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followers
1.94M
impressions
23.7M
likes
1.29M
comments
15.2K
posts
199
engagement
5.49%
emv
$816K
Average per post
119K

Key Metrics

Distributions

Top Content

Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
2.38M
179K
1.43K
6mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
2.33M
58.4K
821
5mo ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
2.30M
114K
682
6mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
782K
64.4K
770
8mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
635K
45.1K
278
11mo ago
simonsinek
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
605K
29.7K
683
7mo ago
simonsinek
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
543K
32.2K
301
11mo ago
simonsinek
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
447K
27.2K
266
5mo ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
397K
23.0K
133
1mo ago
simonsinek
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
388K
40.0K
591
7mo ago
simonsinek
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
373K
15.0K
1.12K
3mo ago
simonsinek
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
366K
15.5K
130
3mo ago
simonsinek
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
We’re all born with the capacity to lead. Accepting the responsibility is the challenge. Video from Globo, November 2025, in conversation with journalist Rodrigo Carvalho
349K
18.0K
157
1mo ago
simonsinek
We’re all born with the capacity to lead. Accepting the responsibility is the challenge. Video from Globo, November 2025, in conversation with journalist Rodrigo Carvalho
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
339K
24.3K
146
5mo ago
simonsinek
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
335K
17.5K
114
8mo ago
simonsinek
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
333K
19.9K
150
8mo ago
simonsinek
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
This simple story of a recruiter from the Marines illustrates a point I've seen over and over again: Great organizations don’t hire skilled people and motivate them. Great organizations hire already motivated people and inspire them.
300K
16.3K
235
11mo ago
simonsinek
This simple story of a recruiter from the Marines illustrates a point I've seen over and over again: Great organizations don’t hire skilled people and motivate them. Great organizations hire already motivated people and inspire them.
We all have just one WHY. Imagine it as a blueprint—it’s the underlying design that helps you build a life with purpose and direction. #StartwithWHY #FindYourWHY #myWHY
285K
12.6K
144
11mo ago
simonsinek
We all have just one WHY. Imagine it as a blueprint—it’s the underlying design that helps you build a life with purpose and direction. #StartwithWHY #FindYourWHY #myWHY
Many of us hold back an apology because we think saying sorry means admitting we were wrong. But that is incorrect. Accountability is not a verdict on who was right. It's simply acknowledging our words, our actions, and owning them. 🎧 Listen to the full episode of A Bit of Optimism featuring Alex Simon wherever you get your podcasts.
284K
22.6K
201
1mo ago
simonsinek
Many of us hold back an apology because we think saying sorry means admitting we were wrong. But that is incorrect. Accountability is not a verdict on who was right. It's simply acknowledging our words, our actions, and owning them. 🎧 Listen to the full episode of A Bit of Optimism featuring Alex Simon wherever you get your podcasts.
The game of business has no finish line.
281K
13.9K
76
12mo ago
simonsinek
The game of business has no finish line.

Simon Sinek (@simonsinek) Tiktok Stats & Analytics

Simon Sinek (@simonsinek) has 1.94M Tiktok followers with a 5.49% engagement rate over the past 12 months. Across 199 videos, Simon Sinek received 1.29M total likes and 23.7M views, averaging 6.47K likes per video. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily.

Simon Sinek (@simonsinek) Tiktok Analytics FAQ

How many TikTok followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 1.94M TikTok followers as of September 2026.
What is Simon Sinek's TikTok engagement rate?+
Simon Sinek's TikTok engagement rate is 5.49% over the last 12 months, based on 199 videos.
How many likes does Simon Sinek get on TikTok?+
Simon Sinek received 1.29M total likes across 199 videos in the last 12 months, averaging 6.47K likes per video.
How many TikTok views does Simon Sinek get?+
Simon Sinek's TikTok content generated 23.7M total views over the last 12 months.