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followers
1.92M
impressions
30.3M
likes
1.56M
comments
17.2K
posts
187
engagement
5.22%
emv
$1.02M
Average per post
162K

Key Metrics

Distributions

Top Content

Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
2.35M
178K
1.43K
2mo ago
simonsinek
Nice isn’t the same as kind. Kindness is action—it’s doing what needs to be done even when it’s hard. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-selling author, Trevor Noah
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
2.28M
57.1K
828
1mo ago
simonsinek
Balance comes from care, not just hours. Great leaders pay attention to how their people are doing. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
2.26M
112K
662
2mo ago
simonsinek
Great leaders play the long game. Instead of needing to be the smartest voice in the room, they choose to create space for others to grow. Video from Urban Land Institute (ULI) 2024 with CRE investor and creator, Lynn King-Tolliver
When our response doesn’t quite match the moment, it’s often a clue to pause and look a little closer. Before we can claim to understand others, we have to really understand ourselves.
1.53M
83.9K
288
11mo ago
simonsinek
When our response doesn’t quite match the moment, it’s often a clue to pause and look a little closer. Before we can claim to understand others, we have to really understand ourselves.
Good friends make us better people. They lift us up when things fall apart and keep us humble when everything’s going well. When I was facing one of my toughest writing challenges, I called a friend. Here's what he told me.
1.00M
54.7K
194
11mo ago
simonsinek
Good friends make us better people. They lift us up when things fall apart and keep us humble when everything’s going well. When I was facing one of my toughest writing challenges, I called a friend. Here's what he told me.
You can't do it alone, so don't pretend you can. Together is better.
882K
39.4K
314
8mo ago
simonsinek
You can't do it alone, so don't pretend you can. Together is better.
We are not strong or weak. We are balanced. It’s important to recognize how our strengths can work against us—and how our weaknesses can work in our favor.
798K
51.9K
486
11mo ago
simonsinek
We are not strong or weak. We are balanced. It’s important to recognize how our strengths can work against us—and how our weaknesses can work in our favor.
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
773K
64.0K
778
4mo ago
simonsinek
Kindness and niceness aren’t the same thing. Niceness is the performance: the smile, the polite silence, the moment that keeps things comfortable. Kindness is the action, even when it’s awkward or hard. Not everything kind feels good in the moment. But that’s often the point. Video from Brilliant Minds 2025, in conversation with comedian, producer, and best-sellling author, Trevor Noah
PSA: If you drop acronyms like everyone’s in on the secret… they’re not. 😅 Let’s not make people feel like they missed the memo. Clear is cool. What’s an acronym you had to pretend to understand for way too long? 👀👇 Find the full episode of A Bit of Optimism with @William Hanson wherever you get your podcasts: The Business Case for Good Manners with etiquette coach William Hanson
656K
15.7K
481
10mo ago
simonsinek
PSA: If you drop acronyms like everyone’s in on the secret… they’re not. 😅 Let’s not make people feel like they missed the memo. Clear is cool. What’s an acronym you had to pretend to understand for way too long? 👀👇 Find the full episode of A Bit of Optimism with @William Hanson wherever you get your podcasts: The Business Case for Good Manners with etiquette coach William Hanson
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
624K
44.5K
272
6mo ago
simonsinek
Great leaders see and invest in employees as people. Which of these approaches can you try out this week?
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
603K
29.7K
687
3mo ago
simonsinek
I got a few questions about how I ended up collaborating with @Solgaard on The Optimist's Bag after announcing the restock last week. I thought I'd repost the video that explains the story (plus more of the little details that I love about the bag) from when we first launched. I've now been using my bag for almost three years. I'm still obsessed with it—and it still looks basically brand new. You can get yours at the link in my bio (US only currently) and use code OPTIMIST at checkout to save $25!
