tiktok analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
37.2K
impressions
10.8M
likes
106K
comments
3.2K
posts
341
engagement
1.01%
emv
$246K
Avg. per post
31.7K

Key Metrics

Distributions

Top Content

Do you ever notice foam after mixing a bottle? 🍼 This can be totally normal! A few things to know: 1.Infant formulas that contain milk or whey protein have a natural tendency to foam. 2.Letting the bottle rest a couple minutes after mixing, should reduce the amount of foam. 3. Air bubbles should also be broken up as they pass through the nipple of the bottle. #bottlemaking #newparent #infantformula #babyformula #postpartum
2.6M
1.23K
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2mo ago
bobbiebabyco
Do you ever notice foam after mixing a bottle? 🍼 This can be totally normal! A few things to know: 1.Infant formulas that contain milk or whey protein have a natural tendency to foam. 2.Letting the bottle rest a couple minutes after mixing, should reduce the amount of foam. 3. Air bubbles should also be broken up as they pass through the nipple of the bottle. #bottlemaking #newparent #infantformula #babyformula #postpartum
Why is it important to add water BEFORE formula? Formula is designed to mix with a certain amount of water - the ratio is SUPER important so your baby gets enough nutrition & water (but not too much of either!) if you add formula first, this skews the total bottle amount & means your baby won't get enough water for the formula added. ✅ add water first (the bottle size you want to give baby) then add formula! #formulafeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
1.17M
8.84K
98
4mo ago
bobbiebabyco
Why is it important to add water BEFORE formula? Formula is designed to mix with a certain amount of water - the ratio is SUPER important so your baby gets enough nutrition & water (but not too much of either!) if you add formula first, this skews the total bottle amount & means your baby won't get enough water for the formula added. ✅ add water first (the bottle size you want to give baby) then add formula! #formulafeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
If only it happened like this 🤪
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234
22
4w ago
bobbiebabyco
If only it happened like this 🤪
“Which Bobbie infant formula is best for my baby?” If you’ve ever wondered this, you should take our Formulator Quiz. You tell us a bit about your baby and your feeding journey ➡️ we’ll match you with the right Bobbie infant formula in under 2 minutes! 🍼✅
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11
1mo ago
bobbiebabyco
“Which Bobbie infant formula is best for my baby?” If you’ve ever wondered this, you should take our Formulator Quiz. You tell us a bit about your baby and your feeding journey ➡️ we’ll match you with the right Bobbie infant formula in under 2 minutes! 🍼✅
What makes Bobbie Organic Gentle, gentle? 👉 Our first-of-its-kind organic baby formula is designed for sensitive tummies—made with 100% partially hydrolyzed whey protein to ease fussiness, gas, and crying. What’s inside Bobbie Organic Gentle? 👇 🍼 Smaller, broken-down proteins that are closer in size to those founding breast milk for gentle digestion 🍼 100% organic lactose as the primary carb source 🍼 DHA at EU levels for brain development 🍼 75 IU of Vitamin D per serving to support healthy bones and teeth 🍼 1.2 mg/serving of Iron, meeting EU standards, to support the production of red blood cells, muscle cells, and metabolism 🍼 Organic, expeller-pressed, plant-based oils to provide the fatty acids baby needs without GMOs, pesticide residues, or inorganic chemical solvents 🍼 No soy allergens, palm or palm olein oil, or corn sweeteners. Link in bio to join the Bobbie Fam and subscribe!
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40
4mo ago
bobbiebabyco
What makes Bobbie Organic Gentle, gentle? 👉 Our first-of-its-kind organic baby formula is designed for sensitive tummies—made with 100% partially hydrolyzed whey protein to ease fussiness, gas, and crying. What’s inside Bobbie Organic Gentle? 👇 🍼 Smaller, broken-down proteins that are closer in size to those founding breast milk for gentle digestion 🍼 100% organic lactose as the primary carb source 🍼 DHA at EU levels for brain development 🍼 75 IU of Vitamin D per serving to support healthy bones and teeth 🍼 1.2 mg/serving of Iron, meeting EU standards, to support the production of red blood cells, muscle cells, and metabolism 🍼 Organic, expeller-pressed, plant-based oils to provide the fatty acids baby needs without GMOs, pesticide residues, or inorganic chemical solvents 🍼 No soy allergens, palm or palm olein oil, or corn sweeteners. Link in bio to join the Bobbie Fam and subscribe!
If you're wondering "How many ounces should my baby drink?" Here is a quick guide you can reference & save for later! *As always, consult your infant’s healthcare provider to ensure your child's unique needs are being met. #formulafeeding, #fyp, #momtok, #postpartum #formulamom
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11
2mo ago
bobbiebabyco
If you're wondering "How many ounces should my baby drink?" Here is a quick guide you can reference & save for later! *As always, consult your infant’s healthcare provider to ensure your child's unique needs are being met. #formulafeeding, #fyp, #momtok, #postpartum #formulamom
