How TickPick runs high-volume organic programs in just one hour a week

That's where Socialpruf came in. Instead of asking the team to change how they work, Socialpruf was designed to sit inside their week as a simple, repeatable task. Socialpruf is designed to make the social reporting flow intuitive and automatic. For TickPick, this meant they could reduce their social reporting workflow to only one hour a week.

The core shift was about structure. TickPick began organizing their organic content into custom brands and folders. Campaigns, themes, post types, and time windows can be filtered automatically with keywords, account filters, and more. Their entire year of posts is broken down by month and week, each with a live report attached. So when TickPick opens Socialpruf, they aren't staring at a raw feed of posts or vanity metrics, they're working in their own system, a well-arranged library of their own work.

Socialpruf scans every post published by TickPick's 70+ affiliated accounts and assesses its content against defined keywords. From there the relevant posts are sorted into campaigns defined by TickPick, all without any manual intervention. No matter the platform, publisher, or format, posts will get filtered into their respective campaign.

With over 20 creator partners, TickPick doesn't have the time to wait for stats to be sent in by creators, and to maintain that many account connections would be grueling on any platform. This is where Socialpruf comes in: Automatically collecting every one of TickPick's creator accounts, across every platform. Just like in-house campaigns, when a creator post that mentions TickPick goes live, it gets filtered straight into their campaign. The TickPick team then has access to those analytics forever, all without authentication. It is as simple as it sounds, and that's what makes it powerful: TickPick is able to see impact immediately, make decisions quicker, and scale faster.

TickPick measures ROI for creators without delay, and the partnerships start to run themselves. No one at TickPick has to manually measure impact for each individual creator and make inferences on performance. The same is true with prospecting: because authentication is not a barrier, TickPick can make a full analysis on creators' performance, audience, and previous partnerships, all before reaching out.

The most important part of TickPick's story is how that structure changed their relationship with reporting. Instead of carving out a half-day to do analytics, Socialpruf does the heavy lifting and delivers it in a scope that TickPick defines. The team now runs their entire organic and partnership review in one hour a week. Because the flow is intuitive and automatic, the team doesn't need to mentally spin up for reporting. They come into the platform, get a clear view of performance, and leave with concrete decisions. There is no patching together numbers, guesswork, or inferences. Any team member can come in and get a clear view of what's happening in minutes.