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followers
5.01M
impressions
246M
likes
20.2M
comments
272K
posts
457
engagement
8.34%
emv
$10.3M
Average per post
538K
Key Metrics
Impressions
monthly
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Content
10.8M
1.61M
7.61K
8mo ago
rarebeauty
NEW RARE BEAUTY X TAJÍN CHEEK & LIP SET! The collab of our community's dreams, over a year in the making—we teamed up with @TajinUSA Official Account to bring you a limited-edition set inspired by their iconic seasoning: 🌶️ NEW Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). ♥️ Soft Pinch Liquid Blush in Chamoy (deep red brown) Available NOW online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajín #rarebeautyxtajín #newrarebeauty #lipgloss
10.3M
762K
3.98K
8mo ago
rarebeauty
Rare Eau de Parfum is HERE. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earth sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock cap for travel. Available now only @sephora, @sephoracanada, Sephora @Kohl’s, and rarebeauty.com #selenagomez #rarebeauty #makeup #fragrance #rareeaudeparfum @Selena Gomez
10.1M
1.10M
18.1K
8mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment. Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock actuator for travel. Experience it August 7 only @sephora. #rarebeauty #rarefragrance #eaudeparfum #scenttok #perfumetok
9.98M
196K
1.04K
9mo ago
rarebeauty
it's everything a gloss should be. Meet the new @Rare Beauty Positive Light Luminizing Lip Gloss.
7.97M
1.17M
4.16K
8mo ago
rarebeauty
@el ninja 🥷☘️🍍 🤝 Tajín Cheek and Lip Set Touching up my lipgloss while I wait for my vaso de mango con Tajín from my local fruit vendor... a dream 🥹❤️ Get yours online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #rarebeauty #tajín #newrarebeauty #rarebeautyxtajín #fruitninja
7.44M
194K
7.61K
2mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.97M
332K
1.38K
8mo ago
rarebeauty
It's no secret @Selena Gomez has BEEN a fan of @TajinUSA Official Account—let her be the first to show you what we’ve been working on for the past year! Meet the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 Available online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajin #rarebeautyxtajín #newrarebeauty #lipgloss
5.30M
616K
1.72K
8mo ago
rarebeauty
Ya me veo con mi gloss en el tianguis, después de andar comprando en mis puestos favoritos, escuchando la linda música en vivo… 🥹 Get yours now only on rarebeauty.com #rarebauty #tajín #rarebeautyxtajín #blonzer #summerblush @🦋 kait | ig: @kaitlinxandrea
5.05M
291K
1.15K
7mo ago
rarebeauty
@Selena Gomez wears our 3 NEW Soft Pinch Liquid Blush shades. Now available @sephora !!! Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez
4.19M
204K
2.17K
3mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
3.64M
191K
3.40K
8mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Experience it August 7 only @sephora, Sephora @Kohl’s, and rarebeauty.com #rarebeauty #newrarebeauty #fragrancetok #perfumetok @Selena Gomez #selenagomez
3.37M
243K
2.94K
8mo ago
rarebeauty
Don't say I didn't put u on 😤 Get the Mini Rare Eau de Parfum Set now @sephora and Sephora @Kohl’s #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok
3.30M
163K
745
10mo ago
rarebeauty
studied by me HA #rarebeauty #selenagomez #rarebeautybrowgel #fluffybrows
3.27M
321K
3.66K
11mo ago
rarebeauty
se tuvo que decir, y se dijo ❤️ #rarebeauty #redblush #red #rojorubor #redmakeup #softpinch #liquidblush
2.94M
131K
470
12mo ago
rarebeauty
@Selena Gomez wears Soft Pinch Matte Bouncy Blush in Grateful ❤️🍒🌹 #rarebeauty #selenagomez #softpinch #rarebeautyblush #redblush #bouncyblush
2.85M
89.8K
745
1mo ago
rarebeauty
One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
2.70M
192K
1.81K
8mo ago
rarebeauty
These two 🥹 @Selena Gomez @benny blanco Rare Eau de Parfum + Fragrance Layering Balms can be all yours early on the @sephora app August 6, in-store and online August 7 #rarebeauty #selenagomez #bennyblanco #selenaandbenny #rareeaudeparfum #fragrance
2.58M
273K
598
8mo ago
rarebeauty
Intrusive thoughts won this time around lol #rarebeauty #tajín #rarebeautyxtajin #selena @Selena Gomez
2.58M
193K
1.89K
8mo ago
rarebeauty
smelled so good it had @Amaya🩰🍒💕🫧 zoomin in @Selena Gomez ‘s office 😭 #rarebeauty #newrarebeauty #amayapapaya #selenagomez #rareeaudeparfum #zoomies #rarefragrance
2.35M
236K
366
10mo ago
rarebeauty
uhhh ur coming home with me 🏃♀️ #rarebeauty #softpinch #lipoil #rareebautylipoil #softpinchlipoil
Rare Beauty (@rarebeauty) Tiktok Stats & Analytics
Rare Beauty (@rarebeauty) has 5.01M Tiktok followers with a 8.34% engagement rate over the past 12 months. Across 457 videos, Rare Beauty received 20.2M total likes and 246M views, averaging 44.3K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty (@rarebeauty) Tiktok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 5.01M TikTok followers as of April 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.34% over the last 12 months, based on 457 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 20.2M total likes across 457 videos in the last 12 months, averaging 44.3K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 246M total views over the last 12 months.