NewGet @craighillco's full report
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followers
223K
impressions
51.9M
likes
3.94M
comments
21.4K
posts
23
engagement
7.63%
emv
$2.05M
Average per post
2.25M

Key Metrics

Distributions

Top Content

How to contain a square.
28.6M
2.71M
13.5K
11mo ago
craighillco
How to contain a square.
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
7.93M
530K
3.10K
4mo ago
craighillco
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
Undeformable pen clip.
4.75M
217K
1.26K
8mo ago
craighillco
Undeformable pen clip.
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
2.10M
105K
668
4mo ago
craighillco
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
Hunter looked into his wife's eyes and said:
1.54M
50.0K
414
1mo ago
craighillco
Hunter looked into his wife's eyes and said:
Help us design our new desk pad! Any thoughts greatly appreciated.
1.28M
56.1K
628
6mo ago
craighillco
Help us design our new desk pad! Any thoughts greatly appreciated.
Which vessel needs a spout next?
950K
52.0K
345
7mo ago
craighillco
Which vessel needs a spout next?
9 easy steps to take the foil off a bottle of wine.
937K
17.5K
151
9mo ago
craighillco
9 easy steps to take the foil off a bottle of wine.
d-shaped sex bolt.
653K
24.1K
202
1mo ago
craighillco
d-shaped sex bolt.
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
579K
30.5K
323
5mo ago
craighillco
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
493K
44.7K
153
2mo ago
craighillco
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
400K
29.5K
121
2mo ago
craighillco
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
What's your favorite chamfer? Let us know.
302K
10.6K
72
6mo ago
craighillco
What's your favorite chamfer? Let us know.
Your pocket doesn't need to be boring.
259K
18.7K
92
5mo ago
craighillco
Your pocket doesn't need to be boring.
Are they boring now? In the years since our original Chroma launch and subsequent color releases, we have been inundated with requests on socials, inboxes, and paper post to release them in raw form. We were hesitant at first, but as soon as we received a sample from our factory we knew it was a good decision. Stripping down the color finish and the vinyl grips puts into clearer focus the choices we made about material and form that make these scissors a great tool. The Stainless Steel Chroma Scissors hide nothing, because they have nothing to hide. Limited edition Stainless Steel Chroma Scissors are now available. Let us know what you think.
203K
7.96K
71
2w ago
craighillco
Are they boring now? In the years since our original Chroma launch and subsequent color releases, we have been inundated with requests on socials, inboxes, and paper post to release them in raw form. We were hesitant at first, but as soon as we received a sample from our factory we knew it was a good decision. Stripping down the color finish and the vinyl grips puts into clearer focus the choices we made about material and form that make these scissors a great tool. The Stainless Steel Chroma Scissors hide nothing, because they have nothing to hide. Limited edition Stainless Steel Chroma Scissors are now available. Let us know what you think.
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
161K
4.36K
65
5mo ago
craighillco
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
Is it worth it now?
157K
8.56K
51
8mo ago
craighillco
Is it worth it now?
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.
151K
4.55K
75
5mo ago
craighillco
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.
Wine expert meets design nerd.
139K
3.66K
18
10mo ago
craighillco
Wine expert meets design nerd.
What makes our wine key the best?
93.3K
3.47K
41
7mo ago
craighillco
What makes our wine key the best?

Craighill (@craighillco) TikTok Stats & Analytics

Craighill (@craighillco) has 223K TikTok followers with a 7.63% engagement rate over the past 12 months. Across 23.0 videos, Craighill received 3.94M total likes and 51.9M views, averaging 171K likes per video. This page tracks Craighill's performance metrics, top content, and engagement trends — updated daily. To benchmark @craighillco against other accounts, use Socialpruf's TikTok competitor analysis tool.

Craighill (@craighillco) TikTok Analytics FAQ

How many TikTok followers does Craighill have?+
Craighill (@craighillco) has 223K TikTok followers as of November 2026.
What is Craighill's TikTok engagement rate?+
Craighill's TikTok engagement rate is 7.63% over the last 12 months, based on 23.0 videos.
How many likes does Craighill get on TikTok?+
Craighill received 3.94M total likes across 23.0 videos in the last 12 months, averaging 171K likes per video.
How many TikTok views does Craighill get?+
Craighill's TikTok content generated 51.9M total views over the last 12 months.
Can I compare Craighill with other TikTok accounts?+
Yes. Add @craighillco to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.