NewGet @rarebeauty's full report
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followers
5.16M
impressions
175M
likes
19.4M
comments
183K
posts
451
engagement
11.2%
emv
$8.57M
Average per post
388K
Key Metrics
Impressions
monthly
Distributions
Content
15.1M
4.06M
44.0K
1w ago
rarebeauty
YO YO YO 🗣️🗣️ Delena is SO back. Nearly 25 years of friendship and they’re STILL making each other (and us!) blush. @Selena Gomez wears Soft Pinch Liquid Blush in Hope (nude mauve) and @Demi Lovato wears Virtue (beige peach). Their Delena: Soft Pinch Blush bundle out nowww! Full version on Selena’s YouTube now. #rarebeauty #selenagomez #demilovato #rarebeautyblush #delena
10.4M
2.23M
3.50K
1w ago
rarebeauty
This was also my reaction. Delena: Soft Pinch Blush Bundle is outttt! #rarebeauty #selenagomez #demilovato #delena
8.55M
1.07M
2.80K
3mo ago
rarebeauty
People are always trying to make @ella bright :) blush. Funny thing is, nobody ever can. Just Rare Beauty’s Soft Pinch Liquid Blush❤️
7.58M
199K
7.45K
9mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.56M
125K
1.12K
7mo ago
rarebeauty
One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
4.58M
392K
1.07K
1w ago
rarebeauty
it’s 2026 and they’re STILL doing the iconic pose 😭💗 @Selena Gomez @Demi Lovato #rarebeauty #selenagomez #demilovato #delena
4.20M
204K
2.09K
9mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
4.17M
1.06M
5.46K
1w ago
rarebeauty
After almost 25 years of friendship, @Selena Gomez and @Demi Lovato prove that true friends don’t just have your back, they make you blush, too. Delena: Soft Pinch Blush Bundle out now #rarebeauty #selenagomez #demilovato
2.76M
219K
2.57K
3mo ago
rarebeauty
Every moment is a new beginning. Introducing the NEW Rare Beginnings Eau de Parfum. A bright opening scent of pear nectar blooms into lush gardenia and jasmine, then melts into warm vanilla bean that lingers on the skin. Experience it August 7 exclusively @sephora or get it early on the Sephora mobile app August 6. #rarebeauty #selenagomez #rarebeautyperfume
2.54M
84.8K
831
7mo ago
rarebeauty
@Selena Gomez’s on-set fave NEW True to Myself Natural Matte Longwear Foundation delivers a on-set finish while still feeling effortless and comfortable in real life. Shop all 48 shades for April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez
2.23M
262K
3.06K
9mo ago
rarebeauty
Warm Wishes Matte Powder Bronzer ya disponible en @sephora, @sephoracanada, @Sephora México, Sephora @Kohl’s, y rarebeauty.com 🤎 #rarebeauty #selenagomez #parati #nuevorarebeauty #bronzeador @Selena Gomez
2.03M
83.4K
323
11mo ago
rarebeauty
when you can't decide which rare beauty shade shade to use... so you use all 16 #rarebeauty #softpinch #liquidblush #rarebeautyblush
1.86M
212K
961
3mo ago
rarebeauty
Guess who? Drop your guesses in the comments below.
1.72M
133K
686
8mo ago
rarebeauty
Essential Neutrals Eyeshadow Palette, Perfect Strokes Matte Liquid Liner in Brown, and Perfect Strokes Universal Volumizing Mascara in Brown dropping EARLY tomorrow (Feb 28) on the @Ulta Beauty app ….and March 1 at Ulta Beauty and RareBeauty.com #rarebeauty #selenagomez #smokeyeye #2016makeup
1.69M
74.9K
1.03K
7mo ago
rarebeauty
Our new self-priming and self-setting foundation is FINALLY HERE! Created to look like your best skin and feel comfortable all day is now available. Skin-like, comfortable, and made to feel true to you. AVAILABLE NOWW in all 48 shades online and in-store only @sephora, @sephoracanada, @Sephora México, @SPACE NK, @Blush-Bar Chile, @Blush-Bar Colombia and rarebeauty.com #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez @Selena Gomez
1.66M
141K
1.30K
11mo ago
rarebeauty
this new feel seen collection got some blue going on @Selena Gomez can be all yourssss now! get it online @sephora, Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #selenagomez #newrarebeauty #findcomfort #gotsomebluegoingon
1.40M
68.8K
767
4mo ago
rarebeauty
because it really is that good😏 @Selena Gomez #selenagomez #rarebeautybrowgel
1.30M
44.5K
132
7mo ago
rarebeauty
For one last day, come find us in NYC and Paris! Stop by to get shade matched IRL, score deluxe Rare Beauty samples, and the chance to win a one-year supply of foundation NYC: 282 Hudson Street, New York City PARIS: 36 Rue Etienne Marcel, Paris 🗓 March 31-April 1, 2026 | 12PM–8PM @sephora @SEPHORA
1.29M
102K
1.41K
8mo ago
rarebeauty
Your new eye essentials. Introducing the NEW Essential Neutrals Eyeshadow Palette, Perfect Strokes Matte Liquid Liner in Brown, and Perfect Strokes Universal Volumizing Mascara in Brown. Coming Feb 28 to the @Ulta Beauty app and March 1 at Ulta Beauty and rarebeauty.com #rarebeauty #selenagomez #neutraleyecollection #newrarebeauty
1.25M
94.5K
656
4mo ago
rarebeauty
@Selena Gomez wears new Soft Pinch Lip Oil Stick in WISH🩷👛 #rarebeauty #selenagomez #lipoilstick #newrarebeauty
Rare Beauty (@rarebeauty) TikTok Stats & Analytics
Rare Beauty (@rarebeauty) has 5.16M TikTok followers with a 11.18% engagement rate over the past 12 months. Across 451 videos, Rare Beauty received 19.4M total likes and 175M views, averaging 42.9K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily. To benchmark @rarebeauty against other accounts, use Socialpruf's TikTok competitor analysis tool.
Rare Beauty (@rarebeauty) TikTok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 5.16M TikTok followers as of November 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 11.18% over the last 12 months, based on 451 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 19.4M total likes across 451 videos in the last 12 months, averaging 42.9K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 175M total views over the last 12 months.
Can I compare Rare Beauty with other TikTok accounts?+
Yes. Add @rarebeauty to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.