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followers
180K
impressions
6.2M
likes
518K
comments
9.99K
posts
123
engagement
8.52%
emv
$266K
Average per post
50.4K

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The korea glow up but men’s version. The skinny jeans had to go. 10 years was long enough. I flew my husband to Korea for the ultimate glow-up: full body measurements at Monque Color Lab (they measure EVERY bone to find your perfect style), a complete wardrobe overhaul, and the one hair stylist I've been saving for years. High-waisted straight pants, sleek loafers, softer layers—basically everything he's been avoiding. Style consultation by @colorlab_dahyun Hair by @infleur.woo Was it worth throwing away his favorite jeans in secret? Watch till the end. 변우석 사랑해요 💀
1.62M
125K
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1mo ago
liahyoo
The korea glow up but men’s version. The skinny jeans had to go. 10 years was long enough. I flew my husband to Korea for the ultimate glow-up: full body measurements at Monque Color Lab (they measure EVERY bone to find your perfect style), a complete wardrobe overhaul, and the one hair stylist I've been saving for years. High-waisted straight pants, sleek loafers, softer layers—basically everything he's been avoiding. Style consultation by @colorlab_dahyun Hair by @infleur.woo Was it worth throwing away his favorite jeans in secret? Watch till the end. 변우석 사랑해요 💀
Replying to @maha 🫧 can we trust Korean sunscreens? Here’s some tea 🍵 and more. this shouldn’t make you not wanna wear sunscreen tho. If anything, apply MORE! #koreansunscreen #spfcontroversy
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liahyoo
Replying to @maha 🫧 can we trust Korean sunscreens? Here’s some tea 🍵 and more. this shouldn’t make you not wanna wear sunscreen tho. If anything, apply MORE! #koreansunscreen #spfcontroversy
#greenscreen #greenscreenvideo should you trust your sunscreens? Especially when @Ultra Violette Australian SPF is not spf 50 but in fact, spf4? I have a lot to say about this consumer test, or the spf testing methods overall. But we’ll start here today
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liahyoo
#greenscreen #greenscreenvideo should you trust your sunscreens? Especially when @Ultra Violette Australian SPF is not spf 50 but in fact, spf4? I have a lot to say about this consumer test, or the spf testing methods overall. But we’ll start here today
Believe it or not, this isn’t plastic. The beauty industry creates over 120 billion units of packaging every year, and most of it never gets recycled. Even when we try to do better, many “sustainable” materials still end up in landfills for decades… or centuries. At Press Reset Ventures, we invested in @Shellworks because they’re rethinking packaging from the beginning, not the end. They developed Vivomer, a material made through bacterial fermentation that looks and feels like plastic, but is fully home compostable. No industrial recycling. No greenwashing. Just a material designed to return to the earth. I went to London to see it myself. I watched it being brewed, molded into packaging, and break down into soil. And it reminded me that sustainability isn’t about being perfect, it’s about building systems that actually work in the real world. If you’re a beauty, skincare, personal care, or supplement brand, this is worth paying attention to. And if you’re a consumer, tag the brands you love below. Change happens when we ask better questions 🌱
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liahyoo
Believe it or not, this isn’t plastic. The beauty industry creates over 120 billion units of packaging every year, and most of it never gets recycled. Even when we try to do better, many “sustainable” materials still end up in landfills for decades… or centuries. At Press Reset Ventures, we invested in @Shellworks because they’re rethinking packaging from the beginning, not the end. They developed Vivomer, a material made through bacterial fermentation that looks and feels like plastic, but is fully home compostable. No industrial recycling. No greenwashing. Just a material designed to return to the earth. I went to London to see it myself. I watched it being brewed, molded into packaging, and break down into soil. And it reminded me that sustainability isn’t about being perfect, it’s about building systems that actually work in the real world. If you’re a beauty, skincare, personal care, or supplement brand, this is worth paying attention to. And if you’re a consumer, tag the brands you love below. Change happens when we ask better questions 🌱
