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followers
1.93M
impressions
25.5M
likes
1.36M
comments
16.2K
posts
196
engagement
5.40%
emv
$870K
Average per post
130K

Key Metrics

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Top Content

Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
2.38M
179K
1.43K
5mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
2.32M
58.4K
821
4mo ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
2.30M
114K
680
5mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
You can't do it alone, so don't pretend you can. Together is better.
885K
39.5K
309
11mo ago
simonsinek
You can't do it alone, so don't pretend you can. Together is better.
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
781K
64.4K
769
7mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
633K
45.0K
277
10mo ago
simonsinek
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
604K
29.7K
684
6mo ago
simonsinek
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
542K
32.2K
300
11mo ago
simonsinek
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @Esther Perel reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
495K
21.4K
401
11mo ago
simonsinek
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @Esther Perel reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
478K
30.4K
222
12mo ago
simonsinek
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
447K
27.2K
267
4mo ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
388K
40.0K
592
7mo ago
simonsinek
There is no community without kindness. And kindness begins when we see ourselves in each other. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
374K
21.8K
129
1mo ago
simonsinek
"Let me get back to you." 👀 Before you say yes to the next request, try saying these six words instead. That pause gives you time to check: ✔️ Your calendar ✔️ Your energy ✔️ Whether it's a real yes—or you're just trying to be the helpful, reliable one If that sounds familiar, this episode is for you. ☀️ This summer, I’m teaming up with Lifeshop founder Alex Simon for Feelings at Work—a special A Bit of Optimism miniseries exploring the emotional skills most of us were never taught, but need every single day. We're kicking things off with people-pleasing: why always saying yes doesn't help you get ahead, how to set healthier boundaries, and practical tools you can start using today. 🎧 Listen to the full episode of A Bit of Optimism wherever you get your podcasts.
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
371K
15.0K
1.11K
2mo ago
simonsinek
Dr. Ellen Langer says every time you give an answer based on absolute certainty, you're emulating a robot 🤖 So here's a simple challenge to help us actually experience our own lives: Try noticing three new things about a place you've lived for years, three new things about a friend, or three new things about the room you're sitting in right now. Every time you do this, you're proving to yourself that there’s more to learn about what you thought you knew. And that's where everything starts to open up. 🎧 Find the full episode wherever you get your podcasts: “How to Stop Letting Your Own Thoughts Make You Sick, Stressed, and Stuck with Dr. Ellen Langer)”
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
361K
15.3K
126
2mo ago
simonsinek
It is better to have a great team than a team of greats. The ability of a group of people to do remarkable things hinges on how well those people can pull together. Video from ServiceTitan's North Star Summit
Selfies aren’t just breaking hearts…they’re breaking the power grid. Add AI on top of that? 🤯 Energy hog city. Learn more about how nuclear energy could help on a new episode of A Bit of Optimism wherever you get your podcasts: “Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke”
350K
8.70K
180
1y ago
simonsinek
Selfies aren’t just breaking hearts…they’re breaking the power grid. Add AI on top of that? 🤯 Energy hog city. Learn more about how nuclear energy could help on a new episode of A Bit of Optimism wherever you get your podcasts: “Simon Goes Nuclear with nuclear energy influencer Isabelle Boemeke”
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
338K
24.2K
144
4mo ago
simonsinek
Hard moments test teams. Optimism reminds us that we can overcome them together. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
334K
17.5K
120
7mo ago
simonsinek
Culture isn’t what you say you value, it’s how people behave. Values only work when they’re written as actions, not ideals. Reward the behavior, and the culture follows. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
333K
19.9K
149
7mo ago
simonsinek
Leadership isn’t a title, it’s a skill. And most of us were never taught how to practice it. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
This simple story of a recruiter from the Marines illustrates a point I've seen over and over again: Great organizations don’t hire skilled people and motivate them. Great organizations hire already motivated people and inspire them.
299K
16.2K
235
10mo ago
simonsinek
This simple story of a recruiter from the Marines illustrates a point I've seen over and over again: Great organizations don’t hire skilled people and motivate them. Great organizations hire already motivated people and inspire them.

Simon Sinek (@simonsinek) Tiktok Stats & Analytics

Simon Sinek (@simonsinek) has 1.93M Tiktok followers with a 5.40% engagement rate over the past 12 months. Across 196 videos, Simon Sinek received 1.36M total likes and 25.5M views, averaging 6.95K likes per video. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily.

Simon Sinek (@simonsinek) Tiktok Analytics FAQ

How many TikTok followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 1.93M TikTok followers as of August 2026.
What is Simon Sinek's TikTok engagement rate?+
Simon Sinek's TikTok engagement rate is 5.40% over the last 12 months, based on 196 videos.
How many likes does Simon Sinek get on TikTok?+
Simon Sinek received 1.36M total likes across 196 videos in the last 12 months, averaging 6.95K likes per video.
How many TikTok views does Simon Sinek get?+
Simon Sinek's TikTok content generated 25.5M total views over the last 12 months.