X analytics
Last Year02/28/25 - 02/28/26
Comparable Performance:
followers
537
impressions
107K
likes
1.04K
comments
11
posts
151
engagement
0.980%
emv
$2.42K
Avg. per post
710

Key Metrics

Distributions

Top Content

Time to Dance!! Shop officially licensed NCAA Championship apparel that benefits the athletes! ➡️ https://t.co/QeUInFTH9O
12.9K
62
0
6
11mo ago
MSUNILStore
Time to Dance!! Shop officially licensed NCAA Championship apparel that benefits the athletes! ➡️ https://t.co/QeUInFTH9O

Wear what the players wore at Madness! And support them with every purchase! 👉 t.co/S46KWIKRdR

12K
23
1
8
4mo ago
MSUNILStore
Wear what the players wore at Madness! And support them with every purchase! 👉 https://t.co/S46KWIKRdR
Spartan fans 👏👏 We love the support you show for the athletes!
6.66K
41
1
7
11mo ago
MSUNILStore
Spartan fans 👏👏 We love the support you show for the athletes!
FLYING CARR DROP NOW AVAILABLE https://t.co/vWyyBvhnS8
5.27K
42
1
5
11mo ago
MSUNILStore
FLYING CARR DROP NOW AVAILABLE https://t.co/vWyyBvhnS8
You asked, we answered! The Tre Holloman Collection is here! Support Tre and Michigan State Men’s Basketball by shopping today! 📈🏀💚 https://t.co/NI9hfhcsvP
4.88K
50
0
6
11mo ago
MSUNILStore
You asked, we answered! The Tre Holloman Collection is here! Support Tre and Michigan State Men’s Basketball by shopping today! 📈🏀💚 https://t.co/NI9hfhcsvP
We'd go to battle with @jiggyTrawww any day Shop his new drop: https://t.co/5yt05icSxS
4.81K
74
2
4
11mo ago
MSUNILStore
We'd go to battle with @jiggyTrawww any day Shop his new drop: https://t.co/5yt05icSxS
The best tee to rep the Big Ten Champs! The @MSU_Basketball team tee is now available! Shop: https://t.co/lNUfgGIgNb
4.34K
18
0
5
11mo ago
MSUNILStore
The best tee to rep the Big Ten Champs! The @MSU_Basketball team tee is now available! Shop: https://t.co/lNUfgGIgNb
How much NIL drip you got? A lot. Check out this hot-off-the-press drop for @redsavage_19 from @MSU_Hockey! https://t.co/8vYlhBWMjT
3.72K
33
1
4
11mo ago
MSUNILStore
How much NIL drip you got? A lot. Check out this hot-off-the-press drop for @redsavage_19 from @MSU_Hockey! https://t.co/8vYlhBWMjT
Spartans! The Nick Marsh Collection is too fire not to cop! Check it out now: https://t.co/3Q136tRUP0
1.92K
33
1
7
7mo ago
MSUNILStore
Spartans! The Nick Marsh Collection is too fire not to cop! Check it out now: https://t.co/3Q136tRUP0
Dancing time! Shop officially licensed NCAA Championship apparel that benefits the athletes! ➡️ https://t.co/gJXH6VYcH8
1.78K
13
0
0
11mo ago
MSUNILStore
Dancing time! Shop officially licensed NCAA Championship apparel that benefits the athletes! ➡️ https://t.co/gJXH6VYcH8
New drop for @jaxonkohler! Shop his full collection: https://t.co/KqUCkdYp97
1.56K
37
0
7
11mo ago
MSUNILStore
New drop for @jaxonkohler! Shop his full collection: https://t.co/KqUCkdYp97
@darienAharris Loved that we got to put this merch out 😅 https://t.co/pPxJoA4X2t
1.47K
14
0
2
11mo ago
MSUNILStore
@darienAharris Loved that we got to put this merch out 😅 https://t.co/pPxJoA4X2t

