NewGet @hotwheels's full report
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followers
1.15M
impressions
349M
likes
4.50M
comments
28.4K
posts
198
engagement
1.30%
emv
$8.14M
Average per post
1.76M

Key Metrics

Distributions

Top Content

The moment you've been waiting for. Introducing the Ferrari F40, where every detail deserves a second look.
81.9M
228K
1.24K
2mo ago
hotwheels
The moment you've been waiting for. Introducing the Ferrari F40, where every detail deserves a second look.
Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
44.5M
133K
1.02K
4mo ago
hotwheels
Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
40.1M
24.2K
143
5mo ago
hotwheels
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
26.6M
649K
3.78K
11mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
Much better #HotWheelsLegends
24.5M
144K
353
4mo ago
hotwheels
Much better #HotWheelsLegends
So much detail we had to make it life-sized. Collect the shelf version exclusively on MattelCreations.com @Memento Exclusives
15.2M
101K
616
4mo ago
hotwheels
So much detail we had to make it life-sized. Collect the shelf version exclusively on MattelCreations.com @Memento Exclusives
Love what you make and people can feel it. @supercarblondie gets it.
14.9M
118K
695
1mo ago
hotwheels
Love what you make and people can feel it. @supercarblondie gets it.
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
13.2M
1.56M
4.42K
12mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP  ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
@maluma is showing his culture to the world 🇨🇴
12.9M
167K
406
1mo ago
hotwheels
@maluma is showing his culture to the world 🇨🇴
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
6.57M
44.9K
114
1mo ago
hotwheels
@_rl9 knows it doesn't matter if you win or lose as long as you accept the challenge.
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
6.04M
8.37K
125
12mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
5.92M
71.9K
221
1mo ago
hotwheels
If you know @maluma you know it's Colombia 🇨🇴 Maluma takes us through the inspiration behind his die-cast.
We gave @Grant Sloan the mic, and let him loose in the F1 Fan Zone Hot Wheels booth at the FORMULA 1 BRITISH GRAND PRIX 2026
5.92M
27.3K
206
3mo ago
hotwheels
We gave @Grant Sloan the mic, and let him loose in the F1 Fan Zone Hot Wheels booth at the FORMULA 1 BRITISH GRAND PRIX 2026
Good design doesn’t need a translation. Just ask @supercarblondie
5.42M
51.1K
297
1mo ago
hotwheels
Good design doesn’t need a translation. Just ask @supercarblondie
Changing the game on and off the pitch. Get to know what drives @_rl9
4.62M
75.8K
283
1mo ago
hotwheels
Changing the game on and off the pitch. Get to know what drives @_rl9
From playing with Hot Wheels to inspiring one of his own 🏎️ @_rl9
3.96M
27.4K
78
1mo ago
hotwheels
From playing with Hot Wheels to inspiring one of his own 🏎️ @_rl9
Challenges have always been part of the game for @_rl9
3.17M
24.0K
198
1mo ago
hotwheels
Challenges have always been part of the game for @_rl9
Car lover. Collector. Challenger. @maluma gets what Hot Wheels is all about.
2.97M
19.4K
41
1mo ago
hotwheels
Car lover. Collector. Challenger. @maluma gets what Hot Wheels is all about.
One chance is never enough @_rl9's story is in every detail of his Hot Wheels die-cast ⚽️
2.89M
28.5K
78
1mo ago
hotwheels
One chance is never enough @_rl9's story is in every detail of his Hot Wheels die-cast ⚽️
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie. @Supercar Blondie @Robert Lewandowski @Juan Luis @mattel
2.48M
72.4K
759
1mo ago
hotwheels
Different passions. Different paths. One challenger spirit. Hot Wheels Challenge Accepted: Behind The Legends featuring Robert Lewandowski, Maluma, and Supercar Blondie. @Supercar Blondie @Robert Lewandowski @Juan Luis @mattel

Hot Wheels (@hotwheels) TikTok Stats & Analytics

Hot Wheels (@hotwheels) has 1.15M TikTok followers with a 1.30% engagement rate over the past 12 months. Across 198 videos, Hot Wheels received 4.50M total likes and 349M views, averaging 22.7K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily. To benchmark @hotwheels against other accounts, use Socialpruf's TikTok competitor analysis tool.

Hot Wheels (@hotwheels) TikTok Analytics FAQ

How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.15M TikTok followers as of October 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.30% over the last 12 months, based on 198 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.50M total likes across 198 videos in the last 12 months, averaging 22.7K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 349M total views over the last 12 months.
Can I compare Hot Wheels with other TikTok accounts?+
Yes. Add @hotwheels to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.