Code workflow, from defining your ICP to reading replies after each send
● the exact 5 prompts to paste at every stage: ICP brief, enrichment, sequence writing, post-send analysis
● the tier 1 / tier 2 bucketing that decides which prospects get hit first
● the parallel enrichment trick that turns 250 contacts into a 30-minute job instead of a 12-hour Clay job
● the post-send loop that tells you exactly which emails to rewrite
● a 1-page cheat sheet with all 5 prompts in one place

want it?

comment "STACK", give me a follow, and i'll DM it over.
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RCIllingworth
these 5 claude prompts can now send 100,000+ cold emails per month. (my FULL Claude Code cold email stack, for free) this stack: ● finds companies ● enriches data ● writes sequences ● and reads replies this works so well for AI, because cold email is really just a chain of repeatable steps, and a machine can run them with pristine accuracy. that said... i'd rather just hand you the whole stack free. inside the stack: ● the full 7-step Claude Code workflow, from defining your ICP to reading replies after each send ● the exact 5 prompts to paste at every stage: ICP brief, enrichment, sequence writing, post-send analysis ● the tier 1 / tier 2 bucketing that decides which prospects get hit first ● the parallel enrichment trick that turns 250 contacts into a 30-minute job instead of a 12-hour Clay job ● the post-send loop that tells you exactly which emails to rewrite ● a 1-page cheat sheet with all 5 prompts in one place want it? comment "STACK", give me a follow, and i'll DM it over.

NOBODY has the universal answer to cold email behaviour right now. and i say that as one of the people who tried hardest to find it. literally been in this game for years. i’ve spoken to THOUSANDS of cold emailers. sent MILLIONS of cold messages. i used to think i was ‘special’ and knew all the answers. we ran same-copy / different-account / same-recipient tests across hundreds of accounts trying to crack google vs microsoft behaviour. we couldn’t crack it. the honest answer we landed on is that the minute we find out what works, it changes. so watch out. anyone selling the universal answer is selling something.

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RCIllingworth
NOBODY has the universal answer to cold email behaviour right now. and i say that as one of the people who tried hardest to find it. literally been in this game for years. i’ve spoken to THOUSANDS of cold emailers. sent MILLIONS of cold messages. i used to think i was ‘special’ and knew all the answers. we ran same-copy / different-account / same-recipient tests across hundreds of accounts trying to crack google vs microsoft behaviour. we couldn’t crack it. the honest answer we landed on is that the minute we find out what works, it changes. so watch out. anyone selling the universal answer is selling something.
every part of my $170k a month cold email agency ran off a written SOP. 

i’m giving away EXACT swipe file of them we used...

it is quite literally the playbook you could hand a new hire on day one.

and this is the biggest bottleneck with most agencies…

they build the whole thing in their head…

and it falls over the SECOND they get sick or hire someone new. 

• inboxes go unchecked 
• the campaigns don't go out
• copy is written terribly
• clients don’t get reporting

that said…

i'd rather give you the written system WE used to scale our outbound agency from 0→ 170k/mo. 

inside:

• our pre-send SOP: SPF, DKIM, DMARC and MX green on every domain before you send
• sending limits that keep domains alive: 20 emails per inbox a day, 2-3 inboxes per domain
• warmup SOP: 14 days minimum, ramped to a 70% health score before you launch
• a two-lane split, 70/30 or 50/50 Google and Outlook, so one filter update can't wipe you out
• onboarding SOP that lets you deliver for your 50th client as fast as your first
• systems that scale you to $100k a month without you being the bottleneck

want it?

comment "SOPS", give me a follow, and i'll DM it over.
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RCIllingworth
every part of my $170k a month cold email agency ran off a written SOP. i’m giving away EXACT swipe file of them we used... it is quite literally the playbook you could hand a new hire on day one. and this is the biggest bottleneck with most agencies… they build the whole thing in their head… and it falls over the SECOND they get sick or hire someone new. • inboxes go unchecked • the campaigns don't go out • copy is written terribly • clients don’t get reporting that said… i'd rather give you the written system WE used to scale our outbound agency from 0→ 170k/mo. inside: • our pre-send SOP: SPF, DKIM, DMARC and MX green on every domain before you send • sending limits that keep domains alive: 20 emails per inbox a day, 2-3 inboxes per domain • warmup SOP: 14 days minimum, ramped to a 70% health score before you launch • a two-lane split, 70/30 or 50/50 Google and Outlook, so one filter update can't wipe you out • onboarding SOP that lets you deliver for your 50th client as fast as your first • systems that scale you to $100k a month without you being the bottleneck want it? comment "SOPS", give me a follow, and i'll DM it over.