As of today, K-beauty will no longer be “affordable” like it used to be. President Trump’s new trade policy introduces sweeping tariffs—including a 25% tax on imports from South Korea, overriding the Free Trade Agreement (FTA) that previously kept beauty products tariff-free. This is a historic shift that will impact nearly every brand importing from Korea. At @kravebeauty, we’ve never raised prices in 7 years—our Matcha Hemp Hydrating Cleanser has been $16 since 2017, and we’ve always focused on adding more value instead of passing costs onto you. But with this sudden 25% increase in costs, we’re facing tough decisions ahead. We’re still figuring out what this means for us, but one thing’s for sure—this industry is about to change. Stay tuned. #KBeauty #Tariffs #BeautyIndustry
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12mo ago
liahyoo
As of today, K-beauty will no longer be “affordable” like it used to be. President Trump’s new trade policy introduces sweeping tariffs—including a 25% tax on imports from South Korea, overriding the Free Trade Agreement (FTA) that previously kept beauty products tariff-free. This is a historic shift that will impact nearly every brand importing from Korea. At @kravebeauty, we’ve never raised prices in 7 years—our Matcha Hemp Hydrating Cleanser has been $16 since 2017, and we’ve always focused on adding more value instead of passing costs onto you. But with this sudden 25% increase in costs, we’re facing tough decisions ahead. We’re still figuring out what this means for us, but one thing’s for sure—this industry is about to change. Stay tuned. #KBeauty #Tariffs #BeautyIndustry
I sold 3,000 bottles in one hour with $0 in ads As a small business owner, my biggest regret is not joining @sellwithtiktokshop_us sooner. Here's the 3-step framework that transformed @KraveBeauty business: 1️⃣ Create a product that solves real problems 2️⃣ List it on TikTok Shop (seamless discovery → purchase) 3️⃣ Post consistent content (our in-house videos went viral organically!) Holiday season is THE time for small biz to grow. Link in bio to join. #ad #SellWithTikTokShop #TikTokShop #ad #SmallBusiness
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4mo ago
liahyoo
I sold 3,000 bottles in one hour with $0 in ads As a small business owner, my biggest regret is not joining @sellwithtiktokshop_us sooner. Here's the 3-step framework that transformed @KraveBeauty business: 1️⃣ Create a product that solves real problems 2️⃣ List it on TikTok Shop (seamless discovery → purchase) 3️⃣ Post consistent content (our in-house videos went viral organically!) Holiday season is THE time for small biz to grow. Link in bio to join. #ad #SellWithTikTokShop #TikTokShop #ad #SmallBusiness
Replying to @A girl @La Roche-Posay this is actually my go-to beach #sunscreen and I always get it whenever I’m in Aus or Europe. Glad to see that it tested at spf 72‼️ (these use filters that aren’t allowed in the U.S. yet) ##spf#spftesting ##choice@CHOICE Australia @@LaRochePosayUS
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9mo ago
liahyoo
Replying to @A girl @La Roche-Posay this is actually my go-to beach #sunscreen and I always get it whenever I’m in Aus or Europe. Glad to see that it tested at spf 72‼️ (these use filters that aren’t allowed in the U.S. yet) ##spf#spftesting ##choice@CHOICE Australia @@LaRochePosayUS
We need your help because if we get this wrong, this entire kelp caviar eye project might get scrapped. Last time, over 3,000 of you told us what frustrates you most about eye products: puffiness, dark circles, makeup creasing, and formulas that feel too heavy. So we took that insight and got to work on the most hydrating eye product on the planet that doesn’t cost the planet. It all started with a wild idea: 𝒗𝒆𝒈𝒂𝒏 𝒄𝒂𝒗𝒊𝒂𝒓 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒖𝒏𝒅𝒆𝒓-𝒆𝒚𝒆𝒔. I tried vegan caviar for the first time and lost my mind. It looked and tasted exactly like real caviar BUT it’s made from seaweed extract, water, and salt. Way more sustainable. And I thought: what if we made kelp caviar beads you could scoop from a jar and apply directly to your eyes? Instant hydration, depuffing, and something actually fun to use. So I flew to a lab in South Korea that specializes in sphere technology. After weeks of sampling, we nailed the kelp bead formula. But then we hit two massive problems 1. The beads are impossible to pick up without them falling everywhere and making a mess 2. Even the softest bead requires so much pressure to break that it creates friction and irritation under your eyes which is the exact opposite of what we want So now we’re scrambling between labs with two weeks to decide before the KelpCoLab deadline. Do we pivot or push through? Here are our three options: 1️⃣ Beads suspended in gel (airless pump breaks them as you dispense—functional but loses some of the fun) 2️⃣ Cooling stick format (smooth, easy to apply, but completely loses the caviar concept) 3️⃣ Sustainable seaweed under-eye patches (like actually sticking a sheet of kelp under your eyes) You helped define the problem. Now help us decide the solution. Vote in the comments. What would you actually use? Because right now, your vote is the only thing standing between this product existing or eight months of work ending up in the graveyard of beauty ideas that never made it.
