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981K
impressions
37.4M
likes
1.21M
comments
5.78K
posts
343
engagement
3.25%
emv
$1.06M
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109K

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"The reason we are here is to evolve the soul, and to have had that opportunity to analyze myself—to judge myself and critique myself, to understand why things were happening to me—has allowed me to move forward. I think people will start to notice that in everything I'm doing." @Karol G is finished apologizing—and we're all about to be the better for it. Head to the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
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"The reason we are here is to evolve the soul, and to have had that opportunity to analyze myself—to judge myself and critique myself, to understand why things were happening to me—has allowed me to move forward. I think people will start to notice that in everything I'm doing." @Karol G is finished apologizing—and we're all about to be the better for it. Head to the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
@Karol G is officially in her "f*** it" era. After a 2026 downward spiral and a high-profile breakup with Feid, the Colombian superstar found her way back to herself in Hawaii—chopping her hair and reclaiming her autonomy. "The more successful I become, the more misunderstood I am," she says of her evolution. Hit the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
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@Karol G is officially in her "f*** it" era. After a 2026 downward spiral and a high-profile breakup with Feid, the Colombian superstar found her way back to herself in Hawaii—chopping her hair and reclaiming her autonomy. "The more successful I become, the more misunderstood I am," she says of her evolution. Hit the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
Long before Baywatch, Pamela Anderson was modeling for Playboy. See more on Substack.
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Long before Baywatch, Pamela Anderson was modeling for Playboy. See more on Substack.
Spring is (almost) here. In the meantime, these March covers from the Playboy archives are here to keep you warm. 🐇 #magazinecover #editorial #vintageplayboy
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Spring is (almost) here. In the meantime, these March covers from the Playboy archives are here to keep you warm. 🐇 #magazinecover #editorial #vintageplayboy
We spent the day with our Summer 2026 cover star Cara Delevingne trying to stump her and her lyrical prowess. From Biggie to Alanis to Taylor to Amy—watch to see how she did. See more from @Cara Delevingne's cover story at the link in bio. Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Manicure: Thuy Ngyun Set Design: Nicholas Faiella Executive Producer: Taylor Tindall Senior Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Editor, Video: 3DJ Pictures Colorist: Elias Nousiopoulos DP: Szymon Dybowski Film Camera OP: Lukasz Dziedzic Gaffer: Alex Gay Sound: Pablo Mena Production: Crawford & Co Productions Bookings: Special Projects
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We spent the day with our Summer 2026 cover star Cara Delevingne trying to stump her and her lyrical prowess. From Biggie to Alanis to Taylor to Amy—watch to see how she did. See more from @Cara Delevingne's cover story at the link in bio. Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Manicure: Thuy Ngyun Set Design: Nicholas Faiella Executive Producer: Taylor Tindall Senior Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Editor, Video: 3DJ Pictures Colorist: Elias Nousiopoulos DP: Szymon Dybowski Film Camera OP: Lukasz Dziedzic Gaffer: Alex Gay Sound: Pablo Mena Production: Crawford & Co Productions Bookings: Special Projects
Hippity-hop into Easter with some classic Playboy Bunnies, straight from our archives—at the link in bio.
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Hippity-hop into Easter with some classic Playboy Bunnies, straight from our archives—at the link in bio.
"I think the word Latina carries a lot of weight right now… Through music and art, I've seen that non-Latinos in the U.S. are beginning to understand the depth of what's happening and the real pain behind it." Hit the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
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"I think the word Latina carries a lot of weight right now… Through music and art, I've seen that non-Latinos in the U.S. are beginning to understand the depth of what's happening and the real pain behind it." Hit the link in bio for the full Spring 2026 story. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Katie Grand Words: Paola Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots Talent: Special Projects
Introducing Miss March 2026: @Taylor Hale is best known as the first Black woman to win Big Brother—and has had an impressive TV career ever since. But after her #BigBrother win, Hale realized that vulnerable images of her body—screenshots extracted from the show's live feed—were shared all over social media. That's why she's here, baring it all for Playboy: "This is an act of reclamation," she writes in the essay that accompanies her pictorial. Tap the link in bio for more.
