H&M (@hm) has 1.54M TikTok followers with a 0.55% engagement rate over the past 12 months. Across 279 videos, H&M received 5.19M total likes and 947M views, averaging 18.6K likes per video. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily. To benchmark @hm against other accounts, use Socialpruf's TikTok competitor analysis tool.