X analytics
Last Year02/26/25 - 02/26/26
Comparable Performance:
followers
145K
impressions
10.1M
likes
60.9K
comments
41.6K
posts
12.3K
engagement
1.01%
emv
$269K
Avg. per post
821

Key Metrics

Distributions

Top Content

Enter now for your chance to win a lifetime of beer.
3.2M
2.37K
1.15K
343
2w ago
MichelobULTRA
Enter now for your chance to win a lifetime of beer.
The big game might be over, but our sweepstakes isn't. Comment for your chance to win $1,800 in beer money 🍺
1.81M
1.86K
1.16K
282
2w ago
MichelobULTRA
The big game might be over, but our sweepstakes isn't. Comment for your chance to win $1,800 in beer money 🍺
Big Game moments = BIG prizes​ Enter now for your chance to win tickets to the biggest sporting events of 2026.
481K
1.5K
1.51K
315
2w ago
MichelobULTRA
Big Game moments = BIG prizes​ Enter now for your chance to win tickets to the biggest sporting events of 2026.
TOUCHDOWN! Now it's your chance to SCORE tickets to the greatest tickets in sports. ⚽️ Enter now for your chance to win.
387K
494
512
55
2w ago
MichelobULTRA
TOUCHDOWN! Now it's your chance to SCORE tickets to the greatest tickets in sports. ⚽️ Enter now for your chance to win.

@PopCrave She’s a certified ball knower

261K
3.55K
5
4
10mo ago
MichelobULTRA
@PopCrave She’s a certified ball knower
134K
1.9K
35
138
10mo ago
MichelobULTRA

@TommyBeer Pour one out

102K
132
1
0
4mo ago
MichelobULTRA
@TommyBeer Pour one out

@BleacherReport @NBA @spurs That's 14.5 beers tall if anyone was wondering

100K
284
8
13
4mo ago
MichelobULTRA
@BleacherReport @NBA @spurs That's 14.5 beers tall if anyone was wondering
EXCLUSIVE: Watch our Super Bowl LX commercial now—starring Kurt Russell and Lewis Pullman and featuring Olympians Chloe Kim and TJ Oshie. Don’t miss it.
64.6K
279
28
80
4w ago
MichelobULTRA
EXCLUSIVE: Watch our Super Bowl LX commercial now—starring Kurt Russell and Lewis Pullman and featuring Olympians Chloe Kim and TJ Oshie. Don’t miss it.
Have fun waiting. Who wants an ULTRA? @usahockey
64.4K
4.49K
27
443
4d ago
MichelobULTRA
Have fun waiting. Who wants an ULTRA? @usahockey
The Miracle rises again in Lake Placid. Step inside the arena where belief became history—now reborn as a fully immersive experience at @LPOlympicCenter. Sign up here to claim your place: https://www.michelobultra.com/superioraccess/runbackthemiracle
54.1K
136
5
23
2mo ago
MichelobULTRA
The Miracle rises again in Lake Placid. Step inside the arena where belief became history—now reborn as a fully immersive experience at @LPOlympicCenter. Sign up here to claim your place: https://www.michelobultra.com/superioraccess/runbackthemiracle

We’ll respond to every single person who says "ULTRA."

43.2K
209
418
15
7mo ago
MichelobULTRA
We’ll respond to every single person who says "ULTRA."

Tell us your hometown and we’ll guess your favorite sport.

41.5K
143
247
10
1y ago
MichelobULTRA
Tell us your hometown and we’ll guess your favorite sport.

If this gets 500 comments, we’ll put Greg on a Times Square billboard. 👀

40.5K
301
519
62
3w ago
MichelobULTRA
If this gets 500 comments, we’ll put Greg on a Times Square billboard. 👀

Don’t miss your chance to have the ultimate NBA experience 🏀

31.6K
38
2
2
11mo ago
MichelobULTRA
Don’t miss your chance to have the ultimate NBA experience 🏀
Drop a ✋ and we’ll toss you a beer.
30.7K
262
288
27
9mo ago
MichelobULTRA
Drop a ✋ and we’ll toss you a beer.
Postseason hoops>>> We want to get you closer to the action. Tag a friend you'd take to the NBA Finals 2025 with #ULTRACourtside and #Sweepstakes for a chance to win tickets.
29.8K
248
287
72
9mo ago
MichelobULTRA
Postseason hoops>>> We want to get you closer to the action. Tag a friend you'd take to the NBA Finals 2025 with #ULTRACourtside and #Sweepstakes for a chance to win tickets.
Serious question: how can we make this @sabrina_i20 pic fit in our header?
29.8K
22
0
3
5mo ago
MichelobULTRA
Serious question: how can we make this @sabrina_i20 pic fit in our header?

Nvm we got it

27.6K
43
2
4
5mo ago
MichelobULTRA
Nvm we got it

It's all kicking off tomorrow. ⚽

24.4K
29
4
4
8mo ago
MichelobULTRA
It's all kicking off tomorrow. ⚽ #FIFACWC

Michelob ULTRA (@michelobultra) X Stats & Analytics

Michelob ULTRA (@michelobultra) has 145K X followers with a 1.01% engagement rate over the past 12 months. Across 12.3K posts, Michelob ULTRA received 60.9K total likes and 10.1M impressions, averaging 4.94 likes per post. This page tracks Michelob ULTRA's performance metrics, top content, and engagement trends — updated daily.

Michelob ULTRA (@michelobultra) X Analytics FAQ

How many X (Twitter) followers does Michelob ULTRA have?+
Michelob ULTRA (@michelobultra) has 145K X (Twitter) followers as of February 2026.
What is Michelob ULTRA's X (Twitter) engagement rate?+
Michelob ULTRA's X (Twitter) engagement rate is 1.01% over the last 12 months, based on 12.3K posts.
How many likes does Michelob ULTRA get on X (Twitter)?+
Michelob ULTRA received 60.9K total likes across 12.3K posts in the last year, averaging 4.94 likes per post.
How many X (Twitter) impressions does Michelob ULTRA get?+
Michelob ULTRA's X (Twitter) content generated 10.1M total impressions over the last 12 months.