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followers
1.25M
impressions
1.23B
likes
3.97M
comments
23.7K
posts
311
engagement
0.324%
emv
$25.7M
Average per post
3.96M
Key Metrics
Impressions
monthly
Distributions
Content
28.2M
56.0K
57
4w ago
hm
I don’t make the rules
28.2M
135K
221
7mo ago
hm
Always going the extra split.
18.2M
6.32K
43
8mo ago
hm
POV: You belong to the Glenn Martens clan. Glenn Martens H&M. Launching 30.10.2025.
18.2M
6.84K
36
11mo ago
hm
Meet the fits of the season.
17.6M
5.33K
22
1y ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only. @mimimoocher
16.5M
6.84K
41
7mo ago
hm
Catch of the day.
16.0M
506K
632
9mo ago
hm
Replying to @ruraluglyop ask and you’ll receive.
15.7M
6.14K
35
12mo ago
hm
For golden days and barefoot nights. Mia Regan H&M is a adorned with expressive illustrations hand-drawn by Mia. The collab drops 17 July. Available online only. @mimimoocher
15.2M
13.7K
110
10mo ago
hm
Olá, Brasil. We've arrived. Launching 23.08.2025.
14.6M
7.77K
55
10mo ago
hm
History in the making. Launching 23.08.2025. Directed and photographed by @hickduarte
14.5M
226K
1.19K
2mo ago
hm
BTS at H&M&RIO
14.5M
285K
1.64K
2mo ago
hm
Universal language: dance. H&M&RIO starring @Rayssaleal👑 @Arthur Lima @alencarzão
13.2M
13.0K
55
7mo ago
hm
Nothing casual about this spree. @Amelia gray
12.8M
6.03K
38
11mo ago
hm
Outfit inspo to save for later.
12.6M
81.4K
86
5mo ago
hm
When denim does the talking @Kate.Mossi
12.1M
14.9K
58
7mo ago
hm
The girls are going out @gabbriette @skullsqwat
11.9M
7.31K
36
7mo ago
hm
Special delivery for @REIGN, Verbier edition. Perfect Moment H&M 02.12.2025
11.8M
12.3K
62
1mo ago
hm
we know ball. @風音(Kazane) for LOTTO H&M.
11.7M
7.09K
55
10mo ago
hm
And still counting @SAMI MIRO
11.6M
4.84K
39
8mo ago
hm
A dialogue with identity that honours the past while inhabiting the present. Lorena Saravia H&M launches 16 October. Worn by @lu
H&M (@hm) Tiktok Stats & Analytics
H&M (@hm) has 1.25M Tiktok followers with a 0.32% engagement rate over the past 12 months. Across 311 videos, H&M received 3.97M total likes and 1.23B views, averaging 12.8K likes per video. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.
H&M (@hm) Tiktok Analytics FAQ
How many TikTok followers does H&M have?+
H&M (@hm) has 1.25M TikTok followers as of July 2026.
What is H&M's TikTok engagement rate?+
H&M's TikTok engagement rate is 0.32% over the last 12 months, based on 311 videos.
How many likes does H&M get on TikTok?+
H&M received 3.97M total likes across 311 videos in the last 12 months, averaging 12.8K likes per video.
How many TikTok views does H&M get?+
H&M's TikTok content generated 1.23B total views over the last 12 months.