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followers
4.99M
impressions
244M
likes
20.4M
comments
272K
posts
450
engagement
8.48%
emv
$10.3M
Average per post
541K
Key Metrics
Impressions
monthly
Distributions
Content
10.8M
1.61M
7.63K
7mo ago
rarebeauty
NEW RARE BEAUTY X TAJÍN CHEEK & LIP SET! The collab of our community's dreams, over a year in the making—we teamed up with @TajinUSA Official Account to bring you a limited-edition set inspired by their iconic seasoning: 🌶️ NEW Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). ♥️ Soft Pinch Liquid Blush in Chamoy (deep red brown) Available NOW online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajín #rarebeautyxtajín #newrarebeauty #lipgloss
10.2M
761K
4K
7mo ago
rarebeauty
Rare Eau de Parfum is HERE. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earth sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock cap for travel. Available now only @sephora, @sephoracanada, Sephora @Kohl’s, and rarebeauty.com #selenagomez #rarebeauty #makeup #fragrance #rareeaudeparfum @Selena Gomez
9.97M
196K
1.04K
8mo ago
rarebeauty
it's everything a gloss should be. Meet the new @Rare Beauty Positive Light Luminizing Lip Gloss.
9.66M
1.1M
18K
8mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment. Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock actuator for travel. Experience it August 7 only @sephora. #rarebeauty #rarefragrance #eaudeparfum #scenttok #perfumetok
7.97M
1.17M
4.17K
7mo ago
rarebeauty
@el ninja 🥷☘️🍍 🤝 Tajín Cheek and Lip Set Touching up my lipgloss while I wait for my vaso de mango con Tajín from my local fruit vendor... a dream 🥹❤️ Get yours online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #rarebeauty #tajín #newrarebeauty #rarebeautyxtajín #fruitninja
7.25M
189K
8.01K
1mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.97M
332K
1.39K
7mo ago
rarebeauty
It's no secret @Selena Gomez has BEEN a fan of @TajinUSA Official Account—let her be the first to show you what we’ve been working on for the past year! Meet the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 Available online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajin #rarebeautyxtajín #newrarebeauty #lipgloss
5.28M
613K
1.72K
7mo ago
rarebeauty
Ya me veo con mi gloss en el tianguis, después de andar comprando en mis puestos favoritos, escuchando la linda música en vivo… 🥹 Get yours now only on rarebeauty.com #rarebauty #tajín #rarebeautyxtajín #blonzer #summerblush @🦋 kait | ig: @kaitlinxandrea
4.94M
290K
1.16K
6mo ago
rarebeauty
@Selena Gomez wears our 3 NEW Soft Pinch Liquid Blush shades. Now available @sephora !!! Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez
4.17M
202K
2.15K
2mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
3.63M
191K
3.41K
8mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Experience it August 7 only @sephora, Sephora @Kohl’s, and rarebeauty.com #rarebeauty #newrarebeauty #fragrancetok #perfumetok @Selena Gomez #selenagomez
3.37M
243K
2.94K
7mo ago
rarebeauty
Don't say I didn't put u on 😤 Get the Mini Rare Eau de Parfum Set now @sephora and Sephora @Kohl’s #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok
3.29M
163K
748
9mo ago
rarebeauty
studied by me HA #rarebeauty #selenagomez #rarebeautybrowgel #fluffybrows
3.27M
321K
3.68K
10mo ago
rarebeauty
se tuvo que decir, y se dijo ❤️ #rarebeauty #redblush #red #rojorubor #redmakeup #softpinch #liquidblush
2.76M
130K
466
11mo ago
rarebeauty
@Selena Gomez wears Soft Pinch Matte Bouncy Blush in Grateful ❤️🍒🌹 #rarebeauty #selenagomez #softpinch #rarebeautyblush #redblush #bouncyblush
2.76M
185K
1.33K
12mo ago
rarebeauty
@Selena Gomez putting us onto purple blush 🤝💜 Soft Pinch Matte Bouncy Blush in Truth available now (and if you're Rouge, it's on sale rn @sephora iykyk) #rarebeauty #softpinch #newrarebeautyblush #bouncyblush #purpleblush #selenagomez
2.68M
192K
1.81K
7mo ago
rarebeauty
These two 🥹 @Selena Gomez @benny blanco Rare Eau de Parfum + Fragrance Layering Balms can be all yours early on the @sephora app August 6, in-store and online August 7 #rarebeauty #selenagomez #bennyblanco #selenaandbenny #rareeaudeparfum #fragrance
2.58M
273K
601
7mo ago
rarebeauty
Intrusive thoughts won this time around lol #rarebeauty #tajín #rarebeautyxtajin #selena @Selena Gomez
2.57M
193K
1.91K
8mo ago
rarebeauty
smelled so good it had @Amaya🩰🍒💕🫧 zoomin in @Selena Gomez ‘s office 😭 #rarebeauty #newrarebeauty #amayapapaya #selenagomez #rareeaudeparfum #zoomies #rarefragrance
2.34M
235K
366
10mo ago
rarebeauty
uhhh ur coming home with me 🏃♀️ #rarebeauty #softpinch #lipoil #rareebautylipoil #softpinchlipoil
Rare Beauty (@rarebeauty) Tiktok Stats & Analytics
Rare Beauty (@rarebeauty) has 4.99M Tiktok followers with a 8.48% engagement rate over the past 12 months. Across 450 videos, Rare Beauty received 20.4M total likes and 244M views, averaging 45.3K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty (@rarebeauty) Tiktok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 4.99M TikTok followers as of April 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.48% over the last 12 months, based on 450 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 20.4M total likes across 450 videos in the last 12 months, averaging 45.3K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 244M total views over the last 12 months.