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12
engagement
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Play along, then add the twist. For owners writing their own small business ads: the ones that hold attention don't fight what the viewer already believes, and they don't only repeat it back either. The shape is simple. Start with what everyone has already seen and heard about your industry, so the viewer nods along. Then point at the part almost nobody is talking about. That last piece is what makes someone keep watching, because it's the one thing in the ad they haven't heard a hundred times. The one rule I'd hold onto is that the twist has to make sense. If it isn't logically sound, it's just a louder claim. What's a common belief in your industry that you think is mostly right, but not completely? #marketingtips #businesstips #smallbusinessowner
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6d ago
lucastyson.kodara
Play along, then add the twist. For owners writing their own small business ads: the ones that hold attention don't fight what the viewer already believes, and they don't only repeat it back either. The shape is simple. Start with what everyone has already seen and heard about your industry, so the viewer nods along. Then point at the part almost nobody is talking about. That last piece is what makes someone keep watching, because it's the one thing in the ad they haven't heard a hundred times. The one rule I'd hold onto is that the twist has to make sense. If it isn't logically sound, it's just a louder claim. What's a common belief in your industry that you think is mostly right, but not completely? #marketingtips #businesstips #smallbusinessowner
Why big purchases need outside proof. If you sell a bigger service in your business, you've seen it: when someone is deciding on something expensive, they go back and forth for a while. Is this a good idea, should I do it, should I not. Your enthusiasm alone rarely settles it, because they know you want the sale. The comparison I use is a lawyer in a courtroom. You make the case with evidence, and the evidence works best when it doesn't come from you. A news article or a published study says it for you, from someone with no stake in the sale. The goal is giving the person enough to feel confident about a decision they already want to make. What do customers usually want to see before they commit to your bigger services? #salestips #smallbusinessowner #businessowner #businessgrowth
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6d ago
lucastyson.kodara
Why big purchases need outside proof. If you sell a bigger service in your business, you've seen it: when someone is deciding on something expensive, they go back and forth for a while. Is this a good idea, should I do it, should I not. Your enthusiasm alone rarely settles it, because they know you want the sale. The comparison I use is a lawyer in a courtroom. You make the case with evidence, and the evidence works best when it doesn't come from you. A news article or a published study says it for you, from someone with no stake in the sale. The goal is giving the person enough to feel confident about a decision they already want to make. What do customers usually want to see before they commit to your bigger services? #salestips #smallbusinessowner #businessowner #businessgrowth
Why good businesses get tuned out. It's frustrating to be very good at what you do and still get scrolled past. Distrust is high, but the bigger issue I keep noticing is distraction: the feed a potential client scrolls serves up something new every few seconds, a cat, a stranger's bad day, another business guru with advice. In a feed like that, the familiar version of your message is the easiest thing to skip. So the first question I'd ask before putting anything in front of people is an old one: zig when others zag. Is it new, is it different, is it something they haven't already seen? When the answer is yes, people come in more interested and actually take in more of what you show them. Send this to whoever you run the business with and ask which of your posts would pass that test. #smallbusinessowner #entrepreneur #businessgrowth #marketingtips
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5d ago
lucastyson.kodara
Why good businesses get tuned out. It's frustrating to be very good at what you do and still get scrolled past. Distrust is high, but the bigger issue I keep noticing is distraction: the feed a potential client scrolls serves up something new every few seconds, a cat, a stranger's bad day, another business guru with advice. In a feed like that, the familiar version of your message is the easiest thing to skip. So the first question I'd ask before putting anything in front of people is an old one: zig when others zag. Is it new, is it different, is it something they haven't already seen? When the answer is yes, people come in more interested and actually take in more of what you show them. Send this to whoever you run the business with and ask which of your posts would pass that test. #smallbusinessowner #entrepreneur #businessgrowth #marketingtips
The customer who is tired of the usual fixes. It's hard to keep hoping after the third thing you tried let you down. A lot of the customers who walk into a small business feel exactly that, because they have already tried two or three other options for the same problem. They haven't given up on the problem. They've given up on the things that let them down, which is why the same pitch they've heard before rarely lands. Something that sounds new gives them a reason to hope again, and that can happen without changing what you do, only how you describe it. Share this with an owner who hears "I've tried everything" every week. #smallbusinessowner #businesstips #marketingtips #entrepreneur
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5d ago
lucastyson.kodara
The customer who is tired of the usual fixes. It's hard to keep hoping after the third thing you tried let you down. A lot of the customers who walk into a small business feel exactly that, because they have already tried two or three other options for the same problem. They haven't given up on the problem. They've given up on the things that let them down, which is why the same pitch they've heard before rarely lands. Something that sounds new gives them a reason to hope again, and that can happen without changing what you do, only how you describe it. Share this with an owner who hears "I've tried everything" every week. #smallbusinessowner #businesstips #marketingtips #entrepreneur
Working 70 hours a week isn't a flex, it's a trap. I built a $44 million business at 24 and watched it collapse to zero in 6 months because I was the bottleneck. The hard truth? If your business relies on you waking up tomorrow, you don't own a business, you own a job. To rebuild to 8-figures working less than 5 hours a week, I had to stop selling my time and start building assets. You don't need a massive payroll or a 24/7 hustle mentality to scale.