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1mo ago
liahyoo
We need your help because if we get this wrong, this entire kelp caviar eye project might get scrapped. Last time, over 3,000 of you told us what frustrates you most about eye products: puffiness, dark circles, makeup creasing, and formulas that feel too heavy. So we took that insight and got to work on the most hydrating eye product on the planet that doesn’t cost the planet. It all started with a wild idea: 𝒗𝒆𝒈𝒂𝒏 𝒄𝒂𝒗𝒊𝒂𝒓 𝒇𝒐𝒓 𝒚𝒐𝒖𝒓 𝒖𝒏𝒅𝒆𝒓-𝒆𝒚𝒆𝒔. I tried vegan caviar for the first time and lost my mind. It looked and tasted exactly like real caviar BUT it’s made from seaweed extract, water, and salt. Way more sustainable. And I thought: what if we made kelp caviar beads you could scoop from a jar and apply directly to your eyes? Instant hydration, depuffing, and something actually fun to use. So I flew to a lab in South Korea that specializes in sphere technology. After weeks of sampling, we nailed the kelp bead formula. But then we hit two massive problems 1. The beads are impossible to pick up without them falling everywhere and making a mess 2. Even the softest bead requires so much pressure to break that it creates friction and irritation under your eyes which is the exact opposite of what we want So now we’re scrambling between labs with two weeks to decide before the KelpCoLab deadline. Do we pivot or push through? Here are our three options: 1️⃣ Beads suspended in gel (airless pump breaks them as you dispense—functional but loses some of the fun) 2️⃣ Cooling stick format (smooth, easy to apply, but completely loses the caviar concept) 3️⃣ Sustainable seaweed under-eye patches (like actually sticking a sheet of kelp under your eyes) You helped define the problem. Now help us decide the solution. Vote in the comments. What would you actually use? Because right now, your vote is the only thing standing between this product existing or eight months of work ending up in the graveyard of beauty ideas that never made it.
I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens—from accessible drugstore staples to high-end cult favorites. Here’s my honest ranking from least to most favorite. Some totally lived up to the hype, while others fell flat. But after testing them all, I understand why Australian sunscreens are considered some of the best in the world. Unlike in many countries, sunscreen in Australia is regulated as a therapeutic good by the TGA (Therapeutic Goods Administration), the same authority that oversees medicines. That means every product labeled SPF 50+ has been rigorously tested for both UVA and UVB protection, water resistance, and stability. Australia also happens to have some of the highest UV levels in the world, so effective sun protection isn’t optional—it’s part of daily life. That pressure has driven decades of innovation in texture, finish, and wearability. The result is sunscreens that are not only clinically effective, but also a pleasure to wear every day.
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10mo ago
liahyoo
I flew to Australia to avoid the tariffs and test seven of their most iconic sunscreens—from accessible drugstore staples to high-end cult favorites. Here’s my honest ranking from least to most favorite. Some totally lived up to the hype, while others fell flat. But after testing them all, I understand why Australian sunscreens are considered some of the best in the world. Unlike in many countries, sunscreen in Australia is regulated as a therapeutic good by the TGA (Therapeutic Goods Administration), the same authority that oversees medicines. That means every product labeled SPF 50+ has been rigorously tested for both UVA and UVB protection, water resistance, and stability. Australia also happens to have some of the highest UV levels in the world, so effective sun protection isn’t optional—it’s part of daily life. That pressure has driven decades of innovation in texture, finish, and wearability. The result is sunscreens that are not only clinically effective, but also a pleasure to wear every day.
