Clay’s new pricing is probably my fault. We were paying $314 a month, but using (based on their new model) $214,087.50 worth of Clay a WEEK. Here’s the story: A year ago Clay's head of product hopped on a call with me. I told him we were hitting their platform 17.3 million times per week. Almost all custom events (i.e. HTTPs) I remember his response being something close to "Holy shit, I think you are the largest user of Clay" I said yeah that doesn't surprise me. But then it also came up that we were only paying $3,769 a year. We talked about HTTPs, custom integrations, how we were basically using Clay as a giant API orchestration layer. I knew his wheels were turning. If you saw my last post, you know we eventually replaced Clay entirely with a $200/mo Claude Code subscription. 272,000 leads per second vs Clay's 27 hours for the same volume. But before we left, we were the perfect case study for why Clay's old pricing was broken. $314/mo for 17.3 million weekly, for what they now call ‘actions’. Run the math. We were paying $0.00001815 per action. Clay announced their new pricing structure. They split everything into Data Credits and ‘Actions.’ Actions are HTTPs, custom integrations, API calls. The exact things we were doing 17.3 million times a week. The new price per action credit works out to about 1.24 cents each. A 681% price increase for us I know you might say, "But Clay is letting people stay on the old pricing if they want," and I hear you but I also don't know how it makes me feel that someone brand new would have to pay $856,350 per month to get the same advantages I had when I was starting out only 3 years ago. I'm not saying that one call caused the entire restructuring. But I am saying their head of product learned that day that someone was running 17 million HTTPs a week for the price of a nice dinner. And now every HTTP costs 1.24 cents. anyways For the last year, we've been trying to figure out how to get off of our dependency on Clay. That was until Cursor / Claude Code / Codex came out My VP of Growth, @James, who doesnt know how to write a single line of code, touched Claude Code for the first time And three weeks later he replaced Clay for us We could process 272k rows per second now for the cost of a Claude Code sub My last post was about that system Then after that post, Clay announces new pricing that specifically monetizes the exact thing we were doing at a massive scale. Coincidence? Maybe. But I may owe everyone using Clay an apology If your Clay bill just went up, you can probably blame me for that one. Sorry! I put together a system blueprint of what I did to replace Clay for myself -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works. Reply CODE below and I'll DM it to you.

Adam Robinson fired us after we drove 42% of RB2B’s revenue. Six months later he rehired us. Now we’re using cold email to print him $500K/month in LTV. Here’s the full 2-year breakdown: PHASE 1: March 2024 - October 2024 RB2B went $0 → $4M ARR in 6 months. 42% of all revenue came from cold email. And our leads paid 2.7X more than their other channels. We weren’t just signing people up. We were signing up their best customers. Then Adam “paused” us while he reconfigured the product. I counted us as fired. PHASE 2: May 2025 - Now Six months later he rehired us. RB2B was at $5.3M ARR. Now they’re at $6.5M ARR. We’re currently generating between $130K to $500K in lifetime value every single month. (The video below explains why it’s a range) What most agencies would hide: We torched his infrastructure multiple times. Completely burned domains. I thought he was going to fire us again. But the conversion rate at $6.5M ARR stayed exactly the same as it was at $1M ARR. Still 1-in-250 emails signing people up. Adam being Adam, he asked me to document everything from the last 2 years. And I mean everything. The good, the bad and the ugly. So I built a 20-minute video + full strategy breakdown showing: - Exact attribution data from both phases - Why we got “fired” and what changed when we came back - How our leads convert 2.7X better than other channels - The email infrastructure disasters and how we rebuilt - Real client data most agencies could never share Comment RB2B below and I'll DM you the video link

We just discovered how Google’s AI spam filters are killing cold email copy that worked for 1.5 years straight. 174,400 emails sent for Adam Robinson and RB2B in September. And our delivery rate dropped 3X overnight. Here's the plot twist nobody's talking about: It has NOTHING to do with infrastructure. NOTHING to do with domains. NOTHING to do with anything the gurus teach. It's AI Fatigue. And it's destroying campaigns that printed money for years. But here's where it gets interesting... We built real-time attribution that shows EXACTLY which emails drive signups (not just positive replies). Turns out our "worst" performing copy by reply rate? Was actually our BEST at driving signups. People wouldn't even reply - they'd just sign up directly. The top-line average numbers from September: - 174,400 emails sent - 118 positive replies - 211 signups generated (You saw that right, half of people don't even bother replying, they just sign up directly) - 14% of RB2B's ENTIRE signup volume ($6M ARR company) - Variant A (our 1.5 year workhorse): DEAD - Variant F (shorter, punchier): 3x better deliverability We burned through hundreds of thousands of emails to figure out that AI filters are now pattern-matching successful copy and nuking it after enough volume. We see this happen with any client that starts sending more than 75k emails per month. The copy that made millions? Goes from the inbox to the spam folder in 3 months. Most agencies would quietly switch copy and never mention this. But this is how we operate with every client. Full transparency. And Adam wants us to publish every dirty detail. So I recorded an 8-minute breakdown showing: - The exact copy that died after 1.5 years - The new copy that's crushing (with actual templates) - Our real-time attribution system that tracks signups, not vanity metrics - Why chasing positive replies is the WRONG metric Fair warning: This video has client data that agencies never share. If you want the video, comment SEPT and I will DM you the Video

Clay is charging $0.0124 PER API call now?? Did I read that right? WHOA

You literally only need Cursor and the 3 $100M books to be a millionaire in 1-2 years

DOPE. Like I said above, fucking love Clay and everything you guys have been doing. I know you're cooking on some cool shit that's just around the corner. I still think 99% of everybody reading this post should be using you guys but we gotta move fast because we do some big shit for our clients lol.