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5d ago
lucastyson.kodara
Working 70 hours a week isn't a flex, it's a trap. I built a $44 million business at 24 and watched it collapse to zero in 6 months because I was the bottleneck. The hard truth? If your business relies on you waking up tomorrow, you don't own a business, you own a job. To rebuild to 8-figures working less than 5 hours a week, I had to stop selling my time and start building assets. You don't need a massive payroll or a 24/7 hustle mentality to scale.
Who answers the new enquiry while you're with a client? 📲 Most owners who see people in person know the feeling: a message comes in mid-appointment, and by the time you look at your phone it's 6 PM and the person has gone quiet or booked somewhere else. Nobody did anything wrong. The lead was warm when it reached out, and it cooled off while it waited on the one person who could reply. That gap between the message and the first answer is where a lot of good clients slip away, and it usually has nothing to do with how good you are at the work. Honest question: in your business, how long does a new message usually wait before someone gets back to it? #smallbusinessowner #leadgeneration #businesstips #smallbusiness
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18h ago
lucastyson.kodara
Who answers the new enquiry while you're with a client? 📲 Most owners who see people in person know the feeling: a message comes in mid-appointment, and by the time you look at your phone it's 6 PM and the person has gone quiet or booked somewhere else. Nobody did anything wrong. The lead was warm when it reached out, and it cooled off while it waited on the one person who could reply. That gap between the message and the first answer is where a lot of good clients slip away, and it usually has nothing to do with how good you are at the work. Honest question: in your business, how long does a new message usually wait before someone gets back to it? #smallbusinessowner #leadgeneration #businesstips #smallbusiness
Where to start with your marketing 🗂️ If you write the marketing for your own small business, these are the five things I look for in a strong marketing angle: originality, leveraged authority, speed, ease and newness. They are in order of importance, and if you're just getting started, the first ones carry most of the weight. Originality comes first. It means you're the first one bringing the idea to your market, not the tenth person saying the same thing. Leveraged authority comes second. Someone other than you, an outside expert or organization, is saying the same thing you are. That backs you up, so you're not stuck selling yourself, your offer and your company to someone who just met you. Which of those two do you think your current marketing is missing? #marketingtips #businesstips #smallbusinessowner #entrepreneur
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21h ago
lucastyson.kodara
Where to start with your marketing 🗂️ If you write the marketing for your own small business, these are the five things I look for in a strong marketing angle: originality, leveraged authority, speed, ease and newness. They are in order of importance, and if you're just getting started, the first ones carry most of the weight. Originality comes first. It means you're the first one bringing the idea to your market, not the tenth person saying the same thing. Leveraged authority comes second. Someone other than you, an outside expert or organization, is saying the same thing you are. That backs you up, so you're not stuck selling yourself, your offer and your company to someone who just met you. Which of those two do you think your current marketing is missing? #marketingtips #businesstips #smallbusinessowner #entrepreneur
What a problem costs your customer. For any small business owner who sees customers in person: picture everything your customer spends in a month as one pie, from bills and utilities to food and fun. Then ask how big the slice is that goes to the problem you solve, or to the things they've already tried to fix it. That slice tells you more than a price comparison does. It shows what living with the problem is already costing them, before your business is even part of the picture. Once you can see it, the question in the room changes from what you charge to what staying stuck costs. Try drawing that pie for your own customer and tell me what surprised you. #smallbusiness #businesstips #salestips #entrepreneur
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1d ago
lucastyson.kodara
What a problem costs your customer. For any small business owner who sees customers in person: picture everything your customer spends in a month as one pie, from bills and utilities to food and fun. Then ask how big the slice is that goes to the problem you solve, or to the things they've already tried to fix it. That slice tells you more than a price comparison does. It shows what living with the problem is already costing them, before your business is even part of the picture. Once you can see it, the question in the room changes from what you charge to what staying stuck costs. Try drawing that pie for your own customer and tell me what surprised you. #smallbusiness #businesstips #salestips #entrepreneur
Too much help can be the reason a new client says no 🏋️ A full package with every session, every check-in and every piece of support sounds like a no brainer to the person who has already decided. To someone who's only thinking about it, the same package can feel intimidating. A personal trainer is the easy way to see it. If you're just curious about the gym and the first thing you hear is a meal plan, every meal watched and 7 a.m. workouts, you're probably not signing up that day. The fix is simple. Look at the steps inside your main service, take the first one, or even half of it, and offer that on its own. It gives someone a smaller first yes. Send this to the person you run the business with and pick the piece you'd pull out first 👇 #smallbusinessowner #businesstips #smallbusinesstips #salestips
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1d ago
lucastyson.kodara
