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followers
3.67K
impressions
1.2M
likes
18.6K
posts
817
engagement
1.56%
emv
$29K
comments
224
Average per post
1.47K

Key Metrics

Distributions

Top Content

And now you can have it

The legend of No. 41 Braden Smith: https://t.co/3cON5gvB6r
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PurdueNILStore
And now you can have it The legend of No. 41 Braden Smith: https://t.co/3cON5gvB6r
You knew we weren’t gonna miss this one 

Get yours: https://t.co/3cON5gvB6r
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PurdueNILStore
You knew we weren’t gonna miss this one Get yours: https://t.co/3cON5gvB6r
You wanted em. We got em. 

Shop the black script jerseys for every player! ⚫️

➡️ https://t.co/tWZ05m7nrM
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PurdueNILStore
You wanted em. We got em. Shop the black script jerseys for every player! ⚫️ ➡️ https://t.co/tWZ05m7nrM
ICYMI: Holiday Sweaters are here! Show your Boilermaker pride in classic and cozy vibes!

Wrap yourself in the season with our new Holiday Knit Sweater, a perfect gift for you or your favorite Purdue fan! 🎁

Shop: https://t.co/syV8NfYLQQ
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4mo ago
PurdueNILStore
ICYMI: Holiday Sweaters are here! Show your Boilermaker pride in classic and cozy vibes! Wrap yourself in the season with our new Holiday Knit Sweater, a perfect gift for you or your favorite Purdue fan! 🎁 Shop: https://t.co/syV8NfYLQQ
Highest selling school? You already know
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3mo ago
PurdueNILStore
Highest selling school? You already know
What was just a kind gesture to her favorite player became so much more🥹

Be a part of Reece’s story⬇️

🔗https://t.co/YILmb2Wt1E
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PurdueNILStore
What was just a kind gesture to her favorite player became so much more🥹 Be a part of Reece’s story⬇️ 🔗https://t.co/YILmb2Wt1E
Mom another Braden Smith highlight reel dropped🙌🏽
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6d ago
PurdueNILStore
Mom another Braden Smith highlight reel dropped🙌🏽

Who would buy Omer Mayer merch? Drop a like/reply so he’ll see this and sign up!

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7mo ago
PurdueNILStore
Who would buy Omer Mayer merch? Drop a like/reply so he’ll see this and sign up!
It’s also time for takeoff to the Big Ten Tournament, which seat is yours? 🛩️

We can’t wait to see all of you at the Big Ten Tournamnet in Chicago!
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PurdueNILStore
It’s also time for takeoff to the Big Ten Tournament, which seat is yours? 🛩️ We can’t wait to see all of you at the Big Ten Tournamnet in Chicago!
The man himself! Robbie signed 15 of his shirts

They'll be randomly included among the 100 we giveaway, so one could be yours! 

Be there at 11 AM to give yourself a chance

📍 Pete Dye Clubhouse at Birck Golf Complex
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PurdueNILStore
The man himself! Robbie signed 15 of his shirts They'll be randomly included among the 100 we giveaway, so one could be yours! Be there at 11 AM to give yourself a chance 📍 Pete Dye Clubhouse at Birck Golf Complex
The Boilermakers are ready to roll🚂

15 days from the first tip off. 

🔗 https://t.co/6KR31rQWlO
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PurdueNILStore
The Boilermakers are ready to roll🚂 15 days from the first tip off. 🔗 https://t.co/6KR31rQWlO
Lance understood the assignment
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PurdueNILStore
Lance understood the assignment

😭😭😭We have the best fans (and point guard) ever.

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PurdueNILStore
😭😭😭We have the best fans (and point guard) ever.
There’s @BoilerBall 

And then there’s every other ball. 

Nothing compares
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PurdueNILStore
There’s @BoilerBall And then there’s every other ball. Nothing compares
Coming next week to NIL Store Live 👀

Birck Golf Complex: Tuesday-Saturday
Mackey Arena: Tuesday/Thursday/Friday (during games)
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PurdueNILStore
Coming next week to NIL Store Live 👀 Birck Golf Complex: Tuesday-Saturday Mackey Arena: Tuesday/Thursday/Friday (during games)
When you’re a space school and a basketball school…you make space basketball jerseys👨🏼‍🚀

These are now live and perfect for what lies ahead in March🏀

🔗 https://t.co/iCq0hGqDvd
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PurdueNILStore
When you’re a space school and a basketball school…you make space basketball jerseys👨🏼‍🚀 These are now live and perfect for what lies ahead in March🏀 🔗 https://t.co/iCq0hGqDvd
Introducing the Braden Smith Blackout Collection ⚫️

Approved by @3bradensmith, it's built with the intensity he brings to the court

Link in replies
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PurdueNILStore
Introducing the Braden Smith Blackout Collection ⚫️ Approved by @3bradensmith, it's built with the intensity he brings to the court Link in replies
Game sealing bucket‼️
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PurdueNILStore
Game sealing bucket‼️
New merchandise now available for @devin_mockobee 🚂 

Check it out now!: https://t.co/2pRpaD61JR
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8mo ago
PurdueNILStore
New merchandise now available for @devin_mockobee 🚂 Check it out now!: https://t.co/2pRpaD61JR
You were asking about Coach Painter merch? 

Available today at NIL Store Live 👀
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PurdueNILStore
You were asking about Coach Painter merch? Available today at NIL Store Live 👀

Purdue NIL Store (@purduenilstore) X Stats & Analytics

Purdue NIL Store (@purduenilstore) has 3.67K X followers with a 1.56% engagement rate over the past 12 months. Across 817 posts, Purdue NIL Store received 18.6K total likes and 1.20M impressions, averaging 22.8 likes per post. This page tracks Purdue NIL Store's performance metrics, top content, and engagement trends — updated daily.

Purdue NIL Store (@purduenilstore) X Analytics FAQ

How many X (Twitter) followers does Purdue NIL Store have?+
Purdue NIL Store (@purduenilstore) has 3.67K X (Twitter) followers as of March 2026.
What is Purdue NIL Store's X (Twitter) engagement rate?+
Purdue NIL Store's X (Twitter) engagement rate is 1.56% over the last 12 months, based on 817 posts.
How many likes does Purdue NIL Store get on X (Twitter)?+
Purdue NIL Store received 18.6K total likes across 817 posts in the last 12 months, averaging 22.8 likes per post.
How many X (Twitter) impressions does Purdue NIL Store get?+
Purdue NIL Store's X (Twitter) content generated 1.20M total impressions over the last 12 months.