Looking for a copywriter for our cold emails. Nothing can be written by Ai. DM me if you know somebody They need to be better at copy then I am

@myuan95 Wtf are you talking about? You don’t know how to hit Google Maps? It’s a pretty straightforward api lol

So far this year, we peaked at sending over 12.4 million cold emails per month for our clients. So I just made a 23-min video breaking down what actually works going into 2026 As a reminder: - RB2B is printing $130k/month from our campaigns. - Fyxer AI had a cold email machine that was printing $4.3M ARR - We just brought $484K ARR in closed deals in Q3 2025 to Directive All from large scale cold email Reply "2026" below and I'll send you the full video on my core operational frameworks Including: - Why we email your ENTIRE TAM once every 1-2 months with a single email - Our deliverability-first framework that 2-3X's reply rates - Why warmup networks are actually hurting your campaigns - The testing system we use to find message-market fit in 90 days Reply "2026" below and Ill send you the full video

@DeanFiacco To everybody: Sorry my bad -Taylor Haren

The kings of software right now, are the softwares that have crazy high api rate limits. I don’t need your ui. My Ai is making the ui I actually want. Give me 10,000 hits per second, and I’ll give you thousands a month and not even think about it

Got 250 connect request on LI after having a the most recent YT vid go big Wild

Adam Robinson's RB2B is doing $9M/year. 42% of that revenue comes from cold email campaigns we've been running for 2.5 years. He's launching MoltSets next. We're running the cold email again. Here's EXACTLY what our plan is. Steal it. 1st, what is MoltSets. $500/month for unlimited B2B data. Hook it up to Claude Code, Codex, whatever AI agent you're running. Five thousand hits a minute. No caps. The kind of data infrastructure that used to take a full data engineering team. Now one person with an AI agent and a $500 subscription does the same thing. IT'S DOPE. 2nd, why this time is completely different. Cold email is not what it was 9 months ago. Smartlead. Instantly. EmailBison. Great tools for most people. but they basically stopped working for us. So We went and got access to something nobody else in B2B has. We were at Acquisition HQ last week. Hormozi's team told us 3% CTR was good. They lost their fucking minds when we told them we're getting 30%. We call it Halo. Halo is why we're comfortable starting Adam at real volume. 3rd, our plan. We're starting at 1 million emails a month. Volume first, then follow the heat. Test messaging variants at scale. Iterate on offers weekly. Let the marketplace tell us what converts. If I had to guess what's going to work best, it's probably going to be these industries: Information Technology and Services. Marketing and Advertising. Staffing and Recruiting. Management Consulting. Financial Services. Venture Capital and Private Equity. For company size, headcounts between 11 and 200 employees. but I'm probably going to be wrong about that. The market will prove me wrong, and that's the point. We don't guess and commit. We send, we measure, we double down on what the data says. We should sign up thousands of users month one. 4th, what you get from this. We're building this entire MoltSets launch in public. Here on X. Every week we send our clients a Loom: what we learned, what worked, what flopped, and what we're doing next. Emails sent. Copy. Replies. CTR. What printed. What got smoked. Real numbers, straight from the dashboard in Outfound The Loom we send Adam is the Loom we'll post here, for you. Follow me and you'll see the raw data as we go. If a campaign prints, you'll see it. If 95% of the campaigns SUCK (and they will), you'll see it too. No polished case study six months later. I put together a full playbook for you too: our exact MoltSets launch plan plus an intro to Halo. Half strategy. Half weapon reveal. Comment "plan" and I'll DM it to you. P.S. Later this week I'm going deep on how Halo actually works. If you want the infra breakdown behind those numbers, comment "plan" and follow along.

@dflieb lol literally had this exact convo with me wife an hour ago hahaha

I'm always blown away by how hard it can be to give some businesses money. Been trying to lock in a coworking spot as we're exploring a new city. And I've told these people three or four different times to just send me the contract so I can sign and give them money. Two weeks later still not signed. Another example: three weeks ago, reached out to my heating company for our primary home to ask if we could get a thermostat installed. They took three weeks to email me a quote But here's why it encourages me. It really doesn't take that much to be a "successful" business. You don't really have to be as good as you think you need to be in order to be deserving of wealth. You don’t need to be perfect, just good enough And if you're great enough, then the game is just going to be easier for you, so it's even more encouraging

Alright I’ve been busy working on the largest project of my career for three weeks, haven’t really been posting because of that But all the sudden people are following me… who’s talking about me? lol