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59
impressions
25.0K
likes
1.00K
comments
7
posts
27
engagement
4.05%
emv
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925

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Commercial video production in Los Angeles 🎬 Full-service agency brings you behind the scenes and the final luxury fragrance commercial reveal 🎥 #VideoProductionLA #CommercialVideo #LuxuryBrandVideo #LosAngelesFilmmaking #LAProductionCompany
10.8K
962
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10mo ago
directorzane
Commercial video production in Los Angeles 🎬 Full-service agency brings you behind the scenes and the final luxury fragrance commercial reveal 🎥 #VideoProductionLA #CommercialVideo #LuxuryBrandVideo #LosAngelesFilmmaking #LAProductionCompany
We produced a 50-asset commercial and vertical video campaign for Tillys, built for 16:9, 1:1, and 9:16 platforms. Two shoot days in Los Angeles. Custom sets. VFX. Venice Beach lifestyle scenes. One full campaign system for streaming, YouTube, Instagram, TikTok, Meta, and paid social. Looking for a commercial video production company or vertical video production company in Los Angeles or New York City? This is what full-service campaign production looks like. www.zane-productions.com #VideoProductionCompany #CommercialVideoProduction #VerticalVideoProduction #LosAngelesVideoProduction #BrandVideoProduction
7.12K
4
1
2mo ago
directorzane
We produced a 50-asset commercial and vertical video campaign for Tillys, built for 16:9, 1:1, and 9:16 platforms. Two shoot days in Los Angeles. Custom sets. VFX. Venice Beach lifestyle scenes. One full campaign system for streaming, YouTube, Instagram, TikTok, Meta, and paid social. Looking for a commercial video production company or vertical video production company in Los Angeles or New York City? This is what full-service campaign production looks like. www.zane-productions.com #VideoProductionCompany #CommercialVideoProduction #VerticalVideoProduction #LosAngelesVideoProduction #BrandVideoProduction
The camera is only one part of producing a professional video. The idea has to be clear.
The plan has to support it.
The performance has to feel right.
And the production has to serve the same objective from the first decision to the final frame. That’s how we approach the work at ZANE Productions. We are a video production company with teams in Los Angeles and New York City. Our work spans commercial videos, music videos, vertical content, branded content, live stream, television, film, web, and corporate videos. Because production value alone doesn’t make people care. A great video production starts with something worth watching. And once the idea is right, the job is to make everything else look effortless. Creative + Strategy + Production.
ZANE Productions. #videoproductioncompany #videoproduction #CommercialProduction #BehindTheScenes
5.08K
5
1
1mo ago
directorzane
The camera is only one part of producing a professional video. The idea has to be clear.
The plan has to support it.
The performance has to feel right.
And the production has to serve the same objective from the first decision to the final frame. That’s how we approach the work at ZANE Productions. We are a video production company with teams in Los Angeles and New York City. Our work spans commercial videos, music videos, vertical content, branded content, live stream, television, film, web, and corporate videos. Because production value alone doesn’t make people care. A great video production starts with something worth watching. And once the idea is right, the job is to make everything else look effortless. Creative + Strategy + Production.
ZANE Productions. #videoproductioncompany #videoproduction #CommercialProduction #BehindTheScenes
Most brands make this mistake: betting their entire production budget on one hero video. Today, your audience is everywhere, social media feed, streaming, retargeting, and sales decks. Here is why shifting to a campaign ecosystem gets you cutdowns, verticals, and alternate versions from a single shoot. Next time you plan a video campaign, think ecosystem.
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3w ago
directorzane
Most brands make this mistake: betting their entire production budget on one hero video. Today, your audience is everywhere, social media feed, streaming, retargeting, and sales decks. Here is why shifting to a campaign ecosystem gets you cutdowns, verticals, and alternate versions from a single shoot. Next time you plan a video campaign, think ecosystem.
Are you prioritizing organic reach over a real funnel? I ranked every type of marketing campaign from worst to best based on what audiences actually feel. The worst offense is a single beautiful bet with no distribution.
131
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1w ago
directorzane
Are you prioritizing organic reach over a real funnel? I ranked every type of marketing campaign from worst to best based on what audiences actually feel. The worst offense is a single beautiful bet with no distribution.
The biggest commercial campaign mistake? Paying for a full shoot day and only getting one video. Your set and crew are fixed costs. Plan your hero video AND your retargeting cutdowns before you get on set. More deliverables = more chances to reach your audience without spending more money. Follow to learn more.
131
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0
