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impressions
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likes
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1.23K
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engagement
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"I wouldn't say, hey, let's go after a new avatar and build a whole new way of getting customers when you currently have two that are working or one that's working, one that we're not sure it's working." "You might actually be sitting right now in something that's getting five to one or 10 to one, but you're only spending $2,000 a month. And so it's like if we can just bump that to 10, then that would be big."
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"I wouldn't say, hey, let's go after a new avatar and build a whole new way of getting customers when you currently have two that are working or one that's working, one that we're not sure it's working." "You might actually be sitting right now in something that's getting five to one or 10 to one, but you're only spending $2,000 a month. And so it's like if we can just bump that to 10, then that would be big."
Alex Hormozi breaks down his 6-times-a-day lifting experiment. "I read this research paper. What if we had you lift six times a day, but for like 10 minutes each time? And I was like, cool. So I set a timer, and every 45 minutes, I would go and do one set on three exercises, then I'd go back to work" "The efficiency of fat conversion to fat that's stored is almost 100%. The efficiency of carbohydrate storage into fat is lower. So I had 200 g of protein and like 800 g of carbs and basically zero fat"
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Alex Hormozi breaks down his 6-times-a-day lifting experiment. "I read this research paper. What if we had you lift six times a day, but for like 10 minutes each time? And I was like, cool. So I set a timer, and every 45 minutes, I would go and do one set on three exercises, then I'd go back to work" "The efficiency of fat conversion to fat that's stored is almost 100%. The efficiency of carbohydrate storage into fat is lower. So I had 200 g of protein and like 800 g of carbs and basically zero fat"
Alex Hormozi lays out a 12-week posting plan for small YouTubers. "Give me 12 weeks of consistency. You make one long and you make seven shorts, 12 weeks in a row. Right now you have to do that volume so you can become more efficient. You have to feel the pain of the inefficiency of being like, man, this is a lot of work." "You know how I define commitment? The elimination of alternatives. You have to get rid of your other options. Every time you say yes to something else, it's saying no to this thing that you want."
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Alex Hormozi lays out a 12-week posting plan for small YouTubers. "Give me 12 weeks of consistency. You make one long and you make seven shorts, 12 weeks in a row. Right now you have to do that volume so you can become more efficient. You have to feel the pain of the inefficiency of being like, man, this is a lot of work." "You know how I define commitment? The elimination of alternatives. You have to get rid of your other options. Every time you say yes to something else, it's saying no to this thing that you want."
Alex Hormozi tells a $6.7M med spa to fix locations before opening more. "The job of the business is not to satisfy your entrepreneurial itches, it's to satisfy the customers. The moment we try and serve us instead of them, they immediately know. And then they go somewhere else to the person who's serving them more." "Why don't we fix the current ones and get those to like 35 or 40, and then do the fourth one once we've fixed the current ones. You overexpanded, which really just means that you undertalented."
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Alex Hormozi tells a $6.7M med spa to fix locations before opening more. "The job of the business is not to satisfy your entrepreneurial itches, it's to satisfy the customers. The moment we try and serve us instead of them, they immediately know. And then they go somewhere else to the person who's serving them more." "Why don't we fix the current ones and get those to like 35 or 40, and then do the fourth one once we've fixed the current ones. You overexpanded, which really just means that you undertalented."
Alex Hormozi breaks down how more money actually affects your life. "Going from anything to about six figures a year is a material change. Going from 10,000 a month to 20,000 a month is a significant change. Going from there to about 40 or 50 is another change. Almost all of those are affected mostly up to that 1% earning level, which is about $500,000 a year." "Most people know how to spend money effectively up to $100,000 a year in terms of how to make their life better, but they don't know how to spend it above that. For me, things that make my life better are things that buy me time back. All the annoyances in my life, if I can pay to make those go away, those are things that net enhance."
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Alex Hormozi breaks down how more money actually affects your life. "Going from anything to about six figures a year is a material change. Going from 10,000 a month to 20,000 a month is a significant change. Going from there to about 40 or 50 is another change. Almost all of those are affected mostly up to that 1% earning level, which is about $500,000 a year." "Most people know how to spend money effectively up to $100,000 a year in terms of how to make their life better, but they don't know how to spend it above that. For me, things that make my life better are things that buy me time back. All the annoyances in my life, if I can pay to make those go away, those are things that net enhance."