Too much help can be the reason a new client says no 🏋️ A full package with every session, every check-in and every piece of support sounds like a no brainer to the person who has already decided. To someone who's only thinking about it, the same package can feel intimidating. A personal trainer is the easy way to see it. If you're just curious about the gym and the first thing you hear is a meal plan, every meal watched and 7 a.m. workouts, you're probably not signing up that day. The fix is simple. Look at the steps inside your main service, take the first one, or even half of it, and offer that on its own. It gives someone a smaller first yes. Send this to the person you run the business with and pick the piece you'd pull out first 👇 #smallbusinessowner #businesstips #smallbusinesstips #salestips
One line that changes how an ad lands 🗣️ For small business owners writing their own ads: most ads open by describing the business. The ones people stop for tend to open with something the viewer hasn't heard before. Starting with "did you know" is the simplest version of that. It turns a fact about your service into news, and people like being the first to hear news, the same way they like being the one who shows a friend a funny video or a story nobody else has seen yet. "Big news" and "most people don't know" do the same job. They tell the reader they're early. The fact has to be true and new to them. The opener only frames it, it doesn't replace having something worth saying. What's one fact about your work most of your customers have never heard? #marketingtips #smallbusinessowner #smallbusinesstips #businessgrowth
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1d ago
lucastyson.kodara
One line that changes how an ad lands 🗣️ For small business owners writing their own ads: most ads open by describing the business. The ones people stop for tend to open with something the viewer hasn't heard before. Starting with "did you know" is the simplest version of that. It turns a fact about your service into news, and people like being the first to hear news, the same way they like being the one who shows a friend a funny video or a story nobody else has seen yet. "Big news" and "most people don't know" do the same job. They tell the reader they're early. The fact has to be true and new to them. The opener only frames it, it doesn't replace having something worth saying. What's one fact about your work most of your customers have never heard? #marketingtips #smallbusinessowner #smallbusinesstips #businessgrowth
Where a fresh ad angle comes from ☕ You don't need a research team to find a better angle for your ads. The rule is to play along with what people are already hearing, then add a twist that holds up. Finding what they're hearing takes about 10 minutes. Pick a news site or a forum your customers read, and write down what people keep talking about in your industry. Most of it will be right, so keep it. The part to look for is what the usual story leaves out, because that's the part that gets someone curious enough to keep watching. Which site would you check first to see what your customers are talking about? #smallbusinesstips #marketingtips #smallbusinessowner
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2d ago
lucastyson.kodara
Where a fresh ad angle comes from ☕ You don't need a research team to find a better angle for your ads. The rule is to play along with what people are already hearing, then add a twist that holds up. Finding what they're hearing takes about 10 minutes. Pick a news site or a forum your customers read, and write down what people keep talking about in your industry. Most of it will be right, so keep it. The part to look for is what the usual story leaves out, because that's the part that gets someone curious enough to keep watching. Which site would you check first to see what your customers are talking about? #smallbusinesstips #marketingtips #smallbusinessowner
Selling time back to busy people. If you run a service business, you probably think about what a customer spends in money. It's just as useful to think about what they spend in hours, because time is what nearly every customer feels short on, and a lot of those hours go to things they would rather not be doing. Look at how a lot of higher-end businesses talk about themselves and time is usually the whole pitch. The valet is not selling parking. They're selling the 15 minutes you don't spend circling the lot. Whatever you do for your customers, there's probably a piece of their day you hand back to them. That piece is worth saying out loud. Which part of your customer's day does your business give back to them? Curious what you'd say. #smallbusinessowner #businessgrowth #businesstips #worklifebalance
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6d ago
lucastyson.kodara
Selling time back to busy people. If you run a service business, you probably think about what a customer spends in money. It's just as useful to think about what they spend in hours, because time is what nearly every customer feels short on, and a lot of those hours go to things they would rather not be doing. Look at how a lot of higher-end businesses talk about themselves and time is usually the whole pitch. The valet is not selling parking. They're selling the 15 minutes you don't spend circling the lot. Whatever you do for your customers, there's probably a piece of their day you hand back to them. That piece is worth saying out loud. Which part of your customer's day does your business give back to them? Curious what you'd say. #smallbusinessowner #businessgrowth #businesstips #worklifebalance

lucastyson.kodara (@lucastyson.kodara) TikTok Stats & Analytics

lucastyson.kodara (@lucastyson.kodara) has 0 TikTok followers with a 0.49% engagement rate over the past 12 months. Across 12.0 videos, lucastyson.kodara received 1.00 total likes and 203 views, averaging 0.0800 likes per video. This page tracks lucastyson.kodara's performance metrics, top content, and engagement trends — updated daily. To benchmark @lucastyson.kodara against other accounts, use Socialpruf's TikTok competitor analysis tool.

lucastyson.kodara (@lucastyson.kodara) TikTok Analytics FAQ

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lucastyson.kodara (@lucastyson.kodara) has 0 TikTok followers as of October 2026.
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lucastyson.kodara's TikTok engagement rate is 0.49% over the last 12 months, based on 12.0 videos.
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lucastyson.kodara received 1.00 total likes across 12.0 videos in the last 12 months, averaging 0.0800 likes per video.
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lucastyson.kodara's TikTok content generated 203 total views over the last 12 months.
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