How should we call what we do? (following up on @paulg 's point)
I Built $7M ARR Agency in 3 Years, with @MichLieben. Why he chose software over services, what replaces the GTM tool stack, and what still gets replies. Michel built ColdIQ from nothing to $7M a year in under 3 years, with no funding, running outbound for more than 275 B2B companies and generating over $50M in revenue for them. Then he split the company in half. His co-founder took the agency, and Michel turned ColdIQ into a single API that puts 40+ data providers behind 1 key, callable straight from Claude Code. On Wednesday, he explains why he walked away from the agency, what he thinks happens to service businesses when agents do the work, and which reasons to email somebody still get replies. x.com/i/broadcasts/1jGXgB…
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