💔💔💔How my heart went when I saw this news. The closure of Ami Colé isn’t just news—it’s a powerful reminder that even the most groundbreaking, Black-owned beauty brands face huge hurdles in today’s market. Rapid retail expansion comes with massive costs, and structural barriers combined with shrinking funding make survival tougher than ever. This isn’t unique to Ami Colé—for many indie, Black-owned, and minority-owned businesses, the same pressures are forcing difficult decisions and, in some cases, closures. If you care about diversity and representation in beauty, your support matters more than ever. Shop small, support Black-owned and indie brands, and keep these important voices alive. And to Diarrha N’Diaye-Mbaye: thank you for building a legacy and pushing the culture forward. Your impact will be felt for years to come. #AmiCole #BlackOwnedBeauty #SupportIndieBeauty #BeautyIndustry #ShopSmall #InclusiveBeauty #DiversityMatters #FounderStory
92.6K
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120
8mo ago
liahyoo
💔💔💔How my heart went when I saw this news. The closure of Ami Colé isn’t just news—it’s a powerful reminder that even the most groundbreaking, Black-owned beauty brands face huge hurdles in today’s market. Rapid retail expansion comes with massive costs, and structural barriers combined with shrinking funding make survival tougher than ever. This isn’t unique to Ami Colé—for many indie, Black-owned, and minority-owned businesses, the same pressures are forcing difficult decisions and, in some cases, closures. If you care about diversity and representation in beauty, your support matters more than ever. Shop small, support Black-owned and indie brands, and keep these important voices alive. And to Diarrha N’Diaye-Mbaye: thank you for building a legacy and pushing the culture forward. Your impact will be felt for years to come. #AmiCole #BlackOwnedBeauty #SupportIndieBeauty #BeautyIndustry #ShopSmall #InclusiveBeauty #DiversityMatters #FounderStory
We’re developing an eye product that doesn’t exist yet and we need your help to build it. Here’s what makes this different: we got accepted into GreenWave’s #KelpCoLab, a program designed to unlock kelp’s potential as a functional ingredient in personal care. We’re one of the first brands working directly with Alaskan kelp farmers and technical experts to co-develop high-performance formulations using regeneratively farmed kelp. Why kelp? Because it locks in moisture without weight, won’t clog pores or cause milia, and actually cleans the ocean while it grows—no fertilizer, no pesticides, just pure hydration for your under-eyes. But here’s the thing: innovation is expensive and time-consuming when you do it alone. That’s why we’re building this in public with YOU from day one. We want to know what frustrates you most about eye products—puffiness? Dark circles? Makeup creasing? Formulas that are too heavy that cause milia? Then follow along as we show you the entire R&D process, farm visits, formulation trials, and everything in between.
78K
19.7K
377
2mo ago
liahyoo
We’re developing an eye product that doesn’t exist yet and we need your help to build it. Here’s what makes this different: we got accepted into GreenWave’s #KelpCoLab, a program designed to unlock kelp’s potential as a functional ingredient in personal care. We’re one of the first brands working directly with Alaskan kelp farmers and technical experts to co-develop high-performance formulations using regeneratively farmed kelp. Why kelp? Because it locks in moisture without weight, won’t clog pores or cause milia, and actually cleans the ocean while it grows—no fertilizer, no pesticides, just pure hydration for your under-eyes. But here’s the thing: innovation is expensive and time-consuming when you do it alone. That’s why we’re building this in public with YOU from day one. We want to know what frustrates you most about eye products—puffiness? Dark circles? Makeup creasing? Formulas that are too heavy that cause milia? Then follow along as we show you the entire R&D process, farm visits, formulation trials, and everything in between.
I never thought I’d be writing a love letter to someone who makes bagels. 🥯 But then I discovered Ryo. She opened her first café at 49. Four years later, she sold it for $150M. But what inspired me wasn’t the business success, it was how unapologetically herself she was in the process. In a culture that often tells you to blend in, Ryo chose to stand out. She reminded me that it’s never too late to start over, to pivot, to chase freedom instead of achievements. This is my love letter to her. 💌 #inspirational #startover #freedom
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liahyoo
I never thought I’d be writing a love letter to someone who makes bagels. 🥯 But then I discovered Ryo. She opened her first café at 49. Four years later, she sold it for $150M. But what inspired me wasn’t the business success, it was how unapologetically herself she was in the process. In a culture that often tells you to blend in, Ryo chose to stand out. She reminded me that it’s never too late to start over, to pivot, to chase freedom instead of achievements. This is my love letter to her. 💌 #inspirational #startover #freedom
the prettiest blush award goes to… #aztk #jc04
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liahyoo
the prettiest blush award goes to… #aztk #jc04
Launch day #grwm eek😬😬😬
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liahyoo
Launch day #grwm eek😬😬😬
If you struggle to find a blush that actually looks natural, you’re gonna want to try this one. You’ve probably seen a lot of Chinese factories and manufacturers taking over TikTok, but what caught my eye was this C-beauty brand: AZTK’s liquid blush in JC04. It’s this soft, mauvy, dusty rose shade that provides that naturally flushed look 🌸💞
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11mo ago
liahyoo
If you struggle to find a blush that actually looks natural, you’re gonna want to try this one. You’ve probably seen a lot of Chinese factories and manufacturers taking over TikTok, but what caught my eye was this C-beauty brand: AZTK’s liquid blush in JC04. It’s this soft, mauvy, dusty rose shade that provides that naturally flushed look 🌸💞
This is diary of a beauty founder ep 6 , where I take you behind the scenes of building @KraveBeauty: the wins, the challenges and everything in between. The other day I was washing my face with Matcha Hemp Cleanser like I do every morning… and suddenly thought, wait, why don’t we have a refill for this yet? 🤔💭 Turns out, creating a refillable version isn’t as simple as just… making one. It’s a whole equation of materials, sustainability, operations, and data. And as a small brand, every new SKU = a big decision. But we are exploring it. So in true KraveBeauty fashion, we want you in the conversation. 💬 Watch till the end and tell us: which refill option would you actually use?
