NewGet @hypebeast's full report
X analytics
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followers
834K
impressions
82.3M
likes
1.22M
comments
11.2K
posts
2.64K
engagement
1.50%
emv
$1.97M
Average per post
31.2K

Key Metrics

Distributions

Top Content

Swatch x AP 😎
2.22M
11.4K
402
1.54K
5mo ago
HYPEBEAST
Swatch x AP 😎
Less of the typical anime graphics, more 'Jujutsu Kaisen' you’d actually wear.

Subtitle’s latest JJK collection is available now.
1.66M
17.7K
68
2.50K
7mo ago
HYPEBEAST
Less of the typical anime graphics, more 'Jujutsu Kaisen' you’d actually wear. Subtitle’s latest JJK collection is available now.
The rest of the collection
1.36M
6.43K
18
385
7mo ago
HYPEBEAST
The rest of the collection
Palace x Nike Air Max 95 🔥🔥
1.35M
664
3
78
7mo ago
HYPEBEAST
Palace x Nike Air Max 95 🔥🔥
The Pokeball hotel has arrived in Tomakomai, Hokkaido 🇯🇵⚾️
1.31M
1.89K
13
224
1mo ago
HYPEBEAST
The Pokeball hotel has arrived in Tomakomai, Hokkaido 🇯🇵⚾️
Sung Kang pulls up to undeground car meet in NYC 👀
1.22M
20.5K
95
2.63K
7mo ago
HYPEBEAST
Sung Kang pulls up to undeground car meet in NYC 👀
Cactus Jack x Carlos Alcaraz🤎🌵🎾
1.04M
7.56K
17
332
2mo ago
HYPEBEAST
Cactus Jack x Carlos Alcaraz🤎🌵🎾
We visited Tite Kubo (@tite_official), the iconic manga creator behind 'BLEACH,' in his Tokyo studio for Hypebeast Magazine Issue 38: The Juice Issue. 

Read the full interview here: https://hypebeast.com/2026/10/tite-kubo-bleach-hypebeast-magazine-issue-38-cover-story

Order 'The Juice Issue' on HBX here:
https://hbx.com/search?q=kubo
1.02M
19.3K
106
4.08K
1w ago
HYPEBEAST
We visited Tite Kubo (@tite_official), the iconic manga creator behind 'BLEACH,' in his Tokyo studio for Hypebeast Magazine Issue 38: The Juice Issue. Read the full interview here: https://hypebeast.com/2026/10/tite-kubo-bleach-hypebeast-magazine-issue-38-cover-story Order 'The Juice Issue' on HBX here: https://hbx.com/search?q=kubo
With zero warning, Travis Scott and Nike shared the drop notes for the Total 90 collection. ⚽️

Photo: Cactus Jack
906K
262
4
14
5mo ago
HYPEBEAST
With zero warning, Travis Scott and Nike shared the drop notes for the Total 90 collection. ⚽️ Photo: Cactus Jack
The Cactus Jack x Nike Total 90 collection has arrived 🌵⚽
896K
3.94K
54
295
4mo ago
HYPEBEAST
The Cactus Jack x Nike Total 90 collection has arrived 🌵⚽
Yung Lean smashed it at the VMAs 🏆💥

Literally. He opened “Storm II” by sending a Moonman straight into the floor.
862K
21.7K
116
3.55K
1mo ago
HYPEBEAST
Yung Lean smashed it at the VMAs 🏆💥 Literally. He opened “Storm II” by sending a Moonman straight into the floor.
Jeff Hardy spent his career destroying tables. Now he's one.

OCHÓ made the Swanton Bomb into functional furniture.
860K
10.8K
76
883
3mo ago
HYPEBEAST
Jeff Hardy spent his career destroying tables. Now he's one. OCHÓ made the Swanton Bomb into functional furniture.
Three stripes, four paws. 🇯🇵🐾

The adidas Originals Pet Fall 2025 Collection drops April 15 via the adidas Japan online store.
709K
8.44K
37
892
6mo ago
HYPEBEAST
Three stripes, four paws. 🇯🇵🐾 The adidas Originals Pet Fall 2025 Collection drops April 15 via the adidas Japan online store.
Pharrell pulled up to the Comme Des Garçons show in Paris
700K
1.38K
37
114
1mo ago
HYPEBEAST
Pharrell pulled up to the Comme Des Garçons show in Paris
Giancarlo Esposito's Hong Kong Comic Con appearance ended with a sword. As it should.
590K
1.11K
9
133
5mo ago
HYPEBEAST
Giancarlo Esposito's Hong Kong Comic Con appearance ended with a sword. As it should.
Is KITH making On cool?
584K
2.54K
90
289
8mo ago
HYPEBEAST
Is KITH making On cool?
Calvin Klein just let Jung Kook cook 🔥
556K
31.2K
102
7.79K
5mo ago
HYPEBEAST
Calvin Klein just let Jung Kook cook 🔥
Are these the most remembered tennis fits? 🎾
526K
159
5
27
5mo ago
HYPEBEAST
Are these the most remembered tennis fits? 🎾
I've been watching this for an hour straight ngl.

Video: yuwu.liu IG
518K
2.79K
30
271
2mo ago
HYPEBEAST
I've been watching this for an hour straight ngl. Video: yuwu.liu IG
Kylie Jenner made her Victoria’s Secret debut in a $50 million bra. Yes, $50 million 💎
496K
2.97K
99
285
2w ago
HYPEBEAST
Kylie Jenner made her Victoria’s Secret debut in a $50 million bra. Yes, $50 million 💎

HYPEBEAST (@hypebeast) X Stats & Analytics

HYPEBEAST (@hypebeast) has 834K X followers with a 1.50% engagement rate over the past 12 months. Across 2.64K posts, HYPEBEAST received 1.22M total likes and 82.3M impressions, averaging 463 likes per post. This page tracks HYPEBEAST's performance metrics, top content, and engagement trends — updated daily. To benchmark @hypebeast against other accounts, use Socialpruf's X competitor analysis tool.

HYPEBEAST (@hypebeast) X Analytics FAQ

How many X (Twitter) followers does HYPEBEAST have?+
HYPEBEAST (@hypebeast) has 834K X (Twitter) followers as of November 2026.
What is HYPEBEAST's X (Twitter) engagement rate?+
HYPEBEAST's X (Twitter) engagement rate is 1.50% over the last 12 months, based on 2.64K posts.
How many likes does HYPEBEAST get on X (Twitter)?+
HYPEBEAST received 1.22M total likes across 2.64K posts in the last 12 months, averaging 463 likes per post.
How many X (Twitter) impressions does HYPEBEAST get?+
HYPEBEAST's X (Twitter) content generated 82.3M total impressions over the last 12 months.
Can I compare HYPEBEAST with other X accounts?+
Yes. Add @hypebeast to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.