NewGet @essence's full report
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followers
603K
impressions
94.2M
likes
4.46M
comments
39.1K
posts
367
engagement
4.78%
emv
$3.05M
Average per post
257K

Key Metrics

Distributions

Top Content

Our fashion idol Rihanna gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
8.07M
890K
6.36K
5mo ago
essence
Our fashion idol Rihanna gave us the inspiration behind her look, but she couldn’t help but fangirl over her man, A$AP Rocky. We love us love Robyn and Rakim!
POV: You're on the carpet at ESSENCE Black Women in Music with @NYXCosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
5.98M
1.65K
16
2mo ago
essence
POV: You're on the carpet at ESSENCE Black Women in Music with @NYXCosmetics 💄✨ Amanda Booz catches up with some of your favorite artists and culture shapers to talk music, beauty, creativity, and the moments that define them. #BlackWomenInMusic #ESSENCEFestival #NYXCosmetics #ESSENCEBWIM26 #EFOC2026
From the South Side to screens around the world, The Chi became more than a television show. It became a reflection of us. Go behind the scenes with Lena Waithe, Luke James, Hannaha Hall, Birgundi Baker, Jacob Latimore, and Jason Weaver as ESSENCE celebrates the final season of the groundbreaking series that gave humanity to stories too often reduced to headlines. This is The Chi: Uncovered. Watch their full ESSENCE Uncovered at ESSENCE Mag YouTube.
4.15M
4.41K
48
5mo ago
essence
From the South Side to screens around the world, The Chi became more than a television show. It became a reflection of us. Go behind the scenes with Lena Waithe, Luke James, Hannaha Hall, Birgundi Baker, Jacob Latimore, and Jason Weaver as ESSENCE celebrates the final season of the groundbreaking series that gave humanity to stories too often reduced to headlines. This is The Chi: Uncovered. Watch their full ESSENCE Uncovered at ESSENCE Mag YouTube.
She said “Don’t touch my bag.” We heard: touch the bag. Shop the looks + gifts on ultabeauty.com
3.70M
586
5
10mo ago
essence
She said “Don’t touch my bag.” We heard: touch the bag. Shop the looks + gifts on ultabeauty.com
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
3.66M
1.35K
18
2mo ago
essence
Music and fashion. It’s hard to imagine one without the other. Their influence flows back and forth. And for these two friends, it’s quite literally their jobs. DJ KittySayWord brought her friend and stylist Shanice along for her very first ESSENCE Fest performance. Everyone deserves a friend who sees you. Made Like This #TargetxEssenceFest
ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest
3.65M
1.93K
10
2mo ago
essence
ESSENCE Fest isn’t just about the music. It’s a chance to step away from emails and invoices and into a space of expansion and discovery. It’s watching your girls bloom after hard years and glow after good ones. One year you’re in the stands; the next year you might be on stage. It’s a place of abundance in every sense of the word. The possibilities are endless. Made Like This #TargetxEssenceFest
Every friend group deserves an ESSENCE Fest trip. It’s the annual group chat reunion. The late-night debriefs after the concerts. The inside jokes that somehow get funnier every year. Sure, we come for the Fest, but we leave with stories we’ll be telling until it’s time to do it all over again. This one becomes tradition. Made Like This #TargetxEssenceFest
3.60M
1.51K
22
3mo ago
essence
Every friend group deserves an ESSENCE Fest trip. It’s the annual group chat reunion. The late-night debriefs after the concerts. The inside jokes that somehow get funnier every year. Sure, we come for the Fest, but we leave with stories we’ll be telling until it’s time to do it all over again. This one becomes tradition. Made Like This #TargetxEssenceFest
See how @ownbyfemme mixes travel finds with the Temi Coker x Walmart home collection.
3.36M
62.0K
222
7mo ago
essence
See how @ownbyfemme mixes travel finds with the Temi Coker x Walmart home collection.
Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
2.90M
399K
414
7mo ago
essence
Is she or isn’t she? Our cousin Zendaya has been making a lot of headlines lately, and we’re over here counting rings to see if we need to send our gifts to the registry! Either way, we’re happy to see her glowing! Be sure to catch more moments that can only happen at ESSENCE Black Women In Hollywood on the ESSENCE Mag YouTube channel.
Leave it to Anthony Anderson to bring a little bit of laughter with a whole lot of love. Terrence J and Mikalah Sultan tied the knot in a beautiful ceremony in Dubai, with Anthony Anderson bringing his signature humor as he officiated the wedding. Check out exclusive coverage of the nuptials in an exclusive ESSENCE Bridal Bliss at ESSENCE.com. Photography: @photosbyreem Videography: @dakadavid_ Wedding Coordinator: @bianca_events
2.72M
216K
642
11mo ago
essence
Leave it to Anthony Anderson to bring a little bit of laughter with a whole lot of love. Terrence J and Mikalah Sultan tied the knot in a beautiful ceremony in Dubai, with Anthony Anderson bringing his signature humor as he officiated the wedding. Check out exclusive coverage of the nuptials in an exclusive ESSENCE Bridal Bliss at ESSENCE.com. Photography: @photosbyreem Videography: @dakadavid_ Wedding Coordinator: @bianca_events
