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followers
1.13M
impressions
1.30B
likes
3.45M
comments
23.1K
posts
313
engagement
0.268%
emv
$26.9M
Average per post
4.15M

Key Metrics

Distributions

Top Content

Always going the extra split.
28.2M
135K
223
5mo ago
hm
Always going the extra split.
Butter yellow called and we answered.
20.0M
7.51K
62
10mo ago
hm
Butter yellow called and we answered.
POV: You belong to the Glenn Martens clan. Glenn Martens H&M. Launching 30.10.2025.
18.2M
6.32K
45
7mo ago
hm
POV: You belong to the Glenn Martens clan. Glenn Martens H&M. Launching 30.10.2025.
Meet the fits of the season.
18.2M
6.84K
36
10mo ago
hm
Meet the fits of the season.
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only. @mimimoocher
17.6M
5.33K
22
10mo ago
hm
Coming soon: Mia Regan H&M, a co-designed capsule collection made for summer adventures. The collab drops 17 July. Available online only. @mimimoocher
Catch of the day.
16.5M
6.84K
42
5mo ago
hm
Catch of the day.
Finishing touches are essential.
16.4M
5.56K
57
11mo ago
hm
Finishing touches are essential.
Replying to @ruraluglyop ask and you’ll receive.
15.9M
506K
643
8mo ago
hm
Replying to @ruraluglyop ask and you’ll receive.
For golden days and barefoot nights. Mia Regan H&M is a adorned with expressive illustrations hand-drawn by Mia. The collab drops 17 July.    Available online only. @mimimoocher
15.7M
6.14K
35
10mo ago
hm
For golden days and barefoot nights. Mia Regan H&M is a adorned with expressive illustrations hand-drawn by Mia. The collab drops 17 July. Available online only. @mimimoocher
Olá, Brasil. We've arrived. Launching 23.08.2025.
15.2M
13.7K
111
9mo ago
hm
Olá, Brasil. We've arrived. Launching 23.08.2025.
This shoot had range.
15.2M
25.0K
124
12mo ago
hm
This shoot had range.
History in the making. Launching 23.08.2025. Directed and photographed by @hickduarte
14.6M
7.77K
55
9mo ago
hm
History in the making. Launching 23.08.2025. Directed and photographed by @hickduarte
The perfect rotation for summer.
14.0M
6.56K
42
10mo ago
hm
The perfect rotation for summer.
Nothing casual about this spree.  @Amelia gray
13.2M
13.0K
55
5mo ago
hm
Nothing casual about this spree. @Amelia gray
Mood board to watch.
13.0M
4.94K
33
10mo ago
hm
Mood board to watch.
Outfit inspo to save for later.
12.8M
6.03K
38
10mo ago
hm
Outfit inspo to save for later.
When denim does the talking @Kate.Mossi
12.6M
81.3K
88
4mo ago
hm
When denim does the talking @Kate.Mossi
The girls are going out @gabbriette @skullsqwat
12.1M
14.9K
60
6mo ago
hm
The girls are going out @gabbriette @skullsqwat
Special delivery for @REIGN, Verbier edition. Perfect Moment H&M 02.12.2025
11.9M
7.31K
36
6mo ago
hm
Special delivery for @REIGN, Verbier edition. Perfect Moment H&M 02.12.2025
100% H&M
11.8M
15.3K
47
12mo ago
hm
100% H&M

H&M (@hm) Tiktok Stats & Analytics

H&M (@hm) has 1.13M Tiktok followers with a 0.27% engagement rate over the past 12 months. Across 313 videos, H&M received 3.45M total likes and 1.30B views, averaging 11.0K likes per video. This page tracks H&M's performance metrics, top content, and engagement trends — updated daily.

H&M (@hm) Tiktok Analytics FAQ

How many TikTok followers does H&M have?+
H&M (@hm) has 1.13M TikTok followers as of May 2026.
What is H&M's TikTok engagement rate?+
H&M's TikTok engagement rate is 0.27% over the last 12 months, based on 313 videos.
How many likes does H&M get on TikTok?+
H&M received 3.45M total likes across 313 videos in the last 12 months, averaging 11.0K likes per video.
How many TikTok views does H&M get?+
H&M's TikTok content generated 1.30B total views over the last 12 months.