NewGet @rarebeauty's full report
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followers
5.07M
impressions
144M
likes
11.8M
comments
134K
posts
451
engagement
8.23%
emv
$5.99M
Average per post
320K
Key Metrics
Impressions
monthly
Distributions
Content
8.48M
1.07M
2.80K
3mo ago
rarebeauty
People are always trying to make @ella bright :) blush. Funny thing is, nobody ever can. Just Rare Beauty’s Soft Pinch Liquid Blush❤️
7.58M
199K
7.45K
8mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.38M
123K
1.11K
7mo ago
rarebeauty
One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
4.19M
204K
2.09K
9mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
2.54M
84.8K
831
6mo ago
rarebeauty
@Selena Gomez’s on-set fave NEW True to Myself Natural Matte Longwear Foundation delivers a on-set finish while still feeling effortless and comfortable in real life. Shop all 48 shades for April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez
2.49M
215K
2.55K
2mo ago
rarebeauty
Every moment is a new beginning. Introducing the NEW Rare Beginnings Eau de Parfum. A bright opening scent of pear nectar blooms into lush gardenia and jasmine, then melts into warm vanilla bean that lingers on the skin. Experience it August 7 exclusively @sephora or get it early on the Sephora mobile app August 6. #rarebeauty #selenagomez #rarebeautyperfume
2.23M
262K
3.06K
9mo ago
rarebeauty
Warm Wishes Matte Powder Bronzer ya disponible en @sephora, @sephoracanada, @Sephora México, Sephora @Kohl’s, y rarebeauty.com 🤎 #rarebeauty #selenagomez #parati #nuevorarebeauty #bronzeador @Selena Gomez
2.20M
284K
1.60K
11mo ago
rarebeauty
from longtime friends to brand founders, and now collaborators, @Selena Gomez and @Shay Mitchell brought their shared love of beauty and travel to life 🤍 Shop the NEW @BÉIS x Rare Beauty collection launching November 3 on rarebeauty.com and beistravel.com
2.00M
82.4K
321
10mo ago
rarebeauty
when you can't decide which rare beauty shade shade to use... so you use all 16 #rarebeauty #softpinch #liquidblush #rarebeautyblush
1.86M
212K
961
3mo ago
rarebeauty
Guess who? Drop your guesses in the comments below.
1.72M
133K
689
7mo ago
rarebeauty
Essential Neutrals Eyeshadow Palette, Perfect Strokes Matte Liquid Liner in Brown, and Perfect Strokes Universal Volumizing Mascara in Brown dropping EARLY tomorrow (Feb 28) on the @Ulta Beauty app ….and March 1 at Ulta Beauty and RareBeauty.com #rarebeauty #selenagomez #smokeyeye #2016makeup
1.68M
74.9K
1.03K
6mo ago
rarebeauty
Our new self-priming and self-setting foundation is FINALLY HERE! Created to look like your best skin and feel comfortable all day is now available. Skin-like, comfortable, and made to feel true to you. AVAILABLE NOWW in all 48 shades online and in-store only @sephora, @sephoracanada, @Sephora México, @SPACE NK, @Blush-Bar Chile, @Blush-Bar Colombia and rarebeauty.com #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez @Selena Gomez
1.68M
149K
500
11mo ago
rarebeauty
So then you decide to make a limited-edition Béis x Rare Beauty collab inspired by a blush shade, obviously @Selena Gomez @Shay Mitchell @BÉIS #rarebeauty #beistravel #beisxrarebeauty #selenagomez #shaymitchell
1.64M
140K
1.30K
10mo ago
rarebeauty
this new feel seen collection got some blue going on @Selena Gomez can be all yourssss now! get it online @sephora, Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #selenagomez #newrarebeauty #findcomfort #gotsomebluegoingon
1.49M
69.7K
1.50K
11mo ago
rarebeauty
Who makes YOU feel grounded during stressful times? Let us know in the comments ❤️ #rarebeauty #mikaylanogueira #rareimpact #rareimpactbenefit
1.39M
68.6K
766
4mo ago
rarebeauty
because it really is that good😏 @Selena Gomez #selenagomez #rarebeautybrowgel
1.37M
89.0K
1.26K
12mo ago
rarebeauty
of course @Selena Gomez ‘s bag is full of minis #rarebeauty #selenagomez #rarebeautyblush
1.30M
44.5K
129
6mo ago
rarebeauty
For one last day, come find us in NYC and Paris! Stop by to get shade matched IRL, score deluxe Rare Beauty samples, and the chance to win a one-year supply of foundation NYC: 282 Hudson Street, New York City PARIS: 36 Rue Etienne Marcel, Paris 🗓 March 31-April 1, 2026 | 12PM–8PM @sephora @SEPHORA
1.29M
102K
1.42K
7mo ago
rarebeauty
Your new eye essentials. Introducing the NEW Essential Neutrals Eyeshadow Palette, Perfect Strokes Matte Liquid Liner in Brown, and Perfect Strokes Universal Volumizing Mascara in Brown. Coming Feb 28 to the @Ulta Beauty app and March 1 at Ulta Beauty and rarebeauty.com #rarebeauty #selenagomez #neutraleyecollection #newrarebeauty
1.25M
94.5K
659
3mo ago
rarebeauty
@Selena Gomez wears new Soft Pinch Lip Oil Stick in WISH🩷👛 #rarebeauty #selenagomez #lipoilstick #newrarebeauty
Rare Beauty (@rarebeauty) TikTok Stats & Analytics
Rare Beauty (@rarebeauty) has 5.07M TikTok followers with a 8.23% engagement rate over the past 12 months. Across 451 videos, Rare Beauty received 11.8M total likes and 144M views, averaging 26.1K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily. To benchmark @rarebeauty against other accounts, use Socialpruf's TikTok competitor analysis tool.
Rare Beauty (@rarebeauty) TikTok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 5.07M TikTok followers as of October 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.23% over the last 12 months, based on 451 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 11.8M total likes across 451 videos in the last 12 months, averaging 26.1K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 144M total views over the last 12 months.
Can I compare Rare Beauty with other TikTok accounts?+
Yes. Add @rarebeauty to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.