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followers
1.04M
impressions
275M
likes
4.01M
comments
24.0K
posts
159
engagement
1.47%
emv
$6.54M
Average per post
1.73M
Key Metrics
Impressions
monthly
Distributions
Content
![We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.](https://cdn.socialpruf.com/tiktok/thumbnails/7642085531849100575)
40.1M
24.1K
140
1mo ago
hotwheels
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
35.2M
143K
269
8mo ago
hotwheels
Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
30.8M
55.9K
246
8mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
30.5M
49.4K
263
12mo ago
hotwheels
Detroit doesn’t play by the rules—and neither does the Reboot Buggy. 🏁 #HotWheelsLegends
26.6M
648K
3.85K
7mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
24.7M
102K
424
8mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
13.1M
1.56M
4.44K
8mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
8.83M
55.1K
503
3w ago
hotwheels
Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
8.00M
31.9K
208
8mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
7.04M
107K
229
8mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
6.78M
46.3K
172
8mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.55M
104K
308
8mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
6.04M
8.36K
125
8mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
5.42M
69.7K
383
8mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
5.16M
4.71K
48
8mo ago
hotwheels
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
3.31M
43.9K
153
8mo ago
hotwheels
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
3.10M
27.9K
305
8mo ago
hotwheels
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
1.95M
14.6K
35
8mo ago
hotwheels
Snap! Snap! Snap! The newHot Wheels Speed Snap Track System is here.
1.22M
132K
615
12mo ago
hotwheels
LIGHTS OUT! Pre-orders for the Hot Wheels & F1® THE MOVIE are now open at @MattelCreations 🏁 #HotWheels #F1TheMovie #F1 @Formula 1 @Warner Bros. @F1 Movie
556K
62.6K
522
5mo ago
hotwheels
Hot Wheels x Transformers brings together two epic worlds with 5-inch flame-charged Twin Mill and mace-swingin’ Bone Shaker figures. Who you got in this race?
Hot Wheels (@hotwheels) Tiktok Stats & Analytics
Hot Wheels (@hotwheels) has 1.04M Tiktok followers with a 1.47% engagement rate over the past 12 months. Across 159 videos, Hot Wheels received 4.01M total likes and 275M views, averaging 25.2K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheels) Tiktok Analytics FAQ
How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.04M TikTok followers as of June 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.47% over the last 12 months, based on 159 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.01M total likes across 159 videos in the last 12 months, averaging 25.2K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 275M total views over the last 12 months.