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followers
5.03M
impressions
227M
likes
19.7M
comments
266K
posts
470
engagement
8.77%
emv
$9.80M
Average per post
484K
Key Metrics
Impressions
monthly
Distributions
Content
11.0M
1.62M
7.48K
10mo ago
rarebeauty
NEW RARE BEAUTY X TAJÍN CHEEK & LIP SET! The collab of our community's dreams, over a year in the making—we teamed up with @TajinUSA Official Account to bring you a limited-edition set inspired by their iconic seasoning: 🌶️ NEW Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). ♥️ Soft Pinch Liquid Blush in Chamoy (deep red brown) Available NOW online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajín #rarebeautyxtajín #newrarebeauty #lipgloss
10.6M
1.11M
17.8K
11mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment. Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock actuator for travel. Experience it August 7 only @sephora. #rarebeauty #rarefragrance #eaudeparfum #scenttok #perfumetok
10.3M
765K
3.90K
11mo ago
rarebeauty
Rare Eau de Parfum is HERE. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earth sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock cap for travel. Available now only @sephora, @sephoracanada, Sephora @Kohl’s, and rarebeauty.com #selenagomez #rarebeauty #makeup #fragrance #rareeaudeparfum @Selena Gomez
7.99M
1.17M
4.08K
10mo ago
rarebeauty
@el ninja 🥷☘️🍍 🤝 Tajín Cheek and Lip Set Touching up my lipgloss while I wait for my vaso de mango con Tajín from my local fruit vendor... a dream 🥹❤️ Get yours online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #rarebeauty #tajín #newrarebeauty #rarebeautyxtajín #fruitninja
7.57M
199K
7.49K
5mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.97M
332K
1.26K
10mo ago
rarebeauty
It's no secret @Selena Gomez has BEEN a fan of @TajinUSA Official Account—let her be the first to show you what we’ve been working on for the past year! Meet the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 Available online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajin #rarebeautyxtajín #newrarebeauty #lipgloss
5.34M
296K
1.13K
9mo ago
rarebeauty
@Selena Gomez wears our 3 NEW Soft Pinch Liquid Blush shades. Now available @sephora !!! Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez
5.34M
618K
1.65K
10mo ago
rarebeauty
Ya me veo con mi gloss en el tianguis, después de andar comprando en mis puestos favoritos, escuchando la linda música en vivo… 🥹 Get yours now only on rarebeauty.com #rarebauty #tajín #rarebeautyxtajín #blonzer #summerblush @🦋 kait | ig: @kaitlinxandrea
4.36M
111K
1.02K
3mo ago
rarebeauty
One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
4.19M
204K
2.09K
5mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
3.66M
191K
3.32K
11mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Experience it August 7 only @sephora, Sephora @Kohl’s, and rarebeauty.com #rarebeauty #newrarebeauty #fragrancetok #perfumetok @Selena Gomez #selenagomez
3.38M
244K
2.91K
11mo ago
rarebeauty
Don't say I didn't put u on 😤 Get the Mini Rare Eau de Parfum Set now @sephora and Sephora @Kohl’s #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok
2.72M
193K
1.77K
11mo ago
rarebeauty
These two 🥹 @Selena Gomez @benny blanco Rare Eau de Parfum + Fragrance Layering Balms can be all yours early on the @sephora app August 6, in-store and online August 7 #rarebeauty #selenagomez #bennyblanco #selenaandbenny #rareeaudeparfum #fragrance
2.59M
274K
588
10mo ago
rarebeauty
Intrusive thoughts won this time around lol #rarebeauty #tajín #rarebeautyxtajin #selena @Selena Gomez
2.58M
193K
1.87K
11mo ago
rarebeauty
smelled so good it had @Amaya🩰🍒💕🫧 zoomin in @Selena Gomez ‘s office 😭 #rarebeauty #newrarebeauty #amayapapaya #selenagomez #rareeaudeparfum #zoomies #rarefragrance
2.54M
84.8K
869
3mo ago
rarebeauty
@Selena Gomez’s on-set fave NEW True to Myself Natural Matte Longwear Foundation delivers a on-set finish while still feeling effortless and comfortable in real life. Shop all 48 shades for April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez
2.22M
261K
3.07K
5mo ago
rarebeauty
Warm Wishes Matte Powder Bronzer ya disponible en @sephora, @sephoracanada, @Sephora México, Sephora @Kohl’s, y rarebeauty.com 🤎 #rarebeauty #selenagomez #parati #nuevorarebeauty #bronzeador @Selena Gomez
2.18M
283K
1.62K
8mo ago
rarebeauty
from longtime friends to brand founders, and now collaborators, @Selena Gomez and @Shay Mitchell brought their shared love of beauty and travel to life 🤍 Shop the NEW @BÉIS x Rare Beauty collection launching November 3 on rarebeauty.com and beistravel.com
1.78M
75.0K
291
7mo ago
rarebeauty
when you can't decide which rare beauty shade shade to use... so you use all 16 #rarebeauty #softpinch #liquidblush #rarebeautyblush
1.77M
240K
3.36K
11mo ago
rarebeauty
Happy birthday to our Founder @Selena Gomez, may all your wishes come true. We love you, our Pickle Princess (!!)
#rarebeauty #selenagomez #happybirthdayselena #picklequeen
Rare Beauty (@rarebeauty) Tiktok Stats & Analytics
Rare Beauty (@rarebeauty) has 5.03M Tiktok followers with a 8.77% engagement rate over the past 12 months. Across 470 videos, Rare Beauty received 19.7M total likes and 227M views, averaging 41.9K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty (@rarebeauty) Tiktok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 5.03M TikTok followers as of July 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.77% over the last 12 months, based on 470 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 19.7M total likes across 470 videos in the last 12 months, averaging 41.9K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 227M total views over the last 12 months.