NewGet @universalmusicgroup's full report
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followers
248K
impressions
24.3M
likes
2.78M
comments
11.7K
posts
426
engagement
11.5%
emv
$1.20M
Average per post
57.0K
Key Metrics
Impressions
monthly
Distributions
Content
5.45M
1.00M
2.52K
5mo ago
universalmusicgroup
#TreatYouBetter still hits the same as it did in 2016 💚 @Shawn Mendes #ShawnMendes #Illuminate #LiveMusic
1.67M
146K
165
9mo ago
universalmusicgroup
these #BestNewArtist performances are GIVINGGG 🤌🤌🤌 #GRAMMYs #OliviaDean #KATSEYE #LeonThomas
994K
168K
184
10mo ago
universalmusicgroup
we are never getting over this duo 🩷🥹💚 @arianagrande @Cynthia Erivo #WickedForGood #ArianaGrande #CynthiaErivo
797K
104K
1.17K
10mo ago
universalmusicgroup
‘Tis the season! 🦌🎄 @DMX #HipHop #DMX #RapTok #Rudolph #Christmas
793K
810
12
3w ago
universalmusicgroup
We teamed up with @BLK MKT Vintage to debut the latest evolution of the Sounds of the Future exhibit at #CultureCon2026, celebrating the Black UMG artists and songs that have shaped movements, inspired generations, and sparked collective action. From music history to voter registration with @When We All Vote , the immersive installation reminds us that every voice has the power to make an impact. #SoundsOfTheFuture #UseYourVoice #CultureCon #WhenWeAllVote
684K
76.9K
94
6mo ago
universalmusicgroup
No regrets though, right? 🐞🎶🎫 @Noah Kahan’s fourth studio album, ‘The Great Divide’ is available everywhere you stream music. #NoahKahan #TheGreatDivide #NewMusic #JimmyFallon #TheTonightShow
610K
59.6K
243
9mo ago
universalmusicgroup
#GNARLY and #GRAMMY have the same amount of letters… just saying. 🙂↕️ @KATSEYE #KATSEYE #GRAMMYs #Showcase
553K
13.9K
393
5mo ago
universalmusicgroup
@KATSEYE brought the energy to our #IGNITESydney Artist Showcase ✨#KATSEYE #GNARLY #LiveMusic
533K
44.5K
70
9mo ago
universalmusicgroup
this is your captain speaking: your new favorite @Sabrina Carpenter performance just landed at the #GRAMMYs 🛬 #sabrinacarpenter #manchild #mansbestfriend
453K
20.3K
35
7mo ago
universalmusicgroup
now, that was iconic. 🩷 @Sabrina Carpenter brings out #WillFerrell during her @coachella set! #SabrinaCarpenter #MansBestFriend #PopMusic
418K
30.5K
348
7mo ago
universalmusicgroup
entire Coachella crowd screaming “BABY BABY BABY OHHH” in 2026…@justinbieber #Coachella
418K
85.8K
74
7mo ago
universalmusicgroup
Congratulations to @DanielCaesar who received the @The JUNO Awards International Achivement award. 🎶🖤 Watch his performance of “Who Knows” from the show to celebrate. #DanielCaesar #WhoKnows #JUNOAwards #JUNOs #RnBMusic
414K
23.8K
128
9mo ago
universalmusicgroup
This * moment * 🥹 Congratulations on your first-ever Grammy Award, @yungblud! Tonight, he’s bringing home Best Rock Performance for “Changes (Live from Villa Park)” feat. Nuno Bettencourt and Frank Bello). #GRAMMYs
380K
18.9K
152
11mo ago
universalmusicgroup
this was the saturday night (live) we needed with @Olivia Dean. 💛 #oliviadean #saturdaynightlive #SNL #manineed #theartofloving
356K
6.57K
118
3mo ago
universalmusicgroup
bucket list moment 🥹✅ @yungblud x @Lollapalooza #yungblud #lollapalooza #chicago #fleabag #bucketlist
354K
38.0K
269
4mo ago
universalmusicgroup
no one is doing it quite like @not janine berdin 🧡 #JanineBerdin #LiveMusic #Wish1075 #WishBus
347K
47.7K
89
10mo ago
universalmusicgroup
@SIENNA SPIRO delivered a stunning performance on @FallonTonight, & we’ll die on that hill. 🤩 #SiennaSpiro #TheTonightShow #DieOnThisHill #JimmyFallon
340K
42.7K
172
9mo ago
universalmusicgroup
@Ayra Starr ⭐️ understood the assignment at our 2026 Artist Showcase. 🔥 #GRAMMYS #AyraStarr
337K
50.7K
56
9mo ago
universalmusicgroup
SPOTTED 👀 @tucker x @Olivia Rodrigo at today’s Sir Lucian Grainge’s Artist Showcase 🎶 #RoleModel #OliviaRodrigo #SallyWhenTheWineRunsOut #Showcase #GRAMMYs
319K
44.3K
348
11mo ago
universalmusicgroup
The single you’ve all been waiting for is here & we couldn’t be prouder of @Kevin Jonas 🩵 #Changing #KevinJonas #NewMusic
Universal Music (@universalmusicgroup) TikTok Stats & Analytics
Universal Music (@universalmusicgroup) has 248K TikTok followers with a 11.50% engagement rate over the past 12 months. Across 426 videos, Universal Music received 2.78M total likes and 24.3M views, averaging 6.53K likes per video. This page tracks Universal Music's performance metrics, top content, and engagement trends — updated daily. To benchmark @universalmusicgroup against other accounts, use Socialpruf's TikTok competitor analysis tool.
Universal Music (@universalmusicgroup) TikTok Analytics FAQ
How many TikTok followers does Universal Music have?+
Universal Music (@universalmusicgroup) has 248K TikTok followers as of November 2026.
What is Universal Music's TikTok engagement rate?+
Universal Music's TikTok engagement rate is 11.50% over the last 12 months, based on 426 videos.
How many likes does Universal Music get on TikTok?+
Universal Music received 2.78M total likes across 426 videos in the last 12 months, averaging 6.53K likes per video.
How many TikTok views does Universal Music get?+
Universal Music's TikTok content generated 24.3M total views over the last 12 months.
Can I compare Universal Music with other TikTok accounts?+
Yes. Add @universalmusicgroup to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.