The structure of a good cold email is fairly simple: Hi {{first name} - {pain point related question}? If so, we help {industry} companies get {specific result} in {timeframe} using {USP} without {pain point mentioned above}. We recently helped {similar client} {achieve relevant result} with this exact strategy. Could I send you a 2-min video explaining further?

Your cold emails are getting ignored because of your subject lines. When people see a sales email, they delete it without opening. The difference between getting read vs ignored is how you write that one line. 4 subject lines that consistently get 70%+ open rates: 🧵THREAD🧵

We're hiring a full-time GTM Engineer at Sparklead 🚀 You’ll take ownership of client campaigns and play a big role in how we deliver results for our clients. We’re looking for someone who can think strategically, has strong opinions on targeting, offers and messaging, and is comfortable taking ownership of their work. A few specifics: → Fully remote → European timezone → Fluent English required → Strong hands-on cold email experience required → Experience with tools like Smartlead, Apollo, Clay, AI Ark, and Claude Code If you think you're a good fit, apply through the link in the comments

Your cold email subject lines need to look like an internal email That's it Anything more than that is unnecessary For example: - idea for {{company_name}} - thoughts {{first_name}}

Most cold emails I see don't actually deserve a reply. They're boring, generic, way too long or completely irrelevant to the person receiving them. 5 strategies that make your emails worth responding to: 🧵THREAD🧵

New cold email podcast episode dropped on YouTube Had a great discussion with @DeanFiacco, founder of Beanstalk Consulting and ScaledMail If you're running cold email campaigns and want to know what's working best right now, you'll find a ton of value in this one youtu.be/dOgsPm6N4H8

When someone responds positively to your cold email Call them Don't even think about it twice Just check their signature for a mobile phone number and call If they don't have a number in their signature, just go to Apollo and find their details It takes 2 minutes and will easily double your meetings booked There's no excuse for not warm calling leads

You need a front-end offer for cold email Period Leading with the services listed on your website isn't going to get you anywhere when pitching to cold prospects You need to pitch something smaller that's easy to say yes to: - A free audit - A free script - A pilot campaign These are enough to generate curiosity and get the prospect to respond Then once they see you know what you're doing, you can turn them into paying clients

Episode 2 of the Cold Email Podcast just dropped. Sat down with @Nickkonsta and @troyaitken_ from Buzzlead. Over 20 million emails sent between them and thousands of meetings booked for their clients. Some of the topics we discussed: - Why the "cold email is dead" narrative is a skill issue, - How the barrier to entry has gotten higher - The deliverability practices you should focus on - Their exact process for scaling email volume - What makes an offer work for cold email - How AI is changing the industry in 2026 Full episode linked below. youtu.be/yMRMJL_r04A

Your cold email subject line should look like an internal email Something you'd send to a colleague at work - thoughts {{first_name}}? - question for {{first_name}} - idea about {{topic}} That's the only criteria Anything more is too much and will get your email deleted

The best cold email training isn't a course or a generic framework. It's sending 10,000 emails and seeing what actually gets responses. Most people study cold email for months and never launch a single campaign. 6 cold email tips that'll actually book you calls: 🧵THREAD🧵

If you have zero case studies, lead with a pilot offer in your cold emails You can't prove results you haven't gotten yet But you can offer to prove the system works with a short-term pilot Run it for 30 days, get them some results and then use that as your first case study

When you receive interest for a meeting via cold email Don't send your calendar link There's too much friction Make it easy by proposing 2-3 specific times and then booking them in manually Before you propose those times, check their LinkedIn profile to see where they're based Then send them times in their timezone Once again, less friction The easier you make it for them, the higher the chance they actually book

How to convert positive cold email replies into booked meetings: - Warm call prospects - Handle objections first - Respond within 10 minutes - Send a LinkedIn connection request - Don't send a calendar link with qualification questions - Propose times and book them in manually

New cold email podcast episode dropped on YouTube Had a great discussion with @andrehaykaljr, co-founder of ListKit, Client Ascension, and RemotelyX If you're running cold email campaigns and want to know what actually works in 2026, you'll find a ton of value in this one youtu.be/xoyzdneTrtQ

Most cold email advice you see online is wrong or outdated. People teach strategies that sound good in theory but don't actually work. That's why your campaigns are still underperforming. Here are 3 cold email tips that'll actually book you more meetings: 🧵THREAD🧵

If your emails are getting opened but no one’s replying. Chances are, your CTA isn’t clear. Even interested prospects need a clear next step to respond. Steal my 8 best-performing CTAs that’ll fill your calendar with sales calls: 🧵THREAD🧵

Identifying your ICP is the first step to a successful cold email campaign When I say that, I don't mean "identify what industry your ideal clients are in" For example, "marketing firms" isn't an ICP It's just an industry, which is 1/10th of an ICP Identifying your ICP requires a much deeper level of analysis both on a company level and a people level Companies: - industry - sub-industry (if applicable) - location - size (revenue + headcount) - tech stack - funding People: - management level - department The combination of all the above information is your ICP And that's what you need to know in order to even get close to running a successful cold email campaign

The minimum number of leads for a reliable cold email test: - 1,000 leads at the campaign level - 200 leads per copy variant Example: You've got a 3-step sequence with 2-3 variants per step. You need to send around 200 emails per variant before you have enough data to reach a statistically significant conclusion. And at the campaign level, you need to hit around 1,000 leads total to draw any overall conclusions.