@MarchMadnessMBB THATS WHAT WE DO ‼️ t.co/cX6zPFapZh

1.37K
3
0
0
11mo ago
MSUNILStore
@MarchMadnessMBB THATS WHAT WE DO ‼️ https://t.co/cX6zPFapZh
The Aidan Chile Locker Room Is Unrivaled 🟢⚪️ Gear Up For The Fall! https://t.co/qL5UMhPlyV
1.32K
30
0
6
7mo ago
MSUNILStore
The Aidan Chile Locker Room Is Unrivaled 🟢⚪️ Gear Up For The Fall! https://t.co/qL5UMhPlyV
Congratulations to our very own Beam Queen, Gabrielle Stephen, for scoring a PERFECT 10 at the B1G Gymnastics Championships! https://t.co/ILG7JRf2nm
1.32K
28
0
0
11mo ago
MSUNILStore
Congratulations to our very own Beam Queen, Gabrielle Stephen, for scoring a PERFECT 10 at the B1G Gymnastics Championships! https://t.co/ILG7JRf2nm
THE SPARTANS ARE FORT WORTH BOUND!! 💚🤸‍♀️ They will make their second appearance in the tournament in program history! Support your favorite gymnasts by shopping their storefronts today! 🤩✨💪 #NIL #GoSpartans #GoGreen #GoWhite https://t.co/I4mdR1B5CM
1.27K
21
0
0
10mo ago
MSUNILStore
THE SPARTANS ARE FORT WORTH BOUND!! 💚🤸‍♀️ They will make their second appearance in the tournament in program history! Support your favorite gymnasts by shopping their storefronts today! 🤩✨💪 #NIL #GoSpartans #GoGreen #GoWhite https://t.co/I4mdR1B5CM
CLINCHED! 🏆 Shop officially licensed Big Ten Regular Season Championship apparel! ➡️ https://t.co/E11Aly5Oap
1.16K
19
0
4
11mo ago
MSUNILStore
CLINCHED! 🏆 Shop officially licensed Big Ten Regular Season Championship apparel! ➡️ https://t.co/E11Aly5Oap
@MSU_Basketball LOVE THIS TEAM!!! https://t.co/pPxJoA4X2t
1.07K
4
0
0
11mo ago
MSUNILStore
@MSU_Basketball LOVE THIS TEAM!!! https://t.co/pPxJoA4X2t
11 Big Ten Championships 🐐 Shop Mr. March merch: https://t.co/pRcGDFSl2h
948
23
0
5
11mo ago
MSUNILStore
11 Big Ten Championships 🐐 Shop Mr. March merch: https://t.co/pRcGDFSl2h
CAYDEN LINDSTROM NEW DRIP ALERT!! 🚨🥶🏒 The Michigan State NIL Store is your home for all Spartans apparel including jerseys, team gear, athlete approved designs. Support the Spartans on and off the field as a piece of every purchase goes back to them. #NIL #GoSpartans
939
3
0
2
4mo ago
MSUNILStore
CAYDEN LINDSTROM NEW DRIP ALERT!! 🚨🥶🏒 The Michigan State NIL Store is your home for all Spartans apparel including jerseys, team gear, athlete approved designs. Support the Spartans on and off the field as a piece of every purchase goes back to them. #NIL #GoSpartans

Michigan State NIL Store (@MSUNILStore) X Stats & Analytics

Michigan State NIL Store (@MSUNILStore) has 537 X followers with a 0.98% engagement rate over the past 12 months. Across 151 posts, Michigan State NIL Store received 1.04K total likes and 107K impressions, averaging 6.87 likes per post. This page tracks Michigan State NIL Store's performance metrics, top content, and engagement trends — updated daily.

Michigan State NIL Store (@MSUNILStore) X Analytics FAQ

How many X (Twitter) followers does Michigan State NIL Store have?+
Michigan State NIL Store (@MSUNILStore) has 537 X (Twitter) followers as of February 2026.
What is Michigan State NIL Store's X (Twitter) engagement rate?+
Michigan State NIL Store's X (Twitter) engagement rate is 0.98% over the last 12 months, based on 151 posts.
How many likes does Michigan State NIL Store get on X (Twitter)?+
Michigan State NIL Store received 1.04K total likes across 151 posts in the last year, averaging 6.87 likes per post.
How many X (Twitter) impressions does Michigan State NIL Store get?+
Michigan State NIL Store's X (Twitter) content generated 107K total impressions over the last 12 months.