Alex Hormozi argues consultants should stop charging hourly. "You charge hourly? Oh dear me. My god. Let's just get you to 1.2 million and get you no more customers and just change how you bill" "Give five one-on-one calls away for free as the offer. Asterisk, only for companies that meet your criteria. To have a very high value lead magnet, everyone understands that five 30 minute sessions is value" "The max that you can charge when you make any kind of result-based service is 30%. Hey, I'm going to save you 200 grand. I charge 30% of what I save, so it's 60. That way you're charging for outcomes, not hours"
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Alex Hormozi argues consultants should stop charging hourly. "You charge hourly? Oh dear me. My god. Let's just get you to 1.2 million and get you no more customers and just change how you bill" "Give five one-on-one calls away for free as the offer. Asterisk, only for companies that meet your criteria. To have a very high value lead magnet, everyone understands that five 30 minute sessions is value" "The max that you can charge when you make any kind of result-based service is 30%. Hey, I'm going to save you 200 grand. I charge 30% of what I save, so it's 60. That way you're charging for outcomes, not hours"
Alex Hormozi explains why your tolerance for B players collapses. "I remember hiring my first $50,000 a year employee and I was like, holy shit, this is what talent looks like. And then I hired my first $75,000 employee and I was like, oh my god, 50 is nothing." "You can judge the level of the talent by how general my directives are to the person. Someone can just say, hey Alex, can you just build out acquisition for this business? And I would say, sure. So you can tell how advanced someone is by how many directives you have to give."
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Alex Hormozi explains why your tolerance for B players collapses. "I remember hiring my first $50,000 a year employee and I was like, holy shit, this is what talent looks like. And then I hired my first $75,000 employee and I was like, oh my god, 50 is nothing." "You can judge the level of the talent by how general my directives are to the person. Someone can just say, hey Alex, can you just build out acquisition for this business? And I would say, sure. So you can tell how advanced someone is by how many directives you have to give."
Alex Hormozi argues the sales process must outrank the salesperson. "If you want to have a consistent worldclass sales team the process has to always go above the player. No one is above the process. And I do think that 95, maybe 98% of sales teams have no idea how sales training, how sales culture, any of this stuff works. They just hire a bunch of people, see who closes deals, fire the rest. And so then you just have a bunch of mercenaries who work for you. But there is no culture. There is no team. And it's every man for himself. And that is what creates this volatility in sales." "If they are not saying the script word for word, you cannot be on this team. You cannot take these calls. I'm getting these leads and not for you to go cowboy and make up."
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Alex Hormozi argues the sales process must outrank the salesperson. "If you want to have a consistent worldclass sales team the process has to always go above the player. No one is above the process. And I do think that 95, maybe 98% of sales teams have no idea how sales training, how sales culture, any of this stuff works. They just hire a bunch of people, see who closes deals, fire the rest. And so then you just have a bunch of mercenaries who work for you. But there is no culture. There is no team. And it's every man for himself. And that is what creates this volatility in sales." "If they are not saying the script word for word, you cannot be on this team. You cannot take these calls. I'm getting these leads and not for you to go cowboy and make up."

8 Business Owners Compete For $100,000 The first episode of Scale or Fail is now live, exclusively on YouTube. Check it out: youtu.be/zzleYxkf39k

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8 Business Owners Compete For $100,000 The first episode of Scale or Fail is now live, exclusively on YouTube. Check it out: https://youtu.be/zzleYxkf39k
Alex Hormozi explains why most cold outreach fails. "It's about ticket size. The larger the ticket, the more specific the target, the more cold outreach is important. The less specific the target, the lower the LTV, the more content and paid ads are the better channels. 10 grand or more is a rule of thumb." "You wanna be hunting whales, not hunting minnows with a harpoon. You could, it's just not efficient."
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Alex Hormozi explains why most cold outreach fails. "It's about ticket size. The larger the ticket, the more specific the target, the more cold outreach is important. The less specific the target, the lower the LTV, the more content and paid ads are the better channels. 10 grand or more is a rule of thumb." "You wanna be hunting whales, not hunting minnows with a harpoon. You could, it's just not efficient."
Alex Hormozi explains why he moved to Las Vegas. "I have very middle of the path beliefs. Socially do whatever the fuck you want. Capitalism wise, leave me alone. The other side of politics, like most of my politics is tax." "When you're capitalism focused and personal business growth focused, then there's really only one option out of the two. Especially if you have a successful business."
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Alex Hormozi explains why he moved to Las Vegas. "I have very middle of the path beliefs. Socially do whatever the fuck you want. Capitalism wise, leave me alone. The other side of politics, like most of my politics is tax." "When you're capitalism focused and personal business growth focused, then there's really only one option out of the two. Especially if you have a successful business."
