NewGet @billboard's full report
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followers
16.8M
impressions
1.02B
likes
9.89M
comments
224K
posts
27.4K
engagement
0.989%
emv
$23.2M
Average per post
37.3K

Key Metrics

Distributions

Top Content

Which Michael Jackson music video beats all the rest? 🎥 Latoya Jackson, the cast of 'Michael' and more weigh in.
33.8M
19.0K
1.10K
1.49K
5mo ago
billboard
Which Michael Jackson music video beats all the rest? 🎥 Latoya Jackson, the cast of 'Michael' and more weigh in.
Olivia Rodrigo x LEGO 💜 Billboard News takes you inside the pop star's exclusive LA pop-up with the brand in the latest All Access.
20.9M
2.72K
90
134
2mo ago
billboard
Olivia Rodrigo x LEGO 💜 Billboard News takes you inside the pop star's exclusive LA pop-up with the brand in the latest All Access.
It's Seahawks and Bad Bunny all the way for Matthew Lillard, who caught up with Billboard News at the Fanatics Super Bowl Party. 👏
16.5M
7.81K
272
409
8mo ago
billboard
It's Seahawks and Bad Bunny all the way for Matthew Lillard, who caught up with Billboard News at the Fanatics Super Bowl Party. 👏
Billboard Country Live was bigger than ever on night two. 🔥 Here's everything you missed, from special guests to a fiery headlining set.
15.7M
3.05K
114
128
4mo ago
billboard
Billboard Country Live was bigger than ever on night two. 🔥 Here's everything you missed, from special guests to a fiery headlining set.
It's a party in Nashville 🎉 From line dancing to country stars, Billboard News has everything you missed at Billboard Country Live night one.
15.4M
3.22K
88
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4mo ago
billboard
It's a party in Nashville 🎉 From line dancing to country stars, Billboard News has everything you missed at Billboard Country Live night one.
From backstage with BINI to ending the night with KATSEYE, here's how Billboard News spent day 1 of Coachella 2026.
13.8M
15.8K
95
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6mo ago
billboard
From backstage with BINI to ending the night with KATSEYE, here's how Billboard News spent day 1 of Coachella 2026.
.@benedictpolizzi's compliments AND skin are smooth on the Grammys red carpet 💫 (ad)
10.8M
1.65K
40
55
8mo ago
billboard
.@benedictpolizzi's compliments AND skin are smooth on the Grammys red carpet 💫 (ad)
Drake is back with three new albums 🧊 Here's what you need to know, from his response to the Kendrick Lamar beef to a BTS reference.
9.37M
3.51K
147
175
5mo ago
billboard
Drake is back with three new albums 🧊 Here's what you need to know, from his response to the Kendrick Lamar beef to a BTS reference.
From Beyoncé's tour to the beach 🐚 Brittney Spencer brought new country music to Naviva, Mexico, and Billboard News is taking you behind the scenes in the latest All Access.
9.26M
462
19
24
12mo ago
billboard
From Beyoncé's tour to the beach 🐚 Brittney Spencer brought new country music to Naviva, Mexico, and Billboard News is taking you behind the scenes in the latest All Access.
At the Fanatics Super Bowl Party in San Francisco, West Coast legend @TooShort gave us a sneak peek 👀 into what he’s bumping right now.
8.59M
1.76K
52
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8mo ago
billboard
At the Fanatics Super Bowl Party in San Francisco, West Coast legend @TooShort gave us a sneak peek 👀 into what he’s bumping right now.
Day 3 in the desert was all about prepping for Karol G's historic headlining set. 🎡 Billboard News talks to Azzecca, Kaskade and more backstage at Coachella.
8.23M
1.72K
87
108
6mo ago
billboard
Day 3 in the desert was all about prepping for Karol G's historic headlining set. 🎡 Billboard News talks to Azzecca, Kaskade and more backstage at Coachella.
Billboard CEO Mike Van shares his favorite Latin music moments from the year so far at Billboard Latin Music Week 2025.
8.18M
238
7
11
11mo ago
billboard
Billboard CEO Mike Van shares his favorite Latin music moments from the year so far at Billboard Latin Music Week 2025.
At the Fanatics Super Bowl Party in San Francisco, celebrity chef and restaurateur @GuyFieri shared his go‑to Puerto Rican food pick to honor Bad Bunny’s halftime show.
