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followers
601K
impressions
93.5M
likes
4.21M
comments
37.9K
posts
358
engagement
4.54%
emv
$2.97M
Average per post
261K

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Top Content

Our fashion idol Rihanna gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
8.06M
890K
6.37K
4mo ago
essence
Our fashion idol Rihanna gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
POV: You're on the carpet at ESSENCE Black Women in Music with @NYXCosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
5.98M
1.65K
16
1mo ago
essence
POV: You're on the carpet at ESSENCE Black Women in Music with @NYXCosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
From the South Side to screens around the world, The Chi became more than a television show. It became a reflection of us. Go behind the scenes with Lena Waithe, Luke James, Hannaha Hall, Birgundi Baker, Jacob Latimore, and Jason Weaver as ESSENCE celebrates the final season of the groundbreaking series that gave humanity to stories too often reduced to headlines. This is The Chi: Uncovered. Watch their full ESSENCE Uncovered at ESSENCE Mag YouTube.
4.14M
4.33K
48
3mo ago
essence
From the South Side to screens around the world, The Chi became more than a television show. It became a reflection of us. Go behind the scenes with Lena Waithe, Luke James, Hannaha Hall, Birgundi Baker, Jacob Latimore, and Jason Weaver as ESSENCE celebrates the final season of the groundbreaking series that gave humanity to stories too often reduced to headlines. This is The Chi: Uncovered. Watch their full ESSENCE Uncovered at ESSENCE Mag YouTube.
She said “Don’t touch my bag.” We heard: touch the bag. Shop the looks + gifts on ultabeauty.com
3.70M
587
5
9mo ago
essence
She said “Don’t touch my bag.” We heard: touch the bag. Shop the looks + gifts on ultabeauty.com
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
3.65M
1.35K
18
1mo ago
essence
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest
3.65M
1.93K
9
1mo ago
essence
ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest
Every friend group deserves an ESSENCE Fest trip. It’s the annual group chat reunion. The late-night debriefs after the concerts. The inside jokes that somehow get funnier every year. Sure, we come for the Fest, but we leave with stories we’ll be telling until it’s time to do it all over again. This one becomes tradition. Made Like This #TargetxEssenceFest
3.60M
1.51K
22
1mo ago
essence
Every friend group deserves an ESSENCE Fest trip. It’s the annual group chat reunion. The late-night debriefs after the concerts. The inside jokes that somehow get funnier every year. Sure, we come for the Fest, but we leave with stories we’ll be telling until it’s time to do it all over again. This one becomes tradition. Made Like This #TargetxEssenceFest
See how @ownbyfemme mixes travel finds with the Temi Coker x Walmart home collection.
3.36M
62.0K
222
6mo ago
essence
See how @ownbyfemme mixes travel finds with the Temi Coker x Walmart home collection.
Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
2.85M
394K
410
5mo ago
essence
Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
Leave it to Anthony Anderson to bring a little bit of laughter with a whole lot of love. Terrence J and Mikalah Sultan tied the knot in a beautiful ceremony in Dubai, with Anthony Anderson bringing his signature humor as he officiated the wedding. Check out exclusive coverage of the nuptials in an exclusive ESSENCE Bridal Bliss at ESSENCE.com. Photography: @photosbyreem Videography: @dakadavid_ Wedding Coordinator: @bianca_events
2.72M
215K
643
9mo ago
essence
Leave it to Anthony Anderson to bring a little bit of laughter with a whole lot of love. Terrence J and Mikalah Sultan tied the knot in a beautiful ceremony in Dubai, with Anthony Anderson bringing his signature humor as he officiated the wedding. Check out exclusive coverage of the nuptials in an exclusive ESSENCE Bridal Bliss at ESSENCE.com. Photography: @photosbyreem Videography: @dakadavid_ Wedding Coordinator: @bianca_events
Jo'burg Hottie! Tyla is exactly who she thinks she is and her dazzling Valentino moment on the #MetGala carpet was giving us everything we needed.
2.40M
195K
658
4mo ago
essence
Jo'burg Hottie! Tyla is exactly who she thinks she is and her dazzling Valentino moment on the #MetGala carpet was giving us everything we needed.
Halle Bailey pulled up to the ESSENCE Black Women in Hollywood carpet giving goddess energy. She told us why filming You, Me & Tuscany in Italy felt like stepping into a painting and now we’re ready for this romantic escape. In theaters April 10. @Lex
1.77M
940
20
5mo ago
essence