best performing cold email template i've used? PPQ. ​ P (Problem): their specific pain, in their words. what's keeping them up at night. ​ P (Proof): a quick line of social proof matched to their industry. something like "helped a DTC brand increase sales 28% in 60 days" placed right before the CTA as a casual mention. ​ Q (Question): a soft CTA that's easy to say yes to. "would it be crazy to hop on a quick call?" or "is this worth exploring?" ​bookmark this.

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RCIllingworth
best performing cold email template i've used? PPQ. ​ P (Problem): their specific pain, in their words. what's keeping them up at night. ​ P (Proof): a quick line of social proof matched to their industry. something like "helped a DTC brand increase sales 28% in 60 days" placed right before the CTA as a casual mention. ​ Q (Question): a soft CTA that's easy to say yes to. "would it be crazy to hop on a quick call?" or "is this worth exploring?" ​bookmark this.
if i went dead broke TOMORROW, i’d be back at 100k/mo in 90 days.

i’d just use Alex Hormozi's “rule of 100”.

→ don't set a goal below 100 prospects. 
→ don't stop for 100 days minimum.

most will run outreach for 3 days and decide

“cold outbound doesn't work for me.”

mate,

you didn't run the experiment.

small wins build on each other across thousands of sends.

half a percent becomes 5% by the time you've actually tested the thing properly.

you don't reach those numbers by stopping early.

this works, if you work.

PS

i packaged Hormozi's FULL Rule Of 100 Cold Email system together into a 100-day sequenced program. 

This is the same cadence we run across 250,000+ inboxes to fix copy fatigue and infrastructure breakdown at the same time.
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RCIllingworth
if i went dead broke TOMORROW, i’d be back at 100k/mo in 90 days. i’d just use Alex Hormozi's “rule of 100”. → don't set a goal below 100 prospects. → don't stop for 100 days minimum. most will run outreach for 3 days and decide “cold outbound doesn't work for me.” mate, you didn't run the experiment. small wins build on each other across thousands of sends. half a percent becomes 5% by the time you've actually tested the thing properly. you don't reach those numbers by stopping early. this works, if you work. PS i packaged Hormozi's FULL Rule Of 100 Cold Email system together into a 100-day sequenced program. This is the same cadence we run across 250,000+ inboxes to fix copy fatigue and infrastructure breakdown at the same time.
i've paid $150,000+ for coaching from Alex Hormozi.

if i had to rebuild my outbound from zero, i’d copy him,

and more specifically, his “Rule of 100”:

1. reach 100+ prospects per day
2. and keep going for a full 100 days before you judge anything.

simple on paper.

yet, a lot of people run outreach for a few days, see nothing back, and decide cold email doesn't work for them.

and the ones who DO keep going hit 2 problems before day 100...

the same copy gets stale, and the inboxes start to degrade.

100 days only works if your copy AND your inbox infrastructure both last 100 days.

so we built his rule into a 100-day cold email program that fixes both at the same time.

i put the whole thing into 1 resource: Hormozi's Rule of 100 Cold Email System.

inside:

• a quick check: are you actually running the Rule of 100?
• why 100 days beats 1,000 blasts
• the volume math (50 emails a day is 5,000 over the 100 days)
• week 1, laid out day by day
• the copy fatigue protocol, for when prospects stop replying to the same copy
• the 100-day scorecard

want it?

comment "ALEX" and i'll send you the link.

