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followers
15.8M
impressions
964M
likes
9.95M
comments
229K
posts
27.8K
engagement
1.06%
emv
$22.1M
Average per post
34.7K

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Top Content

Which Michael Jackson music video beats all the rest? 🎥 Latoya Jackson, the cast of 'Michael' and more weigh in.
33.8M
19.3K
1.12K
1.52K
2mo ago
billboard
Which Michael Jackson music video beats all the rest? 🎥 Latoya Jackson, the cast of 'Michael' and more weigh in.
Billboard's Hip-Hop/R&B Week is STACKED. 🔥 From live conversations to awards and a free concert, check out our rundown of all the festivities.
27.4M
2.45K
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10mo ago
billboard
Billboard's Hip-Hop/R&B Week is STACKED. 🔥 From live conversations to awards and a free concert, check out our rundown of all the festivities.
If you could hop on any song, what would you pick? 🤔 Billboard asked artists and fans alike at R&B/Hip-Hop LIVE 2025.
18.3M
2.21K
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9mo ago
billboard
If you could hop on any song, what would you pick? 🤔 Billboard asked artists and fans alike at R&B/Hip-Hop LIVE 2025.
It's Seahawks and Bad Bunny all the way for Matthew Lillard, who caught up with Billboard News at the Fanatics Super Bowl Party. 👏
16.5M
7.93K
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4mo ago
billboard
It's Seahawks and Bad Bunny all the way for Matthew Lillard, who caught up with Billboard News at the Fanatics Super Bowl Party. 👏
Billboard Country Live was bigger than ever on night two. 🔥 Here's everything you missed, from special guests to a fiery headlining set.
15.7M
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4w ago
billboard
Billboard Country Live was bigger than ever on night two. 🔥 Here's everything you missed, from special guests to a fiery headlining set.
It's a party in Nashville 🎉 From line dancing to country stars, Billboard News has everything you missed at Billboard Country Live night one.
15.4M
3.44K
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1mo ago
billboard
It's a party in Nashville 🎉 From line dancing to country stars, Billboard News has everything you missed at Billboard Country Live night one.
Ready for Lollapalooza 2025? Billboard News is breaking down some of the headliners taking over Chicago this weekend.
14.3M
1.53K
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11mo ago
billboard
Ready for Lollapalooza 2025? Billboard News is breaking down some of the headliners taking over Chicago this weekend.
.@essencefest shows off culture every year — and these are some of the weekend's freshest fits. ✨
13.9M
870
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12mo ago
billboard
.@essencefest shows off culture every year — and these are some of the weekend's freshest fits. ✨
From backstage with BINI to ending the night with KATSEYE, here's how Billboard News spent day 1 of Coachella 2026.
13.7M
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billboard
From backstage with BINI to ending the night with KATSEYE, here's how Billboard News spent day 1 of Coachella 2026.
.@benedictpolizzi's compliments AND skin are smooth on the Grammys red carpet 💫 (ad)
10.8M
1.69K
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5mo ago
billboard
.@benedictpolizzi's compliments AND skin are smooth on the Grammys red carpet 💫 (ad)
Drake is back with three new albums 🧊 Here's what you need to know, from his response to the Kendrick Lamar beef to a BTS reference.
9.37M
3.57K
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1mo ago
billboard
Drake is back with three new albums 🧊 Here's what you need to know, from his response to the Kendrick Lamar beef to a BTS reference.
Billboard News is breaking down the biggest stars taking the Lollapalooza stage this weekend, from Sabrina Carpenter to TWICE. 🎤
9.27M
11.4K
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11mo ago
billboard
Billboard News is breaking down the biggest stars taking the Lollapalooza stage this weekend, from Sabrina Carpenter to TWICE. 🎤
From Beyoncé's tour to the beach 🐚 Brittney Spencer brought new country music to Naviva, Mexico, and Billboard News is taking you behind the scenes in the latest All Access.
9.26M
469
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8mo ago
billboard
From Beyoncé's tour to the beach 🐚 Brittney Spencer brought new country music to Naviva, Mexico, and Billboard News is taking you behind the scenes in the latest All Access.
At the Fanatics Super Bowl Party in San Francisco, West Coast legend @TooShort gave us a sneak peek 👀 into what he’s bumping right now.
8.58M
1.78K
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4mo ago
billboard
At the Fanatics Super Bowl Party in San Francisco, West Coast legend @TooShort gave us a sneak peek 👀 into what he’s bumping right now.
Day 3 in the desert was all about prepping for Karol G's historic headlining set. 🎡 Billboard News talks to Azzecca, Kaskade and more backstage at Coachella.
8.23M
1.77K
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2mo ago
billboard
Day 3 in the desert was all about prepping for Karol G's historic headlining set. 🎡 Billboard News talks to Azzecca, Kaskade and more backstage at Coachella.
Billboard CEO Mike Van shares his favorite Latin music moments from the year so far at Billboard Latin Music Week 2025.
8.18M
240
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8mo ago
billboard
Billboard CEO Mike Van shares his favorite Latin music moments from the year so far at Billboard Latin Music Week 2025.
.@essencefest had the biggest stars bringing their A game 🎤🔥 From GloRilla to Lauryn Hill, Billboard News is breaking down the festival's best moments.
7.81M
465
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12mo ago
billboard
.@essencefest had the biggest stars bringing their A game 🎤🔥 From GloRilla to Lauryn Hill, Billboard News is breaking down the festival's best moments.
.@katseyeworld break's down what to expect from their Lollapalooza set, talk ‘K-Pop Demon Hunters’ & more with Billboard News.
7.47M
2.96K
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11mo ago
billboard
.@katseyeworld break's down what to expect from their Lollapalooza set, talk ‘K-Pop Demon Hunters’ & more with Billboard News.
At the Fanatics Super Bowl Party in San Francisco, celebrity chef and restaurateur @GuyFieri shared his go‑to Puerto Rican food pick to honor Bad Bunny’s halftime show.
7.37M
3.69K
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4mo ago
billboard
At the Fanatics Super Bowl Party in San Francisco, celebrity chef and restaurateur @GuyFieri shared his go‑to Puerto Rican food pick to honor Bad Bunny’s halftime show.
Icon, legend, queen 👑 @djkhaled talks about working with @JLo during his panal at Billboard Latin Week 2025.
6.78M
537
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8mo ago
billboard
Icon, legend, queen 👑 @djkhaled talks about working with @JLo during his panal at Billboard Latin Week 2025.

billboard (@billboard) X Stats & Analytics

billboard (@billboard) has 15.8M X followers with a 1.06% engagement rate over the past 12 months. Across 27.8K posts, billboard received 9.95M total likes and 964M impressions, averaging 358 likes per post. This page tracks billboard's performance metrics, top content, and engagement trends — updated daily.

billboard (@billboard) X Analytics FAQ

How many X (Twitter) followers does billboard have?+
billboard (@billboard) has 15.8M X (Twitter) followers as of July 2026.
What is billboard's X (Twitter) engagement rate?+
billboard's X (Twitter) engagement rate is 1.06% over the last 12 months, based on 27.8K posts.
How many likes does billboard get on X (Twitter)?+
billboard received 9.95M total likes across 27.8K posts in the last 12 months, averaging 358 likes per post.
How many X (Twitter) impressions does billboard get?+
billboard's X (Twitter) content generated 964M total impressions over the last 12 months.