3w ago
directorzane
The biggest commercial campaign mistake? Paying for a full shoot day and only getting one video. Your set and crew are fixed costs. Plan your hero video AND your retargeting cutdowns before you get on set. More deliverables = more chances to reach your audience without spending more money. Follow to learn more.
Your video production budget shouldn't be allocated the way you think. If production eats everything and distribution gets the leftovers, the campaign will fail. Plan for distribution before the cameras ever roll.
127
0
0
1w ago
directorzane
Your video production budget shouldn't be allocated the way you think. If production eats everything and distribution gets the leftovers, the campaign will fail. Plan for distribution before the cameras ever roll.
The difference between a single video and a campaign ecosystem sounds small, but it changes everything about your shoot day. One piece might introduce the brand, while another retargets the audience and closes them on the website. You don't need another shoot date to get all of this, you just need strategic campaign planning before the cameras roll. Let's build your ecosystem.
124
3
0
1w ago
directorzane
The difference between a single video and a campaign ecosystem sounds small, but it changes everything about your shoot day. One piece might introduce the brand, while another retargets the audience and closes them on the website. You don't need another shoot date to get all of this, you just need strategic campaign planning before the cameras roll. Let's build your ecosystem.
The most common way a production budget underperforms isn't bad creative. It's creative built for the wrong viewing environment. Here is why you need to design your next shoot around platform variants.
116
12
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6d ago
directorzane
The most common way a production budget underperforms isn't bad creative. It's creative built for the wrong viewing environment. Here is why you need to design your next shoot around platform variants.
A beautiful shot list doesn't help if your schedule isn't rooted in reality. When everyone knows their responsibilities before day one, production gets dramatically easier. Here is how we run pre-production planning for premium campaigns. #VideoProduction #CreativeStrategy
111
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0
3d ago
directorzane
A beautiful shot list doesn't help if your schedule isn't rooted in reality. When everyone knows their responsibilities before day one, production gets dramatically easier. Here is how we run pre-production planning for premium campaigns. #VideoProduction #CreativeStrategy
Planning a video production shoot? The biggest mistake marketing teams make is stopping at the hero asset. To make a commercial production deliver real ROI, distribution formats must be planned before production starts, not cut together as an afterthought in post-production. Designing one shoot for 50 platform-native deliverables is how high-growth brands turn production spend into measurable campaign performance. Start with the distribution objective. The camera gear comes last.
108
2
0
1w ago
directorzane
Planning a video production shoot? The biggest mistake marketing teams make is stopping at the hero asset. To make a commercial production deliver real ROI, distribution formats must be planned before production starts, not cut together as an afterthought in post-production. Designing one shoot for 50 platform-native deliverables is how high-growth brands turn production spend into measurable campaign performance. Start with the distribution objective. The camera gear comes last.
You know why most marketing campaigns fail before a single camera turns on? If your video production strategy relies on taking the same cut and cropping it for five different platforms, you are leaving engagement on the table. Here is the exact framework we used to generate millions in sales for a client from a single shoot. Start with the objective, not the video. Let's build a campaign that works.
108
3
0
2w ago
directorzane
You know why most marketing campaigns fail before a single camera turns on? If your video production strategy relies on taking the same cut and cropping it for five different platforms, you are leaving engagement on the table. Here is the exact framework we used to generate millions in sales for a client from a single shoot. Start with the objective, not the video. Let's build a campaign that works.
Your pitch deck isn't your final film. Many creative agencies make the mistake of bringing a production partner in too late, which slowly chips away at the creative vision. If you want the final film to match the pitch, here is why you need to identify location, casting, and equipment challenges early.
99
0
0
1d ago
directorzane
Your pitch deck isn't your final film. Many creative agencies make the mistake of bringing a production partner in too late, which slowly chips away at the creative vision. If you want the final film to match the pitch, here is why you need to identify location, casting, and equipment challenges early.
When planning your next video marketing campaign, the guaranteed views pitch is a massive red flag. Many brands waste six figures on agencies promising 100,000 views, only to find their business doesn't grow. If you want marketing built around actual results, let's talk strategy.
97
2
0
2w ago
directorzane