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liahyoo
This is diary of a beauty founder ep 6 , where I take you behind the scenes of building @KraveBeauty: the wins, the challenges and everything in between. The other day I was washing my face with Matcha Hemp Cleanser like I do every morning… and suddenly thought, wait, why don’t we have a refill for this yet? 🤔💭 Turns out, creating a refillable version isn’t as simple as just… making one. It’s a whole equation of materials, sustainability, operations, and data. And as a small brand, every new SKU = a big decision. But we are exploring it. So in true KraveBeauty fashion, we want you in the conversation. 💬 Watch till the end and tell us: which refill option would you actually use?
Red, flaky, breaking out for no reason? Your skin barrier’s begging for help 🚨 Simplify your routine, slather on SPF, and let Great Barrier Relief do the heavy lifting 💕
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10mo ago
liahyoo
Red, flaky, breaking out for no reason? Your skin barrier’s begging for help 🚨 Simplify your routine, slather on SPF, and let Great Barrier Relief do the heavy lifting 💕
I tried Ultherapy for the very first time. I went to in Hoan Clinic in South Korea, the clinic that Kim Kardashian went to. The treatment was provided in exchange for my review. The clinic was unlike others, it was so tranquil, serene vibe and had private treatment rooms. Ultherapy is an ultrasound-based treatment that targets deeper layers of the skin to stimulate collagen over time. It’s often described as a “non-surgical lift,” but I think of it more as long-term structural support rather than an instant snatch. I’ve tried Titanium and Tune Face before, which give that immediate tightening effect. But with my fertility journey ahead, I wanted something that would last longer and require less maintenance. The experience? 400 shots on my lower face. With numbing cream, very tolerable. You feel heat and little zaps, especially near the bone, but nothing unbearable. Results? Subtle but noticeable. My face looks more contoured, my jawline sharper. The most interesting part is that people keep asking if I lost weight… I didn’t. That’s collagen doing its thing. Would I do it again? Probably. But like all treatments, it’s not for everyone. Have you tried ultrasound lifting before?
38.8K
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1mo ago
liahyoo
I tried Ultherapy for the very first time. I went to in Hoan Clinic in South Korea, the clinic that Kim Kardashian went to. The treatment was provided in exchange for my review. The clinic was unlike others, it was so tranquil, serene vibe and had private treatment rooms. Ultherapy is an ultrasound-based treatment that targets deeper layers of the skin to stimulate collagen over time. It’s often described as a “non-surgical lift,” but I think of it more as long-term structural support rather than an instant snatch. I’ve tried Titanium and Tune Face before, which give that immediate tightening effect. But with my fertility journey ahead, I wanted something that would last longer and require less maintenance. The experience? 400 shots on my lower face. With numbing cream, very tolerable. You feel heat and little zaps, especially near the bone, but nothing unbearable. Results? Subtle but noticeable. My face looks more contoured, my jawline sharper. The most interesting part is that people keep asking if I lost weight… I didn’t. That’s collagen doing its thing. Would I do it again? Probably. But like all treatments, it’s not for everyone. Have you tried ultrasound lifting before?
Responding to Savannah James & Reframe beauty 👀 #eggpackaging @KraveBeauty
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liahyoo
Responding to Savannah James & Reframe beauty 👀 #eggpackaging @KraveBeauty
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liahyoo

Liah Yoo (@liahyoo) Tiktok Stats & Analytics

Liah Yoo (@liahyoo) has 180K Tiktok followers with a 8.52% engagement rate over the past 12 months. Across 123 videos, Liah Yoo received 518K total likes and 6.20M views, averaging 4.22K likes per video. This page tracks Liah Yoo's performance metrics, top content, and engagement trends — updated daily.

Liah Yoo (@liahyoo) Tiktok Analytics FAQ

How many TikTok followers does Liah Yoo have?+
Liah Yoo (@liahyoo) has 180K TikTok followers as of April 2026.
What is Liah Yoo's TikTok engagement rate?+
Liah Yoo's TikTok engagement rate is 8.52% over the last 12 months, based on 123 videos.
How many likes does Liah Yoo get on TikTok?+
Liah Yoo received 518K total likes across 123 videos in the last 12 months, averaging 4.22K likes per video.
How many TikTok views does Liah Yoo get?+
Liah Yoo's TikTok content generated 6.20M total views over the last 12 months.