Alex Hormozi dissects what actually makes someone exceptional. "Most people take their personalities off the shelf. When you meet that guy in 5 seconds, you're like, I get it. He bought his personality off the shelf. He didn't want to think for himself." "It's the number of skills that you can demonstrate depth within that don't typically go together. That tends to be an indication of somebody who's high agency. They're able to make up their mind on their own independently. When you do end up thinking for yourself, you end up being very unique."
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Alex Hormozi dissects what actually makes someone exceptional. "Most people take their personalities off the shelf. When you meet that guy in 5 seconds, you're like, I get it. He bought his personality off the shelf. He didn't want to think for himself." "It's the number of skills that you can demonstrate depth within that don't typically go together. That tends to be an indication of somebody who's high agency. They're able to make up their mind on their own independently. When you do end up thinking for yourself, you end up being very unique."
Alex Hormozi tells the story of how he met his wife. "She tried to cancel on me the night before. She was like, I feel sick. I was like, you sound fine. I'll say you sound fine, I'll say it tomorrow. And so she shows up, and then I'm walking up from behind where the frozen yogurt place is, and she's got like a sundress on, but she's got these two angel wings on her back tattoo, and I was like, what am I getting into?" "On our second date, Leila just like looked at me and she was like, I get a lot of friend vibes from you. And I was like, in my entire life, not a single woman who's given me that feedback. And then I fixed that. We just we're really good partners. Like Leila's awesome."
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Alex Hormozi tells the story of how he met his wife. "She tried to cancel on me the night before. She was like, I feel sick. I was like, you sound fine. I'll say you sound fine, I'll say it tomorrow. And so she shows up, and then I'm walking up from behind where the frozen yogurt place is, and she's got like a sundress on, but she's got these two angel wings on her back tattoo, and I was like, what am I getting into?" "On our second date, Leila just like looked at me and she was like, I get a lot of friend vibes from you. And I was like, in my entire life, not a single woman who's given me that feedback. And then I fixed that. We just we're really good partners. Like Leila's awesome."
Alex Hormozi explains how to build wealth without looking rich. "If you want to impress poor people, outspend them. If you want to impress rich people, outwork them. If you lease a Ferrari for $5,000 a month, I know you're not rich. And every rich person isn't impressed by that, because we know what it costs. You only impress poor people." "Your lifestyle is your competitor's opportunity. There's you and other version of you. Bizarro you wants to live this great lifestyle, and has the Ferrari, and the nicer place. But when an opportunity comes along, Bizarro doesn't have any savings, because he's trying to show face. There's zero advantage to being accurately judged. If you are strong, you want to appear weak."
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Alex Hormozi explains how to build wealth without looking rich. "If you want to impress poor people, outspend them. If you want to impress rich people, outwork them. If you lease a Ferrari for $5,000 a month, I know you're not rich. And every rich person isn't impressed by that, because we know what it costs. You only impress poor people." "Your lifestyle is your competitor's opportunity. There's you and other version of you. Bizarro you wants to live this great lifestyle, and has the Ferrari, and the nicer place. But when an opportunity comes along, Bizarro doesn't have any savings, because he's trying to show face. There's zero advantage to being accurately judged. If you are strong, you want to appear weak."
You’ve got to be willing to give up the good for the great. This is hard because we can quantify what we have to lose but not what we stand to gain. Which is why it takes faith to take the leap and let go.
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You’ve got to be willing to give up the good for the great. This is hard because we can quantify what we have to lose but not what we stand to gain. Which is why it takes faith to take the leap and let go.
Alex Hormozi argues you should never negotiate with price terrorists. "I'm a very firm believer in never negotiating with terrorists, including price terrorists. If someone says, can you do it for cheaper? We train on saying, we can do it for more. The price that you quote is the price that you stick to. Otherwise as soon as you negotiate once, every price you have is negotiable." "If I'm going to change price, then I will also change terms. I can't ethically sell you the same thing as somebody else for $5,000 for $3,000. But what I can do is I can remove a component."
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Alex Hormozi argues you should never negotiate with price terrorists. "I'm a very firm believer in never negotiating with terrorists, including price terrorists. If someone says, can you do it for cheaper? We train on saying, we can do it for more. The price that you quote is the price that you stick to. Otherwise as soon as you negotiate once, every price you have is negotiable." "If I'm going to change price, then I will also change terms. I can't ethically sell you the same thing as somebody else for $5,000 for $3,000. But what I can do is I can remove a component."
