X analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
47.4K
impressions
36.2M
likes
135K
comments
5.67K
posts
263
engagement
0.390%
emv
$765K
Avg. per post
138K

Key Metrics

Distributions

Top Content

NEW: Former UCLA standout Amari Bailey is attempting to become the first player to return to college after appearing in NBA games, @JoeTipton confirms.

Bailey has hired an agent and attorney to fight for eligibility.

https://www.on3.com/news/former-ucla-star-nba-player-amari-bailey-planning-college-return/
4.2M
3.28K
814
1.83K
3w ago
On3NIL
NEW: Former UCLA standout Amari Bailey is attempting to become the first player to return to college after appearing in NBA games, @JoeTipton confirms. Bailey has hired an agent and attorney to fight for eligibility. https://www.on3.com/news/former-ucla-star-nba-player-amari-bailey-planning-college-return/
NEW: Michigan State has received a $401 million donation for its athletics department, the school announced💰

Details: https://www.on3.com/college/michigan-state-spartans/news/michigan-state-receives-over-400-million-donation-from-greg-dawn-williams/
2.06M
3.46K
125
404
2mo ago
On3NIL
NEW: Michigan State has received a $401 million donation for its athletics department, the school announced💰 Details: https://www.on3.com/college/michigan-state-spartans/news/michigan-state-receives-over-400-million-donation-from-greg-dawn-williams/
NEW: Most-watched teams in college football through Week 10, per Nielsen📺

1. Alabama – 7.91 million
2. Georgia – 7.63 million
3. Tennessee - 7.03 million
4. Texas – 6.48 million

Top 10: https://www.on3.com/news/college-football-tv-ratings-tracking-top-10-most-watched-teams-2025-season/
1.55M
1.73K
135
323
3mo ago
On3NIL
NEW: Most-watched teams in college football through Week 10, per Nielsen📺 1. Alabama – 7.91 million 2. Georgia – 7.63 million 3. Tennessee - 7.03 million 4. Texas – 6.48 million Top 10: https://www.on3.com/news/college-football-tv-ratings-tracking-top-10-most-watched-teams-2025-season/
NEW: Indiana guard Lamar Wilkerson made a six-figure donation to Sam Houston State after transferring to the Hoosiers, via @TheFieldOf68 

“I did it out of love, man.”

https://www.on3.com/nil/news/indiana-lamar-wilkerson-explains-decision-donate-nil-dollars-sam-houston-state-after-transfer/
1.15M
6.54K
86
594
5mo ago
On3NIL
NEW: Indiana guard Lamar Wilkerson made a six-figure donation to Sam Houston State after transferring to the Hoosiers, via @TheFieldOf68 “I did it out of love, man.” https://www.on3.com/nil/news/indiana-lamar-wilkerson-explains-decision-donate-nil-dollars-sam-houston-state-after-transfer/
NEW: The NCAA has filed a motion for Alabama Judge James Roberts to recuse himself from the Charles Bediako lawsuit. 

Roberts is an Alabama donor. 

(via @aldotcom) 

https://www.on3.com/college/alabama-crimson-tide/news/ncaa-files-motion-for-judge-james-roberts-to-recuse-himself-from-charles-bediako-lawsuit-allege-alabama-ties/
1.11M
2.07K
88
209
3w ago
On3NIL
NEW: The NCAA has filed a motion for Alabama Judge James Roberts to recuse himself from the Charles Bediako lawsuit. Roberts is an Alabama donor. (via @aldotcom) https://www.on3.com/college/alabama-crimson-tide/news/ncaa-files-motion-for-judge-james-roberts-to-recuse-himself-from-charles-bediako-lawsuit-allege-alabama-ties/
Michigan State coach Tom Izzo reacts to the NCAA granting Baylor commit and former NBA Draft pick James Nnaji four years of eligibility:

"I'm a little surprised. I've got a call in to Scott. I'm anxious to see what he tells me. ... If that's what we're going to, shame on the NCAA. And shame on the coaches, too."