If the first formula didn't hit right with your baby... Our Organic Gentle was made with sensitive tummies in mind! 🩷 Made with smaller, broken-down proteins that are closer in size to those found in breast milk for easier digestion = Less fussiness for them, less stress for you! #Sensitivetummy #formulamom #infantformula #postpartum #newparent
457K
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1mo ago
bobbiebabyco
If the first formula didn't hit right with your baby... Our Organic Gentle was made with sensitive tummies in mind! 🩷 Made with smaller, broken-down proteins that are closer in size to those found in breast milk for easier digestion = Less fussiness for them, less stress for you! #Sensitivetummy #formulamom #infantformula #postpartum #newparent
Combo cocktail by @K H Y M | new mom 💛 — AKA a bottle that mixes both breast milk and Bobbie baby formula. *Important note: When combining breast milk and formula in the same bottle, always prepare infant formula using water as directed on the can, then add breast milk. Never replace water with breast milk. #combofeeding #formula #newparent #parenthack
413K
745
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1mo ago
bobbiebabyco
Combo cocktail by @K H Y M | new mom 💛 — AKA a bottle that mixes both breast milk and Bobbie baby formula. *Important note: When combining breast milk and formula in the same bottle, always prepare infant formula using water as directed on the can, then add breast milk. Never replace water with breast milk. #combofeeding #formula #newparent #parenthack
How you scoop matters! Each scoop of Bobbie infant formula is designed with specific nutrients in mind — so you want to get enough but also not too much. ✅ level but not compact #formulafeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
374K
1.94K
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4mo ago
bobbiebabyco
How you scoop matters! Each scoop of Bobbie infant formula is designed with specific nutrients in mind — so you want to get enough but also not too much. ✅ level but not compact #formulafeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
If the first formula didn't work for your baby, our Organic Gentle was made with sensitive tummies in mind. Grab a Starter Bundle of our Organic Gentle directly on our website! #bobbieformula #newparent #infantformula #newbaby #postpartum
299K
71
9
2mo ago
bobbiebabyco
If the first formula didn't work for your baby, our Organic Gentle was made with sensitive tummies in mind. Grab a Starter Bundle of our Organic Gentle directly on our website! #bobbieformula #newparent #infantformula #newbaby #postpartum
ICYMI: We just launched the first and only American-manufactured USDA Organic Whole Milk Infant Formula, manufactured right here in the U.S. at our facility in Ohio. After launching our non-organic, Grass-fed Whole Milk formula last year, you told us that you wanted an organic option. And here it is! 🫶 🍼 No glyphosate, antibiotics, synthetic pesticide residues, or GMOs 🍼 Made with naturally-occurring MFGM, Choline, and industry-leading levels of DHA to support brain development 🍼 Whole milk fat + fewer plant oils = a recipe that closely mimics breast milk and makes for smoother poops. Available now at the link in bio.
296K
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39
10mo ago
bobbiebabyco
ICYMI: We just launched the first and only American-manufactured USDA Organic Whole Milk Infant Formula, manufactured right here in the U.S. at our facility in Ohio. After launching our non-organic, Grass-fed Whole Milk formula last year, you told us that you wanted an organic option. And here it is! 🫶 🍼 No glyphosate, antibiotics, synthetic pesticide residues, or GMOs 🍼 Made with naturally-occurring MFGM, Choline, and industry-leading levels of DHA to support brain development 🍼 Whole milk fat + fewer plant oils = a recipe that closely mimics breast milk and makes for smoother poops. Available now at the link in bio.
Bobbie PSA: we’re running a limited time gift with purchase deal to celebrate our collab with @_petite_plume. A FREE $48 onesie! Run do not walk to this deal— only while the onesies last!! 🏃🏻‍♀️ 💚 (hibobbie.com)
286K
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9mo ago
bobbiebabyco
Bobbie PSA: we’re running a limited time gift with purchase deal to celebrate our collab with @_petite_plume. A FREE $48 onesie! Run do not walk to this deal— only while the onesies last!! 🏃🏻‍♀️ 💚 (hibobbie.com)
We want to take 1 thing off your plate! Sign up for your subscription at the link in our bio 💚 #combofeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
232K
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3mo ago
bobbiebabyco
We want to take 1 thing off your plate! Sign up for your subscription at the link in our bio 💚 #combofeeding #formulatips #firsttimemom #firsttimeparent #firsttimedad
Replying to @Shea Devlin Questions about Bobbie Organic Gentle? Drop them in the comments! 👇🏽 #sensitivetummy #babyformula #postpartum #combofeeding
224K
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7
3w ago
bobbiebabyco
