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followers
1.01M
impressions
241M
likes
3.97M
comments
23.1K
posts
146
engagement
1.66%
emv
$5.83M
Average per post
1.65M

Key Metrics

Distributions

Top Content

Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
35.2M
143K
283
7mo ago
hotwheels
Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
30.8M
55.9K
247
7mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
30.5M
49.4K
263
10mo ago
hotwheels
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
26.6M
648K
3.93K
6mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
24.7M
102K
432
7mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
13.1M
1.56M
4.46K
6mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
Atlanta showed up—but this Big Block Z shut it down. 🔥 Think this beast has what it takes to become the next Hot Wheels Legend? 👀 #HotWheelsLegends
9.18M
7.50K
124
12mo ago
hotwheels
Atlanta showed up—but this Big Block Z shut it down. 🔥 Think this beast has what it takes to become the next Hot Wheels Legend? 👀 #HotWheelsLegends
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
8.00M
31.9K
208
7mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
7.04M
107K
228
7mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.78M
46.3K
175
7mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
Full grid. Full speed. Full throttle. #HotWheels #F1
6.55M
104K
309
7mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
6.04M
8.35K
126
6mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
From your screen, to the palm of your hand. #HotWheels #F1
5.42M
69.7K
386
7mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
5.16M
4.71K
48
7mo ago
hotwheels
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
3.31M
43.9K
155
7mo ago
hotwheels
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
3.10M
27.9K
306
7mo ago
hotwheels
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
The choice is yours! Which die-cast do you want to get your hands on? 👀 #HotWheels #Ferrari @ferrari
2.00M
6.12K
233
11mo ago
hotwheels
The choice is yours! Which die-cast do you want to get your hands on? 👀 #HotWheels #Ferrari @ferrari
Snap! Snap! Snap! The newHot Wheels Speed Snap Track System is here.
1.95M
14.6K
35
7mo ago
hotwheels
Snap! Snap! Snap! The newHot Wheels Speed Snap Track System is here.
Kansas City! This is your sign to attend the Hot Wheels Legends Tour coming  July 12. #HotWheels 🔥
1.61M
8.70K
163
10mo ago
hotwheels
Kansas City! This is your sign to attend the Hot Wheels Legends Tour coming  July 12. #HotWheels 🔥
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations 🏁 #HotWheels #F1TheMovie #F1 @Formula 1 @Warner Bros. @F1 Movie
1.22M
132K
625
10mo ago
hotwheels
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations 🏁 #HotWheels #F1TheMovie #F1 @Formula 1 @Warner Bros. @F1 Movie

Hot Wheels (@hotwheels) Tiktok Stats & Analytics

Hot Wheels (@hotwheels) has 1.01M Tiktok followers with a 1.66% engagement rate over the past 12 months. Across 146 videos, Hot Wheels received 3.97M total likes and 241M views, averaging 27.2K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.

Hot Wheels (@hotwheels) Tiktok Analytics FAQ

How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.01M TikTok followers as of May 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.66% over the last 12 months, based on 146 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 3.97M total likes across 146 videos in the last 12 months, averaging 27.2K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 241M total views over the last 12 months.