Read: https://www.on3.com/news/tom-izzo-reacts-james-nnaji-eligibility-decision-shame-on-the-ncaa/
1.05M
1.85K
97
173
1mo ago
On3NIL
Michigan State coach Tom Izzo reacts to the NCAA granting Baylor commit and former NBA Draft pick James Nnaji four years of eligibility: "I'm a little surprised. I've got a call in to Scott. I'm anxious to see what he tells me. ... If that's what we're going to, shame on the NCAA. And shame on the coaches, too." Read: https://www.on3.com/news/tom-izzo-reacts-james-nnaji-eligibility-decision-shame-on-the-ncaa/
NEW: Most-watched teams in college football through Week 12, per Nielsen📺

1. Alabama – 8.14 million
2. Georgia - 7.35 million
3. Tennessee – 7.03 million
4. Texas – 7.01 million

Top 10: https://www.on3.com/news/college-football-tv-ratings-tracking-top-10-most-watched-teams-2025-season/
1M
998
126
218
3mo ago
On3NIL
NEW: Most-watched teams in college football through Week 12, per Nielsen📺 1. Alabama – 8.14 million 2. Georgia - 7.35 million 3. Tennessee – 7.03 million 4. Texas – 7.01 million Top 10: https://www.on3.com/news/college-football-tv-ratings-tracking-top-10-most-watched-teams-2025-season/
NEW: Florida guard Xaivian Lee has signed a multi-year NIL shoe deal with Serious Player Only.

Lee becomes the first NCAA NIL athlete to sign a shoe deal with an international brand.

(h/t @NickDePaula)

https://www.on3.com/college/florida-gators/news/florida-guard-xaivian-lee-signs-multi-year-nil-shoe-deal-with-serious-player-only/
862K
505
9
73
8mo ago
On3NIL
NEW: Florida guard Xaivian Lee has signed a multi-year NIL shoe deal with Serious Player Only. Lee becomes the first NCAA NIL athlete to sign a shoe deal with an international brand. (h/t @NickDePaula) https://www.on3.com/college/florida-gators/news/florida-guard-xaivian-lee-signs-multi-year-nil-shoe-deal-with-serious-player-only/
NEW: Florida State University reported $437 million in athletics-related debt for fiscal year 2025, per @DanielLibit. 

Athletics made up 71% of FSU's total debt.

Read: https://www.on3.com/nil/news/florida-state-reports-437-million-athletics-related-debt-fiscal-year-2025/
776K
1.82K
194
466
2w ago
On3NIL
NEW: Florida State University reported $437 million in athletics-related debt for fiscal year 2025, per @DanielLibit. Athletics made up 71% of FSU's total debt. Read: https://www.on3.com/nil/news/florida-state-reports-437-million-athletics-related-debt-fiscal-year-2025/
Tennessee QB Joey Aguilar was granted voluntary dismissal as a plaintiff from the Diego Pavia eligibility lawsuit, according to court documents.

Aguilar has hired his own lawyer, Cam Norris, who represented President Donald Trump in 2022 and previously defeated the NCAA in court on behalf of Tennessee.

https://www.on3.com/nil/news/tennessee-qb-joey-aguilar-granted-voluntary-dismissal-plaintiff-diego-pavia-eligibility-lawsuit/
751K
1.37K
60
108
3w ago
On3NIL
Tennessee QB Joey Aguilar was granted voluntary dismissal as a plaintiff from the Diego Pavia eligibility lawsuit, according to court documents. Aguilar has hired his own lawyer, Cam Norris, who represented President Donald Trump in 2022 and previously defeated the NCAA in court on behalf of Tennessee. https://www.on3.com/nil/news/tennessee-qb-joey-aguilar-granted-voluntary-dismissal-plaintiff-diego-pavia-eligibility-lawsuit/
NEW: Penn State University reported $535 million in athletics-related debt for fiscal year 2025, per @DanielLibit. 

