NewGet @hotwheels's full report
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followers
1.12M
impressions
382M
likes
4.85M
comments
29.5K
posts
200
engagement
1.28%
emv
$8.90M
Average per post
1.91M

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Distributions

Top Content

Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
44.5M
133K
1.03K
4mo ago
hotwheels
Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
The moment you've been waiting for. Introducing the Ferrari F40, where every detail deserves a second look.
44.3M
187K
1.11K
1mo ago
hotwheels
The moment you've been waiting for. Introducing the Ferrari F40, where every detail deserves a second look.
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
40.1M
24.2K
144
4mo ago
hotwheels
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
30.8M
55.9K
244
11mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
26.6M
649K
3.78K
10mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
24.7M
102K
413
11mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
Much better #HotWheelsLegends
24.5M
144K
356
3mo ago
hotwheels
Much better #HotWheelsLegends
So much detail we had to make it life-sized. Collect the shelf version exclusively on MattelCreations.com @Memento Exclusives
15.2M
101K
616
3mo ago
hotwheels
So much detail we had to make it life-sized. Collect the shelf version exclusively on MattelCreations.com @Memento Exclusives
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
13.2M
1.56M
4.41K
11mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
8.00M
31.9K
207
11mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
@maluma is showing his culture to the world 🇨🇴
7.64M
121K
278
2w ago
hotwheels
@maluma is showing his culture to the world 🇨🇴
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
7.04M
107K
226
11mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.78M
46.3K
172
11mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
Full grid. Full speed. Full throttle. #HotWheels #F1
6.55M
104K
304
11mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
6.44M
43.1K
118
4w ago
hotwheels
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
6.04M
8.37K
125
11mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
We gave @Grant Sloan the mic, and let him loose in the F1 Fan Zone Hot Wheels booth at the FORMULA 1 BRITISH GRAND PRIX 2026
5.91M
27.2K
206
2mo ago
hotwheels
We gave @Grant Sloan the mic, and let him loose in the F1 Fan Zone Hot Wheels booth at the FORMULA 1 BRITISH GRAND PRIX 2026
From your screen, to the palm of your hand. #HotWheels #F1
5.42M
69.7K
376
11mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
5.40M
68.8K
218
3w ago
hotwheels
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
Love what you make and people can feel it. @supercarblondie gets it.
4.72M
57.5K
395
1w ago
hotwheels
Love what you make and people can feel it. @supercarblondie gets it.

Hot Wheels (@hotwheels) Tiktok Stats & Analytics

Hot Wheels (@hotwheels) has 1.12M Tiktok followers with a 1.28% engagement rate over the past 12 months. Across 200 videos, Hot Wheels received 4.85M total likes and 382M views, averaging 24.3K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.

Hot Wheels (@hotwheels) Tiktok Analytics FAQ

How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.12M TikTok followers as of October 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.28% over the last 12 months, based on 200 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.85M total likes across 200 videos in the last 12 months, averaging 24.3K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 382M total views over the last 12 months.
TikTok competitor analysisCompare this account with the rest of its marketBenchmark any public TikTok account against as many competitors as define your category, with history back to each account's first post.