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
539K
32.1K
309
7mo ago
simonsinek
📸 Did we all just quietly say “prune” to ourselves, or was that just me? @Rob Lowe didn’t just spill Hollywood secrets on this week’s A Bit of Optimism—he dumped the whole pot. Buckle up for 1 hour and 2 minutes of unfiltered mischief. 🎬😂 Watch now and clutch your pearls! 🎧 “Rob Lowe Names Names: The Power of ‘Screw It’”—watch or listen to A Bit of Optimism wherever you get your podcasts.
The unexpected thing about making something universally loved? Specificity. The more personal it is, the more people feel it. Listen to the full episode on A Bit of Optimism wherever you get your podcasts 🎧
525K
12.9K
119
10mo ago
simonsinek
The unexpected thing about making something universally loved? Specificity. The more personal it is, the more people feel it. Listen to the full episode on A Bit of Optimism wherever you get your podcasts 🎧
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @Esther Perel reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
495K
21.4K
413
8mo ago
simonsinek
✋ Raise your hand if you spend so much time on your phone that “Stranger Danger” now means you have no idea how to talk to actual humans. We’ve been glued to screens, and honestly, chatting with new people can feel terrifying. But couples therapist and intimacy expert @Esther Perel reminds us that talking to strangers isn’t just good for life—it’s an essential job skill too. So, what’s the best unexpected chat you’ve had with someone you didn’t know? 🎧 “What Your Love Life Can Teach You About Work Relationships” with Esther Perel—listen or watch wherever you get your podcasts.
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
477K
30.4K
227
8mo ago
simonsinek
We don’t become leaders when we accept a title and the perks that come with it. We become leaders when we accept responsibility for the wellbeing of others. Video from Equinix Connect 2025, in conversation with Chief Sales Officer Mike Campbell
So much of starting a business or effecting change boils down to the confidence and courage to simply try.
448K
22.0K
108
10mo ago
simonsinek
So much of starting a business or effecting change boils down to the confidence and courage to simply try.
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
438K
26.9K
267
1mo ago
simonsinek
Courage grows when we know someone is there for us. Video from Amsterdam Business Forum 2025, in conversation with Ikenna Azuike
This cheesecake from @PASJOLI might be one of the best desserts ever—so good it almost ruined a date for Simon Sinek 🍰💔 Worth it . #LAEats #fyp #yummy
412K
24.3K
233
10mo ago
simonsinek
This cheesecake from @PASJOLI might be one of the best desserts ever—so good it almost ruined a date for Simon Sinek 🍰💔 Worth it . #LAEats #fyp #yummy
You are not your resume. Do not confuse your identity with your accomplishments.
407K
14.8K
169
12mo ago
simonsinek
You are not your resume. Do not confuse your identity with your accomplishments.
We all hit walls at work. The trick is not to go it alone. The Optimism Library is here to help you move forward in your career and find your spark again. 🔗 in bio!
386K
20.0K
175
11mo ago
simonsinek
We all hit walls at work. The trick is not to go it alone. The Optimism Library is here to help you move forward in your career and find your spark again. 🔗 in bio!

Simon Sinek (@simonsinek) Tiktok Stats & Analytics

Simon Sinek (@simonsinek) has 1.92M Tiktok followers with a 5.22% engagement rate over the past 12 months. Across 187 videos, Simon Sinek received 1.56M total likes and 30.3M views, averaging 8.37K likes per video. This page tracks Simon Sinek's performance metrics, top content, and engagement trends — updated daily.

Simon Sinek (@simonsinek) Tiktok Analytics FAQ

How many TikTok followers does Simon Sinek have?+
Simon Sinek (@simonsinek) has 1.92M TikTok followers as of May 2026.
What is Simon Sinek's TikTok engagement rate?+
Simon Sinek's TikTok engagement rate is 5.22% over the last 12 months, based on 187 videos.
How many likes does Simon Sinek get on TikTok?+
Simon Sinek received 1.56M total likes across 187 videos in the last 12 months, averaging 8.37K likes per video.
How many TikTok views does Simon Sinek get?+
Simon Sinek's TikTok content generated 30.3M total views over the last 12 months.