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followers
23.0K
impressions
72.8M
likes
2.89M
comments
24.3K
posts
828
engagement
5.74%
emv
$2.21M
Average per post
87.9K

Key Metrics

Distributions

Top Content

He changed the game, he changed the culture. Graphic by me 🎨
14.8M
592K
1.72K
9mo ago
theleadsm
He changed the game, he changed the culture. Graphic by me 🎨
NBA2K27 LEGEND EDITION GOTTA BE LeBron James ONE MORE TIME 👑 Graphic by me 🎨
7.54M
302K
1.95K
3mo ago
theleadsm
NBA2K27 LEGEND EDITION GOTTA BE LeBron James ONE MORE TIME 👑 Graphic by me 🎨
Not all wolves run alone. 🐺
2.52M
101K
132
1mo ago
theleadsm
Not all wolves run alone. 🐺
Some storylines are too legendary not to manifest. Graphic by @joorudan 🎨
2.27M
90.6K
362
2mo ago
theleadsm
Some storylines are too legendary not to manifest. Graphic by @joorudan 🎨
If all these NBA families ran a 3v3. Who’s winning this? Graphic by me 🎨
2.19M
87.5K
472
6mo ago
theleadsm
If all these NBA families ran a 3v3. Who’s winning this? Graphic by me 🎨
Three stars. One narrative: “negative value.” The league doubts them, but they can flip the script anytime.
1.91M
76.6K
75
8mo ago
theleadsm
Three stars. One narrative: “negative value.” The league doubts them, but they can flip the script anytime.
—Miami Dolphins’ Jake Bailey has had enough. For years, he’s watched offenses, defense, field goal kickers, cheerleaders, army veterans, and inflatable Dolphins all get cheered on an NFL field. Just once in the entire history of punting, Jake Bailey wanted the booing to stop! “I’ve done everything other players do to get some love around here. I’ve... READ THE FULL ARTICLE IN LINK IN BIO
1.71M
68.3K
170
8mo ago
theleadsm
—Miami Dolphins’ Jake Bailey has had enough. For years, he’s watched offenses, defense, field goal kickers, cheerleaders, army veterans, and inflatable Dolphins all get cheered on an NFL field. Just once in the entire history of punting, Jake Bailey wanted the booing to stop! “I’ve done everything other players do to get some love around here. I’ve... READ THE FULL ARTICLE IN LINK IN BIO
Who else deserves the NBA 2K27 cover more than Wemby?
1.34M
53.8K
823
3mo ago
theleadsm
Who else deserves the NBA 2K27 cover more than Wemby?
Greatness doesn’t fade. It just keeps walking. Enjoy the footsteps. They won’t echo forever. Graphic by me 🎨
1.28M
51.3K
163
7mo ago
theleadsm
Greatness doesn’t fade. It just keeps walking. Enjoy the footsteps. They won’t echo forever. Graphic by me 🎨
College standout Caleb Love has exceeded all expectations this season with the Trailblazers. From undrafted to ROTY dark horse, he is proving why teams shouldn’t have passed on him in the draft. Caleb Love is the only rookie this season averaging over 10 PPG that was not selected via a draft lottery pick 🤯 Follow @theleadsm for more ‼️
1.11M
44.5K
231
6mo ago
theleadsm
College standout Caleb Love has exceeded all expectations this season with the Trailblazers. From undrafted to ROTY dark horse, he is proving why teams shouldn’t have passed on him in the draft. Caleb Love is the only rookie this season averaging over 10 PPG that was not selected via a draft lottery pick 🤯 Follow @theleadsm for more ‼️
NBA salaries are crazy now 👀💰 Michael Jordan made about $94M in 15 seasons… while Jordan Poole has already earned around $99M in just 6 years 😳
1.01M
40.3K
154
10mo ago
theleadsm
NBA salaries are crazy now 👀💰 Michael Jordan made about $94M in 15 seasons… while Jordan Poole has already earned around $99M in just 6 years 😳
This is WILD 😳 🔌 Follow @hurdels for interactive sports content!
929K
37.2K
678
6mo ago
theleadsm
This is WILD 😳 🔌 Follow @hurdels for interactive sports content!
More than basketball. 🛸⚡️ This might be the best series of the entire playoffs. Graphic by me. 🎨
907K
36.3K
178
2mo ago
theleadsm
More than basketball. 🛸⚡️ This might be the best series of the entire playoffs. Graphic by me. 🎨
2K ratings are in line with real-life inflation by the looks of it as a decade ago, the 90+ Club was limited to only a few people ‼️🤧 I get players are better overall these days but man, it used to mean something to be a top rated player 💔
892K
35.7K
598
11mo ago
theleadsm