When planning your next video marketing campaign, the guaranteed views pitch is a massive red flag. Many brands waste six figures on agencies promising 100,000 views, only to find their business doesn't grow. If you want marketing built around actual results, let's talk strategy.
Perfection is a weak campaign strategy. The smartest video production campaigns leave room to fail. By reserving a portion of your budget to test alternate hooks and assets, you let real audience behavior dictate your next round of creative. If you want to build a marketing campaign that gets smarter over time, let's talk.
95
0
0
1w ago
directorzane
Perfection is a weak campaign strategy. The smartest video production campaigns leave room to fail. By reserving a portion of your budget to test alternate hooks and assets, you let real audience behavior dictate your next round of creative. If you want to build a marketing campaign that gets smarter over time, let's talk.
Video production strategy requires more than just beautiful shots. If nobody makes it past the first 3 seconds of your commercial, the production budget was wasted. Here is exactly what to look for when reviewing creative from your agency. Next time you plan a campaign, let's talk.
93
2
0
2w ago
directorzane
Video production strategy requires more than just beautiful shots. If nobody makes it past the first 3 seconds of your commercial, the production budget was wasted. Here is exactly what to look for when reviewing creative from your agency. Next time you plan a campaign, let's talk.
Managing the creative, the client, the timeline, and the budget is enough. If you’re also managing the production, you're spreading your team too thin. A real production partner asks the hard questions before the shoot happens so your job doesn't get harder in the process.
89
1
0
2d ago
directorzane
Managing the creative, the client, the timeline, and the budget is enough. If you’re also managing the production, you're spreading your team too thin. A real production partner asks the hard questions before the shoot happens so your job doesn't get harder in the process.
The biggest reason why most brands overspend on video production is because they ask the wrong question. They ask for a single video, when they actually need a campaign. Here is the exact objective-first framework we use to stop clients from wasting budget on set.
89
1
0
2w ago
directorzane
The biggest reason why most brands overspend on video production is because they ask the wrong question. They ask for a single video, when they actually need a campaign. Here is the exact objective-first framework we use to stop clients from wasting budget on set.
How are modern brands hitting $1M without a warehouse? They start with content. You don't make a video just because the product is finished. You make the video to build the audience for the product. Earn the trust on its own, before there is ever a hard sell.
87
0
1
3w ago
directorzane
How are modern brands hitting $1M without a warehouse? They start with content. You don't make a video just because the product is finished. You make the video to build the audience for the product. Earn the trust on its own, before there is ever a hard sell.
Cropping a widescreen commercial won't give you a true vertical video. When it comes to commercial video production, 9x16 changes exactly where the eye goes and how the story reads. Your audience consumes enough mobile content to know when an ad wasn't made for their environment. But you don't need a separate budget for every platform, you just need to build framing guidelines before you get on set. Planning your next shoot? Reach out and let's get the strategy right.
86
0
0
5d ago
directorzane
Cropping a widescreen commercial won't give you a true vertical video. When it comes to commercial video production, 9x16 changes exactly where the eye goes and how the story reads. Your audience consumes enough mobile content to know when an ad wasn't made for their environment. But you don't need a separate budget for every platform, you just need to build framing guidelines before you get on set. Planning your next shoot? Reach out and let's get the strategy right.

ZANE Productions (@directorzane) TikTok Stats & Analytics

ZANE Productions (@directorzane) has 59.0 TikTok followers with a 4.05% engagement rate over the past 12 months. Across 27.0 videos, ZANE Productions received 1.00K total likes and 25.0K views, averaging 37.1 likes per video. This page tracks ZANE Productions's performance metrics, top content, and engagement trends — updated daily. To benchmark @directorzane against other accounts, use Socialpruf's TikTok competitor analysis tool.

ZANE Productions (@directorzane) TikTok Analytics FAQ

How many TikTok followers does ZANE Productions have?+
ZANE Productions (@directorzane) has 59.0 TikTok followers as of October 2026.
What is ZANE Productions's TikTok engagement rate?+
ZANE Productions's TikTok engagement rate is 4.05% over the last 12 months, based on 27.0 videos.
How many likes does ZANE Productions get on TikTok?+
ZANE Productions received 1.00K total likes across 27.0 videos in the last 12 months, averaging 37.1 likes per video.
How many TikTok views does ZANE Productions get?+
ZANE Productions's TikTok content generated 25.0K total views over the last 12 months.
Can I compare ZANE Productions with other TikTok accounts?+
Yes. Add @directorzane to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.