NewGet @hm's full report
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followers
1.49M
impressions
1.01B
likes
5.04M
comments
21.2K
posts
294
engagement
0.501%
emv
$21.5M
Average per post
3.43M

Key Metrics

Distributions

Top Content

I don’t make the rules
28.2M
56.0K
56
4mo ago
hm
I don’t make the rules
Always going the extra split.
28.2M
135K
220
10mo ago
hm
Always going the extra split.
She ate that. Elie Saab H&M launching 22 October.
24.7M
88.4K
48
2w ago
hm
She ate that. Elie Saab H&M launching 22 October.
POV: You belong to the Glenn Martens clan. Glenn Martens H&M. Launching 30.10.2025.
18.2M
6.31K
42
11mo ago
hm
POV: You belong to the Glenn Martens clan. Glenn Martens H&M. Launching 30.10.2025.
Catch of the day.
16.5M
6.84K
40
10mo ago
hm
Catch of the day.
BTS at H&M&RIO
15.6M
248K
1.27K
5mo ago
hm
BTS at H&M&RIO
Universal language: dance. H&M&RIO starring @Rayssaleal👑 @Arthur Lima @alencarzão
15.3M
305K
1.74K
5mo ago
hm
Universal language: dance. H&M&RIO starring @Rayssaleal👑 @Arthur Lima @alencarzão
“onlee avelahbluh in zi online staure” - Angelique (Launching 3 September, Online Only)
15.2M
103K
1.41K
1mo ago
hm
“onlee avelahbluh in zi online staure” - Angelique (Launching 3 September, Online Only)
In full h&m btw @Marlon
14.3M
489K
2.42K
3w ago
hm
In full h&m btw @Marlon
Nothing casual about this spree. @Amelia gray
13.2M
13.0K
54
10mo ago
hm
Nothing casual about this spree. @Amelia gray
TBD
13.1M
63.4K
50
2mo ago
hm
TBD
& just got a new fit @Vera Gundlach
12.7M
195K
751
1mo ago
hm
& just got a new fit @Vera Gundlach
When denim does the talking @Kate.Mossi
12.6M
81.4K
83
9mo ago
hm
When denim does the talking @Kate.Mossi
sound on so I know you’re getting the shot @Stella ✔️
12.5M
111K
188
2mo ago
hm
sound on so I know you’re getting the shot @Stella ✔️
The girls are going out @gabbriette @skullsqwat
12.1M
14.9K
58
10mo ago
hm
The girls are going out @gabbriette @skullsqwat
Special delivery for @REIGN, Verbier edition. Perfect Moment H&M 02.12.2025
11.9M
7.31K
36
10mo ago
hm
Special delivery for @REIGN, Verbier edition. Perfect Moment H&M 02.12.2025
we know ball. @風音(Kazane) for LOTTO H&M.
11.8M
12.4K
60
4mo ago
hm
we know ball. @風音(Kazane) for LOTTO H&M.
When Batidão does the talking: H&M&RIO starring @ingridsilva @Arthur Lima @alencarzão
11.5M
144K
1.05K
5mo ago
hm
When Batidão does the talking: H&M&RIO starring @ingridsilva @Arthur Lima @alencarzão
You’re a fly on the wall watching @venedacarter do her magic. Spring Summer 2026 is out tomorrow, 26.03.2026.
11.5M
3.35K
65
6mo ago
hm
You’re a fly on the wall watching @venedacarter do her magic. Spring Summer 2026 is out tomorrow, 26.03.2026.
Double trouble @Lennixx
11.2M
119K
302
3w ago
hm
Double trouble @Lennixx

H&M (@hm) TikTok Stats & Analytics

H&M (@hm) has 1.49M TikTok followers with a 0.50% engagement rate over the past 12 months. Across 294 videos, H&M received 5.04M total likes and 1.01B views, averaging 17.1K likes per video. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily. To benchmark @hm against other accounts, use Socialpruf's TikTok competitor analysis tool.

H&M (@hm) TikTok Analytics FAQ

How many TikTok followers does H&M have?+
H&M (@hm) has 1.49M TikTok followers as of October 2026.
What is H&M's TikTok engagement rate?+
H&M's TikTok engagement rate is 0.50% over the last 12 months, based on 294 videos.
How many likes does H&M get on TikTok?+
H&M received 5.04M total likes across 294 videos in the last 12 months, averaging 17.1K likes per video.
How many TikTok views does H&M get?+
H&M's TikTok content generated 1.01B total views over the last 12 months.
Can I compare H&M with other TikTok accounts?+
Yes. Add @hm to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.