Jo'burg Hottie! Tyla is exactly who she thinks she is and her dazzling Valentino moment on the #MetGala carpet was giving us everything we needed.
2.40M
195K
656
5mo ago
essence
Jo'burg Hottie! Tyla is exactly who she thinks she is and her dazzling Valentino moment on the #MetGala carpet was giving us everything we needed.
Halle Bailey pulled up to the ESSENCE Black Women in Hollywood carpet giving goddess energy. She told us why filming You, Me & Tuscany in Italy felt like stepping into a painting and now we’re ready for this romantic escape. In theaters April 10. @Lex
1.77M
940
20
7mo ago
essence
Halle Bailey pulled up to the ESSENCE Black Women in Hollywood carpet giving goddess energy. She told us why filming You, Me & Tuscany in Italy felt like stepping into a painting and now we’re ready for this romantic escape. In theaters April 10. @Lex
Now these are two picks we can get behind! (All due respect to Mrs.Elba 🫶🏾) #ESSENCE
1.46M
149K
389
1mo ago
essence
Now these are two picks we can get behind! (All due respect to Mrs.Elba 🫶🏾) #ESSENCE
Getting ready with your girls >>> Real beauty. Real laughter. Real sisterhood. Powered by @UltaBeauty.
1.43M
360
1
10mo ago
essence
Getting ready with your girls >>> Real beauty. Real laughter. Real sisterhood. Powered by @UltaBeauty.
Rom coms gave us our first crushes. Shelby Stewart asked the ESSENCE Black Women in Hollywood carpet to name the movie or TV character that had them in their feelings. All in celebration of You, Me & Tuscany, the swoony new romantic comedy starring Halle Bailey and Regé-Jean Page. In theaters April 10.
1.40M
545
3
6mo ago
essence
Rom coms gave us our first crushes. Shelby Stewart asked the ESSENCE Black Women in Hollywood carpet to name the movie or TV character that had them in their feelings. All in celebration of You, Me & Tuscany, the swoony new romantic comedy starring Halle Bailey and Regé-Jean Page. In theaters April 10.
Stepping into a legacy that was born from bloodline. Jaafar Jackson channels his uncle Michael Jackson with intention drawing from time spent studying his presence and precision to bring the King of Pop to life.
1.29M
191K
401
6mo ago
essence
Stepping into a legacy that was born from bloodline. Jaafar Jackson channels his uncle Michael Jackson with intention drawing from time spent studying his presence and precision to bring the King of Pop to life.
We’ve been waiting years for this moment and this song. The Deepest cut. Deepest gratitude. Ladies and gentlemen, Brandy. Only at #ESSENCEFEST
1.26M
196K
5.58K
3mo ago
essence
We’ve been waiting years for this moment and this song. The Deepest cut. Deepest gratitude. Ladies and gentlemen, Brandy. Only at #ESSENCEFEST
Behind every icon is someone who showed up when it mattered most. While accepting the ESSENCE Black Women in Music Icon Award, Missy Elliott took a moment to honor Monica, sharing how her unwavering friendship became a source of strength during one of the hardest chapters of her life. It was a powerful reminder that genuine love and sisterhood remain some of life's greatest gifts. #ESSENCEBWIM
1.16M
135K
1.95K
3mo ago
essence
Behind every icon is someone who showed up when it mattered most. While accepting the ESSENCE Black Women in Music Icon Award, Missy Elliott took a moment to honor Monica, sharing how her unwavering friendship became a source of strength during one of the hardest chapters of her life. It was a powerful reminder that genuine love and sisterhood remain some of life's greatest gifts. #ESSENCEBWIM
Black girls deserve to see themselves exactly as they are. Throughout award season, Chase Infiniti has embraced wearing her natural hair, reminding the world that our authenticity, our beauty, our texture, and our truth belong everywhere. P.S. They are moving!!! #Oscars
1.16M
73.2K
203
7mo ago
essence
Black girls deserve to see themselves exactly as they are. Throughout award season, Chase Infiniti has embraced wearing her natural hair, reminding the world that our authenticity, our beauty, our texture, and our truth belong everywhere. P.S. They are moving!!! #Oscars
MYSLF ABSOLU, THE NEW COOL-SPICED GINGER INTENSITY
1.16M
317
4
11mo ago
essence
MYSLF ABSOLU, THE NEW COOL-SPICED GINGER INTENSITY

essence (@essence) TikTok Stats & Analytics

essence (@essence) has 603K TikTok followers with a 4.78% engagement rate over the past 12 months. Across 367 videos, essence received 4.46M total likes and 94.2M views, averaging 12.2K likes per video. This page tracks essence's performance metrics, top content, and engagement trends — updated daily. To benchmark @essence against other accounts, use Socialpruf's TikTok competitor analysis tool.

essence (@essence) TikTok Analytics FAQ

How many TikTok followers does essence have?+
essence (@essence) has 603K TikTok followers as of October 2026.
What is essence's TikTok engagement rate?+
essence's TikTok engagement rate is 4.78% over the last 12 months, based on 367 videos.
How many likes does essence get on TikTok?+
essence received 4.46M total likes across 367 videos in the last 12 months, averaging 12.2K likes per video.
How many TikTok views does essence get?+
essence's TikTok content generated 94.2M total views over the last 12 months.
Can I compare essence with other TikTok accounts?+
Yes. Add @essence to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.