NewGet @craighillco's full report
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followers
222K
impressions
51.3M
likes
3.92M
comments
21.3K
posts
21
engagement
7.68%
emv
$2.03M
Average per post
2.44M

Key Metrics

Distributions

Top Content

How to contain a square.
28.6M
2.71M
13.5K
10mo ago
craighillco
How to contain a square.
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
7.91M
530K
3.10K
4mo ago
craighillco
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
Undeformable pen clip.
4.75M
217K
1.26K
8mo ago
craighillco
Undeformable pen clip.
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
2.09M
105K
668
3mo ago
craighillco
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
Hunter looked into his wife's eyes and said:
1.32M
44.2K
381
3w ago
craighillco
Hunter looked into his wife's eyes and said:
Help us design our new desk pad! Any thoughts greatly appreciated.
1.27M
56.0K
628
6mo ago
craighillco
Help us design our new desk pad! Any thoughts greatly appreciated.
Which vessel needs a spout next?
948K
52.0K
345
6mo ago
craighillco
Which vessel needs a spout next?
9 easy steps to take the foil off a bottle of wine.
936K
17.5K
152
9mo ago
craighillco
9 easy steps to take the foil off a bottle of wine.
d-shaped sex bolt.
633K
23.5K
198
1mo ago
craighillco
d-shaped sex bolt.
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
576K
30.4K
322
5mo ago
craighillco
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
485K
44.2K
152
1mo ago
craighillco
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
383K
28.3K
118
1mo ago
craighillco
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
What's your favorite chamfer? Let us know.
300K
10.6K
72
5mo ago
craighillco
What's your favorite chamfer? Let us know.
Your pocket doesn't need to be boring.
255K
18.6K
92
4mo ago
craighillco
Your pocket doesn't need to be boring.
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
158K
4.32K
64
4mo ago
craighillco
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
Is it worth it now?
156K
8.54K
51
7mo ago
craighillco
Is it worth it now?
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.
149K
4.51K
75
4mo ago
craighillco
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.
Wine expert meets design nerd.
139K
3.66K
18
9mo ago
craighillco
Wine expert meets design nerd.
What makes our wine key the best?
92.3K
3.45K
41
6mo ago
craighillco
What makes our wine key the best?
No matter how much testing we do in studio, there will always be surprises when we release a design and begin to use it in our lives. It's been over half a year since we shipped V3 of the Summit Card Case and here are three things we've noticed through daily use: 1) The slip joint closure is more than we expected. Not only does it keep the case securely closed, but it is so satisfying to use that we often find ourselves meditatively playing with it during our commutes and at our desks. 2) The smooth and rounded metal form makes the case way easier to slide in and out of our pocket (compared to your traditional leather card wallet). If we're rushing to catch a subway, the Summit comes out easily without dragging anything with it or catching on our pants. We went with rounded corners primarily because it looked nice - the functional benefit has been a pleasant surprise. 3) For better or worse, now we get asked about our wallet all the time. Some people think it's an old iPod, others think it's a lighter. The best moment is handing it to the inquisitive cashier or bartender and watching them interact with the object for the first time. There are no negatives yet (which is rarely the case), but that's what happens when you iterate 3 times on a product over 5 years. If you have feedback from your use of the Summit, drop it below. We'll take it into account for V4.
76.4K
860
11
5mo ago
craighillco
No matter how much testing we do in studio, there will always be surprises when we release a design and begin to use it in our lives. It's been over half a year since we shipped V3 of the Summit Card Case and here are three things we've noticed through daily use: 1) The slip joint closure is more than we expected. Not only does it keep the case securely closed, but it is so satisfying to use that we often find ourselves meditatively playing with it during our commutes and at our desks. 2) The smooth and rounded metal form makes the case way easier to slide in and out of our pocket (compared to your traditional leather card wallet). If we're rushing to catch a subway, the Summit comes out easily without dragging anything with it or catching on our pants. We went with rounded corners primarily because it looked nice - the functional benefit has been a pleasant surprise. 3) For better or worse, now we get asked about our wallet all the time. Some people think it's an old iPod, others think it's a lighter. The best moment is handing it to the inquisitive cashier or bartender and watching them interact with the object for the first time. There are no negatives yet (which is rarely the case), but that's what happens when you iterate 3 times on a product over 5 years. If you have feedback from your use of the Summit, drop it below. We'll take it into account for V4.

Craighill (@craighillco) TikTok Stats & Analytics

Craighill (@craighillco) has 222K TikTok followers with a 7.68% engagement rate over the past 12 months. Across 21.0 videos, Craighill received 3.92M total likes and 51.3M views, averaging 186K likes per video. This page tracks Craighill's performance metrics, top content, and engagement trends — updated daily. To benchmark @craighillco against other accounts, use Socialpruf's TikTok competitor analysis tool.

Craighill (@craighillco) TikTok Analytics FAQ

How many TikTok followers does Craighill have?+
Craighill (@craighillco) has 222K TikTok followers as of October 2026.
What is Craighill's TikTok engagement rate?+
Craighill's TikTok engagement rate is 7.68% over the last 12 months, based on 21.0 videos.
How many likes does Craighill get on TikTok?+
Craighill received 3.92M total likes across 21.0 videos in the last 12 months, averaging 186K likes per video.
How many TikTok views does Craighill get?+
Craighill's TikTok content generated 51.3M total views over the last 12 months.
Can I compare Craighill with other TikTok accounts?+
Yes. Add @craighillco to a competitor set with Socialpruf's TikTok competitor analysis tool and benchmark it side by side with any other public accounts on views, engagement rate and follower growth, with history back to each account's first post.