Read: https://www.on3.com/nil/news/penn-state-reports-nearly-535-million-athletics-related-debt-2025-beaver-stadium/
748K
1.31K
123
220
2w ago
On3NIL
NEW: Penn State University reported $535 million in athletics-related debt for fiscal year 2025, per @DanielLibit. Read: https://www.on3.com/nil/news/penn-state-reports-nearly-535-million-athletics-related-debt-2025-beaver-stadium/
NEW: Oregon QB Dante Moore and WR Dakorien Moore have inked NIL deals with Nike🦆

(via @usnikefootball)

https://www.on3.com/college/oregon-ducks/news/dante-moore-dakorien-moore-sign-nil-deal-with-nike/
702K
1.98K
37
238
4mo ago
On3NIL
NEW: Oregon QB Dante Moore and WR Dakorien Moore have inked NIL deals with Nike🦆 (via @usnikefootball) https://www.on3.com/college/oregon-ducks/news/dante-moore-dakorien-moore-sign-nil-deal-with-nike/
NEW: Auburn head coach Steven Pearl on Charles Bediako’s preliminary injuction hearing on Friday:

“I’ve probably spent too much time thinking about this, but I kind of feel for the kid in a way. What happens tomorrow if he gets denied? What does he do? … I hope the decision-makers in that room have thought through that. Because are we setting this kid up for failure by bringing him back? I’m almost rooting for him to be able to play on Saturday…”

https://www.on3.com/news/steven-pearl-rooting-for-charles-bediako-to-play-saturday-are-we-setting-this-kid-up-for-failure/
641K
605
108
57
2w ago
On3NIL
NEW: Auburn head coach Steven Pearl on Charles Bediako’s preliminary injuction hearing on Friday: “I’ve probably spent too much time thinking about this, but I kind of feel for the kid in a way. What happens tomorrow if he gets denied? What does he do? … I hope the decision-makers in that room have thought through that. Because are we setting this kid up for failure by bringing him back? I’m almost rooting for him to be able to play on Saturday…” https://www.on3.com/news/steven-pearl-rooting-for-charles-bediako-to-play-saturday-are-we-setting-this-kid-up-for-failure/
A new Michigan bill introduced would ban schools from complying with NIL investigations and prohibit requiring the reporting of NIL deals to the College Sports Commission and Deloitte. 

http://on3.com/nil/news/michigan-introduces-bill-to-ban-reporting-nil-deals-to-ncaa-stop-schools-from-assisting-in-investigations/
428K
534
109
150
8mo ago
On3NIL
A new Michigan bill introduced would ban schools from complying with NIL investigations and prohibit requiring the reporting of NIL deals to the College Sports Commission and Deloitte. http://on3.com/nil/news/michigan-introduces-bill-to-ban-reporting-nil-deals-to-ncaa-stop-schools-from-assisting-in-investigations/
NEW: Texas Tech 2027 5-star EDGE commit LaDamion Guyton is expected to make $900,000 as a freshman, @petenakos reports🌵
 
Details: https://www.on3.com/nil/news/inside-elite-edge-ladamion-guyton-nil-package-with-texas-tech/
428K
1.35K
96
145
6mo ago
On3NIL
NEW: Texas Tech 2027 5-star EDGE commit LaDamion Guyton is expected to make $900,000 as a freshman, @petenakos reports🌵 Details: https://www.on3.com/nil/news/inside-elite-edge-ladamion-guyton-nil-package-with-texas-tech/
McNeese State's Amir Khan becomes the first student manager to sign an NIL deal🔥

Deals:
Buffalo Wild Wings
TickPick
Insomnia Cookies

https://www.on3.com/nil/news/amir-khan-mcneese-state-becomes-first-manager-sign-nil-deal-buffalo-wild-wings-tickpick-insomnia-cookies/
422K
4.16K
44
436
11mo ago
On3NIL
McNeese State's Amir Khan becomes the first student manager to sign an NIL deal🔥 Deals: Buffalo Wild Wings TickPick Insomnia Cookies https://www.on3.com/nil/news/amir-khan-mcneese-state-becomes-first-manager-sign-nil-deal-buffalo-wild-wings-tickpick-insomnia-cookies/
The going rate for a top College Football WR? $700K–$800K. But the elite? They’ve blown past $1M🚀 

On3's @petenakos breaks down the wide receiver market in 2025.

