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followers
1.02M
impressions
268M
likes
4.00M
comments
23.0K
posts
150
engagement
1.50%
emv
$6.40M
Average per post
1.79M
Key Metrics
Impressions
monthly
Distributions
Content
![We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.](https://cdn.socialpruf.com/tiktok/thumbnails/7642085531849100575)
40.1M
24.1K
137
1w ago
hotwheels
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
35.2M
143K
280
8mo ago
hotwheels
Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
30.8M
55.9K
246
7mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
30.5M
49.4K
263
11mo ago
hotwheels
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
26.6M
648K
3.88K
6mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
24.7M
102K
429
7mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
13.1M
1.56M
4.43K
7mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
8.00M
31.9K
208
7mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
7.04M
107K
228
7mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
6.78M
46.3K
172
7mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.55M
104K
309
7mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
6.04M
8.35K
126
7mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
5.42M
69.7K
383
7mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
5.16M
4.71K
48
8mo ago
hotwheels
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
3.31M
43.9K
154
7mo ago
hotwheels
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
3.10M
27.9K
307
7mo ago
hotwheels
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
1.95M
14.6K
34
8mo ago
hotwheels
Snap! Snap! Snap! The newHot Wheels Speed Snap Track System is here.
1.61M
8.70K
163
11mo ago
hotwheels
Kansas City! This is your sign to attend the Hot Wheels Legends Tour coming July 12. #HotWheels 🔥
1.22M
132K
621
11mo ago
hotwheels
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations 🏁 #HotWheels #F1TheMovie #F1 @Formula 1 @Warner Bros. @F1 Movie
758K
122K
362
11mo ago
hotwheels
Meet the APXGP Team. 🚥 Authentic die-cast. Iconic black and gold livery. Interchangeable Pirelli tires. #HotWheels #F1TheMovie #F1 @Formula 1 @F1 Movie @MattelCreations @Warner Bros.
Hot Wheels (@hotwheels) Tiktok Stats & Analytics
Hot Wheels (@hotwheels) has 1.02M Tiktok followers with a 1.50% engagement rate over the past 12 months. Across 150 videos, Hot Wheels received 4.00M total likes and 268M views, averaging 26.6K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheels) Tiktok Analytics FAQ
How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.02M TikTok followers as of June 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.50% over the last 12 months, based on 150 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.00M total likes across 150 videos in the last 12 months, averaging 26.6K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 268M total views over the last 12 months.