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followers
4.99M
impressions
263M
likes
22.3M
comments
281K
posts
449
engagement
8.59%
emv
$11.2M
Avg. per post
586K
Key Metrics
monthly
Distributions
Content
10.8M
1.61M
7.67K
6mo ago
rarebeauty
NEW RARE BEAUTY X TAJÍN CHEEK & LIP SET! The collab of our community's dreams, over a year in the making—we teamed up with @TajinUSA Official Account to bring you a limited-edition set inspired by their iconic seasoning: 🌶️ NEW Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). ♥️ Soft Pinch Liquid Blush in Chamoy (deep red brown) Available NOW online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajín #rarebeautyxtajín #newrarebeauty #lipgloss
10.2M
761K
4.01K
7mo ago
rarebeauty
Rare Eau de Parfum is HERE. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earth sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock cap for travel. Available now only @sephora, @sephoracanada, Sephora @Kohl’s, and rarebeauty.com #selenagomez #rarebeauty #makeup #fragrance #rareeaudeparfum @Selena Gomez
9.97M
196K
1.05K
8mo ago
rarebeauty
it's everything a gloss should be. Meet the new @Rare Beauty Positive Light Luminizing Lip Gloss.
9.55M
1.29M
5.32K
11mo ago
rarebeauty
HELLLOOOOO NEW YORK CITY 🗣️ @Selena Gomez @sephora #rarebeauty #selenagomez #nyc #newyork #sephora
9.55M
1.09M
18.1K
7mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment. Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Thoughtfully designed with accessibility in mind, the luxe, ergonomic bottle ensures the most effortless and comfortable dispensing, with an intentional twist-to-lock actuator for travel. Experience it August 7 only @sephora. #rarebeauty #rarefragrance #eaudeparfum #scenttok #perfumetok
7.97M
1.17M
4.18K
6mo ago
rarebeauty
@el ninja 🥷☘️🍍 🤝 Tajín Cheek and Lip Set Touching up my lipgloss while I wait for my vaso de mango con Tajín from my local fruit vendor... a dream 🥹❤️ Get yours online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #rarebeauty #tajín #newrarebeauty #rarebeautyxtajín #fruitninja
6.77M
178K
7.54K
1mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.96M
332K
1.4K
6mo ago
rarebeauty
It's no secret @Selena Gomez has BEEN a fan of @TajinUSA Official Account—let her be the first to show you what we’ve been working on for the past year! Meet the NEW, limited-edition Rare Beauty x Tajín Cheek & Lip Set 🫢 Available online @sephora, @Sephora México and rarebeauty.com ❤️🔥 #Rarebeauty #tajin #rarebeautyxtajín #newrarebeauty #lipgloss
5.24M
610K
1.72K
6mo ago
rarebeauty
Ya me veo con mi gloss en el tianguis, después de andar comprando en mis puestos favoritos, escuchando la linda música en vivo… 🥹 Get yours now only on rarebeauty.com #rarebauty #tajín #rarebeautyxtajín #blonzer #summerblush @🦋 kait | ig: @kaitlinxandrea
4.88M
289K
1.16K
5mo ago
rarebeauty
@Selena Gomez wears our 3 NEW Soft Pinch Liquid Blush shades. Now available @sephora !!! Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez
4.15M
152K
985
12mo ago
rarebeauty
RED BLUSH 🍒 Founder @Selena Gomez wears Soft Pinch Liquid Blush in Grateful #rarebeauty #rarebeautyblush #liquidblush #redblush #selenagomez
4.05M
198K
2.12K
1mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
3.61M
191K
3.41K
7mo ago
rarebeauty
Rare Eau de Parfum. A new fine fragrance that captures the essence of a perfect moment: Warm and decadent with a touch of spice, this eau de parfum opens with notes of creamy caramel and pistachio, gives way to intoxicating vanilla infused with peppery ginger, and then dries down to earthy sandalwood. Experience it August 7 only @sephora, Sephora @Kohl’s, and rarebeauty.com #rarebeauty #newrarebeauty #fragrancetok #perfumetok @Selena Gomez #selenagomez
3.36M
243K
2.94K
7mo ago
rarebeauty
Don't say I didn't put u on 😤 Get the Mini Rare Eau de Parfum Set now @sephora and Sephora @Kohl’s #rarebeauty #rarefragrance #eaudepardum #scenttok #perfumetok
3.29M
163K
748
9mo ago
rarebeauty
studied by me HA #rarebeauty #selenagomez #rarebeautybrowgel #fluffybrows
3.27M
321K
3.68K
10mo ago
rarebeauty
se tuvo que decir, y se dijo ❤️ #rarebeauty #redblush #red #rojorubor #redmakeup #softpinch #liquidblush
2.75M
185K
1.33K
11mo ago
rarebeauty
@Selena Gomez putting us onto purple blush 🤝💜 Soft Pinch Matte Bouncy Blush in Truth available now (and if you're Rouge, it's on sale rn @sephora iykyk) #rarebeauty #softpinch #newrarebeautyblush #bouncyblush #purpleblush #selenagomez
2.72M
129K
465
10mo ago
rarebeauty
@Selena Gomez wears Soft Pinch Matte Bouncy Blush in Grateful ❤️🍒🌹 #rarebeauty #selenagomez #softpinch #rarebeautyblush #redblush #bouncyblush
2.68M
192K
1.82K
7mo ago
rarebeauty
These two 🥹 @Selena Gomez @benny blanco Rare Eau de Parfum + Fragrance Layering Balms can be all yours early on the @sephora app August 6, in-store and online August 7 #rarebeauty #selenagomez #bennyblanco #selenaandbenny #rareeaudeparfum #fragrance
2.57M
273K
603
6mo ago
rarebeauty
Intrusive thoughts won this time around lol #rarebeauty #tajín #rarebeautyxtajin #selena @Selena Gomez
Rare Beauty (@rarebeauty) Tiktok Stats & Analytics
Rare Beauty (@rarebeauty) has 4.99M Tiktok followers with a 8.59% engagement rate over the past 12 months. Across 449 videos, Rare Beauty received 22.3M total likes and 263M views, averaging 49.7K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty (@rarebeauty) Tiktok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 4.99M TikTok followers as of March 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.59% over the last 12 months, based on 449 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 22.3M total likes across 449 videos in the last 12 months, averaging 49.7K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 263M total views over the last 12 months.