NewGet @paddypower's full report
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followers
757K
impressions
525M
likes
5.25M
comments
104K
posts
9.18K
engagement
1.02%
emv
$11.9M
Average per post
57.2K

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Top Content

"I fell out with Luke Littler?!" Ahead of the Paddy Power World Darts Championship, we got @MissEmmaPaton and @Webby180 to prank the biggest names in the sport... 18+ GambleAware | @OfficialPDC | @sbunting180 | @NathanAspi | @MvG180 | @lukeh180 | @DamonHeta180 | @Gezzyprice
8.48M
6.35K
87
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9mo ago
paddypower
"I fell out with Luke Littler?!" Ahead of the Paddy Power World Darts Championship, we got @MissEmmaPaton and @Webby180 to prank the biggest names in the sport... 18+ GambleAware | @OfficialPDC | @sbunting180 | @NathanAspi | @MvG180 | @lukeh180 | @DamonHeta180 | @Gezzyprice
There’s a growing Mexican community in Scotland. Ahead of the game against England, we paid some of them a visit… 18+ GambleAware
5.48M
18.6K
459
2.51K
2mo ago
paddypower
There’s a growing Mexican community in Scotland. Ahead of the game against England, we paid some of them a visit… 18+ GambleAware
🎯 FREE DARTBOARDS IN UK & NI PADDY POWER SHOPS 🎯 There’s £180,000 on the line at Ally Pally for one member of the public. It’s time to get practicing for Darts of Destiny. Donate to @ProstateUK at https://t.co/c8mMHqP8W0 and pick up your free Winmau board now. @OfficialPDC | @Winmau | T & Cs below
4.13M
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10mo ago
paddypower
🎯 FREE DARTBOARDS IN UK & NI PADDY POWER SHOPS 🎯 There’s £180,000 on the line at Ally Pally for one member of the public. It’s time to get practicing for Darts of Destiny. Donate to @ProstateUK at https://t.co/c8mMHqP8W0 and pick up your free Winmau board now. @OfficialPDC | @Winmau | T & Cs below
Introducing The PP Collection for Cheltenham An exclusive fashion range designed with jockey Harry Cobden RT for a chance to win a limited edition jacket T & Cs below | 18+ GambleAware
3.13M
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7mo ago
paddypower
Introducing The PP Collection for Cheltenham An exclusive fashion range designed with jockey Harry Cobden RT for a chance to win a limited edition jacket T & Cs below | 18+ GambleAware

The nominees for the next FIFA Peace Prize are: Lord Voldemort Sauron Darth Vader Sid from Toy Story

3.01M
27.2K
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9mo ago
paddypower
The nominees for the next FIFA Peace Prize are: Lord Voldemort Sauron Darth Vader Sid from Toy Story
What do you reckon, @MissEmmaPaton?
2.98M
3.20K
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paddypower
What do you reckon, @MissEmmaPaton?
We meet the England fan who won't cut his hair until England win a major tournament... 18+ GambleAware |
2.94M
1.87K
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3mo ago
paddypower
We meet the England fan who won't cut his hair until England win a major tournament... 18+ GambleAware |
Ahead of England’s next World Cup match, a certain cohort of Scottish people are suddenly feeling very Norwegian… 18+ GambleAware
2.86M
9.51K
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2mo ago
paddypower
Ahead of England’s next World Cup match, a certain cohort of Scottish people are suddenly feeling very Norwegian… 18+ GambleAware
This year, please respect the players at Ally Pally. Or you might get a visit from the Darts Whistle Squad... 18+ GambleAware | @OfficialPDC | @MissEmmaPaton | @Dobey180 | @NathanAspi | @sbunting180
2.72M
2.31K
63
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9mo ago
paddypower
This year, please respect the players at Ally Pally. Or you might get a visit from the Darts Whistle Squad... 18+ GambleAware | @OfficialPDC | @MissEmmaPaton | @Dobey180 | @NathanAspi | @sbunting180
"If I wasn't a footballer, I'd be a...." 🗣️ Finish The Line Challenge featuring @petercrouch, @MrDDyer, @ColeenRoo and @missgemcollins. 18+ GambleAware
2.46M
444
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11mo ago
paddypower
"If I wasn't a footballer, I'd be a...." 🗣️ Finish The Line Challenge featuring @petercrouch, @MrDDyer, @ColeenRoo and @missgemcollins. 18+ GambleAware
Introducing... our Darts of Destiny winner! Throwing nine darts on stage at Ally Pally at the final and needing to score 180 points or more to win Paddy Power's £180,000 prize is: - Curtis, 27, an electrician from Wrexham - Has been throwing darts since he was 12 - Plays darts for Gresford Colliery Club - Tell us he's "feeling pretty nervous tbf" - Travelling down to London with his girlfriend and two mates to take in the final See you at Ally Pally, Curtis 🫡
2.39M
1.89K
100
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9mo ago
paddypower
Introducing... our Darts of Destiny winner! Throwing nine darts on stage at Ally Pally at the final and needing to score 180 points or more to win Paddy Power's £180,000 prize is: - Curtis, 27, an electrician from Wrexham - Has been throwing darts since he was 12 - Plays darts for Gresford Colliery Club - Tell us he's "feeling pretty nervous tbf" - Travelling down to London with his girlfriend and two mates to take in the final See you at Ally Pally, Curtis 🫡
England's World Cup campaign begins today, so beware of those fans who go topless at games... 18+ GambleAware
2.22M
1.97K
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3mo ago
paddypower
England's World Cup campaign begins today, so beware of those fans who go topless at games... 18+ GambleAware