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Introducing Miss March 2026: @Taylor Hale is best known as the first Black woman to win Big Brother—and has had an impressive TV career ever since. But after her #BigBrother win, Hale realized that vulnerable images of her body—screenshots extracted from the show's live feed—were shared all over social media. That's why she's here, baring it all for Playboy: "This is an act of reclamation," she writes in the essay that accompanies her pictorial. Tap the link in bio for more.
Before the biopic. From the archives: La Toya Jackson, March 1989.
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Before the biopic. From the archives: La Toya Jackson, March 1989.
#Karolchella regram via @coachella
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#Karolchella regram via @coachella
Introducing our Spring 2026 cover star: @Karol G. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Words: Paolo Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Styling: Katie Grand Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots
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Introducing our Spring 2026 cover star: @Karol G. She's just days away from making history—again—this time, as the first Latina to headline and close Coachella. But before she takes the stage, she sat down with Playboy to reflect on the power of this moment. "When I woke up on January 1st, 2026, I told myself: I choose myself. I choose my power," she says. Inside, the global superstar opens up about finding her "inner wild woman" and stepping fully into who she is today. "At the end of the day, what's my role if I'm in this position?" Head to the link in bio to see more—and to order your copy of the Spring issue before it hits newsstands. Photographer: Gray Sorrenti Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Words: Paolo Ramos Hair Stylist: Bob Recine Makeup Artist: Jamal Scott Styling: Katie Grand Set Design: Happy Massee Manicure: Kim Truong Executive Producer: Taylor Tindall Production: Connect The Dots
Introducing Miss May: @hanne zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: Hanne Zaruma Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative, Playboy: Smiley Stevens Words: Kateryna Babkina Prop Stylist: Vanessa Fiddler Photo Assistant: Gabriel Sandoval
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Introducing Miss May: @hanne zaruma. Zaruma has spent years building the perfect image—her own. The Ukrainian conceptual artist is her own director, her own subject, her own answer. We just get to look. Her art has stopped millions mid-scroll—including us—but Zaruma built that audience the hard way. She left Ukraine after the war started, lost herself, found the frame. Creating was never a choice. It was the only way back. See The Making of Miss May at the link in bio. Video: Hanne Zaruma Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative, Playboy: Smiley Stevens Words: Kateryna Babkina Prop Stylist: Vanessa Fiddler Photo Assistant: Gabriel Sandoval
America, the beautiful. 🇺🇸 Sophie Saint is Miss July—with more at the link in bio. Photographer: Christopher Sherman Editor-in-Chief: Phillip Picardi Senior Producer, Video: Daniel Waynick DP: Szymon Dybowski Sound: Kyle Pham Words: Tamara Warren Styling: Lucy Gaston Hair Stylist: Rachel Lita Makeup Artist: Kayli Davis Set Design: Joseph Cavanaugh Producer: Michelle Kapuscinski Production Assistant: Audrey Wiltz
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America, the beautiful. 🇺🇸 Sophie Saint is Miss July—with more at the link in bio. Photographer: Christopher Sherman Editor-in-Chief: Phillip Picardi Senior Producer, Video: Daniel Waynick DP: Szymon Dybowski Sound: Kyle Pham Words: Tamara Warren Styling: Lucy Gaston Hair Stylist: Rachel Lita Makeup Artist: Kayli Davis Set Design: Joseph Cavanaugh Producer: Michelle Kapuscinski Production Assistant: Audrey Wiltz
Congratulations to our cover star @Karol G for her final performance as a history-making headliner at Coachella. In our Spring 2026 cover story, Karol reflects on the power of her fans—her "everything"—and how they have been her lifeline through her personal struggles. Full interview at the link in our bio. Edit: Jason Gallagher and Celine Ordioni
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Congratulations to our cover star @Karol G for her final performance as a history-making headliner at Coachella. In our Spring 2026 cover story, Karol reflects on the power of her fans—her "everything"—and how they have been her lifeline through her personal struggles. Full interview at the link in our bio. Edit: Jason Gallagher and Celine Ordioni
In the words of Miss January 2025 Jordyn Johnson, "You should never date any man that doesn't like an animal. Biggest red flag ever." From her mouth to your ears: want to date a Playmate? Get a dog. Playboy teamed up with Hot Girls Care, an LA-based non-profit that saves dogs in danger of euthanasia, to help them get some of their sweet pups adopted, so now is your big chance. See our pups and Playmates at the link in bio—you just may find a soulmate. Photographer: Richie Lee Davis Editor-in-Chief: Phillip Picardi Creative, Playboy: Smiley Stevens Styling: Lindsey Hartman Hair Stylist: Sophia Flores Makeup Artist: Gilbert Soliz Producer: Ali Khemi
