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followers
1.07M
impressions
296M
likes
4.06M
comments
24.8K
posts
174
engagement
1.38%
emv
$6.97M
Average per post
1.70M
Key Metrics
Impressions
monthly
Distributions
Content
44.5M
133K
1.05K
2mo ago
hotwheels
Ice cold. Built to collect. The Hot Wheels x AriZona collab brings together iconic cans and die-cast heat. Check us out at the next stop of #HotWheelsLegends, presented by @mobil1.
![We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.](https://cdn.socialpruf.com/tiktok/thumbnails/7642085531849100575)
40.1M
24.2K
148
2mo ago
hotwheels
We’re searching for the first Hot Wheels Tiniest Team Principal to make BIG decisions in 1:64 scale. Parents: submit a video on TikTok or IG using the hashtags #HotWheelsTiniestTeam and #contest by June 16 for a chance for your child to be the Hot Wheels Tiniest Team Principal. Winners announced June 23. NO PURCHASE NECESSARY. Contest ends 11:59 p.m. (PT) on 06/16/26. Open only to 50 US/DC, UK, MX who are 18 years or older. For Rules/Full details visit:[https://mattel.com/hot-wheels-f1]. Void where prohibited.
35.2M
143K
266
10mo ago
hotwheels
Confidence doesn’t come easy—it’s built. Try. Fail. Repeat. Grow. Challenge Accepted.
30.8M
55.9K
245
9mo ago
hotwheels
Bombshell Betty holds six land speed records at Bonneville. Built to inspire, powered by passion, and kept alive by a team chasing history. There’s only one Bombshell Betty—and she’s still making records. Think this car has what it takes to become a #hotwheelslegend ?
26.6M
648K
3.82K
8mo ago
hotwheels
Buckle up. The Upside Down just got wheels 🚲🔥 Celebrate the final season of @StrangerThingsTV with this 1983 BMW 733i.
24.7M
102K
420
9mo ago
hotwheels
Big mess? Even bigger lessons. Confidence becomes standard with the Ultimate Garage.
13.1M
1.56M
4.42K
9mo ago
hotwheels
The Hot Wheels @Formula 1 grid just got BIGGER. 🏎️💨 Say hello to Scuderia Ferrari HP ❤️ and Aston Martin Aramco Formula One™ Team 💚 — joining your favorite teams on the track. #HotWheels #F1
8.00M
31.9K
207
9mo ago
hotwheels
Every crash builds confidence. With Monster Trucks Sharks vs Dinos, kids learn to try, fail, repeat, and grow.
7.04M
107K
228
9mo ago
hotwheels
Falling isn’t failing, it’s growing. With Mid Air Crash, kids build confidence by trying, failing, and trying again.
6.78M
46.3K
172
9mo ago
hotwheels
Resilience starts here. The Hot Wheels Dragon Hauler teaches kids that every setback is just another chance to rise.
6.55M
104K
306
9mo ago
hotwheels
Full grid. Full speed. Full throttle. #HotWheels #F1
6.04M
8.36K
125
9mo ago
hotwheels
From Porsche classics to modern speedsters, Hot Wheels’ Dwayne Vance gets up close with design that bends the rules and sparks inspiration. 🚘💨
5.42M
69.7K
381
9mo ago
hotwheels
From your screen, to the palm of your hand. #HotWheels #F1
5.16M
4.72K
48
10mo ago
hotwheels
The NEW Hot Wheels Speed Snap Track Systemmakes racing faster, easier, and way more fun. Build it. Snap it. Put it away.
4.68M
74.4K
174
1mo ago
hotwheels
Much better #HotWheelsLegends
3.89M
23.6K
149
4w ago
hotwheels
We gave @Grant Sloan the mic, and let him loose in the F1 Fan Zone Hot Wheels booth at the FORMULA 1 BRITISH GRAND PRIX 2026
3.82M
79.7K
557
1mo ago
hotwheels
So much detail we had to make it life-sized. Collect the shelf version exclusively on MattelCreations.com @Memento Exclusives
3.31M
43.9K
146
9mo ago
hotwheels
8 teams. All angles. Every curve. Every detail. #HotWheels #F1
3.10M
27.9K
305
9mo ago
hotwheels
The all-new Hot Wheels Showcase App is here! Track your collection like never before. Explore over 30,000 Hot Wheels cars. Unlock badges, celebrate your finds, and take your collection to the next level. Download the Hot Wheels Showcase App on the App Store and Google Play.
1.95M
14.6K
34
10mo ago
hotwheels
Snap! Snap! Snap! The newHot Wheels Speed Snap Track System is here.
Hot Wheels (@hotwheels) Tiktok Stats & Analytics
Hot Wheels (@hotwheels) has 1.07M Tiktok followers with a 1.38% engagement rate over the past 12 months. Across 174 videos, Hot Wheels received 4.06M total likes and 296M views, averaging 23.4K likes per video. This page tracks Hot Wheels's performance metrics, top content, and engagement trends — updated daily.
Hot Wheels (@hotwheels) Tiktok Analytics FAQ
How many TikTok followers does Hot Wheels have?+
Hot Wheels (@hotwheels) has 1.07M TikTok followers as of August 2026.
What is Hot Wheels's TikTok engagement rate?+
Hot Wheels's TikTok engagement rate is 1.38% over the last 12 months, based on 174 videos.
How many likes does Hot Wheels get on TikTok?+
Hot Wheels received 4.06M total likes across 174 videos in the last 12 months, averaging 23.4K likes per video.
How many TikTok views does Hot Wheels get?+
Hot Wheels's TikTok content generated 296M total views over the last 12 months.