Palace fans clapping off Eze after scoring against them... The game is well and truly gone.

2.19M
851
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11mo ago
paddypower
Palace fans clapping off Eze after scoring against them... The game is well and truly gone.
Ahead of England's World Cup semi-final, we visited a Scottish community who are suddenly discovering their Argentinian roots... 18+ GambleAware
1.80M
6.22K
177
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2mo ago
paddypower
Ahead of England's World Cup semi-final, we visited a Scottish community who are suddenly discovering their Argentinian roots... 18+ GambleAware
GET OUT: Before the knockouts begin The World Cup is over, and so is Scotland's nightmare... 18+ GambleAware
1.77M
1.91K
45
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2mo ago
paddypower
GET OUT: Before the knockouts begin The World Cup is over, and so is Scotland's nightmare... 18+ GambleAware
CHELTENHAM COUNTDOWN: Patrick Mullins joins the show this week to give us the lowdown on the Champion Bumper, including favourite, Love Sign d'Aunou... Watch the full show on YouTube now!
1.73M
93
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7mo ago
paddypower
CHELTENHAM COUNTDOWN: Patrick Mullins joins the show this week to give us the lowdown on the Champion Bumper, including favourite, Love Sign d'Aunou... Watch the full show on YouTube now!
Are you a Newcastle fan finding it hard to deal with the gap to Sunderland? The Premier League helpdesk is waiting to take your call... 18+ GambleAware
1.68M
2.51K
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10mo ago
paddypower
Are you a Newcastle fan finding it hard to deal with the gap to Sunderland? The Premier League helpdesk is waiting to take your call... 18+ GambleAware
CHELTENHAM COUNTDOWN: Fact To File and Gaelic Warrior - will they end up in the Gold Cup, or the Ryanair?
1.65M
105
9
6
7mo ago
paddypower
CHELTENHAM COUNTDOWN: Fact To File and Gaelic Warrior - will they end up in the Gold Cup, or the Ryanair?
The World Cup has proven yet again that Americans have awful football chants, so it's time to teach them how to be real fans... 18+ GambleAware
1.64M
1.91K
47
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2mo ago
paddypower
The World Cup has proven yet again that Americans have awful football chants, so it's time to teach them how to be real fans... 18+ GambleAware

Newcastle had to start Karius in a cup final because Dubravka was cup tied, but Man City get to play Semenyo, despite him playing for Bournemouth in the Carabao this season. Seems totally fair.

1.63M
24.7K
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8mo ago
paddypower
Newcastle had to start Karius in a cup final because Dubravka was cup tied, but Man City get to play Semenyo, despite him playing for Bournemouth in the Carabao this season. Seems totally fair.

Paddy Power (@paddypower) X Stats & Analytics

Paddy Power (@paddypower) has 757K X followers with a 1.02% engagement rate over the past 12 months. Across 9.18K posts, Paddy Power received 5.25M total likes and 525M impressions, averaging 572 likes per post. This page tracks Paddy Power's performance metrics, top content, and engagement trends — updated daily.

Paddy Power (@paddypower) X Analytics FAQ

How many X (Twitter) followers does Paddy Power have?+
Paddy Power (@paddypower) has 757K X (Twitter) followers as of October 2026.
What is Paddy Power's X (Twitter) engagement rate?+
Paddy Power's X (Twitter) engagement rate is 1.02% over the last 12 months, based on 9.18K posts.
How many likes does Paddy Power get on X (Twitter)?+
Paddy Power received 5.25M total likes across 9.18K posts in the last 12 months, averaging 572 likes per post.
How many X (Twitter) impressions does Paddy Power get?+
Paddy Power's X (Twitter) content generated 525M total impressions over the last 12 months.
X competitor analysisCompare this account with the rest of its marketBenchmark any public X account against as many competitors as define your category, with history back to each account's first post.