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In the words of Miss January 2025 Jordyn Johnson, "You should never date any man that doesn't like an animal. Biggest red flag ever." From her mouth to your ears: want to date a Playmate? Get a dog. Playboy teamed up with Hot Girls Care, an LA-based non-profit that saves dogs in danger of euthanasia, to help them get some of their sweet pups adopted, so now is your big chance. See our pups and Playmates at the link in bio—you just may find a soulmate. Photographer: Richie Lee Davis Editor-in-Chief: Phillip Picardi Creative, Playboy: Smiley Stevens Styling: Lindsey Hartman Hair Stylist: Sophia Flores Makeup Artist: Gilbert Soliz Producer: Ali Khemi
#BTS vs. the final shots 🐇 #behindthescenes #photographytiktok #playmate
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#BTS vs. the final shots 🐇 #behindthescenes #photographytiktok #playmate
Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: Hanne Zaruma Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative, Playboy: Smiley Stevens Words: Kateryna Babkina Prop Stylist: Vanessa Fiddler Male Model: Luca Della Valle
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Miss May set the board—the rest is for subscribers only. Your move at the link in bio. Video: Hanne Zaruma Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative, Playboy: Smiley Stevens Words: Kateryna Babkina Prop Stylist: Vanessa Fiddler Male Model: Luca Della Valle
She doesn't just restore cars—she washes them, too! Miss July has arrived. See more Sophie Saint at the link in bio. Photographer: Christopher Sherman Editor-in-Chief: Phillip Picardi Senior Producer, Video: Daniel Waynick DP: Szymon Dybowski Sound: Kyle Pham Words: Tamara Warren Styling: Lucy Gaston Hair Stylist: Rachel Lita Makeup Artist: Kayli Davis Set Design: Joseph Cavanaugh Producer: Michelle Kapuscinski Production Assistant: Audrey Wiltz
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She doesn't just restore cars—she washes them, too! Miss July has arrived. See more Sophie Saint at the link in bio. Photographer: Christopher Sherman Editor-in-Chief: Phillip Picardi Senior Producer, Video: Daniel Waynick DP: Szymon Dybowski Sound: Kyle Pham Words: Tamara Warren Styling: Lucy Gaston Hair Stylist: Rachel Lita Makeup Artist: Kayli Davis Set Design: Joseph Cavanaugh Producer: Michelle Kapuscinski Production Assistant: Audrey Wiltz
From set to spread: the making of our Summer 2026 cover shoot, starring @Cara Delevingne. See more of the final photos at the link in bio. Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Manicure: Thuy Ngyun Set Design: Nicholas Faiella Executive Producer: Taylor Tindall Senior Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Editor, Video: April Maxey Colorist: Elias Nousiopoulos DP: Szymon Dybowski Film Camera OP: Lukasz Dziedzic Gaffer: Alex Gay Sound: Pablo Mena Production: Crawford & Co Productions Bookings: Special Projects
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From set to spread: the making of our Summer 2026 cover shoot, starring @Cara Delevingne. See more of the final photos at the link in bio. Photographer: Zoey Grossman Editor-in-Chief: Phillip Picardi Creative: Mini Mega Studio Creative Director: Marie Suter Styling: Lana Jay Lackey Hair Stylist: Mara Roszak Makeup Artist: Shelby Smith Manicure: Thuy Ngyun Set Design: Nicholas Faiella Executive Producer: Taylor Tindall Senior Producer, Video: Daniel Waynick Producer, Video: Cori Salinas Editor, Video: April Maxey Colorist: Elias Nousiopoulos DP: Szymon Dybowski Film Camera OP: Lukasz Dziedzic Gaffer: Alex Gay Sound: Pablo Mena Production: Crawford & Co Productions Bookings: Special Projects
Book collector. Cancer survivor. Psychology nerd. Playboy model. Come behind the scenes of Miss November 2025 @Alexandria Finley's pictorial. #BTS by Chaz Pilarcik #fyp #photoshootideas
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Book collector. Cancer survivor. Psychology nerd. Playboy model. Come behind the scenes of Miss November 2025 @Alexandria Finley's pictorial. #BTS by Chaz Pilarcik #fyp #photoshootideas

Playboy Official (@playboy) TikTok Stats & Analytics

Playboy Official (@playboy) has 981K TikTok followers with a 3.25% engagement rate over the past 12 months. Across 343 videos, Playboy Official received 1.21M total likes and 37.4M views, averaging 3.53K likes per video. This page tracks Playboy Official's performance metrics, top content, and engagement trends — updated daily. To benchmark @playboy against other accounts, use Socialpruf's TikTok competitor analysis tool.

Playboy Official (@playboy) TikTok Analytics FAQ

How many TikTok followers does Playboy Official have?+
Playboy Official (@playboy) has 981K TikTok followers as of October 2026.
What is Playboy Official's TikTok engagement rate?+
Playboy Official's TikTok engagement rate is 3.25% over the last 12 months, based on 343 videos.
How many likes does Playboy Official get on TikTok?+
Playboy Official received 1.21M total likes across 343 videos in the last 12 months, averaging 3.53K likes per video.
How many TikTok views does Playboy Official get?+
Playboy Official's TikTok content generated 37.4M total views over the last 12 months.
Can I compare Playboy Official with other TikTok accounts?+
Yes. Add @playboy to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.