Halle Bailey pulled up to the ESSENCE Black Women in Hollywood carpet giving goddess energy. She told us why filming You, Me & Tuscany in Italy felt like stepping into a painting and now we’re ready for this romantic escape. In theaters April 10. @Lex
"Legacy in the F-150®. Freedom in the Bronco®. Both designed to keep you moving. The Anthem continues to inspire every drive. @Ford Motor Company #ReadySetFord #ESSENCE"
1.72M
291
18
11mo ago
essence
"Legacy in the F-150®. Freedom in the Bronco®. Both designed to keep you moving. The Anthem continues to inspire every drive. @Ford Motor Company #ReadySetFord #ESSENCE"
Getting ready with your girls >>> Real beauty. Real laughter. Real sisterhood. Powered by @UltaBeauty.
1.43M
360
1
9mo ago
essence
Getting ready with your girls >>> Real beauty. Real laughter. Real sisterhood. Powered by @UltaBeauty.
Rom coms gave us our first crushes. Shelby Stewart asked the ESSENCE Black Women in Hollywood carpet to name the movie or TV character that had them in their feelings. All in celebration of You, Me & Tuscany, the swoony new romantic comedy starring Halle Bailey and Regé-Jean Page. In theaters April 10.
1.40M
545
3
5mo ago
essence
Rom coms gave us our first crushes. Shelby Stewart asked the ESSENCE Black Women in Hollywood carpet to name the movie or TV character that had them in their feelings. All in celebration of You, Me & Tuscany, the swoony new romantic comedy starring Halle Bailey and Regé-Jean Page. In theaters April 10.
Stepping into a legacy that was born from bloodline. Jaafar Jackson channels his uncle Michael Jackson with intention drawing from time spent studying his presence and precision to bring the King of Pop to life.
1.29M
191K
409
4mo ago
essence
Stepping into a legacy that was born from bloodline. Jaafar Jackson channels his uncle Michael Jackson with intention drawing from time spent studying his presence and precision to bring the King of Pop to life.
We’ve been waiting years for this moment and this song. The Deepest cut. Deepest gratitude. Ladies and gentlemen, Brandy. Only at #ESSENCEFEST
1.25M
195K
5.58K
2mo ago
essence
We’ve been waiting years for this moment and this song. The Deepest cut. Deepest gratitude. Ladies and gentlemen, Brandy. Only at #ESSENCEFEST
MYSLF ABSOLU, THE NEW COOL-SPICED GINGER INTENSITY
1.16M
317
4
10mo ago
essence
MYSLF ABSOLU, THE NEW COOL-SPICED GINGER INTENSITY
Behind every icon is someone who showed up when it mattered most. While accepting the ESSENCE Black Women in Music Icon Award, Missy Elliott took a moment to honor Monica, sharing how her unwavering friendship became a source of strength during one of the hardest chapters of her life. It was a powerful reminder that genuine love and sisterhood remain some of life's greatest gifts. #ESSENCEBWIM
1.16M
134K
1.95K
2mo ago
essence
Behind every icon is someone who showed up when it mattered most. While accepting the ESSENCE Black Women in Music Icon Award, Missy Elliott took a moment to honor Monica, sharing how her unwavering friendship became a source of strength during one of the hardest chapters of her life. It was a powerful reminder that genuine love and sisterhood remain some of life's greatest gifts. #ESSENCEBWIM
Black girls deserve to see themselves exactly as they are. Throughout award season, Chase Infiniti has embraced wearing her natural hair, reminding the world that our authenticity, our beauty, our texture, and our truth belong everywhere. P.S. They are moving!!! #Oscars
1.14M
72.5K
203
5mo ago
essence
Black girls deserve to see themselves exactly as they are. Throughout award season, Chase Infiniti has embraced wearing her natural hair, reminding the world that our authenticity, our beauty, our texture, and our truth belong everywhere. P.S. They are moving!!! #Oscars

essence (@essence) Tiktok Stats & Analytics

essence (@essence) has 601K Tiktok followers with a 4.54% engagement rate over the past 12 months. Across 358 videos, essence received 4.21M total likes and 93.5M views, averaging 11.7K likes per video. This page tracks essence's performance metrics, top content, and engagement trends — updated daily.

essence (@essence) Tiktok Analytics FAQ

How many TikTok followers does essence have?+
essence (@essence) has 601K TikTok followers as of September 2026.
What is essence's TikTok engagement rate?+
essence's TikTok engagement rate is 4.54% over the last 12 months, based on 358 videos.
How many likes does essence get on TikTok?+
essence received 4.21M total likes across 358 videos in the last 12 months, averaging 11.7K likes per video.
How many TikTok views does essence get?+
essence's TikTok content generated 93.5M total views over the last 12 months.