(must be following)
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RCIllingworth
i've paid $150,000+ for coaching from Alex Hormozi. if i had to rebuild my outbound from zero, i’d copy him, and more specifically, his “Rule of 100”: 1. reach 100+ prospects per day 2. and keep going for a full 100 days before you judge anything. simple on paper. yet, a lot of people run outreach for a few days, see nothing back, and decide cold email doesn't work for them. and the ones who DO keep going hit 2 problems before day 100... the same copy gets stale, and the inboxes start to degrade. 100 days only works if your copy AND your inbox infrastructure both last 100 days. so we built his rule into a 100-day cold email program that fixes both at the same time. i put the whole thing into 1 resource: Hormozi's Rule of 100 Cold Email System. inside: • a quick check: are you actually running the Rule of 100? • why 100 days beats 1,000 blasts • the volume math (50 emails a day is 5,000 over the 100 days) • week 1, laid out day by day • the copy fatigue protocol, for when prospects stop replying to the same copy • the 100-day scorecard want it? comment "ALEX" and i'll send you the link. (must be following)
after running cold email across 570K+ inboxes and generating $10m with outbound.... we trained a GPT to write personalised emails a human would reply to.

(and i’m giving it away for FREE)

if you’ve tried to use AI to write copy in the past and it didn’t work…

it’s likely because you handed it a blank prompt and expect human-grade copy. 

that isn’t enough. 

and prospects will clock generated slop INSTANTLY, eventually burning your campaign entirely. 

so…

we’re giving away the EXACT GPT we used internally at our own agency. 

all you do: 

1. feed it context about your business
2. the AI (trained on ALL of our internal SOPs/ processes) writes the copy
3. you plug it into your next campaign

comment "WRITER", connect with me, and i'll DM it over.

p.s. this is the exact method i'd hand a customer whose "personalised" emails still get ignored.
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RCIllingworth
after running cold email across 570K+ inboxes and generating $10m with outbound.... we trained a GPT to write personalised emails a human would reply to. (and i’m giving it away for FREE) if you’ve tried to use AI to write copy in the past and it didn’t work… it’s likely because you handed it a blank prompt and expect human-grade copy. that isn’t enough. and prospects will clock generated slop INSTANTLY, eventually burning your campaign entirely. so… we’re giving away the EXACT GPT we used internally at our own agency. all you do: 1. feed it context about your business 2. the AI (trained on ALL of our internal SOPs/ processes) writes the copy 3. you plug it into your next campaign comment "WRITER", connect with me, and i'll DM it over. p.s. this is the exact method i'd hand a customer whose "personalised" emails still get ignored.

we started Premium Inboxes because I wanted an Aston Martin told my co-founder: "this is the Aston Martin fund. any cash we make, I'm buying a car" the goal was a hundred grand. that was it. by the end of week four we were doing 80K a month... the question changed pretty fast after that: "how far can we actually take this thing?" funny what a stupid simple goal can become

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RCIllingworth
we started Premium Inboxes because I wanted an Aston Martin told my co-founder: "this is the Aston Martin fund. any cash we make, I'm buying a car" the goal was a hundred grand. that was it. by the end of week four we were doing 80K a month... the question changed pretty fast after that: "how far can we actually take this thing?" funny what a stupid simple goal can become

Richard Illingworth (@rcillingworth) X Stats & Analytics

Richard Illingworth (@rcillingworth) has 3.60K X followers with a 1.88% engagement rate over the past 12 months. Across 621 posts, Richard Illingworth received 7.80K total likes and 581K impressions, averaging 12.6 likes per post. This page tracks Richard Illingworth's performance metrics, top content, and engagement trends — updated daily. To benchmark @rcillingworth against other accounts, use Socialpruf's X competitor analysis tool.

Richard Illingworth (@rcillingworth) X Analytics FAQ

How many X (Twitter) followers does Richard Illingworth have?+
Richard Illingworth (@rcillingworth) has 3.60K X (Twitter) followers as of November 2026.
What is Richard Illingworth's X (Twitter) engagement rate?+
Richard Illingworth's X (Twitter) engagement rate is 1.88% over the last 12 months, based on 621 posts.
How many likes does Richard Illingworth get on X (Twitter)?+
Richard Illingworth received 7.80K total likes across 621 posts in the last 12 months, averaging 12.6 likes per post.
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Richard Illingworth's X (Twitter) content generated 581K total impressions over the last 12 months.
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Yes. Add @rcillingworth to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.