Alex Hormozi tells how he met Leila on Bumble. "We met on Bumble. Alex had his profile was like, that looks sick. Own. It's four gyms working out whiskey. Cheap bourbons. Expensive steak. And then you had a picture of yourself from college in the water from spring break." "We met for fro yo for our first date. And I think Alex wrote me off immediately cuz I have a back tat. Then you immediately were rude to me. I was trying to get the date over with."
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Alex Hormozi tells how he met Leila on Bumble. "We met on Bumble. Alex had his profile was like, that looks sick. Own. It's four gyms working out whiskey. Cheap bourbons. Expensive steak. And then you had a picture of yourself from college in the water from spring break." "We met for fro yo for our first date. And I think Alex wrote me off immediately cuz I have a back tat. Then you immediately were rude to me. I was trying to get the date over with."
Alex Hormozi breaks down whether to charge $497 a month or $6,000 upfront "You have 100 people you get on the phone with. Say you offer 6K, and let's say you close 20%, so you make 120,000. You get on the phone with another 100 people and you offer the $500 a month thing and you close 50%. So you get 50 sales at 500 bucks. The other one you make 25,000." "As long as the people at the $500 a month stay longer than five months, then you make more money doing the $500 a month thing just at a delay. The cost to acquire customer at the $500 a month would be two and a half times less."
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Alex Hormozi breaks down whether to charge $497 a month or $6,000 upfront "You have 100 people you get on the phone with. Say you offer 6K, and let's say you close 20%, so you make 120,000. You get on the phone with another 100 people and you offer the $500 a month thing and you close 50%. So you get 50 sales at 500 bucks. The other one you make 25,000." "As long as the people at the $500 a month stay longer than five months, then you make more money doing the $500 a month thing just at a delay. The cost to acquire customer at the $500 a month would be two and a half times less."
Alex Hormozi explains why profit is unnatural for a business. "I had a mentor tell me, he's like a 70-something year old billionaire, and he's like, Profit is unnatural. A business will over time slowly eat away its own profits because people just spend money." "You have to have somebody on it who just is ruthlessly keeping the expenses down and being like, Nope, we're just going to keep making more money and not spend more."
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Alex Hormozi explains why profit is unnatural for a business. "I had a mentor tell me, he's like a 70-something year old billionaire, and he's like, Profit is unnatural. A business will over time slowly eat away its own profits because people just spend money." "You have to have somebody on it who just is ruthlessly keeping the expenses down and being like, Nope, we're just going to keep making more money and not spend more."
Alex Hormozi calls out how embarrassingly low the bar for excellence is. "You can appear 50 IQ points smarter if you just prepare for meetings for 20 minutes. I have this timer on my desk, I turn it when I want to start working. The moment my phone rings or I look at Slack, I stop the timer. You see that your time on task is significantly less than you think it is." "Instead of spending time getting in the mood to work, just start working. Confront the work. People think they need perfect conditions to start when in reality starting is the perfect condition. The moment you begin working is when your output per unit of time goes up. That makes beginning the single greatest hack you can have for everything else."
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Alex Hormozi calls out how embarrassingly low the bar for excellence is. "You can appear 50 IQ points smarter if you just prepare for meetings for 20 minutes. I have this timer on my desk, I turn it when I want to start working. The moment my phone rings or I look at Slack, I stop the timer. You see that your time on task is significantly less than you think it is." "Instead of spending time getting in the mood to work, just start working. Confront the work. People think they need perfect conditions to start when in reality starting is the perfect condition. The moment you begin working is when your output per unit of time goes up. That makes beginning the single greatest hack you can have for everything else."

Acquisition.com (@acq_official) X Stats & Analytics

Acquisition.com (@acq_official) has 7.77K X followers with a 1.22% engagement rate over the past 12 months. Across 2.23K posts, Acquisition.com received 56.0K total likes and 4.68M impressions, averaging 25.1 likes per post. This page tracks Acquisition.com's performance metrics, top content, and engagement trends — updated daily.

Acquisition.com (@acq_official) X Analytics FAQ

How many X (Twitter) followers does Acquisition.com have?+
Acquisition.com (@acq_official) has 7.77K X (Twitter) followers as of September 2026.
What is Acquisition.com's X (Twitter) engagement rate?+
Acquisition.com's X (Twitter) engagement rate is 1.22% over the last 12 months, based on 2.23K posts.
How many likes does Acquisition.com get on X (Twitter)?+
Acquisition.com received 56.0K total likes across 2.23K posts in the last 12 months, averaging 25.1 likes per post.
How many X (Twitter) impressions does Acquisition.com get?+
Acquisition.com's X (Twitter) content generated 4.68M total impressions over the last 12 months.
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