NewGet @simonsinek's full report
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followers
1.95M
impressions
23.3M
likes
1.22M
comments
15.8K
posts
211
engagement
5.32%
emv
$792K
Average per post
110K

Key Metrics

Distributions

Top Content

Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
2.39M
179K
1.43K
7mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
2.33M
58.5K
819
6mo ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
2.32M
115K
683
7mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
785K
64.6K
771
9mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
605K
29.7K
681
8mo ago
simonsinek
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
We don’t do business with companies. We do business with people. Business is always human. Video from Globo (November 2025) in conversation with journalist Rodrigo Carvalho
483K
23.4K
357
1mo ago
simonsinek
We don’t do business with companies. We do business with people. Business is always human. Video from Globo (November 2025) in conversation with journalist Rodrigo Carvalho
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
448K
27.2K
267
6mo ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
The struggle is the point. The process of figuring things out is what teaches us, fulfills us and, in the end, makes us happy. My fear is that AI makes it easy to skip that process entirely, including when we're trying to work through our own lives. Harvard professor and happiness expert Arthur Brooks is watching more of his students use AI as a therapist. His warning: it's built to tell you what you want to hear, not what you need to hear. The people who help us grow are the ones who care enough to be honest with us. Who's the person in your life who always tells you the truth? 🎧 While A Bit of Optimism is on hiatus, listen to my full conversation with Arthur wherever you get your podcasts.
442K
13.9K
845
1w ago
simonsinek
The struggle is the point. The process of figuring things out is what teaches us, fulfills us and, in the end, makes us happy. My fear is that AI makes it easy to skip that process entirely, including when we're trying to work through our own lives. Harvard professor and happiness expert Arthur Brooks is watching more of his students use AI as a therapist. His warning: it's built to tell you what you want to hear, not what you need to hear. The people who help us grow are the ones who care enough to be honest with us. Who's the person in your life who always tells you the truth? 🎧 While A Bit of Optimism is on hiatus, listen to my full conversation with Arthur wherever you get your podcasts.
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
402K
23.2K
133
3mo ago
simonsinek
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
We’re all born with the capacity to lead. Accepting the responsibility is the challenge. Video from Globo, November 2025, in conversation with journalist Rodrigo Carvalho
392K
20.4K
172
3mo ago
simonsinek
We’re all born with the capacity to lead. Accepting the responsibility is the challenge. Video from Globo, November 2025, in conversation with journalist Rodrigo Carvalho
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
389K
40.0K
607
9mo ago
simonsinek
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Say "cheese" and you get a smile. Say "prune" and you get cheekbones. A Bit of Optimism is taking a brief hiatus, and we'll be back with brand-new episodes in a few weeks. Until then, we're revisiting some of our favorite conversations, starting with one of the most fun we've ever had: Rob Lowe. What I love about Rob is that he plays the game with a wink, and reminds us all to take the work seriously—just never too seriously. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
383K
13.5K
151
3w ago
simonsinek
Say "cheese" and you get a smile. Say "prune" and you get cheekbones. A Bit of Optimism is taking a brief hiatus, and we'll be back with brand-new episodes in a few weeks. Until then, we're revisiting some of our favorite conversations, starting with one of the most fun we've ever had: Rob Lowe. What I love about Rob is that he plays the game with a wink, and reminds us all to take the work seriously—just never too seriously. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
381K
16.1K
130
4mo ago
simonsinek
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
373K
15.0K
1.12K
4mo ago
simonsinek
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
342K
24.5K
146
6mo ago
simonsinek
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
336K
17.6K
113
9mo ago
simonsinek
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
334K
19.9K
151
9mo ago
simonsinek
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Many of us hold back an apology because we think saying sorry means admitting we were wrong. But that is incorrect. Accountability is not a verdict on who was right. It's simply acknowledging our words, our actions, and owning them. 🎧 Listen to the full episode of A Bit of Optimism featuring Alex Simon wherever you get your podcasts.
303K
23.9K
214
2mo ago
simonsinek
Many of us hold back an apology because we think saying sorry means admitting we were wrong. But that is incorrect. Accountability is not a verdict on who was right. It's simply acknowledging our words, our actions, and owning them. 🎧 Listen to the full episode of A Bit of Optimism featuring Alex Simon wherever you get your podcasts.
Helping someone doesn't always mean doing it for them. Sometimes it means letting them know we have their backs if they try it themselves.
281K
16.7K
86
11mo ago
simonsinek
Helping someone doesn't always mean doing it for them. Sometimes it means letting them know we have their backs if they try it themselves.
Older generations were raised in a culture where hard work was met with long-term company loyalty. 💼 Gen Z grew up seeing that promise broken over and over again. So fair pay, clarity around growth, and a deeper sense of purpose are their priorities. 🤝 WD-40’s Garry Ridge offers a solution to bridge that generational divide: an approach rooted in belonging, coaching, and steady development. 🎧 This episode of A Bit of Optimism is sponsored by the @porscheusa Macan. Find the full episode wherever you get your podcasts: ‘The Culture That Converts Even the Biggest Cynics with former WD-40 CEO Garry Ridge’
269K
11.0K
699
10mo ago
simonsinek
Older generations were raised in a culture where hard work was met with long-term company loyalty. 💼 Gen Z grew up seeing that promise broken over and over again. So fair pay, clarity around growth, and a deeper sense of purpose are their priorities. 🤝 WD-40’s Garry Ridge offers a solution to bridge that generational divide: an approach rooted in belonging, coaching, and steady development. 🎧 This episode of A Bit of Optimism is sponsored by the @porscheusa Macan. Find the full episode wherever you get your podcasts: ‘The Culture That Converts Even the Biggest Cynics with former WD-40 CEO Garry Ridge’

Simon Sinek (@simonsinek) TikTok Stats & Analytics

Simon Sinek (@simonsinek) has 1.95M TikTok followers with a 5.32% engagement rate over the past 12 months. Across 211 videos, Simon Sinek received 1.22M total likes and 23.3M views, averaging 5.80K likes per video. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily. To benchmark @simonsinek against other accounts, use Socialpruf's TikTok competitor analysis tool.

Simon Sinek (@simonsinek) TikTok Analytics FAQ

How many TikTok followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 1.95M TikTok followers as of October 2026.
What is Simon Sinek's TikTok engagement rate?+
Simon Sinek's TikTok engagement rate is 5.32% over the last 12 months, based on 211 videos.
How many likes does Simon Sinek get on TikTok?+
Simon Sinek received 1.22M total likes across 211 videos in the last 12 months, averaging 5.80K likes per video.
How many TikTok views does Simon Sinek get?+
Simon Sinek's TikTok content generated 23.3M total views over the last 12 months.
Can I compare Simon Sinek with other TikTok accounts?+
Yes. Add @simonsinek to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.