tiktok analytics
Last Year02/21/25 - 02/21/26
Comparable Performance:
followers
2.35M
impressions
132M
likes
2.56M
comments
23.1K
posts
96
engagement
1.96%
emv
$3.30M
Avg. per post
1.37M

Key Metrics

Distributions

Top Content

Choose your fighter #Barbie #Relatable #BestFriends
22.9M
78.7K
881
10mo ago
barbie
Choose your fighter #Barbie #Relatable #BestFriends
Mastering the art of a morning matcha 🍵 #Barbie #Matcha #MatchaLatte #ASMR
21.8M
571K
3.01K
10mo ago
barbie
Mastering the art of a morning matcha 🍵 #Barbie #Matcha #MatchaLatte #ASMR
A little friendly competition 🏆🤏 Celebrate International Day of the Girl with Team Barbie!#Barbie #IDOTG
14.1M
176K
487
4mo ago
barbie
A little friendly competition 🏆🤏 Celebrate International Day of the Girl with Team Barbie!#Barbie #IDOTG
You’re doing amazing sweeties! 🥰 #Barbie #Relatable
12.6M
21.5K
214
9mo ago
barbie
You’re doing amazing sweeties! 🥰 #Barbie #Relatable
The apple of my pie 🍏🥧 #Barbie #October #OctoberMood #Baking #Apple
12.5M
96K
374
4mo ago
barbie
The apple of my pie 🍏🥧 #Barbie #October #OctoberMood #Baking #Apple
New month, fresh mani 💅 #Barbie #ASMR #Manicure #Nails
7.51M
28.9K
550
6mo ago
barbie
New month, fresh mani 💅 #Barbie #ASMR #Manicure #Nails
You Can Be Anything 💪 just keep showing up. @Ilona Maher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
7.35M
36.4K
79
4mo ago
barbie
You Can Be Anything 💪 just keep showing up. @Ilona Maher joins Team Barbie to show girls how to play (or train) for confidence, in honor of this year’s International Day of the Girl.
Wait, is that me? #Barbie #Kenergy #Fashion #OldPhoto #StyleTips
5.91M
92.5K
295
9mo ago
barbie
Wait, is that me? #Barbie #Kenergy #Fashion #OldPhoto #StyleTips
Girlhood ✨ #Barbie #OOTD #Fashion #Girlhood
5.29M
94.2K
417
6mo ago
barbie
Girlhood ✨ #Barbie #OOTD #Fashion #Girlhood
Strength. Style. Muscle. The Ilona Maher Barbie doll introduces an all-new muscular doll body sculpt – including an athletic torso, defined muscles, and a sculpted core – reflective of many strong athletes, and marking an expansion to the body diversity in the Barbie line. The @Ilona Maher Barbie doll is coming to retailers nationwide in Fall 2026.
3.33M
38.7K
163
4mo ago
barbie
Strength. Style. Muscle. The Ilona Maher Barbie doll introduces an all-new muscular doll body sculpt – including an athletic torso, defined muscles, and a sculpted core – reflective of many strong athletes, and marking an expansion to the body diversity in the Barbie line. The @Ilona Maher Barbie doll is coming to retailers nationwide in Fall 2026.
Summer forever 🐬 #Barbie #Beach #Dolphin
1.5M
18.5K
150
5mo ago
barbie
Summer forever 🐬 #Barbie #Beach #Dolphin
To be understood is the greatest gift 💞 Watch as @Madison Marilla , Aarushi Pratap, and Precious & Mikko – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
1.16M
157K
1.55K
1mo ago
barbie
To be understood is the greatest gift 💞 Watch as @Madison Marilla , Aarushi Pratap, and Precious & Mikko – all women and girls on the autism spectrum – share their stories of self-discovery, feeling seen, and their first reactions to the all-new autistic Barbie, proudly created in partnership with ASAN (Autistic Self-Advocacy Network).
Ken says goodbye to ordinary and hello to new beginnings. The more he travels, the more he saves.
1.05M
3.12K
65
2w ago
barbie
Ken says goodbye to ordinary and hello to new beginnings. The more he travels, the more he saves.
King behavior 👑 Touring House Three Thirty with our first-ever Barbie Kenbassador – the legendary LeBron James! #Barbie #LeBron
687K
58.7K
840
10mo ago
barbie
King behavior 👑 Touring House Three Thirty with our first-ever Barbie Kenbassador – the legendary LeBron James! #Barbie #LeBron
For the Honor of Grayskull! 🗡️ #Barbie #MastersOfTheUniverse #SheRa #MattelCreations​
667K
83.8K
797
8mo ago
barbie
For the Honor of Grayskull! 🗡️ #Barbie #MastersOfTheUniverse #SheRa #MattelCreations​
Oh sweetie... #Barbie #PeachesNCream #ImSoHungry
575K
53.9K
280
7mo ago
barbie
Oh sweetie... #Barbie #PeachesNCream #ImSoHungry
A dream come true for the Doctor... ✨ #NcutiGatwa reacts to seeing his Doctor Who Barbie doll for the first time! #Barbie #DoctorWho
488K
60.6K
876
9mo ago
barbie
A dream come true for the Doctor... ✨ #NcutiGatwa reacts to seeing his Doctor Who Barbie doll for the first time! #Barbie #DoctorWho
A peek inside Barbie HQ 💅✨
450K
54.3K
594
3mo ago
barbie
A peek inside Barbie HQ 💅✨
the sweetest day 🍬 #Barbie #ValentinesDay #Candy #SwedishCandy
417K
36K
164
1w ago
barbie
the sweetest day 🍬 #Barbie #ValentinesDay #Candy #SwedishCandy
✨Making magic✨ #Barbie #StevieNicks
414K
57.7K
450
4mo ago
barbie
✨Making magic✨ #Barbie #StevieNicks

barbie (@barbie) TikTok Stats & Analytics

barbie (@barbie) has 2.35M TikTok followers with a 1.96% engagement rate over the past 12 months. Across 96 videos, barbie received 2.56M total likes and 132M views, averaging 26.7K likes per video. This page tracks barbie's performance metrics, top content, and engagement trends — updated daily.

barbie (@barbie) TikTok Analytics FAQ

How many TikTok followers does barbie have?+
barbie (@barbie) has 2.35M TikTok followers as of February 2026.
What is barbie's TikTok engagement rate?+
barbie's TikTok engagement rate is 1.96% over the last 12 months, based on 96 videos.
How many likes does barbie get on TikTok?+
barbie received 2.56M total likes across 96 videos in the last year, averaging 26.7K likes per video.
How many TikTok views does barbie get?+
barbie's TikTok content generated 132M total views over the last 12 months.