NewGet @craighillco's full report
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followers
222K
impressions
57.6M
likes
4.04M
comments
22.6K
posts
24
engagement
7.04%
emv
$2.19M
Average per post
2.40M

Key Metrics

Distributions

Top Content

How to contain a square.
28.6M
2.71M
13.5K
9mo ago
craighillco
How to contain a square.
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
7.90M
530K
3.11K
3mo ago
craighillco
The objects in our lives shouldn't just do their jobs — they should inspire us as well. Modern lighters lost the magic that vintage lighters possess. Older designs often have these elaborate and clever mechanical interactions to send a spark towards the wick. It's a small miracle that a little tool in our pocket can create fire, so it makes sense to celebrate that moment. Inspired by these vintage references, we designed a lighter that doesn't just spark a flame, but that also feels delightful and fun to use. We hope you enjoy the Swingtop Lighter, available now online.
Undeformable pen clip.
4.75M
217K
1.26K
7mo ago
craighillco
Undeformable pen clip.
Solving the second split ring problem. How would you use this in your life?
3.42M
54.6K
672
12mo ago
craighillco
Solving the second split ring problem. How would you use this in your life?
A year of design work in 84 seconds. What would you put in here?
2.44M
50.1K
478
11mo ago
craighillco
A year of design work in 84 seconds. What would you put in here?
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
2.09M
104K
670
3mo ago
craighillco
Hiding in almost every vintage lighter is a clever little ratchet mechanism. We loved figuring out how this part worked so we could bring it into our design. Let us know what Swingtop Lighter features you want to learn more about next.
Help us design our new desk pad! Any thoughts greatly appreciated.
1.27M
56.0K
628
5mo ago
craighillco
Help us design our new desk pad! Any thoughts greatly appreciated.
Hunter looked into his wife's eyes and said:
1.04M
34.2K
312
6d ago
craighillco
Hunter looked into his wife's eyes and said:
Which vessel needs a spout next?
947K
51.9K
345
5mo ago
craighillco
Which vessel needs a spout next?
9 easy steps to take the foil off a bottle of wine.
935K
17.5K
152
8mo ago
craighillco
9 easy steps to take the foil off a bottle of wine.
Hinge Lock > Hinge _____ Lock
930K
33.8K
173
11mo ago
craighillco
Hinge Lock > Hinge _____ Lock
d-shaped sex bolt.
582K
21.6K
189
2w ago
craighillco
d-shaped sex bolt.
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
575K
30.4K
322
4mo ago
craighillco
The perfect measuring device for us didn't exist - so we designed a new one. The Metrolog has our ideal balance of precision, functionality, and beauty, making it our go-to 90 percent of the time when we need to take a measurement. We use it everyday and hope it can find a place in your practice too. Let us know what you think.
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
471K
43.0K
151
1mo ago
craighillco
The surprising beauty of a simple pip. If you liked this, check out the full video on our YouTube channel - craighillcompany.
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
351K
26.0K
113
3w ago
craighillco
No matter how many scissors you own, a general purpose pair is still an essential part of the collection. When you are short on time or space, it's the most reliable option. However, different spaces and people require different general purpose tools. We designed the Spectra Scissors to uniquely suit the more precision prototyping work we do in the studio and the craft work our audience takes part in. It's a unique and valuable object for our design practice because it can confidently complete the more delicate tasks and also cut through leather, zip ties, and blister packs. It's the perfect tool for our work and we hope it finds a place in your scissor collection too. The Spectra Scissors are now available!
What's your favorite chamfer? Let us know.
299K
10.5K
72
4mo ago
craighillco
What's your favorite chamfer? Let us know.
Your pocket doesn't need to be boring.
252K
18.4K
92
4mo ago
craighillco
Your pocket doesn't need to be boring.
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
156K
4.27K
64
4mo ago
craighillco
It might seem like a small detail, but when you're using a tool multiple times a day, having those interactions be faster and more pleasant adds up. It's just one of the reasons why the Metrolog is our go-to measuring device in our design practice. Leave a comment below if you have any more questions or concerns about the design!
Is it worth it now?
156K
8.51K
51
6mo ago
craighillco
Is it worth it now?
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.
146K
4.48K
75
4mo ago
craighillco
Tonight, the Swingtop Lighter makes its debut. A limited first production run of 100 units will be available for sale exclusively at the Whitney Museum of American Art, 6–10 pm. *No museum lobbies were harmed in demoing this flame.

Craighill (@craighillco) Tiktok Stats & Analytics

Craighill (@craighillco) has 222K Tiktok followers with a 7.04% engagement rate over the past 12 months. Across 24.0 videos, Craighill received 4.04M total likes and 57.6M views, averaging 168K likes per video. This page tracks Craighill's performance metrics, top content, and engagement trends — updated daily.

Craighill (@craighillco) Tiktok Analytics FAQ

How many TikTok followers does Craighill have?+
Craighill (@craighillco) has 222K TikTok followers as of October 2026.
What is Craighill's TikTok engagement rate?+
Craighill's TikTok engagement rate is 7.04% over the last 12 months, based on 24.0 videos.
How many likes does Craighill get on TikTok?+
Craighill received 4.04M total likes across 24.0 videos in the last 12 months, averaging 168K likes per video.
How many TikTok views does Craighill get?+
Craighill's TikTok content generated 57.6M total views over the last 12 months.
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