2K ratings are in line with real-life inflation by the looks of it as a decade ago, the 90+ Club was limited to only a few people ‼️🤧 I get players are better overall these days but man, it used to mean something to be a top rated player 💔
Last night Cooper Flagg dropped 49 points against the Hornets. This performance makes him the highest scoring teenager in a single game in NBA history, surpassing Cliff Robinson’s 45 point performance on March 9th, 1980. ROTY? Follow @theleadsm for more‼️
866K
34.7K
60
6mo ago
theleadsm
Last night Cooper Flagg dropped 49 points against the Hornets. This performance makes him the highest scoring teenager in a single game in NBA history, surpassing Cliff Robinson’s 45 point performance on March 9th, 1980. ROTY? Follow @theleadsm for more‼️
The King has returned. Graphic by me 🎨 DM to purchase.
802K
32.1K
98
8mo ago
theleadsm
The King has returned. Graphic by me 🎨 DM to purchase.
DeMar DeRozan passed Steph Curry on the NBA’s all-time scoring list 👀 DeRozan — 26,454 Curry — 26,447 Another milestone for one of the most consistent bucket-getters of his era 📈
800K
32.0K
486
5mo ago
theleadsm
DeMar DeRozan passed Steph Curry on the NBA’s all-time scoring list 👀 DeRozan — 26,454 Curry — 26,447 Another milestone for one of the most consistent bucket-getters of his era 📈
With the addition of the #1 overall pick, the Washington wizards are looking like serious contenders in the east 🤯 Wizards 2026-27 projected depth: PG: Trae Young/Bub Carrington SG: Kyshawn George/Tre Johnson SF: Bilal Coulibaly/Will Riley PF: Anthony Davis/Justin Champagnie C: Alex Sarr/Tristan Vukcevic AND THE #1 OVERALL PICK 😳 Follow @theleadsm for more!
733K
29.3K
697
3mo ago
theleadsm
With the addition of the #1 overall pick, the Washington wizards are looking like serious contenders in the east 🤯 Wizards 2026-27 projected depth: PG: Trae Young/Bub Carrington SG: Kyshawn George/Tre Johnson SF: Bilal Coulibaly/Will Riley PF: Anthony Davis/Justin Champagnie C: Alex Sarr/Tristan Vukcevic AND THE #1 OVERALL PICK 😳 Follow @theleadsm for more!
Kansas holds on despite Cal Baptist’s 18–4 closing run 👀 Darryn Peterson: 28 PTS | 11–24 FG | 4–11 3PT | 2 STL | 1 REB | 1 AST How far are the Jayhawks going this March? 🤔
724K
29.0K
44
4mo ago
theleadsm
Kansas holds on despite Cal Baptist’s 18–4 closing run 👀 Darryn Peterson: 28 PTS | 11–24 FG | 4–11 3PT | 2 STL | 1 REB | 1 AST How far are the Jayhawks going this March? 🤔
—On opening night, Eagles DT Jalen Carter was ejected from competition for what Carter is calling, “The worst thing I’ve ever done in my life, period. No further investigation needed.” Carter’s “worst thing ever done” kicked into high gear when Carter launched a championship-sized loogie at Cowboys QB Dak Prescott. The All-Pro admits vehemently... READ FULL ARTICLE IN LINK IN BIO
633K
25.3K
146
11mo ago
theleadsm
—On opening night, Eagles DT Jalen Carter was ejected from competition for what Carter is calling, “The worst thing I’ve ever done in my life, period. No further investigation needed.” Carter’s “worst thing ever done” kicked into high gear when Carter launched a championship-sized loogie at Cowboys QB Dak Prescott. The All-Pro admits vehemently... READ FULL ARTICLE IN LINK IN BIO

The Lead (@theleadsm) Instagram Stats & Analytics

The Lead (@theleadsm) has 23.0K Instagram followers with a 5.74% engagement rate over the past 12 months. Across 828 posts, The Lead received 2.89M total likes and 4.76M impressions, averaging 3.50K likes per post. This page tracks The Lead's performance metrics, top content, and engagement trends — updated daily.

The Lead (@theleadsm) Instagram Analytics FAQ

How many Instagram followers does The Lead have?+
The Lead (@theleadsm) has 23.0K Instagram followers as of August 2026.
What is The Lead's Instagram engagement rate?+
The Lead's Instagram engagement rate is 5.74% over the last 12 months, based on 828 posts.
How many likes does The Lead get on Instagram?+
The Lead received 2.89M total likes across 828 posts in the last 12 months, averaging 3.50K likes per post.
How many Instagram impressions does The Lead get?+
The Lead's Instagram content generated 4.76M total impressions over the last 12 months.