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followers
19.8K
impressions
1.72M
likes
31.6K
comments
2.72K
posts
228
engagement
1.99%
emv
$45.7K
Average per post
7.55K

Key Metrics

Distributions

Top Content

Yes, you’re seeing this right…The Towel can now be embroidered with a name or initials, just in time for holiday gifting! 😌 Head to crownaffair.com to customize for yourself or someone you love. #crownaffair
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9mo ago
crownaffair
Yes, you’re seeing this right…The Towel can now be embroidered with a name or initials, just in time for holiday gifting! 😌 Head to crownaffair.com to customize for yourself or someone you love. #crownaffair
Replying to @Aileen @Crown Affair x ILIA—say yes to a routine that feels more like an easy ritual ft. @KATE LOVE. #iliabeauty #crownaffair #newbeauty #hairtok #newatsephora
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1mo ago
crownaffair
Replying to @Aileen @Crown Affair x ILIA—say yes to a routine that feels more like an easy ritual ft. @KATE LOVE. #iliabeauty #crownaffair #newbeauty #hairtok #newatsephora
Happy Met Monday! 💚 Remember when Doja Cat wore The Towel as one of her Met Gala looks a few years ago?
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3mo ago
crownaffair
Happy Met Monday! 💚 Remember when Doja Cat wore The Towel as one of her Met Gala looks a few years ago?
Pick you up in 5? @Crown Affair x ILIA Beauty More to come soon. #iliabeauty #crownaffair #summervibe #summeraesthetic #summermakeup
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2mo ago
crownaffair
Pick you up in 5? @Crown Affair x ILIA Beauty More to come soon. #iliabeauty #crownaffair #summervibe #summeraesthetic #summermakeup
Now live. @Crown Affair × ILIA Beauty A limited edition collection designed to get you out the door fast—feeling polished, put together, and ready for whatever the season has in store. Featuring bestselling essentials for smooth hair, hydrated skin, and defined lashes. ✨ The Out-The-Door Ritual Leave-In Conditioner The Base Face Milk Limitless Lash Mascara ✨ The Pink Towel in ILIA’s signature blush pink Shop now at Crown Affair, ILIA Beauty, @sephora , and @sephoracanada. #iliabeauty #crownaffair #newbeauty #hairtok #newatsephora
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1mo ago
crownaffair
Now live. @Crown Affair × ILIA Beauty A limited edition collection designed to get you out the door fast—feeling polished, put together, and ready for whatever the season has in store. Featuring bestselling essentials for smooth hair, hydrated skin, and defined lashes. ✨ The Out-The-Door Ritual Leave-In Conditioner The Base Face Milk Limitless Lash Mascara ✨ The Pink Towel in ILIA’s signature blush pink Shop now at Crown Affair, ILIA Beauty, @sephora , and @sephoracanada. #iliabeauty #crownaffair #newbeauty #hairtok #newatsephora
Effortless and heatless 💚 Shop The Smoothing Air Dry Cream now on crownaffair.com + @sephora @sephoracanada
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6mo ago
crownaffair
Effortless and heatless 💚 Shop The Smoothing Air Dry Cream now on crownaffair.com + @sephora @sephoracanada
Curly girl routine with Teya using The Smoothing Air Dry Cream 💚 Available on crownaffair.com + @sephora @sephoracanada
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25
6mo ago
crownaffair
Curly girl routine with Teya using The Smoothing Air Dry Cream 💚 Available on crownaffair.com + @sephora @sephoracanada
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
45.4K
899
7
5mo ago
crownaffair
Carolyn Bessette Kennedy understood the power of a simple hairstyle done well. Here’s what you need to recreate her most iconic looks—just in time for your American Love Story watch.
The Travel Dry Shampoo goes wherever you go—even Paris Fashion Week. Available to shop on crownaffair.com and @sephora.
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100
5
4mo ago
crownaffair
The Travel Dry Shampoo goes wherever you go—even Paris Fashion Week. Available to shop on crownaffair.com and @sephora.
One thing about us…we will be touching up our hair on-the-go this summer 🫡 Shop The Travel Dry Shampoo and Mini Brush at crownaffair.com and @sephora.
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90
15
2mo ago
crownaffair
One thing about us…we will be touching up our hair on-the-go this summer 🫡 Shop The Travel Dry Shampoo and Mini Brush at crownaffair.com and @sephora.
Juliette’s out-the-door essential for fresh, silky-smooth third-day hair. Shop The Travel Dry Shampoo at crownaffair.com and @sephora.
30.5K
60
3
4mo ago
crownaffair
Juliette’s out-the-door essential for fresh, silky-smooth third-day hair. Shop The Travel Dry Shampoo at crownaffair.com and @sephora.
Happ Thanksgiving from Team Crown Affair 🦃
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8mo ago
crownaffair
Happ Thanksgiving from Team Crown Affair 🦃
Any guesses? Drop them in the comments 👇
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7mo ago
crownaffair
Any guesses? Drop them in the comments 👇
APPLICATION CLOSED 💚 Crown Affair is looking for content creators! 📣 it’s called The Crown Affair Community and every month this group will get access to new launches, best selling products, secret campaigns, and events in order to make content for the brand. Head to the link in our bio to apply via google form. #greenscreen
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5mo ago
crownaffair
