tiktok analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
962K
impressions
272M
likes
4.03M
comments
23.7K
posts
137
engagement
1.49%
emv
$6.48M
Avg. per post
1.99M

Key Metrics

Distributions

Top Content

Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
35.2M
143K
287
4mo ago
hotwheels
Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
30.8M
55.8K
248
4mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
30.5M
49.4K
267
8mo ago
hotwheels
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
26.6M
648K
4.03K
3mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
24.7M
102K
438
4mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
Can you imagine yourself taking this @Chevrolet Camaro convertible for a spin? 👀🛞 #HotWheels
14.9M
17K
245
12mo ago
hotwheels
Can you imagine yourself taking this @Chevrolet Camaro convertible for a spin? 👀🛞 #HotWheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
12.9M
1.55M
4.5K
3mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
From 1:64 scale die-cast to life-size car. 🏎️💨 #HotWheels #F1 #Formula1 @Formula 1
12.3M
27.2K
220
10mo ago
hotwheels
From 1:64 scale die-cast to life-size car. 🏎️💨 #HotWheels #F1 #Formula1 @Formula 1
Atlanta showed up—but this Big Block Z shut it down. 🔥 Think this beast has what it takes to become the next Hot Wheels Legend? 👀 #HotWheelsLegends
9.18M
7.5K
126
9mo ago
hotwheels
Atlanta showed up—but this Big Block Z shut it down. 🔥 Think this beast has what it takes to become the next Hot Wheels Legend? 👀 #HotWheelsLegends
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
8M
31.9K
214
4mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
7.04M
107K
247
4mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.78M
46.3K
176
4mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
Full grid. Full speed. Full throttle. #HotWheels #F1
6.54M
104K
315
4mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
6.04M
8.3K
135
4mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
From your screen, to the palm of your hand. #HotWheels #F1
5.41M
69.6K
391
4mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
5.16M
4.7K
50
4mo ago
hotwheels
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
The #HotWheelsLegends Tour is BACK! Meet the winner of our Tampa stop, the 1974 Porsche 914 V8. 🔥 Think this boundary breaking Porsche has what it takes to become a #HotWheels legend?
4.16M
5.53K
99
9mo ago
hotwheels
The #HotWheelsLegends Tour is BACK! Meet the winner of our Tampa stop, the 1974 Porsche 914 V8. 🔥 Think this boundary breaking Porsche has what it takes to become a #HotWheels legend?
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
3.31M
43.9K
158
4mo ago
hotwheels
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
3.1M
27.8K
310
4mo ago
hotwheels
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
The choice is yours! Which die-cast do you want to get your hands on? 👀 #HotWheels #Ferrari @ferrari
2M
6.11K
236
8mo ago
hotwheels
The choice is yours! Which die-cast do you want to get your hands on? 👀 #HotWheels #Ferrari @ferrari

Hot Wheels (@hotwheels) TikTok Stats & Analytics

Hot Wheels (@hotwheels) has 962K TikTok followers with a 1.49% engagement rate over the past 12 months. Across 137 videos, Hot Wheels received 4.03M total likes and 272M views, averaging 29.4K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.

Hot Wheels (@hotwheels) TikTok Analytics FAQ

How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 962K TikTok followers as of February 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.49% over the last 12 months, based on 137 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.03M total likes across 137 videos in the last year, averaging 29.4K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 272M total views over the last 12 months.