Replying to @Shea Devlin Questions about Bobbie Organic Gentle? Drop them in the comments! 👇🏽 #sensitivetummy #babyformula #postpartum #combofeeding
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @Soph! @Blake Mcgrath @Madison LeCroy @CarmenAub
176K
28.6K
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4mo ago
bobbiebabyco
Brave. ✔️ Baddie. ✔️ Boss a$$.... Bobbie ✔️ Meet the real Bobbie parents we tapped to share their feeding journeys with us. They’re the real ‘B’s—redefining what it means to feed with confidence. @Soph! @Blake Mcgrath @Madison LeCroy @CarmenAub
Can you mix breastmilk and formula? 🤔 We talked with our Bobbie Medical Experts and and got the 👍👍! We like to call it The Combo Cocktail🍼 Have you made one before? #combofeeding #combinationfeeding #babyformula
133K
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6mo ago
bobbiebabyco
Can you mix breastmilk and formula? 🤔 We talked with our Bobbie Medical Experts and and got the 👍👍! We like to call it The Combo Cocktail🍼 Have you made one before? #combofeeding #combinationfeeding #babyformula
Did you know you can mix formula and breastmilk in the same bottle? We call this a combo cocktail 🍼 Be sure to make the formula first as directed on the can, and then add the breastmilk. #formula #firsttimemom #newparent #combofeeding #bobbieformula
117K
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5
1mo ago
bobbiebabyco
Did you know you can mix formula and breastmilk in the same bottle? We call this a combo cocktail 🍼 Be sure to make the formula first as directed on the can, and then add the breastmilk. #formula #firsttimemom #newparent #combofeeding #bobbieformula
If you are new to formula, we got you! Here are some rapid fire things to know: #1 Your choice to use formula is no one’s business but YOURS. #2 water goes first in the bottle! So that way the powder to water ratio is correct and baby doesn’t get too much of either. #3 You want to cover the nipple with the cap when you shake, so it stays sanitary for baby and no bacteria gets in! #4 An unused bottle of formula can last in the fridge for 24 hours, but once started it needs to be discarded after 1 hour. #5 A formula pitcher can be a game changer for bottle prepping - especially at night! 
106K
74
14
1mo ago
bobbiebabyco
If you are new to formula, we got you! Here are some rapid fire things to know: #1 Your choice to use formula is no one’s business but YOURS. #2 water goes first in the bottle! So that way the powder to water ratio is correct and baby doesn’t get too much of either. #3 You want to cover the nipple with the cap when you shake, so it stays sanitary for baby and no bacteria gets in! #4 An unused bottle of formula can last in the fridge for 24 hours, but once started it needs to be discarded after 1 hour. #5 A formula pitcher can be a game changer for bottle prepping - especially at night! 
The B is for Bobbie. That’s right, @Cardi B is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Call Cardi Bobbie at 732-QQ-CARDI (1-732-772-2734)
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4mo ago
bobbiebabyco
The B is for Bobbie. That’s right, @Cardi B is a Bobbie Mom, and she’s our new Chief Confidence Officer. 💅🏾 Moms deserve to feel confident they’ll deliver their babies safely, parents deserve to feel confident they’ll have protected paid family leave, and everyone deserves to feel confident they can feed their babies without judgement. Cardi Bobbie’s first order of business: Sounding off to Congress about how the lack of paid leave and the maternal health crisis has impacted families in the U.S. You with us? Call Cardi Bobbie at 732-QQ-CARDI (1-732-772-2734)
MOOD when @Cardi B reached out to let us know Cardi is a Bobbie Mom and wanted to work with us. Here's some behind the scenes from our B is for Bobbie campaign shoot. YES working on this campaign was as fun as it looks, YES Cardi is genuinely hilarious, and YES she authentically cares about the causes we're advocating for 💅🏼
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4mo ago
bobbiebabyco
MOOD when @Cardi B reached out to let us know Cardi is a Bobbie Mom and wanted to work with us. Here's some behind the scenes from our B is for Bobbie campaign shoot. YES working on this campaign was as fun as it looks, YES Cardi is genuinely hilarious, and YES she authentically cares about the causes we're advocating for 💅🏼

BobbieBaby (@bobbiebabyco) TikTok Stats & Analytics

BobbieBaby (@bobbiebabyco) has 37.2K TikTok followers with a 1.01% engagement rate over the past 12 months. Across 341 videos, BobbieBaby received 106K total likes and 10.8M views, averaging 310 likes per video. This page tracks BobbieBaby's performance metrics, top content, and engagement trends — updated daily.

BobbieBaby (@bobbiebabyco) TikTok Analytics FAQ

How many TikTok followers does BobbieBaby have?+
BobbieBaby (@bobbiebabyco) has 37.2K TikTok followers as of February 2026.
What is BobbieBaby's TikTok engagement rate?+
BobbieBaby's TikTok engagement rate is 1.01% over the last 12 months, based on 341 videos.
How many likes does BobbieBaby get on TikTok?+
BobbieBaby received 106K total likes across 341 videos in the last year, averaging 310 likes per video.
How many TikTok views does BobbieBaby get?+
BobbieBaby's TikTok content generated 10.8M total views over the last 12 months.