APPLICATION CLOSED 💚 Crown Affair is looking for content creators! 📣 it’s called The Crown Affair Community and every month this group will get access to new launches, best selling products, secret campaigns, and events in order to make content for the brand. Head to the link in our bio to apply via google form. #greenscreen
We kicked off development in 2023 and went through 32 formula iterations. The process didn’t happen overnight—though that’s exactly how fast we needed it to work for you. The Overnight Repair Serum is, without question, our proudest launch to date. Practical, clinically backed, and delivers visible results. As clean beauty people, we are freaking out. Take a peek behind the scenes, and jump to another post to learn more about the clinical claims and what product testers have to say. Spoiler: it really, really works. Good things take time. Better things take detail. Launching exclusively for @sephora app users on August 25th. Available August 26th on @crownaffair @sephora @sephoracanada #crownaffair #haircare #cleanbeauty #nighttimeritual
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520
23
12mo ago
crownaffair
We kicked off development in 2023 and went through 32 formula iterations. The process didn’t happen overnight—though that’s exactly how fast we needed it to work for you. The Overnight Repair Serum is, without question, our proudest launch to date. Practical, clinically backed, and delivers visible results. As clean beauty people, we are freaking out. Take a peek behind the scenes, and jump to another post to learn more about the clinical claims and what product testers have to say. Spoiler: it really, really works. Good things take time. Better things take detail. Launching exclusively for @sephora app users on August 25th. Available August 26th on @crownaffair @sephora @sephoracanada #crownaffair #haircare #cleanbeauty #nighttimeritual
Meet The Smoothing Air Dry Cream, a clinically backed multitasking styling cream designed to smooth frizz, deeply hydrate without weight, and define natural texture with 24-hour flexible hold. 💚 Launching 1/27 on crownaffair.com, with early access 1/26 exclusively on the @sephora app.
16.1K
658
50
6mo ago
crownaffair
Meet The Smoothing Air Dry Cream, a clinically backed multitasking styling cream designed to smooth frizz, deeply hydrate without weight, and define natural texture with 24-hour flexible hold. 💚 Launching 1/27 on crownaffair.com, with early access 1/26 exclusively on the @sephora app.
Perks of being on the marketing team..product testing!!! The Overnight Repair Serum is launching August 26th on crownaffair.com, @sephora and @sephoracanada and on August 25th for Sephora app users ✨ #crownaffair #labubu #haircare #cleanbeauty #sephora #overnightrepairserum #nighttimeritual
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1y ago
crownaffair
Perks of being on the marketing team..product testing!!! The Overnight Repair Serum is launching August 26th on crownaffair.com, @sephora and @sephoracanada and on August 25th for Sephora app users ✨ #crownaffair #labubu #haircare #cleanbeauty #sephora #overnightrepairserum #nighttimeritual
Coming soon: a beautiful object of care. Hand-crafted from marble, considered in form, and created in partnership with @Anastasio Home. Launching tomorrow. 💚
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32
7mo ago
crownaffair
Coming soon: a beautiful object of care. Hand-crafted from marble, considered in form, and created in partnership with @Anastasio Home. Launching tomorrow. 💚
Introducing The Big Clip, designed in collaboration with @Jennifer Fisher Jewelry to elevate the art of the up-do. Shop now, exclusively on crownaffair.com and jenniferfisher.com. 💚
13.1K
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6mo ago
crownaffair
Introducing The Big Clip, designed in collaboration with @Jennifer Fisher Jewelry to elevate the art of the up-do. Shop now, exclusively on crownaffair.com and jenniferfisher.com. 💚
She begins brushing her strands with the Mini Brush No. 001, followed by a few drops of the new Overnight Repair Serum. She calls it her “princess hair serum.” Then, she tucks herself in and ends her day on a cloud: resting her fine fibers on 100% silk.
10.2K
138
20
11mo ago
crownaffair
She begins brushing her strands with the Mini Brush No. 001, followed by a few drops of the new Overnight Repair Serum. She calls it her “princess hair serum.” Then, she tucks herself in and ends her day on a cloud: resting her fine fibers on 100% silk.

Crown Affair (@crownaffair) Tiktok Stats & Analytics

Crown Affair (@crownaffair) has 19.8K Tiktok followers with a 1.99% engagement rate over the past 12 months. Across 228 videos, Crown Affair received 31.6K total likes and 1.72M views, averaging 138 likes per video. This page tracks Crown Affair's performance metrics, top content, and engagement trends — updated daily.

Crown Affair (@crownaffair) Tiktok Analytics FAQ

How many TikTok followers does Crown Affair have?+
Crown Affair (@crownaffair) has 19.8K TikTok followers as of August 2026.
What is Crown Affair's TikTok engagement rate?+
Crown Affair's TikTok engagement rate is 1.99% over the last 12 months, based on 228 videos.
How many likes does Crown Affair get on TikTok?+
Crown Affair received 31.6K total likes across 228 videos in the last 12 months, averaging 138 likes per video.
How many TikTok views does Crown Affair get?+
Crown Affair's TikTok content generated 1.72M total views over the last 12 months.