View: https://www.on3.com/news/tracking-college-football-highest-paid-wide-receivers/
420K
53
6
17
5mo ago
On3NIL
The going rate for a top College Football WR? $700K–$800K. But the elite? They’ve blown past $1M🚀 On3's @petenakos breaks down the wide receiver market in 2025. View: https://www.on3.com/news/tracking-college-football-highest-paid-wide-receivers/
After news broke that QB Madden Iamaleava was leaving Arkansas, AD Hunter Yurachek announced the school is enforcing NIL buyouts. 

Iamaleava, who signed a 1-year deal in Jan., is following his brother to UCLA. 

"The enforcement of these agreements is vital in our new world of college athletics."

via @petenakos: https://www.on3.com/nil/news/arkansas-athletic-director-hunter-yurachek-enforcing-nil-buyouts-madden-iamaleava/
397K
2.14K
67
189
10mo ago
On3NIL
After news broke that QB Madden Iamaleava was leaving Arkansas, AD Hunter Yurachek announced the school is enforcing NIL buyouts. Iamaleava, who signed a 1-year deal in Jan., is following his brother to UCLA. "The enforcement of these agreements is vital in our new world of college athletics." via @petenakos: https://www.on3.com/nil/news/arkansas-athletic-director-hunter-yurachek-enforcing-nil-buyouts-madden-iamaleava/
NEW: LSU 5-star WR commit Tristen Keys has inked an NIL deal with Adidas🔥

Keys has a $536,000 On3 NIL Valuation.

https://www.on3.com/nil/news/lsu-5-star-wr-commit-tristen-keys-inks-nil-deal-adidas/
383K
1.15K
64
165
8mo ago
On3NIL
NEW: LSU 5-star WR commit Tristen Keys has inked an NIL deal with Adidas🔥 Keys has a $536,000 On3 NIL Valuation. https://www.on3.com/nil/news/lsu-5-star-wr-commit-tristen-keys-inks-nil-deal-adidas/
NEW: Ohio State's Week 14 win over Michigan averaged 18.424 million viewers on FOX.

It's now the most-watched college football game of the 2025 regular season.

Read: https://www.on3.com/nil/news/college-football-tv-ratings-ohio-state-vs-michigan-becomes-most-watched-game-2025-season/
378K
842
27
162
2mo ago
On3NIL
NEW: Ohio State's Week 14 win over Michigan averaged 18.424 million viewers on FOX. It's now the most-watched college football game of the 2025 regular season. Read: https://www.on3.com/nil/news/college-football-tv-ratings-ohio-state-vs-michigan-becomes-most-watched-game-2025-season/

On3 NIL (@On3NIL) X Stats & Analytics

On3 NIL (@On3NIL) has 47.4K X followers with a 0.39% engagement rate over the past 12 months. Across 263 posts, On3 NIL received 135K total likes and 36.2M impressions, averaging 513 likes per post. This page tracks On3 NIL's performance metrics, top content, and engagement trends — updated daily.

On3 NIL (@On3NIL) X Analytics FAQ

How many X (Twitter) followers does On3 NIL have?+
On3 NIL (@On3NIL) has 47.4K X (Twitter) followers as of February 2026.
What is On3 NIL's X (Twitter) engagement rate?+
On3 NIL's X (Twitter) engagement rate is 0.39% over the last 12 months, based on 263 posts.
How many likes does On3 NIL get on X (Twitter)?+
On3 NIL received 135K total likes across 263 posts in the last year, averaging 513 likes per post.
How many X (Twitter) impressions does On3 NIL get?+
On3 NIL's X (Twitter) content generated 36.2M total impressions over the last 12 months.