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followers
5.06M
impressions
162M
likes
13.4M
comments
140K
posts
453
engagement
8.37%
emv
$6.76M
Average per post
357K
Key Metrics
Impressions
monthly
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Content
8.21M
1.05M
2.79K
1mo ago
rarebeauty
People are always trying to make @ella bright :) blush. Funny thing is, nobody ever can. Just Rare Beauty’s Soft Pinch Liquid Blush❤️
7.58M
199K
7.47K
6mo ago
rarebeauty
so excited because this month only you can add a donation in-store to support mental health🧡 proceeds go to the Ulta Beauty Charitable Foundation & the Rare Impact Fund #rarebeauty #rareimpact #ultabeauty
5.44M
298K
1.14K
11mo ago
rarebeauty
@Selena Gomez wears our 3 NEW Soft Pinch Liquid Blush shades. Now available @sephora !!! Resilience (Warm Chestnut) Adore (Bright Pink) Spirited (Midtone Violet) #rarebeauty #rarebeautyblush #softpinchliquidblush #selenagomez
5.35M
619K
1.65K
12mo ago
rarebeauty
Ya me veo con mi gloss en el tianguis, después de andar comprando en mis puestos favoritos, escuchando la linda música en vivo… 🥹 Get yours now only on rarebeauty.com #rarebauty #tajín #rarebeautyxtajín #blonzer #summerblush @🦋 kait | ig: @kaitlinxandrea
4.81M
118K
1.10K
5mo ago
rarebeauty
One step to prime, cover, and set. Introducing the NEW True to Myself Natural Matte Longwear Foundation that does it all in one step. Buildable medium-to-full coverage with a velvety finish that moves with you and looks even better over time. Seamless, effortless, made to keep up. Use the NEW Soft Touch Makeup Blending Sponge dry for medium-to-full coverage, or damp for a lighter, more sheer finish. Shop all 48 shades for $38 (USD) April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #mattefoundation
4.19M
204K
2.09K
7mo ago
rarebeauty
IT’S HERE (!!) The ultra-smooth, weightless Warm Wishes Soft Matte Powder Bronzer has officially arrived in seven shades, ready to pair with the new Angled Powder Brush for seamless definition. Shop the duo online and in store only TODAY @sephora, @sephoracanada, @Sephora México , Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #powderbronzer #newrarebeauty #rarebeautybronzer #selenagomez @Selena Gomez
2.59M
274K
590
12mo ago
rarebeauty
Intrusive thoughts won this time around lol #rarebeauty #tajín #rarebeautyxtajin #selena @Selena Gomez
2.54M
84.8K
833
4mo ago
rarebeauty
@Selena Gomez’s on-set fave NEW True to Myself Natural Matte Longwear Foundation delivers a on-set finish while still feeling effortless and comfortable in real life. Shop all 48 shades for April 2, or get it early exclusively on the @sephora mobile app April 1. #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez
2.22M
261K
3.07K
7mo ago
rarebeauty
Warm Wishes Matte Powder Bronzer ya disponible en @sephora, @sephoracanada, @Sephora México, Sephora @Kohl’s, y rarebeauty.com 🤎 #rarebeauty #selenagomez #parati #nuevorarebeauty #bronzeador @Selena Gomez
2.18M
283K
1.62K
9mo ago
rarebeauty
from longtime friends to brand founders, and now collaborators, @Selena Gomez and @Shay Mitchell brought their shared love of beauty and travel to life 🤍 Shop the NEW @BÉIS x Rare Beauty collection launching November 3 on rarebeauty.com and beistravel.com
1.91M
79.3K
316
8mo ago
rarebeauty
when you can't decide which rare beauty shade shade to use... so you use all 16 #rarebeauty #softpinch #liquidblush #rarebeautyblush
1.85M
212K
967
1mo ago
rarebeauty
Guess who? Drop your guesses in the comments below.
1.72M
133K
693
5mo ago
rarebeauty
Essential Neutrals Eyeshadow Palette, Perfect Strokes Matte Liquid Liner in Brown, and Perfect Strokes Universal Volumizing Mascara in Brown dropping EARLY tomorrow (Feb 28) on the @Ulta Beauty app ….and March 1 at Ulta Beauty and RareBeauty.com #rarebeauty #selenagomez #smokeyeye #2016makeup
1.68M
74.8K
1.05K
4mo ago
rarebeauty
Our new self-priming and self-setting foundation is FINALLY HERE! Created to look like your best skin and feel comfortable all day is now available. Skin-like, comfortable, and made to feel true to you. AVAILABLE NOWW in all 48 shades online and in-store only @sephora, @sephoracanada, @Sephora México, @SPACE NK, @Blush-Bar Chile, @Blush-Bar Colombia and rarebeauty.com #rarebeauty #rarebeautyfoundation #newrarebeauty #mattemakeup #selenagomez @Selena Gomez
1.68M
148K
501
9mo ago
rarebeauty
So then you decide to make a limited-edition Béis x Rare Beauty collab inspired by a blush shade, obviously @Selena Gomez @Shay Mitchell @BÉIS #rarebeauty #beistravel #beisxrarebeauty #selenagomez #shaymitchell
1.62M
139K
1.31K
8mo ago
rarebeauty
this new feel seen collection got some blue going on @Selena Gomez can be all yourssss now! get it online @sephora, Sephora @Kohl’s, and rarebeauty.com. #rarebeauty #selenagomez #newrarebeauty #findcomfort #gotsomebluegoingon
1.58M
200K
2.44K
3w ago
rarebeauty
Every moment is a new beginning. Introducing the NEW Rare Beginnings Eau de Parfum. A bright opening scent of pear nectar blooms into lush gardenia and jasmine, then melts into warm vanilla bean that lingers on the skin. Experience it August 7 exclusively @sephora or get it early on the Sephora mobile app August 6. #rarebeauty #selenagomez #rarebeautyperfume
1.49M
69.7K
1.50K
9mo ago
rarebeauty
Who makes YOU feel grounded during stressful times? Let us know in the comments ❤️ #rarebeauty #mikaylanogueira #rareimpact #rareimpactbenefit
1.45M
130K
397
12mo ago
rarebeauty
Ahora ella sabe cómo se siente cuando encontré arroz en el bote de crema… NUEVO Rare Beauty x Tajín Cheek & Lip Set disponible ya - solo en rarebeauty.com #rarebeauty #tajín #newrarebeauty #rarebeautyxtajin #abuelita
1.37M
88.9K
1.27K
9mo ago
rarebeauty
of course @Selena Gomez ‘s bag is full of minis #rarebeauty #selenagomez #rarebeautyblush
Rare Beauty (@rarebeauty) Tiktok Stats & Analytics
Rare Beauty (@rarebeauty) has 5.06M Tiktok followers with a 8.37% engagement rate over the past 12 months. Across 453 videos, Rare Beauty received 13.4M total likes and 162M views, averaging 29.6K likes per video. This page tracks Rare Beauty's performance metrics, top content, and engagement trends — updated daily.
Rare Beauty (@rarebeauty) Tiktok Analytics FAQ
How many TikTok followers does Rare Beauty have?+
Rare Beauty (@rarebeauty) has 5.06M TikTok followers as of August 2026.
What is Rare Beauty's TikTok engagement rate?+
Rare Beauty's TikTok engagement rate is 8.37% over the last 12 months, based on 453 videos.
How many likes does Rare Beauty get on TikTok?+
Rare Beauty received 13.4M total likes across 453 videos in the last 12 months, averaging 29.6K likes per video.
How many TikTok views does Rare Beauty get?+
Rare Beauty's TikTok content generated 162M total views over the last 12 months.