7.37M
3.63K
144
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8mo ago
billboard
At the Fanatics Super Bowl Party in San Francisco, celebrity chef and restaurateur @GuyFieri shared his go‑to Puerto Rican food pick to honor Bad Bunny’s halftime show.
The FIFA World Cup final is right around the corner — as are the performances from BTS, Madonna and Justin Bieber. Billboard News, presented by MLS on @AppleTV, shares what to expect from the highly-anticipated halftime show.
7.24M
6.78K
100
1.78K
3mo ago
billboard
The FIFA World Cup final is right around the corner — as are the performances from BTS, Madonna and Justin Bieber. Billboard News, presented by MLS on @AppleTV, shares what to expect from the highly-anticipated halftime show.
Icon, legend, queen 👑 @djkhaled talks about working with @JLo during his panal at Billboard Latin Week 2025.
6.78M
533
58
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11mo ago
billboard
Icon, legend, queen 👑 @djkhaled talks about working with @JLo during his panal at Billboard Latin Week 2025.
Representing the Philippines 🇵🇭 @BINI_ph talks through the "overwhelmingly exciting" experience of performing at Coachella with Billboard News.
5.36M
32.5K
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6mo ago
billboard
Representing the Philippines 🇵🇭 @BINI_ph talks through the "overwhelmingly exciting" experience of performing at Coachella with Billboard News.
"If a jazz club wore a dress" 🎷 Laufey previews her Grammys outfit for Billboard News while at the 2026 Clive Davis Pre-Grammy Gala.
5.31M
2.60K
10
72
8mo ago
billboard
"If a jazz club wore a dress" 🎷 Laufey previews her Grammys outfit for Billboard News while at the 2026 Clive Davis Pre-Grammy Gala.
.@TheRealCocoJ is shining on the Grammys carpet ✨ using @vaselinebrand Cocoa Radiant Lotion (ad)
4.86M
1.67K
19
75
8mo ago
billboard
.@TheRealCocoJ is shining on the Grammys carpet ✨ using @vaselinebrand Cocoa Radiant Lotion (ad)
From Justin Bieber's return to the stage to Bad Bunny's big win, here's a quick rundown of highlights from the Grammys. 🏆
4.78M
2.14K
89
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8mo ago
billboard
From Justin Bieber's return to the stage to Bad Bunny's big win, here's a quick rundown of highlights from the Grammys. 🏆
Outside Lands 2026 was one to remember 🌟 Billboard News has the all access look at what went down on stage, plus backstage interviews with PinkPantheress, Silvana Estrada, Durand Bernarr, JADE and more.
4.54M
550
29
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2mo ago
billboard
Outside Lands 2026 was one to remember 🌟 Billboard News has the all access look at what went down on stage, plus backstage interviews with PinkPantheress, Silvana Estrada, Durand Bernarr, JADE and more.

billboard (@billboard) X Stats & Analytics

billboard (@billboard) has 16.8M X followers with a 0.99% engagement rate over the past 12 months. Across 27.4K posts, billboard received 9.89M total likes and 1.02B impressions, averaging 360 likes per post. This page tracks billboard's performance metrics, top content, and engagement trends — updated daily. To benchmark @billboard against other accounts, use Socialpruf's X competitor analysis tool.

billboard (@billboard) X Analytics FAQ

How many X (Twitter) followers does billboard have?+
billboard (@billboard) has 16.8M X (Twitter) followers as of October 2026.
What is billboard's X (Twitter) engagement rate?+
billboard's X (Twitter) engagement rate is 0.99% over the last 12 months, based on 27.4K posts.
How many likes does billboard get on X (Twitter)?+
billboard received 9.89M total likes across 27.4K posts in the last 12 months, averaging 360 likes per post.
How many X (Twitter) impressions does billboard get?+
billboard's X (Twitter) content generated 1.02B total impressions over the last 12 months.
Can I compare billboard with other X accounts?+
Yes. Add @billboard to a competitor set with Socialpruf's X competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.